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Cost-of-living-crisis ‘single biggest driver’ of people seeking financial advice

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Cost-of-living-crisis 'single biggest driver' of people seeking financial advice

The cost-of-living-crisis is the single biggest driver of people seeking financial advice or guidance, a new report from St James’s Place (SJP) has found.

Major life events or milestones are the biggest prompts for people to seek financial advice or guidance, SJP’s Real Life Advice Report, launched today (3 October), shows.

Almost half (48%) of those who have accessed advice or guidance – 12.5m people – did so following a key moment.

This includes buying a property, getting married, or dealing with an unexpected change like divorce.

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Overall, 17% of respondents said reaching a certain age was what prompted them to seek financial advice, while 15% said it was buying a property.

Just over one in 10 (12%) said it was receiving an inheritance, while 10% said it was retirement and 10% said it was getting married.

The study, which surveyed just under 12,000 individuals, also highlights that unexpected change and challenges are key drivers of financial advice or guidance.

More than one in ten (12%) sought support following a change in job status, such as promotion, career change or redundancy, 6% following divorce and 6% following caring for loved ones.

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Serious illness and becoming a single parent were triggers for others (both 5%).

St James’s Place director partner engagement and consultancy, Alexandra Loydon, said: “Big life events and milestones make people stop, assess and plan, and often they prompt people to undertake some financial planning too.

“While it’s clear that one of the greatest benefits of financial advice or guidance is the support it can offer in times of change or stress, the key to navigating those moments is putting a strong financial plan in place ahead of time.

“Seeking the support to do so not only boosts mental and emotional wellbeing, but provides the confidence to reach life’s goals and milestones in the first place.”

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While life events and milestones are collectively the biggest reason that people seek financial advice or guidance, SJP’s research found that the single biggest driver was the cost-of-living crisis, with 18% accessing support due to this.

Other macro trends also prompted action, with 13% seeking support due to changes in the economic environment, 10% as a result of high mortgage rates, 7% following policy changes and 5% after a change of government.

For just under a fifth (18%) of those who have taken advice or guidance, seeking help was the more positive consequence of accumulating a savings and investment pot large enough to warrant it – rising to 27% to those that are currently receiving ongoing financial advice.

Referrals and recommendations are also common prompts for taking advice or guidance, with 15% of those who have received advice or guidance doing so following a personal referral, and 8% because they had a family adviser.

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The study also found that younger generations are more likely to seek support to navigate complicated issues.

SJP’s research revealed that the reasons why people first take financial advice or guidance are changing.

Those aged 55 and over were largely prompted by more simple reasons, with one in five stating it was either because they’d reached retirement (21%), their savings had reached a certain level (20%), or they’d reached a certain age (20%).

In comparison, those aged 18 to 34 are more likely to seek support to navigate more complicated issues, as managing money continues to become increasingly complex.

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Nearly a quarter (24%) have taken advice or guidance because they were worried about the cost of living (compared to 8% of those aged 55 and over).

Overall, 17% sought support to get on the housing ladder (versus 10% of over-55s) and 16% did so due to concerns around high mortgage rates (versus 3% of over-55s)

A total of 12% turned to advice or guidance to tackle how they support a loved one with care costs (versus just 1% of over-55s).

Loydon added: “Younger generations face a very different landscape to their parents and grandparents, from higher living costs and a tougher housing backdrop, to the decline in defined benefit pension schemes meaning greater individual responsibility for their retirement.

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“This increasingly testing and complex backdrop means it’s even more important to be thinking about and taking action to build up finances as early as possible.

“Advice and guidance can help with understanding these issues, and with putting measures in place to ensure their money works as hard for them as possible, no matter what their circumstances are.”

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Three easy ideas for alcohol-free drinks to save some cash ahead of Christmas

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Three top tips to make the most of dark skies and check out the constellations

DITCH the booze this month to help save some cash and get a clear head in the run-up to Christmas.

Sober October is a campaign backed by Macmillan Cancer Support — and you can sign up to join in the challenge at gosober.org.uk.

Try our easy ideas for alcohol-free drinks for Sober October

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Try our easy ideas for alcohol-free drinks for Sober OctoberCredit: Getty

Then try these easy ideas for alcohol-free drinks to see you through to November . . . 

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HOT ROSIE: Add hot water to rosemary cordial, which you can make from the Tesco recipe below, for a hot toddy perfect for autumn.

To make the cordial, put the zest and juice from two lemons and a grapefruit into a pan.

