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Expansion of Wealth Connect scheme gets Chinese funds flowing

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China’s Wealth Management Connect — an investment initiative connecting mainland China to Hong Kong, and viewed by many as a liberalisation of China’s strict capital controls — attracted a surge of inflows into high-interest-rate deposits earlier this year. These flows from China came after regulators broadened the range of products that could be offered, following years of underwhelming take-up of the Connect initiative.

However, the programme has begun to lose momentum again, as the US Federal Reserve embarks on a cycle of interest rate cuts — causing market participants to urge a further relaxation of the rules, to boost its appeal.

Launched in 2021 as a pilot scheme, Wealth Management Connect allows residents of Hong Kong, Macau, and nine cities in the southern Guangdong province — a population of more than 86mn — to invest directly in wealth management products across borders.

It is an addition to existing schemes that connect bond and equity markets in Hong Kong and the mainland, and was aimed at helping large numbers of mainland Chinese investors to build up more global asset exposures. Typically, mainland investors are subject to strict quota controls governing the movement of funds in or out of the country.

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For the first few years, the response to the scheme was slow, according to banks and industry insiders. Therefore, in February, regulators rolled out an enhanced version called Wealth Management Connect 2.0, which tripled individual investor quotas: from Rmb1mn ($142,000) to Rmb3mn ($427,000), and expanded the range of offerings to mutual funds and deposits.

It had a marked effect. The southbound flow of funds — ie, mainland Chinese investors’ inflows into the scheme — reached more than Rmb68bn ($9.7bn) between March and July this year, according to official data, which is more than 4.5 times the total southbound flow from the launch of the scheme in 2021 up to the end of February this year.

These enhancements to Wealth Management Connect also supercharged the proportion of the southbound flow limit — which is Rmb150bn at any given time — actually used by investors: it rose from less than 2 per cent to about 10 per cent after the changes were made. But interest in northbound investments — where Hong Kong and overseas investors are allowed to buy mainland products — remained lacklustre.

Bank of China (Hong Kong), the territory’s leading player in scheme — which now makes more than 350 financial products available via the southbound scheme — says client numbers have surged by more than 50 per cent in the first half of this year

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Joyce Leung, assistant general manager of the bank’s personal digital banking product department, believes the enhanced measures are having a positive impact: the bank has found that the proportion of fund transactions with value over Rmb1mn via the southbound scheme has increased.

At China Asset Management, one of the leading Chinese mutual fund houses, investors have shown significant interest in offerings ranging from multi-currency money market funds to bond funds, equity funds, and exchange traded funds, according to the company.

Investor numbers and usage surged for the Wealth Management Connect
this yea

However, while China initially aimed to open up cross border investment channels, market participants highlight the growth limitations of the Wealth Management Connect scheme — for example, its over-reliance on foreign currency denominated deposits.

“That tells you two things,” explains Ajay Mathur, head of the consumer banking group and wealth management at DBS Bank Hong Kong. “First, it’s clearly driven by rate arbitrage, and second, there’s a lack of active investment advice.”

Mathur warns that this reliance on arbitrage opportunities is unsustainable because they only last for a short period of time. “Now, with the [interest] rates coming down, and with the Fed rate changes . . . the arbitrage might drop,” he says. 

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A drop in rate arbitrage transactions could push investors into other solutions, though. For example, they may seek bonds or multi asset products after their current fixed-term deposits mature, suggests Freeman Tsang, head of Intermediaries at Asia ex-Japan of Pictet Asset Management.

“In the short run, you won’t see too much of the flows to go back into [rate arbitrage],” he says. “But what we do see is that, if the interest rate continues to come down to a certain level, people will start to think about diversification into other investments to achieve their expected returns.” It will, however, take time for that to mature into reality, Tsang adds.

Restrictions on the way banks can sell products through their branches still draw criticism, however, as they limit active marketing and the provision of active investment advice to clients in mainland China.

