REP Fitness was founded in Colorado in 2012 and has grown from a garage start-up to a global equipment brand
The REP Fitness team at the new Gloucester site(Image: REP Fitness)
A US leader in home gym and fitness centre equipment has opened its UK headquarters and a flagship retail showroom in Gloucester. REP Fitness said the new base would support long-term European-wide growth and local job creation.
The new 40,000 sq ft facility at St. Modwen Park brings together REP Fitness’ UK head office, a major distribution centre capable of holding £10m of stock, and the largest dedicated strength equipment showroom in the UK, covering 6,200 sq ft.
The new site will support up to 35 local office roles, alongside a fulfilment team handling national distribution, according to REP which is looking to scale its UK operations after a year in the market.
REP was founded in 2012 in Colorado by brothers Ryan and Shane McGrotty, and has grown from a garage start-up into a global strength equipment brand.
The company recorded over $130m in sales in 2024, achieving 30 per cent year-on-year growth, and launched its direct-to-consumer operations in the UK last year.
The Gloucester showroom allows customers to experience REP’s equipment in real-world setups, from garage gyms and spare-room builds to full commercial environments, with guided walkthroughs and live demonstrations available.
Inside the REP Fitness showroom in Gloucester(Image: REP Fitness)
Richard Millbank, UK Managing Director at REP Fitness, said: “Opening our first UK showroom here in Gloucester allows customers to experience REP equipment in a way that simply isn’t possible online.
“It also gives us a permanent base to build long-term relationships with gyms both locally and nationally, as well as athletes and training communities, while delivering faster fulfilment and UK-based support.”
REP has also launched a UK Athlete Programme, with plans to work closely with Gloucestershire-based athletes and ambassadors, alongside new partnerships with gyms, clubs, charities and schools across the county and UK, it said.
The showroom will be open to the public from January 31, from Tuesday to Saturday, between 9am and 4pm.
