Super Bowl LX is almost here, and for plenty of viewers, the real main event isn’t just the game — it’s the commercials.

This year’s Super Bowl ads reflect a mix of returning franchises, first-time campaigns and celebrity-led concepts built to spark conversation well beyond kickoff.

Here’s a look at some of the biggest celebrity-led commercials already rolling out ahead of the big game, with Bradley Cooper, Matthew McConaughey and Ben Affleck among the stars.

Bradley Cooper, Matthew McConaughey and Lady Gaga are among the celebrities starring in Super Bowl LX commercials. (Getty Images / Getty Images)

Uber Eats featuring Bradley Cooper and Matthew McConaughey

McConaughey and Cooper go head-to-head in a new Uber Eats commercial airing during Super Bowl LX. (Uber Eats/YouTube)

Uber Eats is bringing back Matthew McConaughey for another Super Bowl commercial, this time pitting him against Bradley Cooper.

In the ad, McConaughey plays a football conspiracy theorist who is convinced the sport exists primarily to sell food. As he rattles off what he believes are undeniable links between football and eating, from player names to familiar terms, Cooper repeatedly pushes back, insisting, “Football’s not selling food.”

As the debate escalates, Parker Posey jumps in, siding with McConaughey and encouraging his increasingly over-the-top theories. The back-and-forth builds until the two actors face off at what appears to be a Super Bowl watch party, with Cooper attempting to end the argument by saying, “You’re never going to convince me that football’s selling food.”

In addition to the version airing during the game, Uber Eats is also letting fans create their own cut of the commercial. Through the Uber Eats app, users can choose different scenes and unlock surprise celebrity cameos, putting together a personalized Super Bowl ad and deciding for themselves whether football is really about selling food.

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Dunkin’ featuring Ben Affleck, Jennifer Aniston, Matt LeBlanc and Jason Alexander

Ben Affleck stars alongside Jennifer Aniston, Matt LeBlanc and Jason Alexander in a teaser for Dunkin’ Donut’s Super Bowl LX commercial. (Dunkin’ Donuts/YouTube )

Ben Affleck is once again teaming up with Dunkin’ for a Super Bowl commercial, this time joined by 1990s sitcom stars Jennifer Aniston, Matt LeBlanc and Jason Alexander.

The ad opens with Affleck dusting off an old VHS tape labeled “Network Pilot 95” as he pitches what he describes as a forgotten project to Aniston and her former “Friends” co-star LeBlanc, along with “Seinfeld” actor Jason Alexander. As Affleck enthusiastically sells the idea, he asks for “reactions, thoughts, love, affection,” before insisting the concept is built on what he calls “golden cringe.”

The group reacts with skepticism as Affleck grows increasingly defensive, at one point claiming he destroyed every copy of the pilot before admitting he did not. When LeBlanc asks if he can get a copy, Aniston shuts the idea down, warning that no one should ever see it. Affleck assures them it will only air once, prompting visible concern from the group as the mystery around the project remains unresolved.

The commercial marks Affleck’s latest Super Bowl collaboration with Dunkin’, following his appearances in the brand’s 2023, 2024 and 2025 Big Game ads. The full spot is set to air during Super Bowl LX on Sunday, Feb. 8.

Rocket and Redfin featuring Lady Gaga

Lady Gaga appears in a teaser for a Rocket and Redfin’s Super Bowl LX commercial. (Rocket and Redin/YouTube)

Lady Gaga is lending her voice to a new Super Bowl commercial for Rocket and Redfin, reimagining the beloved “Mister Rogers’ Neighborhood” theme song, “Won’t You Be My Neighbor?”

A teaser for the spot shows behind-the-scenes footage of Gaga recording the iconic song as she reflects on watching Mister Rogers as a child and the impact Fred Rogers had on generations of families. In the clip, Gaga explains that she wanted the performance to feel “very heartfelt and kind and warm” as she works through different arrangements in the studio.

