Drug Dealers Have Moved Onto Social Media

“We were wondering if you will be interested in having a trip with our products,” one Instagram account messaged me recently. On X, meanwhile, posts related to psychedelics are regularly infiltrated by bots directing traffic to dealers. “Virtually all psychedelic post[s] are followed by bots selling microdoses,” leading psychedelics researcher Matthew Johnson posted on X in December. “All my blocking & spam reporting seems futile.” An account recently replied to one of my posts, linking to the profile of their apparent boss: “He’s got all Psyche meds & acids.”

Some dealers lurking on social media are even more shady. The drug information organization Pill Report has told of people wiring cash to dealers and getting duped, with nothing sent to them. When one such person interviewed by WIRED sent money for cannabis through a cash transfer app but received nothing in the mail, he reported the account. “It became a threatening match and they sent photos of thugs with guns saying they were going to come for me,” he says.

In a VICE documentary on drug sales on social media, it took the host just 5 minutes to connect with a dealer in London. “Anyone can sell nowadays,” another dealer told the journalist. “You see little kids, 12-year-olds and everything, setting up accounts. It’s easy, isn’t it? You can sit at home, make an account, and make money. Who doesn’t want to do that?” As part of a separate research project, a 15-year-old was able to locate an account selling Xanax tablets in mere seconds on Instagram.

Telegram’s drug markets remain somewhat complicated to access for the average person, but are still far easier to access than those on the darknet. “The problem with darknet markets is that you need to install Tor, get a PGP, and have cryptocurrencies,” says Francois Lamy, an associate professor at Mahidol University in Thailand who researches the sociology of drug use. “It’s a little bit more difficult to navigate. With Telegram, you type a few keywords, and there you go. You can find everything.”

When the Telegram founder Pavel Durov was arrested outside of Paris, France, in August, prosecutors cited the scale of drug trafficking on the platform as part of the justification. The next month, a new Telegram user policy was introduced to “discourage criminals” and hand over the data of users who are accused of illegal behavior on the platform by authorities with search warrants. “While 99.999% of Telegram users have nothing to do with crime, the 0.001% involved in illicit activities create a bad image for the entire platform, putting the interests of our almost billion users at risk,” Durov said in a statement at the time.

But experts warn that any increased enforcement on Telegram will simply cause dealers to go elsewhere, disrupting a market that has largely established itself as a safer source of drugs. “If one supply avenue is closed by enforcement, another is soon found to replace it,” says Steve Rolles, senior policy analyst at the Transform Drug Policy Foundation, a UK-based NGO. “Enforcement has, somewhat ironically, actually accelerated these innovations—driving the evolution of ever more sophisticated sales models. The only way such markets can be defeated in the longer term is to replace them through legal regulation.”