Standard Chartered, one of the participating banks in the Wealth Management Connect scheme, says that while many Greater Bay Area clients are interested in the products on offer — with a lot of them keen on overseas investment funds — a substantial number lack knowledge of overseas markets.

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“A typical investment portfolio structuring involves a two-way conversation,” stresses Mathur. “The current restrictions prevent banks from interacting proactively, which is why most of the funds end up in deposits.”

Nevertheless, there is optimism about the program’s future. A further increase in inflows could be triggered by the forthcoming expansion of distributors — a group of at least five to six Chinese securities firms with presence in Hong Kong that have a wider client profile and will be better able to identify suitable clients for *investment products*, according to Tsang.

“I hope they can continue to expand into bigger cities like Shanghai and Beijing,” he says. “We always want to tap into the bigger cities and we do see demand from them. Having said that, there’s a lot more work to be done.” 

Authorities have been considering further relaxations for a possible Wealth Connect 3.0. A Hong Kong government spokesperson says local officials and regulators have been in close communication with the industry and China’s regulatory authorities on the implementation of the wealth link.

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The spokesperson adds that it would “continue to work with the industry to step up investor education in the Greater Bay Area . . . so as to enhance investors’ knowledge” and explore further enhancement measures to increase investors’ choices.

Industry leaders are in favour. Speaking at a Bloomberg event in June, senior executives from UBS and HSBC called for deeper ties between Hong Kong and mainland China to meet the evolving needs of private banking clients.

China’s macroeconomic slowdown could lead to more “people to consider moving money out”, warns Mathur, “and that is where it gets difficult . . . [In terms of] how the regulator perceives the Wealth Connect.”

But, importantly, the Wealth Management Connect scheme operates as a so-called “closed-loop” system — meaning the scheme will not allow investors to eventually move cash out of China to other countries.

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“If money comes into Hong Kong, the pipe at Hong Kong does not open and does not allow money to suddenly move to Japan, America, Switzerland, or into different products than what it was intended to cover,” points out Mathur. “From a capital control point of view, there is much less fear that money is going to exit the country.”

“Open up it will — it’s not a matter of ‘if’, it’s a question of ‘when’,” he says. “With each incremental enhancement, you will see an opening up of the sales process, [of] the product suites . . . of marketing rules and marketing processes — these are [the] things that play a [big] part.”

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Huge change to bank rules in days confirmed as payouts slashed for fraud victims

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Huge change to bank rules in days confirmed as payouts slashed for fraud victims

SCAM victims tricked into sending money to fraudsters from their accounts will see compensation sliced under plans confirmed today.

Customers who unwittingly transfer cash to con artists had been due to receive reimbursement of up to £415,000 under new rules coming in days.

Fraud victims will see compensation lowered to £85,000

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Fraud victims will see compensation lowered to £85,000Credit: Alamy

But now payouts have been given a ceiling of £85,000 when rules take effect on October 7, the Payment Systems Regulator (PSR) confirmed today.

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The change comes after a “lobbying campaign” from some firms in the payments industry,” according to Rocio Concha, director of policy and advocacy at consumer group Which?.

She added: “People don’t fall victim to scams because they’re careless, but because they’re ruthlessly manipulated. 

“As the disastrous consequences of this decision for scam victims become apparent, the regulator must carefully monitor its impact and be ready to intervene with better protections for victims along with stronger financial incentives for banks and payments firms to tackle fraud.” 

Fraud is broadly split into authorised and unauthorised.

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People who are tricked willingly giving cash or providing consent to fake payments are classed as authorised fraud.

Victims were tricked into giving away £459.7m through authorised push payment (APP) fraud, according to financial figures from industry body UK Finance. 

Purchase scams are the biggest driver of authorised fraud with people buying in advance for bogus goods or fake services that never materialise, usually through social sites such as Facebook.

Unauthorised fraud, on the other hand, is where criminals typically steal financial information to take out products in victims’ names.

