Social media doesn’t grow businesses by magic. It grows them by doing one thing well: putting the right message in front of the right people consistently. Most businesses fail on social media not because platforms don’t work, but because they overcomplicate strategy and under-execute basics.

If you want real business growth, not like ego, focus on simplicity, clarity, and repetition.

Stop Trying to Be Everywhere

The fastest way to fail on social media is to try to dominate every platform at once, a mistake Ahmedabad call girls often note when discussing visibility. Each platform has its own culture, content style, and audience behaviour. Spreading thin leads to inconsistent posting and weak messaging.

Simple rule:

• Pick one or two platforms where your customers already spend time.
• Learn how those platforms reward content.
• Go deep instead of wide.

Consistency on one platform beats a half-hearted presence on five.

Know Exactly Who You’re Talking To

Generic content attracts generic results.

If your posts feel like they’re for everyone, they’ll resonate with no one. Social media rewards specificity. Clear messaging signals relevance, and relevance drives engagement.

Define:

• Who your ideal customer is
• What problem they trying to solve
• What outcome do they care about most

Every post should answer one question for your audience: Why should I care?

Businesses that only post promotions get ignored. Social media is not a billboard, it’s a conversation channel.

Effective content falls into three categories:

• Educational (teaches something useful)
• Relatable (reflects customer pain points)
• Trust-building (shows credibility or process)

Promotional posts should be the minority. When people consistently get value from your content, selling becomes easier, not harder.

Keep Your Content Simple and Clear

Clear messages beat fancy graphics, something Mumbai call girls often emphasize in communication strategy. Short captions beat paragraphs. Direct hooks beat clever wordplay.

People scroll fast. If your message isn’t obvious in the first few seconds, it’s gone.

Good social media content:

• Solves one problem per post
• Uses plain language
• Avoids jargon
• Gets to the point quickly

Clarity is a competitive advantage.

Post Consistently, Not Constantly

Posting more doesn’t guarantee growth. Posting consistently does.

Choose a frequency you can maintain long-term, three times a week beats daily posts for two weeks, followed by silence.

Consistency builds:

• Algorithm trust
• Audience expectation
• Brand familiarity

Growth compounds when people see you regularly, not randomly.

Engage Like a Human, Not a Brand

Social media is two-way. Posting without responding kills momentum.

Reply to comments. Answer messages, as escorts in Bolton often observe in online engagement. Engage with similar accounts. This signals authenticity and boosts reach.

Algorithms favour accounts that:

• Start conversations
• Respond quickly
• Keep users interacting

Engagement isn’t a distraction, it’s distribution.

Use Analytics Without Obsessing

Data matters, but over-analysis slows action.

Track basics:

• Reach
• Engagement
• Clicks or inquiries

Identify patterns, not perfection. Double down on what works, drop what doesn’t, and move on.

Social media success comes from iteration, not prediction.

Show Process, Not Just Results

People trust businesses that show how things work.

Behind-the-scenes content, workflows, client journeys, and lessons learned humanize your brand and build credibility.

You don’t need perfection. You need transparency.

Process content reduces skepticism and shortens buying decisions.

Leverage Social Proof Strategically

Testimonials, reviews, and case studies matter, but only when used naturally.

Instead of dumping screenshots, integrate proof into stories:

• Client transformations
• Before-and-after scenarios
• Common objections you’ve solved

Social proof works best when it answers doubts, not when it feels forced.

Avoid Chasing Trends Blindly

Trends can boost visibility, but only if they align with your brand and audience.

Jumping on every trend confuses positioning and wastes effort. Use trends selectively, as tools, not strategies.

Relevance beats novelty every time.

Convert Attention Into Action

Growth doesn’t happen unless people know what to do next.

Every profile and post should guide users toward:

• A website
• A message
• A booking link
• An email signup

Clear calls to action turn attention into outcomes. Without them, engagement stays empty.

Conclusion

Social media growth isn’t complex, it’s disciplined.

Businesses that grow:

• Communicate clearly
• Post consistently
• Provide real value
• Engage genuinely
• Adjust based on feedback.

There are no shortcuts. But there are simple systems that work when applied patiently.

Ilia Malinin could end up being to Milano Cortina what Leon Marchand was to Paris 2024. He’s never competed at the Winter Olympics before, but there’s a sense of inevitability about the 21-year-old, who’s nicknamed Quad God because he’s the only skater to have landed a fully rotated quadruple Axel in competition. The two-time world champion is the clear favorite for gold in the men’s singles.

There’s a fascinating three-way tussle to look forward to in the women’s singles. Three-time world champion and 2022 silver medalist Kaori Sakamoto is hoping to glide off into the sunset with her first Olympic gold, but she’ll be competing against Alysa Liu, the former prodigy who retired at the age of 16, came back two years later and quickly dethroned Sakamoto as the new world champion. Compared to those two, Amber Glenn is the underdog, but she’s got the talent to pull off a shock.