The full 60-second commercial will debut during the game and centers on themes of home, community and connection, using music as the emotional backbone of the story. The campaign marks Redfin’s first-ever Super Bowl appearance in the company’s 20-year history, expanding Rocket’s message from a single home to an entire neighborhood.

Gaga said revisiting the song felt especially meaningful, calling it “a special song to revisit at this time,” while emphasizing the importance of human connection, a value long associated with Rogers’ legacy.

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Squarespace featuring Emma Stone

Emma Stone stars in a Squarespace commercial centered on online identity ahead of Super Bowl LX. (Squarespace/YouTube)

Emma Stone is making her Super Bowl debut in a new commercial for Squarespace that takes a cinematic look at the high stakes of online identity.

The 30-second spot, titled “Unavailable,” follows Stone as she attempts to register emmastone.com, only to discover that the domain name has already been claimed. Shot in black and white, the commercial builds tension as her repeated attempts fail, underscoring the frustration of losing control of a namesake online.

The ad is directed by Yorgos Lanthimos, Stone’s frequent collaborator, and marks Squarespace’s 12th Super Bowl appearance. It is scheduled to air between the first and second quarters of the game.

The campaign also includes additional short films that expand on the story, showing Stone’s escalating efforts to reclaim the domain and emphasizing the importance of securing an online presence before it is taken.

Fanatics Sportsbook featuring Kendall Jenner

Kendall Jenner stars in a Fanatics Sportsbook commercial ahead of Super Bowl LX. (Fanatics/YouTube)

Kendall Jenner is making her Super Bowl debut with Fanatics Sportsbook by leaning into one of the internet’s most persistent theories about her dating life.

In a teaser released ahead of the game, Jenner addresses the so-called “Kardashian curse,” joking that “any basketball player who dates me kind of hits a rough patch.” Rather than pushing back on the narrative, she embraces it, telling viewers she has been “betting on it” as she references past basketball relationships and the online chatter surrounding them.

The campaign, titled “Bet on Kendall,” eventually shifts from basketball to football, with Jenner announcing it is time to make her Super Bowl pick. A 30-second version of the commercial will air during the game, while a longer 90-second extended cut is being released digitally.

Jenner officially revealed her pick during an appearance on “The Tonight Show Starring Jimmy Fallon,” where she FaceTimed Tom Brady on air before announcing she is backing the New England Patriots to win Super Bowl LX. After the segment aired, Fanatics founder Michael Rubin reposted the clip on Instagram, asking followers, “Are you betting with or against @kendalljenner on @fanaticssportsbook? Will the Kurse continue?”

The post quickly sparked a response from Jenner’s ex-boyfriend Devin Booker, who commented, “I bet a million the Seahawks get that ring before you do.” Jenner fired back shortly after, replying, “How’s the ankle?”

KENDALL JENNER TURNS ‘KARDASHIAN KURSE’ INTO SUPER BOWL LX BETTING STRATEGY FOR FANATICS SPORTSBOOK

Bud Light featuring Post Malone, Peyton Manning and Shane Gillis

Peyton Manning, Shane Gillis and Post Malone collaborate in a Bud Light commercial airing during Super Bowl LX. (Bud Light/YouTube)

Bud Light is returning to the Super Bowl with Post Malone, Peyton Manning and Shane Gillis in a new commercial that turns a wedding reception into chaos over a runaway keg.

In the spot, the trio attends a wedding where the first keg of Bud Light is rolled out, only to break loose and start barreling downhill outside the venue. As Whitney Houston’s “I Will Always Love You” plays in the background, guests sprint, tumble and slide after the keg, turning the celebration into a full-blown scramble to keep the party alive.

The scene ends with the keg finally recovered and tapped, reuniting Malone, Manning and Gillis at the bottom of the hill, dirty and exhausted but clearly satisfied with the outcome. The slapstick moment underscores the lengths Bud Light fans will go to make sure the beer keeps flowing.

The commercial marks another Super Bowl appearance for the trio, with Malone and Manning continuing their long-running partnership with Bud Light and Gillis returning after appearing in last year’s Big Game ad.