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Victims of APP fraud currently receive 62% of cash back after being scammed compared to 98% of unauthorised targets.

A woman has told how she lost £19,700 after falling for an elaborate scam while hunting for a studio flat

The new rules were part of efforts to tackle this issue to make sure victims are fairly reimbursed.

Up until now, banks have just signed up to a voluntary reimbursement code.

In a statement the PSR said new requirements will provide “world-leading protections” to people who fall victim to scams.

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The body added: “This was a carefully balanced decision – which provides significant protection to fraud victims and strikes an appropriate balance having regard to the PSR’s innovation and competition objectives and making sure that payment systems work well for everyone.”

More than 99% of APP claims will be covered by the £85,000 reimbursement cap, according to the PSR.

A final policy statement to explain the reasoning for the decision is due to be published next week.

The Financial Ombudsman Service (FOS) revealed that scam-related complaints have recently reached their highest level since at least early 2018.

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In the first quarter of this financial year (April 1 to June 30), consumers lodged 8,734 gripes about fraud and scams.

More than half were in related to authorised push payment scams.

HOW TO PROTECT AGAINST SCAMMERS

More than three quarters of authorised fraud starts online.

When handing over cash for goods or services found online that you haven’t yet received you should be extra vigilant for scams. 

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Fraudsters often use popular events such as the recently announced Oasis concerts, to prey on victims.   

Buy from reputable sources and sites to protect yourself.

Alarm bells should be ringing if prices are too good to be true.

Take the time to carry out extra checks on unknown sources. 

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Fraud cases that originate through phone calls make up fewer cases but losses are often far larger. These are typically when criminals impersonate banks or other trusted sources.  

It’s ok to reject, refuse or ignore requests for cash. Usually it is criminals that will try to pressure or rush you into payments.

If you are in doubt over a caller’s identity, call a trusted company or organisation phone number to check. 

How to protect yourself from scams

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BY keeping these tips in mind, you can avoid getting caught up in a scam:

  • Firstly, remember that if something seems too good to be true, it normally is.
  • Check brands are “verified” on Facebook and Twitter pages – this means the company will have a blue tick on its profile.
  • Look for grammatical and spelling errors; fraudsters are notoriously bad at writing proper English. If you receive a message from a “friend” informing you of a freebie, consider whether it’s written in your friend’s normal style.
  • If you’re invited to click on a URL, hover over the link to see the address it will take you to – does it look genuine?
  • To be on the really safe side, don’t click on unsolicited links in messages, even if they appear to come from a trusted contact.
  • Be careful when opening email attachments too. Fraudsters are increasingly attaching files, usually PDFs or spreadsheets, which contain dangerous malware.
  • If you receive a suspicious message then report it to the company, block the sender and delete it.
  • If you think you’ve fallen for a scam, report it to Action Fraud on 0300 123 2040 or use its online fraud reporting tool.

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Young Americans learn from Model UN to handle disagreements diplomatically

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As the leaders from around the world gather in New York this week to speak at the annual UN General Assembly, Jasmine Yazid is gearing up to host her own version in Washington early next year.

She is secretary-general of the North American Invitational Model United Nations (NAIMUN), created at Georgetown University in 1963, less than 20 years after the UN itself was founded. Her team is bracing for a record 3,300 high school students role-playing the negotiations between governments on contested international issues.

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“You learn to completely remove yourself and understand someone else’s perspective,” she says. “A lot of the countries the students represent as delegates are ones they have never been to, heard of or agree with. Yet they are able to represent these views wherever they are coming from.”

Model UN is one of an expanding set of programmes attracting growing participation in the US and beyond, as educators looks for ways to engage students with current affairs. It also involves learning to be civil even when views strongly diverge.

At a time of rising polarisation, “no platforming” and a preference for slogans over interacting directly and empathetically with people who hold different opinions, the programme offers scope to ease tensions intensified by the explosion in social media use and young people’s isolation during Covid.

