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what next for ‘The Everything Company’?

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what next for 'The Everything Company'?
Amazon Amazon's warehouse in Swansea, packed with itemsAmazon

Three decades on from the day it began, it is hard to get your head around the scale of Amazon.

Consider its vast warehouse in Dartford, on the outskirts of London. It has millions of stock items, with hundreds of thousands of them bought every day – and it takes two hours from the moment something is ordered, the company says, for it to be picked, packed and sent on its way.

Now, picture that scene and multiply it by 175. That’s the number of “fulfilment centres”, as Amazon likes to call them, that it has around the world.

Even if you think you can visualise that never-ending blur of parcels crisscrossing the globe, you need to remember something else: that’s just a fraction of what Amazon does.

It is also a major streamer and media company (Amazon Prime Video); a market leader in home camera systems (Ring) and smart speakers (Alexa) and tablets and e-readers (Kindle); it hosts and supports vast swathes of the internet (Amazon Web Services); and much more besides.

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“For a long time it has been called ‘The Everything Store’, but I think, at this point, Amazon is sort of ‘The Everything Company’,” Bloomberg’s Amanda Mull tells me.

“It’s so large and so omnipresent and touches so many different parts of life, that after a while, people sort of take Amazon’s existence in all kinds of elements of daily life sort of as a given,” she says.

Or, as the company itself once joked, pretty much the only way you could get though a day without enriching Amazon in some way was by “living in a cave”.

Getty Images Amazon logo on display at a Premier League football matchGetty Images

Amazon has used sport to grow its streaming business

So the story of Amazon, since it was founded by Jeff Bezos in 1994, has been one of explosive growth, and continual reinvention.

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There has been plenty of criticism along the way too, over “severe” working conditions and how much tax it pays.

But the main question as it enters its fourth decade appears to be: once you are The Everything Company, what do you do next?

Or as Sucharita Kodali, who analyses Amazon for research firm Forrester, puts it: “What the heck is left?”

“Once you’re at a half a trillion dollars in revenue, which they already are, how do you continue to grow at double digits year over year?”

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One option is to try to tie the threads between existing businesses: the vast amounts of shopping data Amazon has for its Prime members might help it sell adverts on its streaming service, which – like its rivals – is increasingly turning to commercials for revenue.

But that only goes so far – what benefits can Kuiper, its satellite division, bring to Whole Foods, its supermarket chain?

To some extent, says Sucharita Kodali, the answer is to “keep taking swings” at new business ventures, and not worry if they fall flat.

Just this week Amazon killed a business robot line after only nine months – Ms Kodali says that it is just one of a “whole graveyard of bad ideas” the company tried and discarded in order to find the successful ones.

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But, she says, Amazon may also have to focus on something else: the increasing attention of regulators, asking difficult questions like what does it do with our data, what environmental impact is it having, and is it simply too big?

All of these issues could prompt intervention “in the same way that we rolled back the monopolies that became behemoths in the early 20th century”, Ms Kodali says.

For Juozas Kaziukėnas, founder of e-commerce intelligence firm Marketplace Pulse, its size poses another problem: the places its Western customers live in simply can not take much more stuff.

“Our cities were not built for many more deliveries,” he tells the BBC.

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That makes emerging economies like India, Mexico and Brazil important. But, Mr Kaziukėnas, suggests, there Amazon does not just need to enter the market but to some extent to make it.

“It’s crazy and maybe should not be the case – but that’s a conversation for another day,” he says.

Getty Images App screens for Chinese e-commerce businesses Shein and TemuGetty Images

Shein and Temu are two of the brands from China that are competing with Amazon

Amanda Mull points to another priority for Amazon in the years ahead: staving off competition from Chinese rivals like Temu and Shein.

Amazon, she says, has “created the spending habits” of western consumers by acting as a trusted intermediary between them and Chinese manufacturers, and bolting on to that easy returns and lightning fast delivery.

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But remove that last element of the deal and you can bring prices down, as the Chinese retailers have done.

“They have said ‘well, if you wait a week or 10 days for something that you’re just buying on a lark, we can give it to you for almost nothing,’” says Ms Mull – a proposition that is appealing to many people, especially during a cost of living crisis.

Juozas Kaziukėnas is not so sure – suggesting the new retailers will remain “niche”, and it will take something much more fundamental to challenge Amazon’s position.

