The project to build the “Svydovets” ski resort in Ukraine’s Zakarpattia region has for several years remained at the center of a public conflict that, at first glance, appears to be a classic confrontation between development and environmental protection.

On one side are arguments about regional economic growth, investment, and job creation. On the other is a large-scale media campaign positioning the project as a threat to the Carpathian forests and water resources.

Are Local Activists Misleading A Major International Environmental Foundation?

Business or Activism?

Large-Scale Tourism vs. Boutique Tourism: What Is Really Behind the Criticism of the Svydovets Project

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Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Mark Zuckerberg’s pledge to deliver “personal superintelligence” fails to calm Wall Street as the social media group lifts its 2026 capital expenditure forecast by another $10bn, even as an algorithm overhaul drives record time spent on Instagram and Facebook.

Meta Platforms wiped roughly 7 per cent off its share price in after-hours trading on Wall Street last night after the owner of Facebook, Instagram and WhatsApp jolted investors with another sharp increase in its artificial intelligence spending plans, even as a sweeping algorithm overhaul drove record engagement across its apps.

The Silicon Valley group, run by Mark Zuckerberg, said it now expected capital expenditure to come in at between $125 billion and $145 billion in 2026, up from the $115 billion to $135 billion range it had pencilled in only months earlier. The revised guidance pushed shares down $46.62, or 7 per cent, to $622.50 in extended trading in New York, despite first-quarter sales and profits that comfortably beat City and Wall Street forecasts.

The reaction underlines the growing unease among shareholders over Big Tech’s escalating AI arms race, with the world’s largest technology companies pouring tens of billions of dollars into data centres, custom chips and machine-learning talent in a bid not to be left behind, a dynamic that is increasingly setting the cost of doing business for smaller rivals and the digital advertising market on which countless British SMEs now depend.

Zuckerberg sought to reassure the market that the spending would pay off, arguing that Meta’s algorithm changes were already translating into stickier users and a more lucrative advertising business. The chief executive said improvements to content ranking had lifted “real time” spent on Instagram by 10 per cent in the first quarter, while video engagement on Facebook climbed by more than 8 per cent globally, the biggest quarter-on-quarter jump in four years.

Susan Li, chief financial officer, told analysts that Meta had doubled the length of user interactions used to train Instagram’s recommendation systems during the period, allowing its AI models to “develop a deeper understanding of user interests”. Engineers had also accelerated the speed at which fresh posts were surfaced, using “more advanced content understanding techniques” to identify content that might appeal to a user “even if they haven’t engaged with a lot of similar content”.

More than half a billion users on each of Facebook and Instagram are now consuming AI-translated videos after the company began auto-dubbing clips into a viewer’s local language, a move designed to widen the pool of recommendable content and, ultimately, monetisable inventory. Across Meta’s family of apps, daily active users hit 3.56 billion in the first quarter.

The increased engagement is feeding directly into the advertising machine that still generates the lion’s share of Meta’s revenues. Total ad impressions rose 19 per cent year-on-year in the period, as the group’s automated, AI-powered ad platform, which lets brands personalise campaigns at scale, continued to gain traction with marketers, including the small and mid-sized advertisers that increasingly account for the bulk of its long tail.

Zuckerberg used the earnings call to set out his most ambitious vision yet for the technology, telling investors that Meta intended to build AI agents capable of delivering “personal superintelligence” to billions of people. He said he wanted Meta’s products to “understand people’s goals specifically and then be able to just go work on them for them, and check back in”, whether those goals related to health, learning, relationships or careers.

“Literally every person in the world is going to want some version of it,” he said, suggesting that consumers would be “willing to pay a lot of money to have premium or high compute versions” — a hint that Meta is preparing to layer subscription products on top of its traditionally ad-funded model.

AI models, Zuckerberg added, would help Meta to “develop a first principles understanding of what you care about and what each piece of content in our system is about, so that way, we can show you more useful things for what you’re trying to accomplish.”

