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Will K-pop’s AI experiment pay off?

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Will K-pop's AI experiment pay off?
Getty Images Members of the K-pop band Seventeen stand in a lineGetty Images

K-pop band Seventeen are now experimenting with AI, admits member Woozi, who is standing third from the right

There’s an issue dividing K-pop fans right now – artificial intelligence.

Several of the genre’s biggest stars have now experimented with the technology to create music videos and produce songs, including boy band Seventeen.

Last year the South Korean group sold around 16 million albums, making them one of the most successful K-pop acts in history. But it’s their most recent album and single, Maestro, that’s got people talking.

The music video features an AI-generated scene, and at the launch of the album in Seoul, one of the band members, Woozi, told reporters he was “experimenting” with AI when making music.

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“We practised making songs with AI, as we want to develop along with technology rather than complain about it,” he said.

“This is a technological development that we have to leverage, not just be dissatisfied with. I practised using AI and tried to look for the pros and cons.”

However, Woozi has since said on Instagram that all of Seventeen’s music is “written and composed by human creators”.

On K-pop discussion pages, fans were torn over the issue of using AI, with some saying more regulations need to be in place before the technology becomes normalised.

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Others were more open to it, including super fan Ashley Peralta. “If AI can help an artist overcome creative blocks, then that’s OK with me,” says the 26-year-old.

Her worry though, is that a whole album of AI generated lyrics means fans will lose touch with their favourite musicians.

“I love it when music is a reflection of an artist and their emotions,” she says. “K-pop artists are much more respected when they’re hands on with choreographing, lyric writing and composing, because you get a piece of their thoughts and feelings.

“AI can take away that crucial component that connects fans to the artists.”

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Ashley presents Spill the Soju, a K-pop fan podcast, with her best friend Chelsea Toledo. Chelsea admires Seventeen for being a self-producing group, which means they write their own songs and choreograph them too, but she’s worried about AI having an impact on that reputation.

“If they were to put out an album that’s full of lyrics they hadn’t personally written, I don’t know if it would feel like Seventeen any more and fans want music that is authentically them”.

Ashley Peralta Ashley Peralta (left) and her friend Chelsea ToledoAshley Peralta

Ashley Peralta (left) and her friend Chelsea Toledo make a K-pop podcast

For those working in K-Pop production, it’s no surprise that artists are embracing new technologies.

Chris Nairn is a producer, composer and songwriter working under the name Azodi. Over the past 12 years he’s written songs for K-pop artists including Kim Woojin and leading agency SM Entertainment.

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Working with K-pop stars means Chris, who lives in Brighton, has spent a lot of time in South Korea, whose music industry he describes as progressive.

“What I’ve learned by hanging out in Seoul is that Koreans are big on innovation, and they’re very big on ‘what’s the next thing?’, and asking, ‘how can we be one step ahead?’ It really hit me when I was there,” he says.

“So, to me, it’s no surprise that they’re implementing AI in lyric writing, it’s about keeping up with technology.”

Chris Nairn  Chris Nairn Chris Nairn

Chris Nairn says that K-pop bands generally like to keep up with technology

Is AI the future of K-pop? Chris isn’t so sure. As someone who experiments with AI lyric generators, he doesn’t feel the lyrics are strong enough for top artists.

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“AI is putting out fairly good quality stuff, but when you’re at the top tier of the songwriting game, generally, people who do best have innovated and created something brand new. AI works by taking what’s already been uploaded and therefore can’t innovate by itself.”

If anything, Chris predicts AI in K-pop will increase the demand for more personal songs.

“There’s going to be pressure from fans to hear lyrics that are from the artist’s heart, and therefore sound different to any songs made using AI”.

Seventeen aren’t the only K-pop band experimenting with AI. Girl group Aespa, who have several AI members as well as human ones, also used the technology in their latest music video. Supernova features generated scenes where the faces of band members remain still as only their mouths move.

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Podcaster and super-fan Chelsea says it “triggered” a lot of people.

“K-pop is known for amazing production and editing, so having whole scenes made of AI takes away the charm,” she adds.

Chelsea also worries about artists not getting the right credit. “With AI in videos it’s harder to know if someone’s original artwork has been stolen, it’s a really touchy subject”.

Getty Images Girl group AespaGetty Images

K-pop girl group Aespa are also experimenting with AI

Arpita Adhya is a music journalist and self-titled K-pop superfan. She believes the use of AI in the industry is demonstrative of the pressure artists are under to create new content.

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“Most recording artists will put out an album every two years, but K-pop groups are pushing out albums every six to eight months, because there’s so much hype around them.”

She also believes AI has been normalised in the industry, with the introduction of AI covers which have exploded on YouTube. The cover tracks are created by fans and use technology to mimic another artist’s voice.

It’s this kind of trend that Arpita would like to see regulated, something western artists are calling for too.

Just last month megastars including Billie Eilish and Nicki Minaj wrote an open letter calling for the “predatory” use of AI in the music industry to be stopped.

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They called on tech firms to pledge not to develop AI music-generation tools “that undermine or replace the human artistry of songwriters and artists, or deny us fair compensation for our work”.