“For as long as going shopping involves going to a search bar – Amazon has nailed that,” he says.

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Thirty years ago a fledging company spotted emerging trends around internet use and realised how it could upend first retail, then much else besides.

Mr Kaziukėnas says for that to happen again will take a similar leap of imagination, perhaps around AI.

“The only threat to Amazon is something that doesn’t look like Amazon,” he says.

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What happened to the Metaverse?

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What happened to the Metaverse?

S6
Ep135


What happened to the Metaverse?

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!

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Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

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Meet the Host

Andrew Davidson

SVP/Chief Insights Officer, Mintel Comperemedia.

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Meet the Guests

Brian Benway

Senior Analyst, Gaming and Entertainment, Mintel Reports US.

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Jan Urbanek

Senior Analyst, Consumer Technology, Mintel Reports Germany.

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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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2024-03-15T03:16:00+00:00

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Archaeologists make stunning underwater discovery of ancient mosaic in sea off Italy

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Archaeologists make stunning underwater discovery of ancient mosaic in sea off Italy


More than 30,000 ancient coins found

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More than 30,000 ancient coins found off the coast of Italy

00:50

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Researchers studying an underwater city in Italy say they have found an ancient mosaic floor that was once the base of a Roman villa, a discovery that the local mayor called “stupendous.” 

The discovery was made in Bay Sommersa, a marine-protected area and UNESCO World Heritage Site off the northern coast of the Gulf of Naples. The area was once the Roman city of Baia, but it has become submerged over the centuries thanks to volcanic activity in the area. The underwater structures remain somewhat intact, allowing researchers to make discoveries like the mosaic floor. 

The Campi Flegrei Archaeological Park announced the latest discovery, which includes “thousands of marble slabs” in “hundreds of different shapes,” on social media

452639775-795071199481548-6552179372358771133-n.jpg
A part of the mosaic floor being excavated. 

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Edoardo Ruspantini


“This marble floor has been at the center of the largest underwater restoration work,” the park said, calling the research “a new challenge” and made “very complicated due to the extreme fragment of the remains and their large expansion.”

The marble floor is made of recovered, second-hand marble that had previously been used to decorate other floors or walls, the park said. Each piece of marble was sharpened into a square and inscribed with circles. The floor is likely from the third century A.D., the park said in another post, citing the style of the room and the repurposing of the materials as practices that were common during that time. 

452533330-795071436148191-6754360492272000857-n.jpg
The remains of collapsed walls that cover the mosaic floor. 

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Parco Archeologico Campi Flegrei


Researchers are working carefully to extract the marble pieces from the site, the park said. The recovery work will require careful digging around collapsed walls and other fragmented slabs, but researchers hope to “be able to save some of the geometries.” 

Once recovered, the slabs are being brought to land and cleaned in freshwater tanks. The marble pieces are then being studied “slab by slab” to try to recreate the former mosaic, the park said. 

452615453-795071266148208-4364365545620230344-n.jpg
Researchers work to rearrange the mosaic tiles after bringing them up from underwater. 

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Parco Archeologico Campi Flegrei


“The work is still long and complex, but we are sure that it will offer many prompts and great satisfactions,” the park said. 



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SpaceX fires up Starship engines ahead of fifth test flight

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SpaceX fires up Starship engines ahead of fifth test flight

SpaceX has just performed a static fire of the six engines on its Starship spacecraft as it awaits permission from the Federal Aviation Administration (FAA) for the fifth test flight of the world’s most powerful rocket.

The Elon Musk-led spaceflight company shared footage and an image of the test fire on X (formerly Twitter) on Thursday. It shows the engines firing up while the vehicle remained on the ground.

For flights, the Starship spacecraft is carried to orbit by the first-stage Super Heavy booster, which pumps out 17 million pounds of thrust at launch, making it the most powerful rocket ever built.

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The Super Heavy booster and Starship spacecraft — collectively known as the Starship — have launched four times to date, with the performance of each test flight showing improvements over the previous one.

The first one, for example, exploded shortly after lift off from SpaceX’s Starbase facility in Boca Chica, Texas, in April last year, while the second effort, which took place seven months later, achieved stage separation before an explosion occurred — an incident that was captured in dramatic footage. The third and fourth flights lasted much longer and achieved many of the mission objectives, including getting the Starship spacecraft to orbit.