“You hold the duty of representing that country or those ideas you are allocated, and it also teaches you how to say things in a non-offensive and sensitive way,” says Lucille Applegate, secretary-general of the Secondary Schools’ United Nations Symposium, a Model UN run for more than 30 years by students at Montreal’s McGill University.

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Many teachers say that young people’s concern about causing offence (or being criticised for their own views) has sharply damped discussion of sensitive topics. That frustration leads to periodic explosions such as the Gaza protests on university campuses and risks feeding into the divisive US presidential election and other polarising moments around the globe.

Model UN is not alone. “We the People”, organised by the Center for Civic Education, brings together competing teams of high school students to learn about the constitution through simulated congressional hearings. The National High School Ethics Bowl asks teams to discuss ethical dilemmas, awarding points partly for engaging respectfully and supportively with opponents.

The sharp uptick in programmes seeking to provide ways to foster tolerance and debate includes a jump in interest for the Constructive Dialogue Institute, which has programmes at 88 universities across the US. In schools, meanwhile, iCivics is among a number of non-profit groups to launch a fresh range of non-partisan lesson plans and games to help students understand electoral politics and tackle disinformation.

The more intensive, immersive competitions like Model UN have limitations — not least the extensive time commitment and the travel costs. Jie Xin Ching, executive director of Georgetown’s NAIMUN, concedes that most participants are drawn from the east and west coasts, with far less representation from rural and continental states despite scholarships and active outreach and promotion. “It’s seen as elite and wealthy.”

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Peter Cowhey, dean emeritus at the School of Global Policy and Strategy of the University of California San Diego (and a secretary-general of NAIMUN in the 1960s), adds that many participants were self-selected, with a pre-existing interest in a career in international affairs.

But he recalls many high school students arriving “with a glaze in their eyes that the UN was a place where important things happened, and very little realistic concept about how it really operated. They saw that they would engage in tortuous diplomatic discussions that often leave it in deadlock with worthy pledges that do not come to fruition.”

His own experiences convinced him to abandon aspirations to work in the state department and opt for an academic career. But for all their downsides, these programmes deserve a place in efforts to combat the current climate of polarisation.

andrew.jack@ft.com

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Lidl shopper reveals £2.99 item from unexpected aisle that makes delicious DIY Starbucks for cheap

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Lidl shopper reveals £2.99 item from unexpected aisle that makes delicious DIY Starbucks for cheap

A SHOPPER has revealed a cheap hack for making Starbucks at home for a fraction of the price using an unexpected item.

The coffee lover shared their secret Lidl alternative to buying a current Starbucks fan-favourite that can be made at home.

Lidl shoppers are obsessed with the Italiamo pistachio cream spread selling for £2.99

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Lidl shoppers are obsessed with the Italiamo pistachio cream spread selling for £2.99

The product is the Italiamo pistachio spread, which can be bought in Lidl for £2.99.

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The cream spread has become a viral sensation, made up of 45% pistachio nuts and available to buy in 190g jars.

It comes as people are raving about the latest pistachio addition to the 2024 winter Starbucks menu.

The Iced White Chocolate & Pistachio Oat Shaken Espresso is priced at £4.35 for a tall size.

One creative shopper took to the Couponing and Bargains UK Facebook group chat to share their original recipe: “Off the back of the Lidl pistachio spread hype… I bring you Starbucks pistachio latte dupe!”

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She explained that you need to “use half a teaspoon (or more if you want stronger flavour) of spread, then pour in your hot milk, stir, and add coffee.

“I added brown sugar syrup to enhance the sweetness of the pistachio but it’s just as good on its own!”

Members reacted to the post saying they “will be trying this” and that it was a “game changer”.

The recipe requires just one teaspoon of spread (roughly 15g), making 13 homemade luxury coffees per jar – that is 23p a cup.

