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Trinny Woodall says AI can empower women to get ahead in business

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Trinny Woodall says AI can empower women to get ahead in business

Entrepreneur and television personality Trinny Woodall has said artificial intelligence could become a powerful tool for women looking to advance in their careers, after pausing operations at her cosmetics company to train staff in AI skills.

Woodall temporarily halted normal activity at her Trinny London business for two days earlier this year so that around 150 employees could take part in an intensive artificial intelligence workshop, aimed at helping staff understand how emerging technologies could support both their current roles and future careers.

The training programme was delivered by Lichen AI, which introduced employees to the fundamentals of working with AI systems and how they can be integrated into everyday business processes.

Woodall said she believes leaders have a responsibility to ensure staff are prepared for the technological shifts reshaping the modern workplace.

“AI is a way women can get ahead,” she said. “It gives us knowledge at our fingertips when we need it. When you have that access to information and insight, you walk into conversations with more confidence and authority.”

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The two-day programme was structured around practical exercises rather than theoretical discussion. On the first day, employees were taught how to prompt and interact with a range of leading AI tools including Gemini, Claude and Midjourney, learning how to apply them to marketing, product development, customer engagement and operational tasks.

The second day focused on experimentation and innovation. Staff were divided into 25 teams and tasked with developing AI-powered applications that could potentially enhance different areas of the business. The teams presented their ideas to senior management, with the winning group receiving a prize voucher for Selfridges.

Woodall said the initiative reflects a broader strategy to embed AI more deeply within the company’s operations as it expands internationally.

Trinny London, which reported annual turnover of around £70 million and EBITDA of approximately £4 million in 2025, has grown rapidly in recent years and opened 20 physical retail locations during 2025. The brand is now combining physical retail growth with digital innovation, including the use of predictive AI technology to personalise customer experiences.

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The company has begun implementing Dynamic Yield across its online platforms, enabling website content to adapt automatically to individual users. The system analyses browsing patterns and purchasing behaviour to tailor product recommendations and marketing messages in real time.

Woodall believes this technology will help maintain customer loyalty in an industry where trends shift rapidly and brands must constantly engage consumers.

“Beauty is incredibly trend-driven,” she said. “Understanding your customer and being able to serve them the right message at the right moment is critical. AI helps us do that in a way that is far more precise.”

The company is also using AI-powered translation and localisation tools to expand into new markets without the heavy costs traditionally associated with international content production.

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By automating translation workflows and adapting marketing content to local audiences, the technology allows the brand to scale its digital presence across regions including Europe, Australia and the United States.

Beyond the operational benefits, Woodall sees AI as an opportunity to address broader gender gaps in the technology sector.

Women remain underrepresented in many areas of AI development and digital leadership, yet are increasingly expected to work with AI systems in a wide range of industries. Woodall believes gaining practical experience with these tools could help women strengthen their professional confidence and competitiveness.

“There’s an opportunity here like never before,” she said. “If women learn how to use these technologies well, they can leap forward.”

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The training initiative forms part of a wider effort by Woodall to support female entrepreneurship and professional development. Earlier this year she hosted a networking and mentoring event at Beaverbrook Estate, bringing together around 60 female founders and influencers for workshops on confidence building, business growth, nutrition and AI.

Woodall said she remains passionate about helping other women navigate the challenges of building businesses and careers.

“I don’t have time for any woman who doesn’t support another woman,” she said. “We have to help each other. Seeing women change how they feel about themselves is incredibly powerful.”

The former What Not to Wear presenter returned to television last year when she appeared as a guest investor on Dragons’ Den, where she jointly invested £50,000 with Deborah Meaden in sustainable cleaning brand Seep.

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Although she enjoyed the experience, Woodall said she prefers mentoring entrepreneurs outside the pressure of television.

Her longer-term ambition is to establish Trinny London as the leading premium beauty brand for women over 40, a demographic she believes remains underserved in the global cosmetics industry.

“We’ve gone through a lot in life by the time we reach 40,” she said. “We know more about what we want, and what we don’t.”

By combining technology, personalisation and a focus on older consumers, Woodall believes the company is positioning itself for long-term growth in an increasingly competitive beauty market.

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Jamie Young

Jamie Young

Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.

When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.

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Mach Natural Resources LP 2025 Q4 – Results – Earnings Call Presentation (NYSE:MNR) 2026-03-13

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Q4: 2026-03-12 Earnings Summary

EPS of $0.50 beats by $0.23

 | Revenue of $387.54M (64.95% Y/Y) beats by $28.00M

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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Tower Semiconductor: The Hidden AI Photonics Winner (NASDAQ:TSEM)

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Tower Semiconductor: The Hidden AI Photonics Winner (NASDAQ:TSEM)

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Hi, I’m Yiannis. Spotting winners before they break out is what I do best.Experience: Previously worked at Deloitte and KPMG in external/internal auditing and consulting. Education: Chartered Certified Accountant, Fellow Member of ACCA Global, with BSc and MSc degrees from U.K. business schools. Investment Style: Spotting high-potential winners before they break out, focusing on asymmetric opportunities (with at least upside potential of 3-5X outweighing the downside risk). By leveraging market inefficiencies and contrarian insights, we seek to maximize long-term compounding while protecting against capital impairment.Risk management is paramount—we seek a strong margin of safety to protect against capital impairment while maximizing long-term compounding. Our 2-3 year investment horizon allows us to ride out volatility, ensuring that patience, discipline, and intelligent capital allocation drive outsized returns over time.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of TSEM, AAOI, NVDA either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Blackstone BREIT is a major seller in January commercial real estate

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Savills buys Eastdil Secured in $1bn deal to expand US real estate investment banking

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Savills buys Eastdil Secured in $1bn deal to expand US real estate investment banking

Savills has agreed a deal worth close to $1 billion to acquire US property investment bank Eastdil Secured, marking a significant strategic move aimed at strengthening the British real estate group’s presence in the lucrative American market.