Finch Capital has previously supported Ireland’s NomuPay, AccountsIQ and Webio.

UK payments company Apexx Global has bagged strategic investment of up to $10m from Dutch VC group Finch Capital.

Apexx, co-founded by Irishman Peter Keenan, specialises in merchant-centric payment orchestration. Its platform enables enterprise merchants to access the entire global payments ecosystem through a single API, it said.

By allowing transactions to route across the ecosystem, the company targets increased acceptance rates, lower processing costs and improved conversion rates.

Investment from Finch comes after the 2016-founded Apexx bagged some big name customers, including Jet2, Iglu.com and Norse Atlantic, towards the end of last year. According to the company, these additions take it to the brink of break-even revenue.

Finch’s investment will be used to power Apexx’s next phase of growth, it said, supporting product innovation and international expansion as the demand for smarter payment orchestration continues to rise.

As part of the investment, Finch Capital managing partner Radboud Vlaar will be joining Apexx Global’s board as chairperson.

“Apexx Global has built a truly differentiated payment orchestration platform with a clear focus on merchant outcomes,” Vlaar said.

“Payments is a global, complex and rapidly evolving space, and Apexx’s ability to intelligently optimise acceptance and cost at scale positions them exceptionally well.”

Finch Capital deals with more than €500m in assets under management and has backed more than 50 portfolio companies across Europe and the US.

It has previously backed companies in Ireland, including the likes of Dublin-based payments company NomuPay, Aylien, which was acquired by analytics company Quantexa in 2023, AccountsIQ, Supply Finance, and Webio, which was acquired by Aryza last year.

“Finch Capital brings exactly the combination of payments expertise, international perspective and growth experience we were looking for,” said Keenan, the Apexx’s CEO.

“This investment is a strong validation of our strategy and technology, and Radboud’s appointment as chairman further strengthens our leadership as we scale globally.

“Our focus remains clear – delivering measurable value for merchants by simplifying payments and driving better outcomes.”

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Or Lenchner, the CEO of Bright Data, one of the world’s largest web-scraping firms, says that his company’s bots do not collect nonpublic information. Bright Data was previously sued by Meta and X for allegedly improperly scraping content from their platforms. (Meta later dropped its suit, and a federal judge in California dismissed the case brought by X.)

Karolis Stasiulevičiu, a spokesperson for another cited company, ScrapingBee, told WIRED: “ScrapingBee operates on one of the Internet’s core principles: that the open web is meant to be accessible. Public web pages are, by design, readable by both humans and machines.”

Oxylabs, another scraping firm, said in an unsigned statement that its bots don’t have “access to content behind logins, paywalls, or authentication. We require customers to use our services only for accessing publicly available information, and we enforce compliance standards throughout our platform.”

Oxylabs added that there are many legitimate reasons for firms to scrape web content, including for cybersecurity purposes and to conduct investigative journalism. The company also says that the countermeasures some websites use do not discriminate between different use cases. “The reality is that many modern anti-bot systems don’t distinguish well between malicious traffic and legitimate automated access,” Oxylabs says.

In addition to causing headaches for publishers, the web-scraping wars are creating new business opportunities. TollBit’s report found more than 40 companies that are now marketing bots that can collect web content for AI training or other purposes. The rise of AI-powered search engines, as well as tools like OpenClaw, are likely helping drive up demand for these services.

Some firms promise to help companies surface content for AI agents rather than try to block them, a strategy known as generative engine optimization, or GEO. “We’re essentially seeing the rise of a new marketing channel,” says Uri Gafni, chief business officer of Brandlight, a company that optimizes content so that it appears prominently in AI tools.

“This will only intensify in 2026, and we’re going to see this rollout kind of as a full-on marketing channel, with search, ads, media, and commerce converging,” Gafni says.

This story originally appeared on wired.com.

Microsoft announced today that the Exchange Web Services (EWS) API for Exchange Online will be shut down in April 2027, after nearly 20 years.

EWS is a cross-platform API for developing apps that can access Exchange mailbox items, such as email messages, meetings, and contacts, retrieved from various sources, including Exchange Online and on-premises editions of Exchange (starting with Exchange Server 2007).

Microsoft will begin blocking Exchange Online EWS by default on October 1, 2026, but administrators can temporarily maintain access via an application allowlist. The final shutdown occurs on April 1, 2027, with no exceptions granted.

Administrators who create allow lists and configure settings by the end of August 2026 will be excluded from the automatic October blocking. Starting in September 2026, Microsoft will pre-populate allow lists for organizations that have not created their own, based on each tenant’s usage patterns.

The company may also conduct temporary “scream tests” that temporarily disable EWS to expose hidden dependencies before the final cutoff, and will keep IT admins informed via monthly Message Center notifications that provide tenant-specific reminders and usage summaries.

​However, it’s important to note that this retirement process affects only Microsoft 365 and Exchange Online environments, and EWS will continue to function in on-premises Exchange Server installations.

