She has amassed over 20k followers on Tik Tok after starting to share her favourite foodie finds in February 2025. However, it’s her custard slice tour inspired by her late mother which has really taken off.
Dawn Fearn is a Welsh hero. The 52-year-old from Morriston has decided to share her love for a specific dessert online, by taking part in a custard slice tour of South Wales.
Dawn, who cares for two ladies with dementia, has decided to share her nostalgic passion for the dessert in an attempt to find the best custard slice in Wales.
She has amassed over 20,000 followers on Tik Tok after starting to share her favourite foodie finds in February 2025. However, it’s her custard slice tour, inspired by her late mother, which has really taken off. From superstar gigs to cosy pubs, find out What’s On in Wales by signing up to our newsletter here
Dawn told Wales Online that she started he social media accounts a year ago, as an outlet away from her caring duties. She said: “Well, I’ve been doing a bit of social media since last February. Because I care for two ladies with dementia in my own home, it was just a way of me getting out of the house and being able to be me, because, I think sometimes your identity can get a little bit lost.
“So I just started doing a bit on social media and if I went to a café, I’d review it on TikTok. Then I did a few walks and it’s just kind of grown. Then I think because I’m getting a bit older now, and doing a bit of reminiscing, I was thinking about my mum and going for a custard slice.
“When we were younger we’d have Custard Slice Day, so I don’t know what day it was, but we’d go down to our local café and we’d always a custard slice. I’ve always loved a custard slices, so you know I’d often buy one and I was sitting in the car one day and I’d bought one and I was just like ‘why don’t I try different custard slices, do you know what I am, I’m going to try different custard slices.’
“Now, I’m just just shy of 5000 followers on Instagram which is mental.”
Originally inspired by her late mother who passed away ten years ago, Dawn said that she thinks about her every time she tries a new custard slice. She explained: “Every custard slice I have I do think of her. Me and the ladies I care for usually share, I try not to eat a whole one. We share the custard slices and I did one video where I went to CK’s to see them being made and they gave me four boxes to bring home. So the ladies had custard slices for like two days.”
She joked that everyone thinks she has eaten loads of custard slices however, she tries to rein it in where she can. Dawn said: “I mean, somebody said to me in the street, they were like ‘how many custard slices have you eaten in a day?’ I was just like, I have maybe two a week, maybe. I’m not eating them everyday, even though it on social media it seem like I’m eating them all the time.”
Dawn explained that the series has received an amazing reaction, and even the popular Sticky Toffee Pudding reviewer has taken notice of her content. Many commenters have been recommending their favourite custard slice spots in south Wales. She said: “They tend to always comment on the posts saying ‘you’ve got to try this place, these are the best ones’ and they send me a photo or I get messages on Instagram saying ‘in my opinion you need to try this one.’”
When asked where she found the best custard slices on the tour, Dawn said that she has three contenders, however she is yet to find a 10/10. Armed with her trusty custard slice ruler, she explained: “I haven’t given a 10 yet, but I am very stingy, I just don’t tend to give 10s. It’s got to be absolutely out of this world. At some point, I am going to have to pin a winner.
“Glynneath Tea Rooms is up there because they are probably the closest to a custard slice that I remember, along with Fablas in Cowbridge which is also the same kind of scoring and Crazy Baker in Swansea. They’re more of a creamy custard slice.
“Now, Glynneath Tearooms for me is what I would say is a proper custard slice. You know the custard is like that set custard that I just remember and they are massive as well. It’s a lovely place, Glynneath Tearooms, it’s like old school tearooms.”
Although, some of her reviews have been met with some controversy from the custard slice fan club. Dawn said: “I’ve had one of the ones that scored 9.5 ask what could they have done to make it a 10, which is fair enough. But I did have some controversy over pastry in one, and I think that was like my third one in. I was just like ‘oh what am i doing’ because it it did get quite heated.
“For me, I just think a custard slice shouldn’t have shortcrust pastry it should be the kind of puff pastry. So I did have a bit of controversy over that one and unfortunately the place I visited got involved and yeah it just got a little bit heated shall we say. At the end of the day it’s just it’s my personal choice. I think I said in one video I’m not the custard slice police it’s just my preference.”
Next up on her tour, Dawn is hoping to expand her horizons past Swansea and Neath. So far she’s been to Tonypandy and Carmarthen, and is hoping to head to Cardiff and Cwmbran next.
When she’s finally ran out of custard slices to try in South Wales, Dawn has planned her next food tour. She revealed: “I have been toying with doing rissoles, because they are another thing that are kind of quite Welsh.
“My husband’s English, so when I said to him about having a rissole when we were first together, he was like, ‘what?’ He’d never heard of rissoles. It’s really weird, so yeah they might be next on the list.”








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