Get a handful of rosemary sprigs and strip the leaves into the pan along with 60g of fresh, sliced ginger, 150g of sugar and 250ml of water.

Stir on a medium heat until the sugar dissolves, then reduce the heat to low, stirring for around 15 minutes until it is thicker and fragrant.

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Strain through a sieve and keep in a storage bottle. You’ll need two tablespoons of the cordial added to a cup of hot water to create your toddy.

FAUX G&T: If you love a gin and tonic, try an alcohol-free version of the spirit such as Tanqueray 0.0% and Flor de Sevilla 0.0%, both down to £15 from £17 at Sainsbury’s with a Nectar card.

Selected Fever-Tree tonics are down from £2.10 to £1.80 for 500ml with a Clubcard at Tesco. Try the Spanish clementine flavour with the Flor de Sevilla 0.0% for a lovely fruity drink.

Or the elderflower tonic goes well with the standard Tanqueray 0.0%.

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MULLED APPLE JUICE: Swap mulled cider for apple juice and embrace autumn without the booze.

How to make Taylor Swift’s favourite cocktail

You need to simmer a litre of apple juice with a stick of cinnamon, two or three cloves and orange peel to create the perfect seasonal drink.

If you prefer it sweeter, then just add a couple of spoonfuls of sugar.

  • All prices on page correct at time of going to press. Deals and offers subject to availability.

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Cheap treat

Asda’s whisky, fig and honey flavoured mince pies are just £2.50

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Asda’s whisky, fig and honey flavoured mince pies are just £2.50Credit: Asda

IT’S never too early to start tucking into mince pies. Try Asda’s whisky, fig and honey flavoured versions, £2.50 for a four-pack.

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What’s new?

CO-OP has a double-filled pasta range you don’t require extra sauce to enjoy.

Try brasato and bechamel ravioli, nduja and burrata cappellacci or butternut squash and sage cappellacci . Down to £2.70 from £3.70 until Tuesday.

Top swap

The Pantene Pro-V colour shampoo is £5.99 at Superdrug

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But Lidl’s Cien Pro Vitamin shampoo is just £1.95

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LOOK after coloured hair with Pantene Pro-V colour shampoo, £5.99, at Superdrug. Or try Lidl’s Cien Pro Vitamin shampoo, for £1.95.

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Little helper

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YOUR radiators will create more warmth if they are dust-free. Try this e-cloth wand, £9, from Dunelm, to get in those hard-to-reach nooks.

Shop & save

Save £7.49 on this Max Factor Priyanka lipstick at Poundland

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Save £7.49 on this Max Factor Priyanka lipstick at PoundlandCredit: Poundland

ADD a touch of elegance to your look with this Max Factor Priyanka lipstick.

It is usually £9.99 but Poundland is selling it, online only, for £2.50.

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Hot right now

JOIN Tapas Revolution’s loyalty club to get 25 per cent off autumn dishes, Mon–Thur this month. Sign up at tapasrevolution.com.

PLAY NOW TO WIN £200

Join thousands of readers taking part in The Sun Raffle

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Join thousands of readers taking part in The Sun Raffle

JOIN thousands of readers taking part in The Sun Raffle.

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Every month we’re giving away £100 to 250 lucky readers – whether you’re saving up or just in need of some extra cash, The Sun could have you covered.

Every Sun Savers code entered equals one Raffle ticket.

The more codes you enter, the more tickets you’ll earn and the more chance you will have of winning!

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Wetherspoons sued for more than £200,000 after a customer died at one of its pubs

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Wetherspoons sued for more than £200,000 after a customer died at one of its pubs

WETHERSPOONS is being sued for more than £200,000 after a drinker fell to his death from a second-floor window.

The pub chain faces action from the partner of Callum McKeon, who tumbled from an upstairs flat used for storage while looking for a toilet.

Wetherspoons is being sued for more than £200,000 after a drinker fell to his death from a second-floor window, pictured the Golden Lion in Cambs

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Wetherspoons is being sued for more than £200,000 after a drinker fell to his death from a second-floor window, pictured the Golden Lion in Cambs

It is accused of negligence and breach of statutory duty by his partner, Chloe Fletcher-Langley in her High Court action.

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The case follows an inquest which heard a drunk Mr McKeon, 24, was trying to get into the Golden Lion in New-market, Cambs, after a stag do in June 2021.

The dad of three was turned away but went looking for the toilet and staggered into the second-floor flat, where he fell from a window.

