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The creator economy is forcing Big Tech to rethink its approach

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The future of mobile app development isn’t just faster or fancier—it’s smarter. In 2025, developers, designers, and product creators will use AI tools to streamline workflows, make better decisions, predict user behavior, and create more personalized experiences.

A few years ago, the idea that individual content creators could command genuine leverage over technology giants would have seemed fanciful.

Today, it is simply a business reality. The creator economy has matured to the point where platforms that fail to offer competitive terms risk watching their most valuable users walk out the door, often taking large and loyal audiences with them. That shift has made creators central to platform strategy rather than just another group of users to attract.

The increasing numbers make this clear

While estimates vary, most experts say the global creator economy is worth over 100 billion pounds each year and continues to grow. Millions of people now earn a significant part of their income from content, through subscriptions, brand deals, merchandise, or live events. For the platforms, these creators are more than just users. They are the product, the marketers, and the community builders all at once. Their ability to attract attention and sustain engagement gives them unusual influence in a crowded digital market.

This change in the business model has completely changed how creators and platforms negotiate. Creators who used to accept any revenue share are now able to compare offers, make demands, and switch platforms with less hesitation. Many have already moved their audiences to newer platforms with better deals or more helpful algorithms. The power has shifted in ways few in Silicon Valley expected.

Competition for creators is heating up

Big platforms have responded quickly, though not always smoothly. YouTube has added more ways for creators to make money. Spotify now lets podcasters get paid directly. Meta has launched creator funds on its platforms. At the same time, new challenger platforms are focusing on specific areas such as short-form videos, competitive gaming, and interactive entertainment. This has created a more aggressive market in which retaining top talent is now a constant priority.

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The gaming and interactive entertainment space offers particularly sharp examples of this broader trend. Platforms serving competitive audiences, from those featuring formats such as Acebet p2p slot battles to dedicated esports streaming services, have shown that users will move to wherever they feel most valued and most fairly noticed for their engagement. Big Tech is watching these moves carefully and, in some cases, learning from them.

What’s next for platforms and creators?

This competition will likely lead to a more divided, but possibly healthier, ecosystem. Creators will have more real choices. Audiences will follow creators rather than stick to platforms. Big companies will have to innovate more than they have since social media first took off. In the long run, that could benefit both creators and consumers if better tools and fairer terms emerge.

The risk, of course, is fragmentation taken too far. Audiences can only maintain so many subscriptions and follow so many platforms before fatigue sets in. The winners of the next phase are likely to be those that make the overall experience seamless, whether through smart aggregation, thoughtful curation, or simply a more intuitive understanding of what their communities actually want daily. Simplicity may become just as important as scale.

Right now, the balance of power is changing in ways that would have been hard to imagine five years ago. The creator economy is not just a trend. It is a real change in how attention, content, and money move online, and any platform with big goals needs to take it seriously. The companies that adapt fastest are likely to be the ones that stay relevant.

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Rush Street Interactive CLO Paul Wierbicki sells $1.24 million in stock

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Rush Street Interactive CLO Paul Wierbicki sells $1.24 million in stock

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Earnings call transcript: Moelis & Co Q1 2026 earnings miss forecasts, stock dips

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Earnings call transcript: Moelis & Co Q1 2026 earnings miss forecasts, stock dips

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Big US tech stocks swing as investors probe AI spend

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Big US tech stocks swing as investors probe AI spend

Meta, Amazon, Alphabet, and Microsoft all reported their financial performance at the same time on Wednesday

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How the Iran Conflict is Undermining South Asia’s Economic Stability

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How the Iran Conflict is Undermining South Asia’s Economic Stability

By TBN Editorial Staff April 29, 2026

For decades, the economic heartbeat of South Asia has been inextricably linked to the pulse of the Persian Gulf. From the crude oil that fuels its growing industries to the billions in remittances that prop up its foreign exchange reserves, the region has long been the primary beneficiary of Gulf stability.


Key Points

  • Regional markets split: AI-driven optimism has propelled Taiwan, South Korea, and Japan to record highs. India, however, has struggled to keep pace, weighed down by the absence of strong AI-linked stocks.
  • Exporters under strain: Indian exporters face mounting crude-linked input costs. While Western buyers resist price hikes, new contracts are expected to carry increases of 15–30%, raising concerns over client retention.
  • Corporate pressures: Reliance Industries reported an 8% year-on-year profit decline in its oil and gas units. Chairman Mukesh Ambani cited “unprecedented dislocation in global supply chains” as a key factor.
  • Capital flows disrupted: Indian venture capital firms, traditionally reliant on Middle Eastern funding, are seeing negotiations slow. Many are now turning to Europe and Asia to secure new investment.

