A couple visiting Jeremy Clarkson’s pub The Farmer’s Dog, located in Burford, Oxfordshire, shared their embarrassment after forgetting the venue’s policy when ordering
A couple who visited Jeremy Clarkson’s pub were left red-faced after making a drink order. Since opening in August 2024, The Farmer’s Dog has become a hotspot for both fans of Jeremy Clarkson and farmers nationwide.
The restaurant takes great pride in serving only food, beverages and ingredients sourced from British farms. Its menu boasts 100% British sourcing for all meats, dairy and produce – even going so far as to limit condiment options to uphold its local-only ethos. However, one couple completely overlooked this crucial detail during their visit and later posted a TikTok video documenting their embarrassment after ordering a Diet Coke.
In the clip, the couple are seen shaking their heads and burying their faces in their hands, with the caption reading: “When you panic and order a Diet Coke at Clarkson’s Farm and then instantly remember the whole point is to promote local producers.”
Reacting to the video, one viewer confessed: “Did exactly the same and asked for coffee.”
Another admitted: “Had this issue! Had to have water as I didn’t drink anything else there.”
A third shared: “This happened with me as I don’t drink alcohol but all they had was some elderflower sparkling thing.”
Yet another added: “I asked for a shandy, not realising they don’t have lemonade.”
A message on The Farmer’s Dog website states: “I have tried my absolute hardest to make sure that every single thing you consume in The Farmer’s Dog was grown or reared by British farmers. And I have failed.
“Yes, the pork, the beef, the lamb and the venison are all British. And so is pretty much everything else. The milk, the butter, the eggs, the vegetables and the fruit. We even cook in British oils.
“But there have been some problems like, for instance, the simple G&T.
“You can’t have a pub that doesn’t offer a gin and tonic. But there is quinine in tonic water, and you can’t grow that in Britain.”
The statement goes on: “Sure, I could have served gin and water instead, but I didn’t think you’d enjoy it very much. Especially as, instead of a slice of lemon, you’d have been given a slice of turnip, or some potato peelings.
“You can, however, run a pub that doesn’t serve avocado or Coca-Cola, so we don’t. Instead, we offer you British fizzy drinks made with British-grown fruit. And British-grown tea. And before you ask, yes, the wine is British too.
“As is the Hawkstone, obviously.
“So, that’s it really. We’re delighted to be doing all we possibly can to support British farming and we’re delighted that you’re here to help us. Thank you.”