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This means you could save £2.76 on buying a Starbucks coffee, making a saving of 92%.

I never drank Starbucks Pumpkin Spice Latte until today – I still think it’s too early but here’s my verdict

Prices do vary at the coffee chain from site to site.

However, no matter where you live you will be making a considerable saving.

Members also took the chance to share their own DIY ideas, offering cheesecake and pastry recipes, or recommending buyers try adding the spread to porridge.

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Other pistachio spreads are available online, but if buying from Ocado, its Borna Foods smooth pistachio butter would set you back £8.50.

It always pays to compare prices so you know you’re getting the best deal.

We couldn’t find a similar product anywhere online at other supermarket retailers.

To find the Lidl closest to you, or see whether the product is available in your local store, use the Store Locator tool on the supermarket’s website.

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Prices can also vary day to day and by what deals are on at the time, plus remember you might pay for delivery if you’re ordering online.

Making coffees at home is always a cheaper alternative, and can save you huge cash over time.

According to Wholesale Coffee Co, Brits spend on average £5.50 per week on coffee, which is £286 a year.

People who bought Starbucks coffee 3 times a week would spend approximately £51 a month, which is a whopping £612 across the year.

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By spending a little more on your favourite home coffee ingredients, you could satisfy the same cravings and have your pockets feeling fuller in no time.

5 things you didn’t know about Starbucks

The name was inspired by a book

Co-founders Gordon Bowker, Jerry Baldwin, and Zev Siegl opened the first Starbucks in Seattle on March 30, 1971. The name was inspired by author Herman Melville’s famous novel, Moby-Dick – Starbuck was the name of the first mate on the ship, the Pequod.

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It has its own coffee farm

Purchased in 2013, Hacienda Alsacia is a 240-hectare coffee farm located in Costa Rica. Customers can’t visit, but they can take a virtual tour.

Different apron colours

Did you ever notice some of the Starbucks staff wearing different colour aprons? Green, Black, Red and there’s also a few special editions.

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Before there were Sharpie pens

Starbucks is known for writing your name on your drink cup, but before this idea came to fruition, the position of a cup on the bar would tell the barista how to make the beverage. Upside down for decaf!

Millions of fans, millions of drinks

US Starbucks stores will sell around 5 million drinks daily in 2024, and the top-selling of which is currently Caramel Macchiato.

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Other ways to save money on coffee

Join Costa Club

If you become a Costa Club member, you can access free drinks faster by getting a free drink every 5 purchases.

Non-Costa Club members get a free drink every 10 coffees bought.

But remember – incentives such as these are made to encourage buyers to spend more money, so don’t use it as a reason to splash more cash on hot drinks than you usually would.

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Tesco Clubcard Scheme

Tesco’s Clubcard  holders can get cheaper prices on over 8,000 items thanks to Clubcard Prices, such as the Costa Barista Creations sachets which are reduced to £1.75.

With this deal, you can make a range of Costa items from home, such as the Salted Caramel, Maple Hazel and Gingerbread Latte.

Morrison’s Cafe

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There are a range of deals in Morrison’s cafes which means you can enjoy coffee dates for a reduced price.

It offers a Cake and a Hot Drink for the price of £4, and customers can also enjoy free refills on self serve drinks.

The conditions of this deal varies between store and location.

Other supermarkets such as Sainsbury’s and Asda offer kids to eat for £1, and in Tesco kids can eat free if bought alongside an adult purchase.

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To find out the conditions of your local supermarket cafe, visit their website.

Additional vouchers can also be accessed through Clubcard and Nectar voucher schemes, or on websites such as Groupon.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Glasgow suburb named one of the coolest in the WORLD

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The Glasgow suburb is the only area in Scotland to have made the list

A POPULAR area in Glasgow’s southside has been named one of the trendiest in the world.

Strathbungo beat stiff competition from Ekkamai in Bangkok, Thailand, and Palace Quarter in Budapest to come in 22nd place in Time Out’s list of the 38 coolest neighbourhoods for 2024.