Now, as the war between the U.S.-Israeli coalition and Iran enters its third month, that dependence has turned into a systemic vulnerability. With the Strait of Hormuz effectively “functionally impaired” and regional output losses estimated by the UNDP to reach as high as $299 billion, South Asia is facing its most severe economic shock since the 1970s energy crisis.

The Energy Blockade: A Continent Paralyzed

The closure of the Strait of Hormuz on March 4, 2026, sent shockwaves through energy markets that South Asian capitals were unprepared to absorb. With roughly 80% of the region’s oil and LNG imports typically transiting this narrow chokepoint, the impact was instantaneous.

In Bangladesh, which relies on imports for 95% of its energy needs, the government has been forced into “survival mode.” Fuel caps and the closure of universities have become the new norm. In India, the government has invoked emergency powers to redirect LNG supplies from industrial users to households, while IT giants like Cognizant and HCLTech have reverted to full work-from-home policies to mitigate the “cafeteria crisis” caused by fuel shortages.

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Brent Crude, which surged past $120 per barrel in mid-March, has settled into a volatile range of $105-$110, but for South Asia, the price tag is only half the problem. The physical absence of supply has led to record-high electricity costs and a “grocery supply emergency” as transport fleets sit idle.

The Remittance Rupture: A Human and Fiscal Toll

Perhaps more devastating than the energy crisis is the potential collapse of the labor export model. There are an estimated 6 million Pakistanis and over 5 million Bangladeshis working in the Gulf. As the war intensifies, these workers are no longer just economic assets; they are a massive humanitarian and fiscal liability.

“We are seeing a wave of voluntary and forced returns as contracts are prematurely terminated in sectors like hospitality and domestic work,” says Dr. Shujaat Faruq, Professor of Economics at the Pakistan Institute of Development Economics.

The World Bank projects that South Asian growth will slow to 6.3% in 2026, down from 7% in 2025. This downward revision is driven largely by the expected dip in remittances, which serve as the primary hedge against balance-of-payment crises for nations like Nepal and Sri Lanka.

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From Fields to Factories: The Fertilizer Squeeze

The ripple effects have now reached the soil. The Gulf region produces over 30% of the world’s urea, a critical fertilizer for South Asia’s agrarian economies. With production halted at major complexes like Qatar’s Ras Laffan—following Iranian strikes on March 18—fertilizer prices have jumped 31%.

This creates a “toxic confluence” for farmers in India and Pakistan ahead of the next planting cycle. Rising input costs, combined with a 140% surge in LNG spot prices, are making basic food production prohibitively expensive. In some Indian markets, agricultural exports like bananas and rice have stalled due to shipping disruptions, forcing farmers to dump produce locally at a loss while urban consumers face soaring prices.

The Emergence of the “War Economy”

South Asian governments are responding with a mix of desperation and radical innovation.

  • The Four-Day Week: Pakistan and Sri Lanka have officially introduced shortened workweeks to curb fuel consumption.
  • Energy Transition: Analysts suggest the crisis is providing an unintended boost to the renewable sector. In India, IT firms are switching to solar-powered kitchens and electric vehicle fleets to bypass the kerosene-based fuel shortages.
  • Trade Rerouting: With the Red Sea and Suez Canal routes increasingly hazardous due to Houthi involvement, shipping is being diverted around the Cape of Good Hope, adding 15–20 days to transit times and tripling insurance premiums.

The Long Shadow

The UNDP warns that the conflict could push an additional 8.8 million people in South Asia into poverty by the end of the year. While a temporary ceasefire was announced on April 8, maritime traffic remains at 20% of pre-war levels.

For the economies of South Asia, the “narrative of a safe Gulf” has been irreversibly shaken. The lesson of 2026 is clear: when the Middle East catches fire, South Asia feels the burn more intensely than perhaps any other region on earth. The challenge now is not just weathering the current storm, but rebuilding a regional economy that is no longer one blockade away from collapse.

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The Iran war is reshaping South Asia’s economic landscape—boosting some East Asian markets, squeezing India’s exporters and conglomerates, redirecting capital flows, and worsening Pakistan’s fuel costs.

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Carvana (CVNA) earnings Q1 2026

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Carvana (CVNA) earnings Q1 2026

In an aerial view, a sign is posted on the exterior of a Carvana car vending machine on July 19, 2023 in Daly City, California.

Justin Sullivan | Getty Images

Shares of Carvana jumped by as much as 10% in extended trading after the company reported record results during the first quarter that topped Wall Street’s expectations.