The fifth test flight isn’t likely to take place until November at the earliest, according to a recent report. It will involve the first attempt to use giant mechanical arms to “catch” the Super Heavy booster as it returns to the launch area. SpaceX recently expressed extreme disappointment at the time that it’s taking the FAA to complete an investigation that will pave the way for the fifth Starship test, and has said that it’ll be ready to launch the vehicle within days of getting permission from the FAA.

Once testing is complete, NASA wants to use the Starship, along with its own Space Launch System rocket, to launch crew and cargo to the moon and quite possibly for destinations much further into space such as Mars. NASA is already planning to use a modified version of the Starship spacecraft to land the first astronauts in five decades on the lunar surface in the Artemis III mission, currently set for 2026.

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Painkiller used in cattle wiped out India’s vultures, and scientists say that led to 500,000 human deaths

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Painkiller used in cattle wiped out India's vultures, and scientists say that led to 500,000 human deaths


New Delhi — Scientists say Indian farmers’ eager uptake of a painkiller for their cattle in the 1990s has led to the inadvertent deaths of half of a million people and massive economic losses — not from any harm to the cattle, but from the loss of millions of vultures, scavengers that historically devoured animals’ remains before they could rot and become vectors for disease.

In early 1990s, the patent on a painkiller called diclofenac lifted, making it cheap and widely available for India’s massive agricultural sector. Farmers use it to treat a wide array of conditions in cattle. But even a small amount of the drug is fatal to vultures. Since the beginning of its widespread use in India, the domestic vulture population has dropped from a whopping 50 million to just a few thousand — and according to a study published by the American Economic Association, the impact on humans has been monumental, reflecting the vital role the scavengers play.

Vultures have been a crucial part of India’s ecosystems for centuries. According to the authors of the study, entitled “The Social Costs of Keystone Species Collapse: Evidence From The Decline of Vultures in India,” the large, homely birds are a “keystone species” — one that plays an irreplaceable role in an ecosystem. 

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They’re the only scavengers that feed entirely on carcasses, and they do it extremely efficiently, quickly devouring the remains and leaving little behind to spread disease. The study authors say India’s vultures would typically eat at least 50 million animal carcasses every year, before their population was decimated.

World Wildlife Day
A vulture feeds on a buffalo carcass at the Kaziranga National Park in Assam, India, in a March 3, 2024 file photo.

Anuwar Hazarika/NurPhoto/Getty


In doing so, they prevented the dead farm animals from rotting, and the deadly bacteria and other pathogens that thrive in carcasses from being transmitted into human populations.

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“In a country like India with prohibitions on eating beef, most cattle end up turning into carcasses,” Anant Sudarshan, an associate professor of economics at the University of Warwick in England, who co-authored the study, told CBS News. “Vultures provide an incredible disposal service for free. … A group of vultures takes about 45 minutes to turn a cow carcass into bone.”

The vultures’ keen appetite also helped keep the populations of competing scavengers in check, such as feral dogs and rats, which can transmit rabies and a host of other diseases.

In 1994, farmers began giving diclofenac to their cattle and other livestock. The drug causes kidney failure and death in vultures that feed on the carcasses of animals given the painkiller, and the population of the birds shrank from 50 million to just 20,000 over the course of the ensuing decade alone.

Without the vultures around to do the job, farmers started disposing their dead livestock in local bodies of water, which caused water pollution — and another way for pathogens to reach humans.

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Vultures on dead prey
A file photo shows vultures eating an animal carcass in India.

Amit Pasricha/INDIAPICTURE/Universal Images Group/Getty


Sudarshan and study co-author Eyal Frank, an environmental economist at the University of Chicago Harris School of Public Policy, examined the impact of the drastically reduced vulture population on human health by mapping vulture habitats with health data from more than 600 districts in India. They said their research shows 100,000 human deaths every year between 2000 and 2005 could be linked with the decreased vulture populations. 

It also shows economic losses they estimated at $69 billion per year, largely associated with premature human deaths due to the collapse of the scavenger population.

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These deaths were caused, according to their research, by the spread of diseases that a thriving vulture population would have mitigated. Stray dog populations, and with them, the spread of rabies, also increased during the timeframe, as did the amount of bacteria measured in many local water sources.