Pringles featuring Sabrina Carpenter

Sabrina Carpenter stars in a Pringles Super Bowl LX commercial built around an unconventional romance. (Pringles/YouTube)

Sabrina Carpenter is teaming up with Pringles for the brand’s ninth consecutive Super Bowl commercial in a spot that turns a snack into a love interest.

In the ad, titled “Pringleleo,” Carpenter jokes that she is “so tired of boys” before deciding to build her ideal partner herself. Using Pringles, she creates Pringleleo, a snack-based soulmate who quickly becomes the center of an over-the-top romance that plays on modern dating tropes.

The playful love story unfolds with exaggerated passion and humor, leaning into Pringles’ familiar stacking gimmick and the brand’s long-running “Once You Pop” tagline. The commercial ends with an intentionally absurd twist, embracing the idea that anything can happen once a Pringles can is opened.

The 30-second spot is scheduled to air during the third quarter of the game, with an extended 60-second version of the ad available online for fans who want to see more of Carpenter and her unconventional new match.

Instacart featuring Ben Stiller and Benson Boone

Ben Stiller and Benson Boone bring a retro music twist to an Instacart Super Bowl LX commercial. (Instacart/YouTube)

Instacart is heading back to the Super Bowl with a new commercial starring Ben Stiller and singer Benson Boone that turns grocery shopping into a full-blown disco performance.

The 30-second spot, titled “Bananas,” casts Stiller and Boone as retro European pop stars, enthusiastically singing about one very specific experience: choosing your bananas. Shot on vintage-style cameras, the ad leans hard into throwback flair as the duo celebrates the freedom to pick produce exactly the way you want it.

The humor centers on Instacart’s new Preference Picker feature, which lets customers select banana ripeness, from green to extra ripe, directly in the app. As the song builds, the two performers marvel at what they call “a time to be alive,” treating the small customization as a revolutionary moment.

Directed by Spike Jonze, the commercial will air during the first quarter in the U.S. and the second quarter in Canada.

Grubhub featuring George Clooney

George Clooney stars in a Grubhub Super Bowl LX commercial set around an upscale dinner party. (Grubhub/YouTube)

George Clooney is making his Super Bowl commercial debut in a new Grubhub ad that turns an elegant dinner party into a very dramatic argument about delivery fees.

Set inside a lavish castle, the spot opens with a group of well-dressed guests gathered around a table piled high with takeout. Trouble starts when the final course is announced as “the fees,” prompting panic as each guest insists they cannot possibly eat them.

Clooney steps in to end the standoff, calmly declaring that Grubhub will eat the fees instead, a line that quickly spirals into exaggerated repetition as the room reacts in disbelief. The joke lands by treating the absurd moment with complete seriousness.

Directed by Yorgos Lanthimos, the 30-second commercial marks both Clooney’s and Grubhub’s first Super Bowl appearance and adds a surreal, prestige touch to the night’s lineup of celebrity-driven ads.

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Ritz featuring Bowen Yang, Jon Hamm and Scarlett Johansson

Scarlett Johansson, Jon Hamm and Bowen Yang are featured in a Ritz Super Bowl LX commercial. (Ritz/YouTube)

Ritz is returning to the Super Bowl for a second straight year with a new commercial that sends Bowen Yang, Jon Hamm and Scarlett Johansson to a snack-filled escape known as “Ritz Island.”

In the spot, Yang and Hamm play self-described “salties” who complain about parties, small talk and socializing, even as they admit they cannot resist Ritz crackers. The two debate whether it is worth attending yet another Ritz party, bickering their way toward the action.

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Johansson soon enters the scene, embracing the chaos as the reluctant duo is pulled into the celebration. As the party erupts, the ad leans into exaggerated humor and contrast, positioning Ritz as the snack even the most cynical guests cannot turn down.

The commercial marks Ritz’s second consecutive Big Game appearance, continuing the brand’s playful approach to pairing big-name stars with self-aware comedy.