For Arpita, a lack of regulations means fans feel an obligation to regulate what is and isn’t OK.

“Whilst there are no clear guidelines on how much artists can and can’t use AI, we have the struggle of making boundaries ourselves, and always asking ‘what is right and wrong?’”

Thankfully she feels K-pop artists are aware of public opinion and hopes there will be change.

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“The fans are the biggest part and they have a lot of influence over artists. Groups are always keen to learn and listen, and if Seventeen and Aespa realise they are hurting their fans, they will hopefully address that.”

Update 14 July 2024: This article originally raised the possibility that Seventeen’s latest album might include AI-generated lyrics. The band has since confirmed that all of Seventeen’s music is “written and composed by human creators” and so we have amended the article to reflect that.

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Science & Environment

“Dark oxygen” created in the ocean without photosynthesis, researchers say

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"Dark oxygen" created in the ocean without photosynthesis, researchers say


Researchers have discovered bundles of “dark oxygen” being formed on the ocean floor. 

In a new study, over a dozen scientists from across Europe and the United States studied “polymetallic nodules,” or chunks of metal, that cover large swaths of the sea floor. Those nodules and other items found on the ocean floor in the deep sea between Hawaii and Mexico were subjected to a range of experiments, including injection with other chemicals or cold seawater. 

The experiments showed that more oxygen — which is necessary for all life on Earth — was being created by the nodules than was being consumed. Scientists dubbed this output “dark oxygen.” 

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About half of the world’s oxygen comes from the ocean, but scientists previously believed it was entirely made by marine plants using sunlight for photosynthesis. Plants on land use the same process, where they absorb carbon dioxide and produce oxygen. But scientists for this study examined nodules about three miles underwater, where no sunlight can reach. 

This isn’t the first time attention has been drawn to the nodules. The chunks of metal are made of minerals like cobalt, nickel, manganese and copper that are necessary to make batteries. Those materials may be what causes the production of dark oxygen. 

“If you put a battery into seawater, it starts fizzing,” lead researcher Andrew Sweetman, a professor from the Scottish Association for Marine Science, told CBS News partner BBC News. “That’s because the electric current is actually splitting seawater into oxygen and hydrogen [which are the bubbles]. We think that’s happening with these nodules in their natural state.”

The metals on the nodules are valued in the trillions of dollars, setting of a race to pull the nodules up from the ocean’s depths in a process known as deep sea or seabed mining. Environmental activists have decried the practice.  

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Sweetman and other marine scientists worry that the deep sea mining could disrupt the production of dark oxygen and pose a threat to marine life that may depend on it. 

“I don’t see this study as something that will put an end to mining,” Sweetman told the BBC. “[But] we need to explore it in greater detail and we need to use this information and the data we gather in future if we are going to go into the deep ocean and mine it in the most environmentally friendly way possible.”



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Quantum computers teleport and store energy harvested from empty space

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Quantum computers teleport and store energy harvested from empty space

A quantum computing chip

IBM

Energy cannot be created from nothing, but physicists found a way to do the next best thing: extract energy from seemingly empty space, teleport it elsewhere and store it for later use. The researchers successfully tested their protocol using a quantum computer.

The laws of quantum physics reveal that perfectly empty space cannot exist – even places fully devoid of atoms still contain tiny flickers of quantum fields. In 2008, Masahiro Hotta at Tohoku University in Japan proposed that those flickers, together with the …

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Science & Environment

What caused the hydrothermal explosion at Yellowstone National Park? A meteorologist explains

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What caused the hydrothermal explosion at Yellowstone National Park? A meteorologist explains


Yellowstone National Park visitors were sent running and screaming Tuesday when a hydrothermal explosion spewed boiling hot water and rocks into the air. No one was injured, but it has left some wondering: How does this happen and why wasn’t there any warning? 

The Weather Channel’s Stephanie Abrams said explosions like this are caused by underground channels of hot water, which also create Yellowstone’s iconic geysers and hot springs. 

“When the pressure rapidly drops in a localized spot, it actually forces the hot water to quickly turn to steam, triggering a hydrothermal explosion since gas takes up more space than liquid,” Abrams said Wednesday on “CBS Mornings.” “And this explosion can rupture the surface, sending mud and debris thousands of feet up and more than half a mile out in the most extreme cases.” 

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Tuesday’s explosion was not that big, Abrams said, “but a massive amount of rocks and dirt buried the Biscuit Basin,” where the explosion occurred.   

A nearby boardwalk was left with a broken fence and was covered in debris. Nearby trees were also killed, with the U.S. Geological Survey saying the plants “can’t stand thermal activity.” 

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“Because areas heat up and cool down over time, trees will sometimes die out when an area heats up, regrow as it cools down, but then die again when it heats up,” the agency said on X.

The USGS said it considers this explosion small, and that similar explosions happen in the national park “perhaps a couple times a year.” Often, though, they happen in the backcountry and aren’t noticed.

“It was small compared to what Yellowstone is capable of,” USGS Volcanoes said on X. “That’s not to say it was not dramatic or very hazardous — obviously it was. But the big ones leave craters hundreds of feet across.”

