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74% of institutional investors plan to add to crypto in 2026

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Crypto VC Funding Reaches $244M as Mesh Leads

A Coinbase–EY survey of 351 institutions finds 74% expect crypto prices to rise and 73% plan to increase allocations, with stablecoins and tokenisation driving the next wave.

Summary

  • A January 2026 Coinbase and EY-Parthenon survey of 351 institutions found 74% expect crypto prices to rise and 73% plan to increase allocations this year.
  • Respondents now favour ETPs and other regulated vehicles for exposure, while 83% already use or plan to use stablecoins and view the GENIUS Act as a key catalyst.
  • Sixty-three percent are interested in tokenised assets and 61% see tokenisation reshaping market structure, even as recent volatility pushes nearly half to tighten risk and liquidity management.

Despite a brutal Wednesday for digital asset prices — Bitcoin (BTC) sliding to $72,300 and a broad market selloff driven by Middle East conflict and hot inflation data — a major new institutional survey published this week tells a strikingly different story about where the smart money is heading. A joint report by Coinbase and EY-Parthenon, based on a survey of 351 institutional investors conducted in January 2026, found that 74% of respondents expect cryptocurrency prices to rise in the future, while 73% plan to increase their digital asset allocation before the end of the year.

The findings represent a significant institutionalisation of crypto conviction. The survey, which polled decision-makers at asset managers, hedge funds, private banks, venture capital firms, family offices, and asset owners globally, found that exchange-traded products (ETPs) and other regulated instruments have now become the preferred exposure vehicle for two-thirds of respondents. That shift — from direct on-chain holdings toward regulated wrappers — reflects both the maturing product landscape and the compliance imperatives of institutional capital, following the landmark approval and uptake of spot Bitcoin and Ethereum ETFs in the U.S. over the past two years.

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When asked about the primary obstacle to further institutional engagement, more than three-quarters of respondents pointed to market structure regulation as the issue requiring the most urgent clarification. This finding echoes the prior year’s survey, in which 52% of respondents named regulatory uncertainty as their top concern and 68% identified greater regulatory clarity as the single most important catalyst for the industry’s next growth phase.

The regulatory landscape has shifted materially since then. The GENIUS Act — signed into law by President Trump on July 18, 2025 — established the first comprehensive federal framework for payment stablecoins in the United States, introducing 1:1 reserve mandates, licensing requirements, and federal preemption over conflicting state regimes. The Office of the Comptroller of the Currency subsequently issued proposed implementing regulations in March 2026, with a public comment deadline of May 1. The survey’s findings suggest institutions are watching this process closely: 83% of respondents said they have used or plan to use stablecoins for payments and financial management, while 83% also said passage of the GENIUS Act would enhance financial institutions’ willingness to participate in the stablecoin market.

The appetite for tokenised assets is similarly broad. Sixty-three percent of respondents expressed interest in tokenised assets, and 61% expect tokenisation to have a significant impact on market structure — a finding consistent with the rapid growth of real-world asset (RWA) tokenisation across DeFi platforms, where Morpho alone saw RWA deposits grow from near zero to $400 million over the course of 2025.

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Amid widespread bullishness, the survey also captured the scars of recent volatility. Nearly half of respondents — 49% — said that recent market fluctuations had led them to place greater emphasis on risk management, liquidity, and position control, rather than reducing their holdings outright. That distinction matters: institutional capital appears to be recalibrating its approach rather than retreating, a posture that may prove consequential as markets navigate the current geopolitical shock.

The juxtaposition between Wednesday’s price action and the survey’s conclusions encapsulates the central tension facing institutional crypto allocators in 2026: near-term macro headwinds severe enough to test conviction, set against a structural adoption thesis that continues to broaden quarter by quarter.

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Crypto World

Institutional Investors Plan More Crypto Exposure in 2026: Survey

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Institutional Investors Plan More Crypto Exposure in 2026: Survey

The crypto market sell-off since October hasn’t deterred institutional investors, with a new survey showing most plan to increase exposure to digital assets in the coming year.

According to a January survey of 351 institutional investors conducted by Coinbase and EY-Parthenon, 73% of respondents said they plan to increase their allocations of digital assets in 2026, while 74% expect crypto prices to rise over the next 12 months.

Two-thirds of respondents said exchange-traded products (ETPs) and other regulated vehicles have become their preferred way to gain exposure, reflecting growing familiarity with these instruments and a broader shift toward regulated access points. Regulation was also cited as a key factor attracting institutional participation.

On the regulatory front, more than three-quarters of respondents cited market structure as the most important area requiring clarity — a concern that comes as US lawmakers continue to debate legislation defining how digital assets are classified and regulated across agencies.

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Market volatility, however, is reshaping how institutions approach crypto. Nearly half (49%) of respondents said recent turbulence has led them to place greater emphasis on risk management, liquidity and position sizing, rather than reducing exposure.

Investments in crypto ETPs and digital asset companies remain among the most-common approaches for institutional exposure. Source: Coinbase-EY

Related: Crypto’s 2026 investment playbook: Bitcoin, stablecoin infrastructure, tokenized assets

Stablecoins, tokenization gain traction

One of the key takeaways from the survey is growing institutional interest in emerging blockchain use cases such as stablecoins and tokenized real-world assets (RWAs).

According to the findings, 85% of respondents use or plan to use stablecoins for payments and treasury operations, with settlement and internal cash management cited as primary use cases.

Part of that momentum is being driven by US regulatory developments, with 83% of respondents saying the passage of the GENIUS Act will increase financial institutions’ willingness to engage with stablecoins. More than two-thirds (69%) said the law will drive broader adoption of stablecoin-based transactions.

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The passage of the GENIUS Act is seen as a catalyst for broader adoption of stablecoins. Source: Coinbase-EY

Meanwhile, interest in tokenized assets continues to grow, with 63% of investors expressing interest in gaining exposure and 61% expecting tokenization to have a significant impact on market structure in the coming years.

Related: SEC’s ‘Crypto Mom’ calls for simpler disclosure rules, flags tokenization debate