Kellogg’s Raisin Bran featuring William Shatner

William Shatner appears in a Kellogg’s Raisin Bran Super Bowl LX commercial. (William Shatner/Instagram/Kellogs)

William Shatner is bringing bathroom humor to the Super Bowl in a new commercial for Kellogg’s Raisin Bran that leans all the way into a fiber joke.

In the spot, titled “Will Shat,” Shatner appears as a high-energy messenger on a mission to bring fiber to the masses. When “duty calls,” he drops into a series of everyday settings, including a sports bar, a house party and a tailgate, reminding people it is always time to think about gut health.

The commercial plays up the wordplay around Shatner’s name, with the actor repeatedly popping up to promote Raisin Bran’s high-fiber benefits. The absurd tone escalates as he delivers the message with complete seriousness, even as the joke becomes increasingly obvious.

The ad marks Kellogg’s Raisin Bran’s first Big Game commercial.

CLICK HERE TO READ MORE ON FOX BUSINESS

Pawan Kedia

Good evening, ladies and gentlemen. I’m Pawan Kumar, General Manager, Performance Planning and Review Department of the bank. On behalf of the State Bank of India, I’m delighted to welcome the analysts, investors, colleagues and everyone present here today on the occasion of the declaration of the quarter 3 financial year ’26 results of the bank.

I also extend a very warm welcome to all the people who are accessing the event through our live webcast. We have with us on the stage our Chairman, sir, Shri C.S. Setty; our Managing Director, Corporate Banking and Subsidiaries, Shri Ashwini Tewari; our Managing Director, International Banking, Global Markets and Technology, Shri Rana Ashutosh Kumar Singh; our Managing Director, Retail Business and Operations, Shri Rama Mohan Rao Amara; our Managing Director, Risk, Compliance and SARG, Shri Raviranjan; our Deputy Managing Director, Finance Shri Anindya Sundar Paul. Our Deputy Managing Directors heading various verticals and Managing Directors of our subsidiaries are seated in the front rows of this hall. We are also joined by Chief General Managers of different verticals business groups, Chief General Managers and other senior officials of the circles and various offices are connected through our live webcast.

To carry forward the proceedings, I request our Chairman, sir, to give a summary of the bank’s quarter 3 financial year ’26

Ukraine said it has worked with SpaceX to block Starlink internet terminals used by Russian forces, a move Kyiv described as a major setback for Moscow’s battlefield operations.

Ukraine’s military uses tens of thousands of Starlink terminals for battlefield communications and drone operations, according to Reuters. Ukrainian officials said they recently discovered Starlink terminals attached to Russian long-range drones, prompting urgent appeals to Elon Musk’s SpaceX for assistance.

Russian troops have relied on unauthorized Starlink terminals for secure communications since the 2022 invasion of Ukraine, Ukrainian officials said.

But Kyiv said it worked with SpaceX to compile a “white list” of authorized Ukrainian Starlink terminals, allowing Russian-operated systems to be shut off.

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Russian soldiers standing with Starlink boxes at an unknown location. Ukraine said it has worked with SpaceX to block Starlink internet terminals used by Russian forces, a move Kyiv described as a major setback for Moscow’s battlefield operations. (East2West News)

“Starlinks included in the ‘white list’ are working — Russian terminals have already been blocked,” Ukrainian defense minister Mykhailo Fedorov said in a Telegram post, adding that the list was still being updated, Reuters reported.

The outlet said it could not independently verify the full scale of the disruption but cited multiple Ukrainian sources who reportedly said the impact appeared significant.

Russian war bloggers also acknowledged the outage, with the pro-Russian Telegram channel Two Majors saying there had been a major failure of Starlink terminals on the Russian side beginning Wednesday evening, describing the block as “extremely unpleasant,” according to the East2West news agency.

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SpaceX CEO Elon Musk speaking at an event.  (Richard Bord/WireImage / Getty Images)

Ukrainian military sources near the front told Reuters Russian units were experiencing severe communications problems and were attempting to switch to Russian-made satellite systems.

“All command of the troops has collapsed. Assault operations have been stopped in many areas,” Ukrainian defense adviser Serhiy Beskrestnov wrote on Telegram, Reuters reported.