A coroner ruled his being able to reach an off-limits area contributed to his death.

READ MORE ON WETHERSPOONS

Speaking after the inquest into his death, Mr McKeon’s mother Tina Bedford said she hoped that lessons would be learned.

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She said: “Callum was a loving son, brother, father, and partner, and is sorely missed by everyone who knew him.

“He was always happy and cheerful, and would have done anything for his three kids, Olivia, Ronnie and Frankie.

“He’d enjoyed a day socialising with his family and friends, and the night shouldn’t have ended like that. If Callum hadn’t been able to access that room, that night, he’d still be with us.

“Callum was loved by so many and his memory will live on.

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“What happened that day could have been prevented with some simple steps to stop Callum ending up where he did.

Inside swanky new £3.5MILLION Wetherspoons pub in town ‘too posh to handle it’… but locals warn punters ‘better behave’

“We just hope that there will be lessons learned, and that another family won’t have to go through what we have had to. We will miss him so much every single day.”

The Sun contacted Wetherspoons for comment.

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Interest rates could be cut ‘more aggressively’ by Bank of England, says Andrew Bailey

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Interest rates could be cut 'more aggressively' by Bank of England, says Andrew Bailey

THE Bank of England could be “more aggressive” in cutting interest rates, Governor Andrew Bailey has said.

He claimed that if inflation continues to be held in check then the Bank could “be more activist” in lowering rates.

The Bank of England could be 'more aggressive' in cutting interest rates, Andrew Bailey has said

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The Bank of England could be ‘more aggressive’ in cutting interest rates, Andrew Bailey has saidCredit: Reuters

The news will be a boost to borrowers and particularly the 1.6million homeowners who need to remortgage later this year.

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Last month Mr Bailey had suggested the opposite when saying that interest rates would fall “gradually”.

Money markets now have a near 100 per cent bet that the Bank will cut rates from the current five per cent to 4.75 per cent at its meeting next month.

However, the Pound fell sharply yesterday — with its biggest one-day slump in 18 months — following Mr Bailey’s comments to The Guardian.

It slipped 1.08 per cent against the dollar to $1.31, while dropping by 0.96 per cent against the euro to €1.19.

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Valentin Marinov, head of Group-of-10 FX strategy at Credit Agricole, said: “The best days of the pound rally may be behind us.”

With lenders slashing rates, is now the right time to fix your mortgage? Here’s what the experts think

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My £450,000 lottery win has been slowly ruining my life – relatives I hate are gagging for cash

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My £450,000 lottery win has been slowly ruining my life - relatives I hate are gagging for cash

A LOTTERY winner who scooped a staggering £450,000 says it ruined her life.

The woman became bombarded by her family members who wanted a chunk of her cash.

The woman said her parents believed they deserved the money

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The woman said her parents believed they deserved the moneyCredit: Alamy

She explained how what first started as a dream come true became a living nightmare.

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“I never thought winning the lottery would be anything other than a dream come true,” she wrote on Reddit.

“But here I am, with more money than I ever imagined, and it feels like my life is falling apart.”

Her troubles first started with her boyfriend, who took it upon himself to decide what they would do with the cash.

read more on lottery winners

“I couldn’t believe my eyes—I had won £450,000. At first, I was in shock. I called my boyfriend, James, and he rushed over, equally ecstatic.

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“We were both over the moon, dreaming of what we could do with the money. But the dream quickly turned into a nightmare.”

She said James wanted to quit his job, buy a luxury car and invest in ‘risky’ ventures.

“When I suggested we take things slow and maybe talk to a financial advisor, he got defensive. He accused me of not trusting him and said I was trying to control everything,” she explained.

She won the staggering amount of money after buying a lottery ticket on a whim.

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I won $1m at 28 playing a lottery scratch-off – I swore I wouldn’t be a statistic & after 8 years I have nothing left-

It wasn’t until she saw the number draw on TV and realised she’d won.

The woman added: “Then my family got involved. My parents, who I’ve always had a strained relationship with, suddenly wanted to reconnect.

“They started dropping hints about their financial struggles and how they could use some help.”

After having issues with her parents, her sister also wanted a share of the winnings.

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“My sister, who’s always been jealous of me, outright demanded a share, saying she deserved it for all the times she ‘supported’ me. It felt like they were all looking at me differently, like I was just a bank to them now.”

Her boyfriend started to distance himself from her and they eventually split up.