“India is now the largest center of rabies in the world, as the feral dog population has grown dramatically,” Sudarshan told CBS News.

Rainy Weather In Kashmir
A young man fishes in the Jhelum river in Sopore, Jammu and Kashmir, India, June 12, 2024, as feral dogs watch from the bank. 

Nasir Kachroo/NurPhoto/Getty

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Without a major vulture rebound, the study authors said the spread of disease and resulting deaths will only continue in the coming years, as will the costs associated with health care.

India did ban diclofenac for veterinary use in 2006, but Sudarshan said the ban needs to be enforced much more effectively. He and Eyal have called for more conservation funding to boost vulture populations, but they’ve warned that even if the Indian government does mount a major effort, it will take at least a decade for the species to bounce back to the extent required because they’re “slow reproducers.”

As an alternative to bringing the vultures back, Sudarshan said India could build a network of incinerators around the country, but the estimated cost of that is about $1 billion per year, and they would use a huge amount of energy and create considerable air pollution, which is already a major problem for India. 

“So, it makes more sense to bring back the natural way of dealing with the millions of animal carcasses that India produces each year,” he said.

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And he said that work must start urgently, as the “vultures began dying in the 1990s. India has not done anything three decades on.”

Zojila Pass : one of the world's most dangerous roads
A vulture is seen next to the carcass of sheep at the Zojila Pass in India, in a June 7, 2022 file photo.

Faisal Khan/Anadolu Agency/Getty


The government does spend about $3 million per year to save India’s native tigers. Sudarshan said while vultures may be far less of a tourist attraction, there’s a broader question about “the basis of our conservation policy.”

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“Our paper shows that the cost of losing them [vultures] is about $69 billion a year, which is far higher than any benefits the tiger” brings, he said, adding: “We need to think from a cost effectiveness point of view and growth view, how should we pick species to conserve?”

“Understanding the role vultures play in human health underscores the importance of protecting wildlife – and not just the cute and cuddly,” said his co-author, Frank. “They all have a job to do in our ecosystems that impacts our lives.”



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Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max

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Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max

Apple has recently announced its new flagship smartphones, including the iPhone 16 Pro Max, the largest one. In this article, we’ll compare it to the best Samsung has to offer, the Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max. These two devices are quite different when it comes to design, but that’s not where the similarities end, not at all, quite the contrary, actually. There is plenty to talk about here.

As we usually do, we will first list the specifications of both smartphones and will then move to compare them across a number of other categories. We will compare their designs, displays, performance, battery life, cameras, and audio output. There are quite a few differences to talk about here, as the two companies have completely different approaches. Let’s get down to it, shall we?

Specs

Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max, respectively

Screen size:
6.9-inch Dynamic AMOLED 2X (flat, adaptive 120Hz, HDR10+, 2,600 nits max brightness)
6.9-inch LTPO Super Retina XDR OLED ( flat, 120Hz, HDR, 2,000 nits)
Display resolution:
3120 x 1440
2868 x 1320
SoC:
Qualcomm Snapdragon 8 Gen 3 for Galaxy (4nm)
Apple A18 Pro (3nm)
RAM:
12GB (LPDDR5X)
16GB (LPDDR5X)
Storage:
256GB/512GB/1TB (UFS 4.0)
128GB/256GB/512GB/1TB (UFS 3.1)
Rear cameras:
200MP (wide, f/1.7 aperture, OIS, multi-directional PDAF, 0.6um pixel size), 12MP (ultrawide, 120-degree FoV, f/2.2 aperture, Dual Pixel PDAF 1.4um pixel size), 10MP (telephoto, f/2.4 aperture, OIS, Dual Pixel PDAF, 1.12um pixel size, 3x optical zoom), 50MP (periscope telephoto, OIS, PDAF, 5x optical zoom)
48MP (wide, f/1.8 aperture, 1/1.28-inch sensor, 1.22um pixel size, sensor-shift OIS), 48MP (ultrawide, f/2.2 aperture, 0.7um pixel size, PDAF), 12MP (periscope telephoto, f/2.8 aperture, 1/3.06-inch sensor, 1.12um pixel size, 3D sensor-shift OIS, 5x optical zoom).
Front cameras:
12MP (wide, f/2.2 aperture, Dual Pixel PDAF, 22mm lens)
12MP (f/1.9 aperture, PDAF, 1/3.6-inch sensor size, OIS)
Battery:
5,000mAh
Not confirmed yet
Charging:
45W wired, 15W wireless, 4.5W reverse wireless (charger not included)
38W wired & 25W MagSafe & Qi2 wireless, 7.5W Qi wireless, 5W reverse wired
Dimensions:
162.3 x 79 x 8.6mm
163 x 77.6 x 8.3 mm
Weight:
232/233 grams
227 grams
Connectivity:
5G, LTE, NFC, Wi-Fi, USB Type-C, Bluetooth 5.3
Security:
Ultrasonic in-display fingerprint scanner & facial scanning
Face ID (3D facial scanning)
OS:
Android 14 with One UI 6.1
iOS 18
Price:
$1,299+
$1,199+
Buy:
Samsung Galaxy S24 Ultra (Best Buy)
Apple iPhone 16 Pro Max

