Technology
Amazon Prime to get even more ads next year, claims report
Earlier this year, the Amazon Prime Video platform started showing ads. Next year, Amazon will cram in more ads in Prime Video content. Subscribers will have to pay over and above their Amazon Prime membership to get rid of the ads.
Amazon Prime Video content to have more ads than before
Back in 2023, Amazon Prime Video was one of the rare services that was completely free of ads. The platform streamed content without promotional messages to anyone who had an Amazon Prime Subscription.
Amazon Prime Video is not available without an Amazon Prime subscription. Moreover, this subscription offers one of the best perks while buying online. Hence, hundreds of thousands of Amazon Prime subscribers swallowed the bitter pill of ads to continue enjoying the service’s free two-day or same-day shipping.
Back in December 2023, Amazon started sending out emails to Prime subscribers that the streaming platform would start showing ads from January 2024. If subscribers wanted to enjoy content without ads, they would have to pay an additional $2.99 fee.
According to a Financial Times report, Amazon is adding even more ads to Prime Video. Amazon had recently admitted that ads were bringing a lot more revenue than anticipated.
When will Amazon start serving more ads to Prime subscribers?
Advertising has become one of the best and most reliable sources of revenue for big tech companies. Streaming companies including Netflix, Hulu, Disney+, HBO Max, and others have been serving ads to pad their revenue. Subscribers have to opt for a plan costing a few dollars more to enjoy content without ads.
At a recent event, Amazon confirmed it earned more than $1.8 billion in advertising commitments. According to Engadget, this exceeded the company’s targets.
Amazon mentioned about 19 million people have opted for the Amazon Prime subscription with ads in the UK alone. In the US, this number is far higher. According to Amazon, more than 100 million people are considered Monthly Active Users (MAU) of the service.
Amazon will increase the number of ads next year. The e-commerce giant hasn’t indicated the exact timeframe, presumably to test how many more ads it can serve before users either cancel their subscriptions, pay more to get rid of ads or fight back.
A Ukrainian drone operator with a first-person view kamikaze drone
Andriy Andriyenko/SOPA Images/Shutterstock
As both sides of the ongoing Russia-Ukraine war attempt to claim technological supremacy, drone versus drone combat has become routine – and thanks to the ubiquity of cameras, this new kind of warfare is being documented in real time across air, land and sea.
Russia’s invasion of Ukraine has already been dubbed the “first drone war”, with some sources suggesting that small drones are inflicting as much as 80 per cent of the damage to military hardware and personnel. Now, the war has evolved, with machines…
The New York Times crossword puzzle can be tough! If you’re stuck, we’re here to help with a list of today’s clues and answers.
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Google implemented summary cards in Gmail a few years ago to give you key snippets of data and shortcuts to quick actions as soon as you open an email in certain categories. The feature is especially useful when you’re checking emails about tickets, purchases, travel, etc. Now, Google has announced a big update to Gmail’s summary cards that will make them even more functional.
Gmail’s revamped summary cards include more options and useful info
Gmail’s summary cards appear in four categories of emails: Shopping, Events, Bills, and Travel. Now, Google is redesigning the cards to not only give them a new look but to integrate new quick actions and useful info. For purchases, the cards will show order details and the expected product delivery date. For events, you’ll be able to directly add upcoming events to your Calendar account, invite other people, and get directions to the location.
For bills, you’ll be able to check them out, pay them, or add a reminder to pay them later to your Google Tasks account. For travel emails, you’ll get data like the hotel’s check-in and check-out times. Summary cards in travel emails will also let you directly check-in for flights and manage hotel reservations.
The redesign of summary cards in Gmail also makes the feature more useful for getting data at a glance. Now you’ll get short summaries with all the essential information you need before reading the email. The cards will also include shortcuts to actions like “Get directions,” “Invite others,” “Track package,” “Check in,” “Remind me,” or “Mark as paid.” Google made sure that summary cards in Gmail were dynamic. This means that the information they display is updated in real-time in case there are changes regarding events, delivery dates, and more.
Summary cards getting a “Happening soon” section
Google wants to make summary cards a fundamental part of Gmail. So, the company will give them more prominence with a whole new “Happening soon” section. “Happening soon” will be available at the top of inboxes and in the Gmail search box. It will include summary cards for your purchases. The new section won’t be there permanently, but it will appear when there are relevant updates about your orders.
If you have multiple pending orders with delivery dates close together, Gmail will stack the relevant summary cards. You can expand all pending cards from the stacked one whenever you want. You can also dismiss summary cards altogether if you don’t find them useful.
The new summary cards are already available for purchase-related emails on Android and iOS. The company will roll out cards for events, invoices, and travel “in the coming months.” The “Happening soon” section will also take a few months to roll out.
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Until now, the mobile version of the Epic Games Store has mostly been focused on the brand’s staples like Fortnite and Fall Guys. It won’t be that way for long.
Epic Games Store general manager Steve Allison announced at Unreal Fest in Seattle that it plans to expand the Epic Games Stores’ mobile library with 10 to 50 new third-party games and start a free games program, according to .
Allison said the free games program and third-party titles will be available in “Q4” or the last part of the year. Epic’s Unreal Fest keynote also teased that Ark: Ultimate Mobile Edition will be one of the new third-party games on the mobile store.
Epic Games also wants to make the game submission process a lot easier. Allison mentioned the store would offer “self publishing tools” for developers. This will allow them to release their games “without any interactions with us, like they do on PC today.”
The Epic Games Store is available worldwide on Android devices and for iOS users in the European Union.
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