The lottery winner said that when he moved out, he took some of the money with him as a “parting gift”.

At the time, her parents became “more aggressive” in their demands for the cash.

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Her mum and dad believed they were entitled to her winnings because they’d raised her.

“My sister called me greedy and accused me of abandoning my family. I felt trapped and overwhelmed, unable to make anyone happy,” the woman added.

“I’m alone with my fortune, but I’ve never felt poorer. My family is barely speaking to me, and I’ve lost someone I thought I’d spend my life with.

“I’ve hired a financial advisor and a therapist to help me navigate this new reality, but the emotional toll is immense.”

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The Range brings back gadget for drying clothes without turning heating on this winter scanning at £60 instead of £95

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The Range brings back gadget for drying clothes without turning heating on this winter scanning at £60 instead of £95

THE Range is slashing the price of a bestselling gadget that is perfect for drying clothes this winter.

Shoppers at the discount store can now save £35 on the regular cost of this 3-Tier Tower Heated Airer, which is now £59.99.

The range has cut the price of this heated airer by £35

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The range has cut the price of this heated airer by £35Credit: The Range
A heated airer is a lot cheaper than switching on the heating to dry laundry

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A heated airer is a lot cheaper than switching on the heating to dry laundryCredit: The Range

Rather than switching on your central heating or using your tumble dryer for your washing when the weather’s bad, simply hang in on the airer. 

“Now we’re talking,” said one eager shopper, replying to a social media post from the company.

“Need to invest in one,” said another.

Heated airers are more popular than ever and in previous winters have flown off the shelves as shoppers try to find ways to deal with increases in the cost of living and energy bills.

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They look like regular airers but have heated bars to dry clothes quicker.

This 3 Tier version has a generous 21m of drying space so is large enough for a family load and it will save you a fortune. 

For every hour of use the 300W heated airer will cost around 7p, compared with around 61p for your tumble dryer.

Handily, it also folds down when not in use, which is handy for storage and at 5kg, it’s not too heavy to put up and take down.

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This is not the only heated airer deal we’ve seen this past few weeks. Aldi brought back its massively popular heated airer which quickly sold out, while Lidl stocked the Addis heater airer – though this is smaller, holding just 10kg laundry.

Currently, Wilko has a Black & Decker heated airer on offer for £92, down from £149, while Lakeland has cut the price of its Dry Soon heated airer and cover bundles by £50, so they now start from £174.99.

How to cut energy costs and get help with FOUR key household bills

Before buying a heated airer always take into account the size of your room – you don’t want to be overwhelmed by an airer that is far too big for the space.

It’s also worth comparing prices from several retailers, taking into account how much wet washing the airer can hold as well as the amount of electricity it consumes per hour.

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Shopping around will save you money so using online tools that compare prices is a great idea.

Take a look at Google Shopping and Price Spy to check prices across the web from a variety of retailers, such as Argos, Amazon and eBay.

When ordering online don’t forget to take delivery costs into account and avoid a shock at checkout.

Many retailers offer free delivery when you spend over a certain amount, but not all do.

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Ways to save this winter

Heated airers are a great way to save money when you can’t dry your clothes outdoors, but they’re not the only gadget you should seriously consider investing in.

Heated throws are great for keeping warm without switching on the heating. Pop one over you while you’re on the sofa watching TV, drape one over your bed – there’s even one from Lakeland you can wear. They offer several temperature levels and often have timers to automatically switch off.

Dehumidifiers remove moisture from the air and when it’s drier in your home you tend to feel warmer. They can also be great for drying washing and some brands even have a laundry setting.

Air Fryers are the kitchen must-have of the last few years. They generally cook food quicker than your main oven does and in less time, using much less electricity.

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Heavy or lined curtains can help keep out the cold, while draft excluders not only help keep cold air out but warm air in.

Before it gets really cold and you turn to your central heating for the winter, check to see if your radiators need bleeding. It’s a simple job whereby you use a radiator key to release any build-up of air bubbles that can stop the radiator from functioning effectively.

How to bag a bargain

SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…

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Sign up to loyalty schemes of the brands that you regularly shop with.

Big names regularly offer discounts or special lower prices for members, among other perks.

Sales are when you can pick up a real steal.

Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.

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Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.

When buying online, always do a search for money off codes or vouchers that you can use vouchercodes.co.uk and myvouchercodes.co.uk are just two sites that round up promotions by retailer.