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Here’s how the company performed in the first quarter, compared with average estimates compiled by LSEG:

  • Earnings per share: $1.69 vs. $1.43 expected
  • Revenue: $6.43 billion vs. $6.08 billion expected

The online used car retailer reported adjusted earnings before interest, taxes, depreciation and amortization of $672 million, and net income of $405 million, up from $373 million a year earlier.

Carvana reported retail sales of 187,393 units, a 40% increase compared with a year earlier. Its revenue was $6.43 billion, up 52% from a year ago.

The company does not release annual guidance but said it expects sequential increase in both retail units sold and adjusted EBITDA during the second quarter, leading to all-time company records on both metrics.

Shares of Carvana, which has a roughly $87 billion market cap, are off 6% in 2026, but are roughly 63% higher over the past year.

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US stocks today: Microsoft cloud revenue accelerates as spending growth cools

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US stocks today: Microsoft cloud revenue accelerates as spending growth cools
Microsoft‘s cloud revenue growth increased in the March quarter while its spending rose less-than-expected as the software giant looks to convince investors that its big bet on artificial intelligence would pay off.

Capital expenditure rose 49% to $31.9 billion in the company’s fiscal third quarter, the company said on Wednesday, compared with Wall Street expectations of $34.90 billion, according to Visible Alpha. Spending had ‌totaled $37.5 billion in ⁠the second ⁠quarter.

The results could ease fears that sluggish adoption of its Copilot 365 assistant for businesses and a heavy reliance on OpenAI may have chipped away Microsoft’s early lead in the AI race.

It may also help justify data-center ⁠spending that ‌has strained cash flows, with major cloud players on track to spend more than $600 billion on AI infrastructure this year.

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To sharpen its competitive ⁠edge, Microsoft has aggressively added Anthropic’s technology to its cloud service and products like Copilot amid rising demand for the Claude creator’s models. The expanded AI model options helped the company land on Monday its biggest-ever roll-out of Copilot, covering roughly 743,000 Accenture employees – a majority of the IT firm’s workforce.
Earlier this week, Microsoft also overhauled its OpenAI deal to lock in its 20% cut of the startup’s revenue through 2030 regardless of whether it ‌achieves technological breakthroughs.
But the new arrangement also strips Microsoft of exclusive rights to resell OpenAI’s products on its cloud, just as competition heats up from Alphabet and Amazon.

The e-commerce ⁠giant has already started offering OpenAI’s latest models and Codex coding tool on its cloud.

The move could free up cloud capacity for Microsoft, which has blamed shortages for holding back revenue growth and used that to argue for its massive spending.

Funding those outlays has, however, forced companies to look for ways to cut costs. Microsoft earlier this month rolled out its first employee buyout program in more than five decades.

Amazon and Meta have also announced job cuts affecting thousands of employees.

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Slideshow: Crafting new-age confectionery innovations

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Slideshow: Crafting new-age confectionery innovations

Manufacturers are tapping into texture, flavor trends to drive product development.

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Universal Music Group N.V. (UNVGY) Q1 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Good evening, and welcome to Universal Music Group’s First Quarter Earnings Call for the period ended March 31, 2026. My name is Gavin and I will be your conference operator today. Your speakers for today’s call will be Sir Lucian Grainge, Chairman and CEO of Universal Music Group; and Matt Ellis, Chief Financial Officer. They will be joined during Q&A by Michael Nash, Chief Digital Officer; and Boyd Muir, Chief Operating Officer. [Operator Instructions]

As a reminder, this call is being recorded. Please also let me remind you that management’s commentary and responses to questions on today’s call may include forward-looking statements, which, by their nature, are uncertain and outside of the company’s control. Although these forward-looking statements are based on management’s current expectations and beliefs, actual results may vary in a material way.

For a discussion of some of the factors that could cause actual results to differ from expected results, please see the Risk Factors section of UMG’s 2025 annual report, which is available on the Investor Relations page of UMG’s website at universalmusic.com. Management’s commentary will also refer to non-IFRS measures on today’s call. Reconciliations are available in the press release on the Investor Relations page of UMG’s website.

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Thank you. Sir Lucian, you may begin your conference.