The Glasgow suburb is the only area in Scotland to have made the list

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The Glasgow suburb is the only area in Scotland to have made the listCredit: Alamy
An aerial view of Strathbungo as it finally steps into the 'spotlight'

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An aerial view of Strathbungo as it finally steps into the ‘spotlight’Credit: Alamy
The area is known for its 'fresh, young businesses' and 'laid back' restaurants

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The area is known for its ‘fresh, young businesses’ and ‘laid back’ restaurantsCredit: Google Maps

Time Out contributing writer Sarah Gillespie claimed it was time for the district to step into the “spotlight.”

She wrote: “Cool new venues have been creeping up Pollokshaws Road for years, and now it’s time for Shawlands’ tiny-but-mighty neighbour to step into the spotlight.

“Strathbungo, in Glasgow’s Southside, began as a village of crofters and weavers before it was consumed by the city’s nineteenth-century expansion.

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“Thanks to a dedicated group of residents, it became Glasgow’s first Conservation Area (together with Pollokshields) in 1973, preserving its Victorian terraces and tenements for future generations.

“That same independent spirit endures in its fresh, young businesses: laid back restaurants such as Lobo, boutiques such as BAM and Seamster Vintage, and bars supporting local breweries.”

It went on to point out other popular attractions in the area, such as its wildlife pond, rose gardens, and views over the Southside.

Strathbungo is also on the outskirts of some of Glasgow’s most-loved cultural attractions, including Pollokshields arts venue Tramway.

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According to the magazine, the list focused on places that balance great local culture, food, street life, community, and one-of-a-kind local flavour.

To rank the list this year, Time Out’s global network of editors and experts factored in not just great vibes, food, drink, nightlife and independent culture, but also community.

And Notre-Dame-du-Mont in Marseille bagged the top spot.

Netflix travel and food expert claims the UK is home to the ‘world’s best shawarma’ – here’s where to find it

Despite its reputation as an ‘unholy area’ with a ‘rebellious spirit,’ the town named after the local church boasts colourful cul-de-sacs, graffiti-covered alleyways, streets lined with plane trees, and twisting staircases.

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Although it is a far cry from the ‘picturesque charm of Vauban,’ the neighbourhood exudes the jovial, laid-back atmosphere of a local market, the magazine claims.

Grace Beard, Travel Editor at Time Out, said: “Time Out’s annual ranking of the World’s Coolest Neighbourhoods celebrates the most unique and exciting pockets of our cities. The neighbourhoods on this year’s list have a lot in common: great places to eat and drink, cutting-edge culture, street life and a thriving community.

“But they’re also a distinct reflection of their cities, with each of them offering something special you wouldn’t find anywhere else.

“Some have only just reached their moment; others have been ‘cool’ for some time and are finding a new groove – all of them should be on your radar to visit in these cities.”

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Last year, we told how Glasgow’s West End and Edinburgh’s lovely Leith made the popular list.

Leith in Edinburgh and Glasgow’s trendy West End came in at 16th and 20th in the top 40 of the World’s Coolest Neighbourhoods.

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UK oil and gas sector faces more legal challenges after Scottish court ruling

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Legal challenges against two major oil and gas projects will be allowed to go ahead after a ruling from Scotland’s highest civil court, raising further doubts over the future of fossil fuel production in the UK.  

The country’s Court of Session has set a hearing date of November 12 for the two judicial review cases brought by climate campaign groups Uplift and Greenpeace against the Rosebank and Jackdaw developments in the North Sea. 

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It raises the prospect that the projects will need to reapply for planning permission from a Labour government which is more hostile than its Tory predecessor towards domestic fossil fuel development.

The Rosebank and Jackdaw projects are being developed respectively by Equinor with its partner Ithaca Energy, and Shell. Equinor says Rosebank would account for about 7 per cent of the UK’s oil production, while Shell says Jackdaw would produce enough gas to heat the equivalent of about 1.4mn UK homes. 