The agency also said that “hydrothermal explosions, “being episodes of water suddenly flashing to steam, are notoriously hard to predict” and “may not give warning signs at all.” It likened the eruptions to a pressure cooker.

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While Yellowstone sits on a dormant volcano, officials said the explosion was not related to volcanic activity. 

“This was an isolated incident in the shallow hot-water system beneath Biscuit Basin,” the USGS said. “It was not triggered by any volcanic activity.” 





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What happened to the Metaverse?

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What happened to the Metaverse?

S6
Ep135


What happened to the Metaverse?

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!

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Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

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Meet the Host

Andrew Davidson

SVP/Chief Insights Officer, Mintel Comperemedia.

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Meet the Guests

Brian Benway

Senior Analyst, Gaming and Entertainment, Mintel Reports US.

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Jan Urbanek

Senior Analyst, Consumer Technology, Mintel Reports Germany.

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Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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In the exciting world of Artificial Intelligence (AI), prompts are instructions or queries you enter into the AI interface to get responses. If you want helpful responses, you…

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Archaeologists make stunning underwater discovery of ancient mosaic in sea off Italy

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Archaeologists make stunning underwater discovery of ancient mosaic in sea off Italy


More than 30,000 ancient coins found

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More than 30,000 ancient coins found off the coast of Italy

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Researchers studying an underwater city in Italy say they have found an ancient mosaic floor that was once the base of a Roman villa, a discovery that the local mayor called “stupendous.” 

The discovery was made in Bay Sommersa, a marine-protected area and UNESCO World Heritage Site off the northern coast of the Gulf of Naples. The area was once the Roman city of Baia, but it has become submerged over the centuries thanks to volcanic activity in the area. The underwater structures remain somewhat intact, allowing researchers to make discoveries like the mosaic floor. 

The Campi Flegrei Archaeological Park announced the latest discovery, which includes “thousands of marble slabs” in “hundreds of different shapes,” on social media

452639775-795071199481548-6552179372358771133-n.jpg
A part of the mosaic floor being excavated. 

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Edoardo Ruspantini


“This marble floor has been at the center of the largest underwater restoration work,” the park said, calling the research “a new challenge” and made “very complicated due to the extreme fragment of the remains and their large expansion.”

The marble floor is made of recovered, second-hand marble that had previously been used to decorate other floors or walls, the park said. Each piece of marble was sharpened into a square and inscribed with circles. The floor is likely from the third century A.D., the park said in another post, citing the style of the room and the repurposing of the materials as practices that were common during that time. 

452533330-795071436148191-6754360492272000857-n.jpg
The remains of collapsed walls that cover the mosaic floor. 

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Parco Archeologico Campi Flegrei


Researchers are working carefully to extract the marble pieces from the site, the park said. The recovery work will require careful digging around collapsed walls and other fragmented slabs, but researchers hope to “be able to save some of the geometries.” 

Once recovered, the slabs are being brought to land and cleaned in freshwater tanks. The marble pieces are then being studied “slab by slab” to try to recreate the former mosaic, the park said. 

452615453-795071266148208-4364365545620230344-n.jpg
Researchers work to rearrange the mosaic tiles after bringing them up from underwater. 

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Parco Archeologico Campi Flegrei


“The work is still long and complex, but we are sure that it will offer many prompts and great satisfactions,” the park said. 



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SpaceX fires up Starship engines ahead of fifth test flight

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SpaceX fires up Starship engines ahead of fifth test flight

SpaceX has just performed a static fire of the six engines on its Starship spacecraft as it awaits permission from the Federal Aviation Administration (FAA) for the fifth test flight of the world’s most powerful rocket.

The Elon Musk-led spaceflight company shared footage and an image of the test fire on X (formerly Twitter) on Thursday. It shows the engines firing up while the vehicle remained on the ground.

For flights, the Starship spacecraft is carried to orbit by the first-stage Super Heavy booster, which pumps out 17 million pounds of thrust at launch, making it the most powerful rocket ever built.

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The Super Heavy booster and Starship spacecraft — collectively known as the Starship — have launched four times to date, with the performance of each test flight showing improvements over the previous one.

The first one, for example, exploded shortly after lift off from SpaceX’s Starbase facility in Boca Chica, Texas, in April last year, while the second effort, which took place seven months later, achieved stage separation before an explosion occurred — an incident that was captured in dramatic footage. The third and fourth flights lasted much longer and achieved many of the mission objectives, including getting the Starship spacecraft to orbit.

The fifth test flight isn’t likely to take place until November at the earliest, according to a recent report. It will involve the first attempt to use giant mechanical arms to “catch” the Super Heavy booster as it returns to the launch area. SpaceX recently expressed extreme disappointment at the time that it’s taking the FAA to complete an investigation that will pave the way for the fifth Starship test, and has said that it’ll be ready to launch the vehicle within days of getting permission from the FAA.

Once testing is complete, NASA wants to use the Starship, along with its own Space Launch System rocket, to launch crew and cargo to the moon and quite possibly for destinations much further into space such as Mars. NASA is already planning to use a modified version of the Starship spacecraft to land the first astronauts in five decades on the lunar surface in the Artemis III mission, currently set for 2026.

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