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Extra Space Storage Inc. (EXR) Q1 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Q1: 2026-04-28 Earnings Summary

EPS of $1.14 beats by $0.04

 | Revenue of $733.21M (4.09% Y/Y) beats by $5.50M

Extra Space Storage Inc. (EXR) Q1 2026 Earnings Call April 29, 2026 1:00 PM EDT

Company Participants

Jared Conley – Vice President of Financial Planning Analysis
Joseph Margolis – CEO & Director
Jeff Norman – Executive VP & CFO

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Conference Call Participants

Michael Goldsmith – UBS Investment Bank, Research Division
Samir Khanal – BofA Securities, Research Division
Brendan Lynch – Barclays Bank PLC, Research Division
Ravi Vaidya – Mizuho Securities USA LLC, Research Division
Eric Wolfe – Citigroup Inc., Research Division
Viktor Fediv – Scotiabank Global Banking and Markets, Research Division
Juan Sanabria – BMO Capital Markets Equity Research
Michael Griffin – Evercore ISI Institutional Equities, Research Division
Ronald Kamdem – Morgan Stanley, Research Division
Todd Thomas – KeyBanc Capital Markets Inc., Research Division
Salil Mehta – Green Street Advisors, LLC, Research Division
Caitlin Burrows – Goldman Sachs Group, Inc., Research Division
Eric Luebchow – Wells Fargo Securities, LLC, Research Division
Michael Mueller – JPMorgan Chase & Co, Research Division

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Presentation

Operator

Hello, everyone. Thank you for joining us, and welcome to Extra Space Storage Inc. Q1 2026 Earnings Call. [Operator Instructions]

I will now hand the conference over to Jared Conley, Vice President of Investor Relations. Please go ahead.

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Jared Conley
Vice President of Financial Planning Analysis

Thanks, Karen. Welcome to Extra Space Storage’s First Quarter 2026 Earnings Call. In addition to our press release, we have furnished unaudited supplemental financial information on our website.

Please remember that management’s prepared remarks and answers to your questions may contain forward-looking statements as defined in the Private Securities Litigation Reform Act. Actual results could differ materially from those stated or implied by our forward-looking statements due to risks and uncertainties associated with the company’s business. These forward-looking statements are qualified by the cautionary statements contained in the company’s latest filings with the SEC, which we encourage our listeners to review. Forward-looking statements represent management’s estimates as of today, April

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Google parent Alphabet’s cloud unit beats quarterly revenue estimates on strong AI demand

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Google parent Alphabet's cloud unit beats quarterly revenue estimates on strong AI demand
Alphabet topped Wall Street estimates for quarterly revenue growth at its cloud computing unit on Wednesday, driven by sustained enterprise spending on artificial-intelligence infrastructure.

Shares of the company were up about 4% in extended trading.

Alphabet’s total revenue rose 22% to $109.9 billion in the first quarter, compared with an estimate of $107.2 billion, according to LSEG data.

Revenue at Google Cloud grew 63% to $20 billion in the first quarter ended March, compared with analysts’ ‌average estimate ⁠of a ⁠50.1% increase, according to data compiled by LSEG.

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The cloud unit’s backlog nearly doubled quarter on quarter to over $460 billion, the company said.


The third-largest cloud services provider globally, behind Amazon Web Services and Microsoft’s Azure, has continued to land major deals, including expanded AI infrastructure partnerships with Meta and cybersecurity firm Palo Alto Networks.
The results underscore Alphabet’s position as a key beneficiary of a global surge in spending on artificial intelligence, even as investors remain watchful of whether massive outlays ⁠on infrastructure ‌will translate into sustained growth and market share gains. Strong demand for cloud-based AI services continues to outstrip supply across the industry, pushing hyperscalers to accelerate investments in ⁠data centers, advanced chips and networking equipment.

Alphabet, Microsoft, Amazon and Meta are expected to collectively spend well over $600 billion this year to expand AI capacity, as competition intensifies and companies race to secure computing power.

Google Cloud’s performance comes at a time when rivals have delivered mixed signals on growth, helping ease concerns about potential market share losses for Alphabet in the highly competitive cloud market.

At the same time, capacity constraints remain a bottleneck across the sector, limiting providers’ ability to fully capitalize on AI-driven demand ‌despite aggressive spending plans.

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Alphabet has also gained traction in its in-house AI efforts. Its Gemini models, including newer iterations rolled out this year, have seen rising adoption across enterprise and consumer applications, strengthening ⁠the company’s position in the AI race.

A partnership to power Apple’s artificial intelligence features, including upgrades to Siri, is expected to significantly expand Google’s reach across a vast global device base.

Alphabet shares have outperformed most Big Tech peers over the past year, supported by growing signs that AI integration is lifting its core search and advertising businesses.

AI-driven features such as AI Overviews and AI Mode continue to boost user engagement, while opening new avenues for monetization. The company has expanded ads within AI-generated responses across multiple markets and said monetization is broadly in line with traditional search.

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