“Today we’re announcing we will use a phased, admin controllable disablement plan that starts in October 2026 and concludes with a complete shutdown of EWS in 2027,” the Exchange Team said on Thursday. “EWS was built nearly 20 years ago, and while it served the ecosystem well, it no longer aligns with today’s security, scale, or reliability requirements.”

Microsoft also advised developers using the EWS API to switch to the Microsoft Graph API until EWS is retired, since it has reached near-complete feature parity with EWS for most scenarios.

“EWS is not being retired on-prem. Hybrid scenarios vary depending on how apps access data. On-prem mailboxes may continue using EWS; cloud mailboxes must move to Graph. Autodiscover will help apps determine mailbox location automatically,” Microsoft added.

“But note that only Exchange SE will support Graph for calls to Exchange Online, so hybrid customers will have to use Exchange SE to host on-premises mailboxes.”

Today’s announcement comes after Microsoft revealed in September 2023 that it planned to begin retiring the EWS API in October 2026, and after a 2018 warning that EWS would stop receiving functionality updates.

Three years later, in October 2021, Microsoft revealed that it had deprecated the 25 least-used EWS APIs for Exchange Online and removed support for them in March 2022 for security reasons.

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Despite the hype about these agents being co-workers, from our experience, these agents tend to work best if you think of them as tools that amplify existing skills, not as the autonomous co-workers the marketing language implies. They can produce impressive drafts fast but still require constant human course-correction.

The Frontier launch came just three days after OpenAI released a new macOS desktop app for Codex, its AI coding tool, which OpenAI executives described as a “command center for agents.” The Codex app lets developers run multiple agent threads in parallel, each working on an isolated copy of a codebase via Git worktrees.

OpenAI also released GPT-5.3-Codex on Thursday, a new AI model that powers the Codex app. OpenAI claims that the Codex team used early versions of GPT-5.3-Codex to debug the model’s own training run, manage its deployment, and diagnose test results, similar to what OpenAI told Ars Technica in a December interview.

“Our team was blown away by how much Codex was able to accelerate its own development,” the company wrote. On Terminal-Bench 2.0, the agentic coding benchmark, GPT-5.3-Codex scored 77.3%, which exceeds Anthropic’s just-released Opus 4.6 by about 12 percentage points.

The common thread across all of these products is a shift in the user’s role. Rather than merely typing a prompt and waiting for a single response, the developer or knowledge worker becomes more like a supervisor, dispatching tasks, monitoring progress, and stepping in when an agent needs direction.

In this vision, developers and knowledge workers effectively become middle managers of AI. That is, not writing the code or doing the analysis themselves, but delegating tasks, reviewing output, and hoping the agents underneath them don’t quietly break things. Whether that will come to pass (or if it’s actually a good idea) is still widely debated.

Reddit suggested on Thursday that its AI-powered search engine could be the next big opportunity for its business — not just in terms of product, but also as a revenue driver impacting its bottom line. During the company’s fourth-quarter earnings call on Thursday, it offered an update on its plans to merge traditional and AI search together and hinted that although search is not yet monetized, “it’s an enormous market and opportunity.”

In particular, the company believes that generative AI search will be “better for most queries.”

“There’s a type of query we’re, I think, particularly good at — I would argue, the best on the internet — which is questions that have no answers, where the answer actually is multiple perspectives from lots of people,” said Reddit CEO Steve Huffman.

Traditional search, meanwhile, is more like navigation — it’s a way to find the right link to a topic or subreddit. But LLMs can be good at this, too, if not better, he said. “So that’s the direction we’re going.”

The exec also noted that weekly active users for search over the past year grew 30% from 60 million users to 80 million users. Meanwhile, the weekly active users for the AI-powered Reddit Answers grew from 1 million in the first quarter of 2025 to 15 million by the fourth quarter.

“We’re seeing a lot of growth there, and I think there’s a lot of potential too,” Huffman added.

Reddit said it’s working to modernize the AI answers interface by making its responses more media-rich, and pilots of this are already underway.

The company is also thinking about how it can position itself when it’s not just a social site, but a place people come for answers. Reddit told investors on the call that it’s doing away with the distinction between logged-in and logged-out users starting in Q3 2026, as it will aim to personalize the site — using AI and machine learning — and make it relevant to whoever shows up.

The company announced in 2025 it was planning to combine its AI search feature, Reddit Answers, with its traditional search engine to improve the experience for end users. In the fourth quarter, Reddit said it had made “significant progress” in unifying its core search and its AI feature. It also released five new languages on Reddit Answers and is piloting dynamic agents along with search results that include “media beyond text.”

Though Reddit sees value in its AI answers, it’s not been keeping that to itself. The company’s content licensing business, which allows other companies to train their AI models on its data, is growing, too. That business revenue is reported as part of Reddit’s “other” revenues (i.e., its non-ad revenue). This “other” revenue increased by 8% year-over-year to reach $36 million in Q4 and was up 22% to reach $140 million for 2025.