The bullish tone on AI sat uneasily, however, with the group’s plans to cut roughly 8,000 staff, or 10 per cent of its workforce, in May. Pressed on whether the technology would ultimately replace human workers, Zuckerberg insisted his view differed from much of Silicon Valley.

“My view of AI is very different from many others in the industry,” he said. “I hear a lot of people out there talk about how AI is going to replace people instead. I think that AI is going to amplify people’s ability to do what you want, whether that’s to improve your health, your learning, your relationships, your ability to achieve your personal career goals, and more.”

Li told analysts she was “unsure about the optimal workforce size” for the company, but said management was determined to use AI tools to “substantially increase our productivity”. She added: “We’re approaching this with a bias for wanting to use these tools to build even more products and services than we would have before. At the same time, we’re making very significant investments in infrastructure, and we are very focused on continuing to operate efficiently. So I think we will be continuously evaluating how we’re structured, just to make sure we’re best set up to deliver against our priorities over the coming years.”

For all the angst over capital spending, the underlying numbers were strong. Meta reported first-quarter revenue of $56.3 billion, ahead of Wall Street’s $55.58 billion consensus. Net income jumped 61 per cent year-on-year to $26.8 billion, well clear of the $17.2 billion analysts had pencilled in, although the figure was flattered by an $8 billion tax benefit linked to the US tax reform package signed into law last July.

The question now facing shareholders is whether Zuckerberg’s vast bet on AI infrastructure will deliver the productivity gains and new revenue lines needed to justify the bill, or whether, as some on Wall Street fear, the social media empire is about to enter another costly chapter of the metaverse playbook, only this time with a different acronym.

Jamie Young

Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.

When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.

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Analyst’s Disclosure: I/we have a beneficial long position in the shares of GOOG, META either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

It has acquried Telford-baed healthy snack maker Flower & White

Cardiff headquartered leading speciality bakery manufacturer, Finsbury Food Group, has acquired healthy snack brand Flower & White as part of its buy and build growth strategy.

Based in Telford, Flower & White produces a range of light sweet treats and lower-calorie snack bars across direct-to-consumer, retail and foodservice channels. The business is currently growing at around 30% and employs 46 staff.

The value of the deal has not been disclosed. Stock Market listed Finsbury employs 800 at its Cardiff HQ and manufacturing site, which operates under its Memory Lane brand. UK-wide the group employs 3,500 with annual revenues of more than £500m.

The acquisition further strengthens Finsbury’s position within the direct-to-consumer market and adds new capabilities to further capitalise on the shift towards healthier snacking alternatives. The deal follows it acquiring a majority stake in direct-to-consumer cupcake brand, Lola’s, last August.

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Flower & White’s founders, Leanne and Brian Crowther, will remain in place to support a smooth integration. The business will continue to operate from its Telford site.

The deal strengthens Finsbury Food Group’s position in the direct-to-consumer market and offers a differentiated lighter snacking proposition to its roster of baked goods.

John Duffy, chief executive of Finsbury Food Group, said: “Flower & White is a high-quality, entrepreneurial brand operating in attractive growth segments. This acquisition strengthens our direct-to-consumer platform and adds exciting capability in sweet treats and better-for-you snacking. We see strong opportunities to scale the brand through our retail and commercial channels.”

Leanne Crowther, joint founder of Flower & White, said: “We’re delighted to confirm that Flower & White has been acquired by Finsbury Food Group. This is a proud moment in our journey. What started as a small idea in our Shropshire kitchen has grown into a brand-first business shaped by an amazing team and loyal customers.

“Joining Finsbury allows us to build on everything we’ve created, accelerating our direct-to-consumer plans, strengthening retail and foodservice relationships and bringing even more of what people love from Flower & White to the market. We couldn’t be more excited for this next chapter.”

Finsbury Food Group supplies a range of bread, cake, morning goods and bakery snack products to multiple retailers, food service and export channels across the UK and Europe.