Sporty & Rich delivers timeless denim in its latest drop, offering pieces that nod to the golden age of blue jeans. The collection leans into the kind of denim that doesn’t seek to impress with theatrics but rather with its authenticity.
Made in Italy from 100% non-stretch cotton, the fabric tells a story of durability. The pieces reflect the versatility of denim: a structured jacket with a corduroy collar evokes Americana ruggedness, while high-waisted jeans in varying washes reinterpret 90s minimalism.
What stands out is the tactile attention to detail. The corduroy collar on the denim jacket, a contrast in texture and tone, adds warmth and depth to its deep indigo base. It’s a subtle detail that harks back to vintage workwear but feels fresh when paired with matching jeans.
The cuts embrace wearability without losing an ounce of character. Think straight-leg silhouettes that work as easily with boots as they do barefoot, as seen on model Paula Anguera.
Photographed by Masha Popova, the lookbook leans on simplicity to underline the collection’s ethos. Against a neutral backdrop, the denim speaks uninterrupted.
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