The London-listed property adviser will pay approximately $921 million for the business in a transaction combining both cash and shares. Around $553 million will be paid in cash, while roughly $369 million will be settled in Savills shares issued to existing Eastdil investors, including Singapore’s sovereign wealth fund Temasek, Guggenheim Partners and a group of senior staff shareholders.

The acquisition represents the first major deal under Savills’ new chief executive Simon Shaw, who took over from Mark Ridley at the start of 2026. Shaw described the combination as a “marriage made in heaven”, highlighting the longstanding relationship between the two companies in global real estate transactions.

Eastdil Secured is widely regarded as one of the most influential advisers in the global property capital markets sector. The firm specialises in advising major landlords, developers and institutional investors on high-value property sales, financing arrangements and complex investment transactions. Its client base includes some of the largest global real estate investors and private equity firms.

By bringing Eastdil into the group, Savills aims to significantly deepen its foothold in the United States, the world’s largest property investment market, where the company has historically had a more limited presence compared with Europe and Asia.

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Shaw said the acquisition fills a strategic gap in Savills’ global platform. While the firm enjoys strong market positions across many international property markets, the US had remained the most significant region where its capabilities were comparatively underdeveloped.

He said: “We’ve got great market share in many parts of the world, but the one hole in our network has been the US. Eastdil is the leading capital markets operator in the largest real estate investment market in the world and provides direct access to the deepest pools of capital.”

Savills believes the combined organisation will enable it to compete more aggressively for high-value real estate advisory mandates, including mergers and acquisitions involving property portfolios, large-scale financing deals and global investment transactions.

The acquisition was announced alongside Savills’ latest financial results, which showed the company continuing to grow despite a challenging global economic environment marked by geopolitical tensions, tariffs and macroeconomic uncertainty.

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For the year ending December 2025, Savills reported revenue of £2.55 billion, up from £2.40 billion the previous year, representing growth of 6 per cent.

Pre-tax profits rose by 14 per cent to £101 million, compared with £88.3 million in 2024. The company attributed the increase partly to stronger demand for its non-transactional services, including investment management, consultancy and property management.

These divisions now account for the majority of Savills’ earnings, reflecting a broader industry shift away from reliance solely on property transactions toward advisory and asset-management services that provide more stable revenue streams.

Income from these less transactional activities increased by 8 per cent over the year, while revenues linked directly to property transactions rose by 4 per cent.

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Savills said the middle part of 2025 had been particularly challenging for deal activity as investors delayed decisions amid global tariff disputes and uncertainty surrounding fiscal policy ahead of the UK government’s autumn budget.

However, the company experienced a sharp rebound in activity toward the end of the year. Shaw described December as “astonishing”, suggesting that many investors returned to the market once political uncertainty had eased and the budget had been delivered.

He said investors were increasingly adjusting to a world characterised by geopolitical tension and economic volatility.

“Both occupiers and investors have started to accept that geopolitical change is now a constant,” Shaw said. “There comes a moment where you simply have to continue investing and doing business despite that backdrop.”

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Savills also reported that the stronger momentum seen late in 2025 had continued into the opening months of 2026. Although the firm acknowledged that it remains difficult to assess the full impact of the ongoing conflict in the Middle East, it said there had been little immediate disruption to global property investment activity.

According to Shaw, London could potentially benefit from increased investor interest if global instability persists, as capital historically flows toward markets perceived as stable and secure.

“I think there is a likelihood that capital will tilt slightly towards traditional safe havens,” he said. “It would be logical that investors feel more comfortable placing money in markets where legal systems and institutions are well established.”

Savills’ board has also approved a higher shareholder payout following the improved financial performance. The company increased its final dividend by 8 per cent to 15.7p per share, payable in May, while also announcing a supplemental dividend of 10.7p per share.

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Despite the strategic rationale for the Eastdil acquisition, investors initially reacted cautiously to the announcement. Savills shares fell 7.2 per cent, closing down 72p at 930p on the day the deal was unveiled.

Founded in 1855 by surveyor Alfred Savill, the company has evolved from a traditional land agency serving wealthy landowners into one of the world’s largest property advisory groups.

Although widely recognised by the public as a residential estate agent, the residential business accounts for only about a tenth of Savills’ overall operations. The majority of its income now comes from commercial real estate services such as advising investors, leasing office space, managing buildings and providing consultancy to institutional clients.

Savills has expanded internationally through a series of acquisitions over the past three decades, establishing operations across Europe, Asia, the Middle East and Australia. However, the United States has remained the final major real estate market where its presence lagged behind competitors.

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The purchase of Eastdil Secured is therefore expected to play a central role in Savills’ long-term strategy of building a truly global real estate advisory platform capable of competing with the largest property consultancies and investment banks in the sector.


Jamie Young

Jamie Young

Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.

When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.

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