Scanner apps are useful to have on your phone. Trolley.co.uk app has a scanner that you can use to compare prices on branded items when out shopping.

Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.

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And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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We’ve visited 500 Wetherspoons & there’s one item on the menu we ALWAYS buy… it’s great value

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We've visited 500 Wetherspoons & there's one item on the menu we ALWAYS buy… it's great value

A WETHERSPOONS-obsessed couple has visited 500 Wetherspoons and they always buy the same dish.

Phil, 77, and Julie Fox, 74, challenged themselves over 15 years ago to sample all 809 of the pubs in the UK.

Julie and her husband Phil have explored 500 different Wetherspoons across the UK

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Julie and her husband Phil have explored 500 different Wetherspoons across the UKCredit: SWNS
The couple set themselves a goal 15 years ago

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The couple set themselves a goal 15 years agoCredit: SWNS

They reached a huge milestone with their 500th boozer – The William Adams in Gorleston-on-Sea, Norfolk.

But Phil admitted it may be “impossible” for them to complete the challenge because they would have to visit the six boozers that are located in airport departure lounges.

They always get the halloumi wraps as they are their favourite.

Phil, a former newspaper production worker, said: “We nearly called it quits when we reached 500 but that wouldn’t have lasted long.

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“It’s impossible to do it though because we would have to book holidays abroad, because there’s two at Birmingham Airport.

“So it’s a bit of a trek to go to Birmingham, just to fly to Spain for Wetherspoons.

“But we wrote ‘500’ on a piece of cardboard to prove to our family that we’ve actually done it.”

Grandfather-of-seven Phil originally came up with the idea in 2007, while drinking in his local ale house and said it has been a great way to see other parts of England.

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But the pair originally set out to visit just 100 of the pubs, which are nicknamed “spoons.”

Phil, of Halifax, West Yorks., said: “We ran out of conversation and we were staring at each other, so I asked her how many spoons we had been to.

Inside swanky new £3.5MILLION Wetherspoons pub in town ‘too posh to handle it’… but locals warn punters ‘better behave’

“I worked out we had been in maybe 70, so we decided to do 100.

“We then went for 200 and it’s carried on – it’s become a part-time hobby.”

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Julie and Phil will plan trips to different parts of the UK so they can visit the pubs and will sometimes stay in a Wetherspoons Hotel.

Phil said: “We’ve stayed in the hotels, the ones we’ve stayed in are all quite nice.

“But we will often stay in a Travelodge or a Premiere Inn because of the costs, they are always cheap.

“We did London last year, so we went to eight pubs that all have the word moon in the title, so that was a nice holiday.”

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The pair, who have five children between them, say their favourite pub is The Stamford Post in Stamford, Lincs.

He said: “We used to love the one in Keswick but we’ve got a new favourite.

“It’s called the The Stamford Post – we’ve been there a few times and even visited a few days ago.

“It’s an old newspaper office but it’s really, really nice inside – they modernised it and everything.”

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Julie, a retired retail worker, and Phil both try and have something different every time they visit the boozers.

Phil prefers a IPA beer while Julie often goes for a lager such as San Miguel or Cruzcampo – but both of them love the halloumi wrap.

He said: “There is a good selection of beers, I’ve drifted towards the IPAs and they always have them.

“You go into a lot of modern pubs and they just have lagers, but Wetherspoons come at a good price as well.

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“The food is good and my wife likes a beer, but she likes San Miguel and Cruzcampo.

“They are always introducing new things onto the menu, they are introducing a load of Korean things now, like crunchy chicken with coconut rice.

“We try all the food – we love the halloumi wraps and they are a good price.”

The William Adams in Gorleston-on-Sea, Norfolk, was their 500th Wetherspoons

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The William Adams in Gorleston-on-Sea, Norfolk, was their 500th WetherspoonsCredit: SWNS
FILE PHOTO – Wetherspoons mad couple Phil Fox and his wife Julie at the Moon Under Water Wetherspoon in Boston. Photo released October 3 2024. A pair of Wetherspoons’ fans who are determined to visit every one of the boozers in the UK have had a pint at their 500th one.Dedicated Phil, 77, and Julie […]

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FILE PHOTO – Wetherspoons mad couple Phil Fox and his wife Julie at the Moon Under Water Wetherspoon in Boston. Photo released October 3 2024. A pair of Wetherspoons’ fans who are determined to visit every one of the boozers in the UK have had a pint at their 500th one.Dedicated Phil, 77, and Julie […]Credit: SWNS

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