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Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max: Design

The moment you lay your eyes on the two phones you’ll realize how different they are. The Galaxy S24 Ultra has a flat top and bottom sides, but its left and right sides are curved. All sides of the iPhone 16 Pro Max are flat, though they are slightly rounded toward the edges. Apple did that so that the phone is more comfortable to hold. Both phones do include flat displays with cutouts on them. The Galaxy S24 Ultra has a little hole at the top of the display, while the iPhone 16 Pro Max has a rather large pill-shaped cutout.

The bezels around their displays are very thin, and uniform. All the physical buttons sit on the right-hand side of the Galaxy S24 Ultra. The iPhone 16 Pro Max has a power/lock key there and a Camera Control button. On the left, you’ll find the volume up and down buttons, and the Action Button. The two devices have considerably different camera setups on the back. Each of the Galaxy S24 Ultra’s four cameras protrudes directly from the back side. There is no dedicated camera island. The exact opposite is true for the iPhone 16 Pro Max. Its camera island sits in the top-left corner with three cameras.

Both of these phones are made out of titanium and glass. They have a titanium frame. They are both also IP68 certified for water and dust resistance. Corning’s Gorilla Armor sits on the back of Samsung’s handset. Apple’s device has a “Corning-made glass” on the back. The two phones are almost the same in terms of height, while the Galaxy S24 Ultra is slightly wider. They are almost identical in terms of thickness. Both phones are quite slippery, and the Galaxy S24 Ultra is 5 grams heavier.

Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max: Display

The Galaxy S24 Ultra feautres a 6.8-inch QHD+ 3120 x 1440 Dynamic LTPO AMOLED 2X display. That panel has an adaptive refresh rate of up to 120Hz. It also offers support for HDR10+ content, and its peak brightness is at 2,600 nits. The screen-to-body ratio is around 88%, while the display aspect ratio is 19.5:9. The Gorilla Armor from Corning sits on top of the display in order to protect it.

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Samsung Galaxy S24 Ultra review AM AH 09

The iPhone 16 Pro Max, on the flip side, has a 6.9-inch LTPO Super Retina XDR OLED display. That display has an adaptive refresh rate of up to 120Hz. HDR10 is supported, as is Dolby Vision. The peak brightness here is 2,000 nits. The screen-to-body ratio on the iPhone 16 Pro Max is around 91%. The display aspect ratio is 19.5:9. This display is protected by the Ceramic Shield glass.

Both of these panels are great. They are vivid, bright, and have great viewing angles. The blacks are deep, and the touch response is good. Neither phone has high-frequency PWM dimming, though. The Galaxy S24 Ultra does technically get brighter, but the difference is not that big, not even in direct sunlight. What the Galaxy S24 Ultra does have an advantage with is… glare. The Gorilla Armor on top of the display is unbelievable in that regard.

Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max: Performance

The Snapdragon 8 Gen 3 for Galaxy fuels the Galaxy S24 Ultra. That is a 4nm chip and Qualcomm’s best one at the time of writing this. The phone is also equipped with 12GB of LPDDR5X RAM and UFS 4.0 flash storage. The iPhone 16 Pro Max is fueled by the Apple A18 Pro processor. That is a 3nm chip, by the way. The phone is also equipped with 8GB of RAM and NVMe flash storage. Neither phone offers expandable storage, by the way.