Some Russian frontline attacks have slowed or stopped due to the loss of Starlink communications, with other operations reduced as units struggle to coordinate, per East2West.

The outlet also reported that Russian forces could no longer attach Starlink terminals to drones for targeting and battlefield coordination, citing Ukrainian sources. 

East2West said Russia does not have a domestic alternative comparable to Starlink after failing to establish its own satellite-internet system for frontline forces.

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Rows of boxed Starlink satellite-internet terminals packed together at a Russian military outpost at an unknown location. (East2West News)

Amid the communications disruption, East2West reported Russia launched a new spy satellite aboard a Soyuz-2.1b rocket from the Plesetsk military cosmodrome.

The Starlink disruption comes as U.S.-brokered talks aimed at ending the war continue. American officials have said the United States will continue supplying weapons to Ukraine until a peace agreement is reached.

DOHA, Qatar – This week’s historic $1 trillion rout in U.S. software giants like Microsoft and Salesforce has sent a chill across Silicon Valley and around the world.

Speaking with fast-growing AI unicorn founders and top venture investors at Web Summit Qatar, many argued the software “Armageddon” narrative is overblown – even as they acknowledge AI valuations look stretched.

The founder of the $7 billion agentic AI unicorn Glean, Arvind Jain, said he doesn’t think AI will make software-as-a-service obsolete.

“I think AI is a really powerful technology that people have to embed,” he said, adding that delivering products and services “will all continue,” arguing integration is how software services will thrive in the future.

Meantime, the $17 billion-valued decacorn Miro’s founder, Andrey Khusid, said AI “valuations are crazy, and valuations will correct,” but in his estimate, valuations will “normalize in the next two years.”

Technology investors also believe the AI bubble is deflating. Larry Li, founder of Amino Capital and a member of Forbes’ annual Midas List, said “it’s just a matter of time,” as he sees the bubble – especially for large companies – deflating.

Both investors and founders compared the moment to the dot-com era: most startups will fail, but the ones that survive will be the generational winners of the AI revolution. The prevailing view in Doha is that the boom has been more “responsible” than prior cycles because many companies are generating real revenue – even if valuations may still correct.

IPO market: why AI giants may wait

Another point of discussion in Doha was the IPO market, amid reports that AI giants OpenAI and Anthropic are racing to get to market first to scoop up eager investor dollars looking to own a slice of the fastest-growing companies.

Khusid said he prefers to stay private, noting the company has been profitable for years, and he believes he can operate more efficiently without outside public-market pressure.

Jain said many AI companies also prefer to stay private longer. “Public markets demand predictability,” he said – but “the market is actually changing so fast.”

Many of the world’s most valuable AI startups – including OpenAI and Anthropic – are still not profitable, with reports that OpenAI is set to lose $14 billion this year. That has not deterred investors from pouring billions into the sector. According to Forbes, more than $340 billion in cash chased global startups in 2025 – with more than 65% of that capital invested in AI companies.

“Compared to AI”: the new fundraising benchmark

While AI companies still have abundant access to cash, other startups say the funding market is tougher. Speaking on a panel moderated by FOX Business, Yuno founder Juan Pablo Ortega – who also founded Latin American unicorn Rappi – said non-AI startups are being benchmarked against AI companies growing at extreme rates.

“You’re getting compared with AI companies that are growing 1000% year over year and are doing things that are not possible for the rest of us,” he said.

U.S.–China AI race: innovation vs. scale

Another hot topic: the U.S.–China AI race and which country is ahead in the technology. Amino Capital’s Li said the U.S. is ahead in innovation, but China is ahead in scaling, arguing China has an advantage through supply chain and production capacity as well as a higher number of AI engineers.

When asked if the U.S. or China will “win,” most founders and investors said there is room for both – with growth for closed models like OpenAI and open models, including those developed in China.

Despite the stock market turbulence this week, the Dow Jones still managed to cross the historic 50,000 level, underscoring the continued exuberance surrounding the AI race – even as many in Doha expect a valuation reset.

This article was written by

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