The acquisition follows the Dallas Mavericks owner’s backing of Orreco in a $4m Series A funding round
Jessica Ennis-Hill at the Rio 2016 Olympic Games(Image: Getty Images)
AI bio-analytics platform Orreco has acquired a women’s hormone health platform established by Dame Jessica Ennis -Hill.
Jennis, the health and performance platform, was created by the London 2012 gold medallist Ennis-Hill and now joins parent company Orreco AI alongside subsidiaries FitrWoman – a platform utilised by England’s Lionesses – and DDSA Computer Vision – a biomechanical and technical insights firm used by tennis champion Aryna Sabalenka – as part of Orreco’s broader portfolio.
Ennis-Hill said she was “really excited about the Orreco vision and success in the elite women’s sports space”, adding that she was “delighted to join their team at this very exciting time to help open more conversations with sportswomen and teams”, as reported by City AM.
According to Orreco, the acquisition will establish the “most advanced, women’s performance ecosystem in the world”, with Jennis contributing specialist training programmes and wellness guidance to the portfolio, which employs AI to integrate data from across biological platforms.
The development follows the AI-driven platform’s completion of a $4m Series A funding round led by billionaire tech investor Mark Cuban, the minority owner of the Dallas Mavericks NBA team.
“This is not a collection of tools – it’s a single intelligence platform,” said Orreco co-founder Dr Brian Moore. “By uniting Orreco AI with FitrWoman, Jennis IP and DDSA computer vision, we are redefining how women’s performance is measured, understood and optimised.”
A company statement noted that “by combining hormonal health IP (Jennis), menstrual-cycle intelligence (FitrWoman), biomechanics (DDSA computer vision) and Orreco’s AI analytics, the company is setting a new global benchmark for female performance in elite sport, healthcare, and consumer wellbeing”.
Ennis-Hill added: “As an elite athlete every marginal gain is critical to be the best and with the incredible advances Orreco has made with their @thlete platform and the potential to apply this to their work with elite sportswomen, and teams is a game changer.”