They were granted development consent in 2023 and 2022 under the former Conservative government, which was keen to boost domestic oil and gas production. 

However, campaigners argue the government should have taken into account the emissions generated by consumers burning oil and gas from the fields, for example in cars, boilers and power stations. These are known as Scope 3 emissions. 

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Last month, the government said it would not challenge the two judicial review applications. 

It followed a landmark legal ruling in June when the UK’s Supreme Court found that a local council in England should have considered Scope 3 emissions when it granted planning permission to an oil drilling project in Horse Hill, Surrey. 

That was followed by a decision this month when the High Court in London ruled against planning permission for a metallurgical coal mine in West Cumbria, north-west England, also on the basis of its Scope 3 emissions not being taken into account. 

Since taking office in July, the Labour government has followed through on its manifesto pledges to try to move away from oil and gas in favour of renewable energy.

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It has increased the tax rate on oil and gas drillers, and plans to stop issuing new oil and gas exploration licences for new fields. It has said it will not revoke existing licences, however, and is consulting on new environmental guidance for the industry.

A spokesperson for Shell said that no decision had been taken on the substance of the case, and it would argue in November that “existing consents to develop Jackdaw should remain in place”. 

Shell added: “Jackdaw is a vital project for UK energy security that is already well under way.”

A spokesman for Equinor said it did not comment on ongoing litigation, adding the Rosebank project would bring investment, jobs and energy security and was “vital to the UK”. 

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Tessa Khan, executive director at climate campaign group Uplift, said it was “a relief” that the arguments against Rosebank would “not get a fair hearing in court”. 

Ithaca Energy did not comment. 

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IPAW 2024: advisers urged to put themselves in clients’ shoes

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IPAW 2024: advisers urged to put themselves in clients’ shoes

Advisers have been urged to put themselves in their clients’ shoes during the protection advice process for a successful outcome.

The call was made on the second day of the week long Income Protection Action Week (IPAW) organised by the Income Protection Task Force.

The online Q&A webinar chaired by the IPTC co-chair Jo Miller alongside adviser and wealth coach Matt Chapman explored via a series of role plays the common mistakes advisers make while engaging with clients and the resulting lost opportunities.

The first role play shows a scenario where an adviser is more focus on Income Protection (IP) product rather than the client’s need and the language used employed industry jargon and terminology.

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Chapman cautioned that advisers should focus on need rather than product and should aim to use simple language “to keep things relatable”.

He said advisers need to create that “core need in the first place” and “relate it back to the customer goals.”

The second role play shows an advice process devoid of passion and lack of engagement with the client.

Chapman urged advisers to “humanise” the IP advice conversation.

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He said: “The humanising of the conversation is what gets the customer bought into the concept because you’re really demonstrating why it’s important and what you’re doing is in the client best interest rather than just going through a monotone presentation that’s boring.”

He added that using storytelling is “imperative” to “bring the emotion alive for the client and overcome their optimism bias”.

“We can all recount genuine stories where we have seen customers suffered hardships or go through difficulties. Everyone out there watching this probably know someone that has experienced serious illness or die prematurely.

“I think it’s about reverting to those stories, even probing the customer as to whether they know someone in that situation. Often that’s enough to spark that thought in their mind about what happened to that family when that situation occurred. They will see the benefit of what you’re recommending.”

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The third role play showed a “patronising and pushy” adviser whose method is far removed from the rules of the FCA’s Consumer Duty.

Chapman said he hope this type of conversations are not taking place because the adviser in that scenario misunderstand their role.

“We see this a lot where you’ve got advisers who believe that the value of what they do is that they know something the customer doesn’t know. And they will chat to you in a condescending way.”

And the fourth role play looked at an adviser who brings up protection as a “bolt on option”.

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He said he dealt with this category of advisers as part of his coaching work.

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