Business
YouTube Expands Deepfake Detection Tool to Protect Personalities Against AI-Generated Content
YouTube is finally expanding its deepfake detection tool on the platform to help combat fake, AI-generated content that was uploaded without a person’s consent.
AI deepfakes have been a massive problem since the emergence of generative AI, and many people have fallen victim to having their likeness used without their permission, which has become rampant on the likes of YouTube for many years now.
YouTube Expands AI Deepfake Detection Tool
YouTube’s “Likeness Detection” tool, which was launched last year, is now expanding to give a new batch of users a way to fight against AI deepfakes of themselves and take down the content tarnishing their name and image.
According to the streaming platform, it is now launching a pilot program for a group of journalists, government officials, and political candidates to use the likeness detection tool and put a stop to deepfakes.
YouTube said that the tool is similar to its Content ID feature, but it will search the videos that have AI-generated content if they have impersonations of the said personality.
YouTube said that it launched the likeness detection tool last year and was first made available to content creators under the Partner Program to help them manage online content and stop AI impersonation.
Use YouTube Tool vs. AI Deepfake
YouTube’s likeness detection tool is promising as it helps find AI deepfake videos of the individuals under the program, but it is not a guarantee that these will get taken down on the platform.
According to YouTube, concerned individuals may still report or file a case about an AI deepfake video using their likeness, but its content would still be subject to review by its team. Should they find the video not harmful, citing examples like satire content, YouTube may not remove it from the platform.
In the past years, YouTube has been infamous for hosting AI misinformation, with some containing deepfaked videos of renowned individuals. Since then, the platform has enforced several policies and tools to help fight against the problem.
Originally published on Tech Times
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ENHYPEN member Heeseung announced his departure from the K-pop boy band on March 10, 2026, to focus on a solo career, his agency Belift Lab confirmed in an official statement that sent shockwaves through the global fandom.

The 24-year-old vocalist, widely regarded as the group’s “ace” for his all-rounder skills in singing, dancing and producing, will leave ENHYPEN after six years, effective immediately. Belift Lab, a subsidiary of HYBE Labels, emphasized that the decision followed extensive discussions among the members and agency about the group’s future direction and individual aspirations.
“Heeseung has his own distinct musical vision,” the agency stated via the fan platform Weverse and official social media channels. “After in-depth conversations, we decided to respect his wishes.” Heeseung will remain signed to Belift Lab and is actively preparing for a solo album debut, though no specific release timeline has been disclosed.
ENHYPEN, formed through the 2020 survival show “I-LAND,” will proceed as a six-member act featuring Jungwon, Jay, Jake, Sunghoon, Sunoo and Ni-ki. The group, known for its intense performances and dark-concept storytelling, recently promoted its seventh EP “The Sin: Vanish” in January 2026, achieving strong chart performance and international acclaim.
Heeseung, born Lee Hee-seung, debuted as ENHYPEN’s eldest member and center, contributing significantly to the group’s vocal stability and choreography. Fans often credited him with elevating tracks through his high notes and ad-libs, while his participation in songwriting and production added depth to ENHYPEN’s discography.
In a handwritten letter posted on Weverse shortly after the agency’s announcement, Heeseung addressed ENGENE — the group’s fandom — directly, expressing gratitude and acknowledging the surprise. “Engine must have been very surprised to hear my news, and I think there are many people who are curious about the sudden story,” he wrote. “After thinking it over for a very long time, I made a big decision to follow the direction the company suggested, so that I can come to ENGENE in a better way.”
He described his six years with ENHYPEN as “the brightest moments of my life,” filled with overwhelming joy and growth. Heeseung emphasized his reluctance to prioritize personal ambitions over the team but noted the agency’s proposal aligned with his desire to explore new creative paths. “I had a lot of things I wanted to show you, but I also didn’t want to put my greed ahead of the team,” he added. He promised to work hard on solo projects and return stronger, carrying fans’ support forward.
The departure comes amid a wave of K-pop group restructurings in recent months, with fans drawing parallels to other high-profile exits. Discussions on platforms like X and Reddit highlighted questions about why Heeseung could not pursue solo activities while remaining in the group — a model adopted by members of acts like BTS and TXT. Some speculated internal scheduling pressures or differing artistic directions played a role, though no official statements cited conflicts or scandals.
Belift Lab praised the amicable nature of the transition, noting mutual respect among members. Industry observers commended the agency’s handling, describing it as transparent and professional compared to past cases involving abrupt or contentious departures.
Fan reactions poured in swiftly, ranging from heartbreak to support. Many ENGENE expressed sadness over losing the group’s original dynamic, with trending hashtags reflecting grief and well-wishes. Others voiced optimism about Heeseung’s solo potential, citing his vocal prowess and creative input as assets for independent work. Some fans debated the timing, noting ENHYPEN’s packed schedule and recent promotional fatigue, while others questioned if the move signals broader shifts in HYBE’s strategy for its artists.
ENHYPEN rose rapidly since debut, amassing millions of followers with hits blending pop, hip-hop and electronic elements. The group achieved global success through world tours, music show wins and collaborations, solidifying its position in fourth-generation K-pop. Heeseung’s contributions were central to that trajectory, from standout performances on “I-LAND” to leading roles in concept trailers and live stages.
[NOTICE] ENHYPEN’s Future Activities
Hello, this is BELIFT LAB.
We would like to express our gratitude toward ENGENE for their unwavering support for ENHYPEN and provide information on ENHYPEN’s future activities. BELIFT LAB has given much thought and consideration into…
— ENHYPEN OFFICIAL (@ENHYPEN) March 10, 2026
As ENHYPEN prepares for upcoming activities as six members, no immediate changes to scheduled promotions have been announced. The group maintains a strong fanbase and commercial momentum, with expectations high for continued releases and tours.
Heeseung’s solo path marks a new chapter for the artist who once described ENHYPEN as his “everything.” Belift Lab indicated support for both the group’s group endeavors and Heeseung’s individual pursuits, suggesting potential for future crossovers while respecting the separation.
The announcement underscores evolving dynamics in K-pop, where artists increasingly seek personal expression amid group commitments. For ENHYPEN and its fans, the focus shifts to adaptation and anticipation for what lies ahead — both for the six-piece lineup and Heeseung’s forthcoming solo era.
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