With that being said, both phones do offer great performance. Our iPhone 16 Pro (Max) review is not ready yet, but plenty of impressions are already there. In any case, both devices are very fluid in terms of day-to-day use. They can jump between apps without a problem, and getting them to slow down is a chore. They do great regardless of what you’re doing, even when it comes to a bit more advanced things such as video processing.

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What about gaming, though? Well, they’re great in that regard too. Non-demanding games are, of course, not a problem, but the same goes for truly demanding titles too. Each of these two smartphones can run basically anything you can think of, and do it really well. Titles like Genshin Impact are not a problem at all. They will get warm, but not too much, and that won’t affect the gaming performance at all.

Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max: Battery

There is a 5,000mAh battery included inside the Galaxy S24 Ultra. Apple still didn’t confirm what battery it used in the iPhone 16 Pro Max, though. It is tipped to be a 4,676mAh unit, but we’re still not 100% sure. Apple’s handsets usually have smaller batteries compared to their Android counterparts, due to the way iOS operates, but that doesn’t mean they have inferior battery life. In fact, both of these smartphones are outstanding in that regard.

We were in awe of the Galaxy S24 Ultra’s battery life when we first reviewed it. The iPhone 16 Pro Max is showing a similar promise, actually. Getting to over 7-8 hours of screen-on-time is a possibility on both phones, though your mileage may vary, of course. That will depend on a number of factors. The point is, we were unable to drain the battery life of either phone in a day. We could have done that with constant gaming, of course, but with general heavy use, no… that didn’t happen.

What about charging? Well, the Galaxy S24 Ultra supports 45W wired, 15W wireless, and 4.5W reverse wireless charging. The iPhone 16 Pro Max, on the other hand, supports 45W wired, 25W MagSafe wireless, 15W Qi2 wireless, 7.5W Qi wireless, and 5W reverse wired charging. Do note that neither smartphone comes with a charger in the retail box, however. All you’ll get is a cable.

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Samsung Galaxy S24 Ultra vs Apple iPhone 16 Pro Max: Cameras

The Samsung Galaxy S24 Ultra comes with four cameras on the back, while Apple’s handset has three rear cameras. The Galaxy S24 Ultra includes a 200-megapixel main camera, a 12-megapixel ultrawide unit (120-degree FoV), a 10-megapixel telephoto unit (3x optical zoom), and a 50-megapixel periscope telephoto camera (5x optical zoom). The iPhone 16 Pro Max, on the other hand, has a 48-megapixel main camera, a 48-megapixel ultrawide unit, and a 12-megapixel periscope telephoto camera (5x optical zoom).

Samsung Galaxy S24 Ultra review AM AH 04

The main camera sensors on the two phones are similar in terms of size. Both devices do a really good job with photos, though the results are different. Samsung’s images still look more processed, although Apple has been heading more and more in that direction. Both phones like brightening up the shadows during the day, even though the Galaxy S24 Ultra’s images do end up looking a bit more contrasty. The iPhone 16 Pro Max was more reliable for us in terms of balanced photos, for what it’s worth, but the Galaxy S24 Ultra was not far off.

Both ultrawide cameras do a good job, and keep a similar color profile to the main shooters. The results are notably different, though, as are with the main cameras. Something similar can be said for the telephoto cameras. This was a tossup between the two setups, as it all depended on what distance we were capturing. At times we preferred shots from the iPhone, but it was mostly from Samsung. Both devices also do a good job in low light and love to brighten up scenes, though Samsung more than Apple. That goes for all three cameras, by the way. The iPhone 16 Pro Max easily wins the video comparison.

Audio

Both of these smartphones include stereo speakers, and they’re really good on both ends. They’re loud enough, and the sound output is detailed enough. We did not notice noticeable distortion or anything like that.

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There is no audio jack on either phone, but you can use their Type-C ports to connect your wired headphones. Alternatively, Bluetooth 5.3 is on offer for wireless audio connections… on both smartphones.

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Swarms of miniscule drones mimicking insects being tried for dangerous human tasks

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Swarms of miniscule drones mimicking insects being tried for dangerous human tasks


Dutch scientists have unveiled the country’s first laboratory to research how autonomous miniature drones can mimic insects to accomplish tasks ranging from finding gas leaks in factories to search-and-rescue missions. 

Called the Swarming Lab, researchers at the Delft University of Technology (TU Delft) say they aim to put a “self-flying” swarm of 100 tiny drones in the air, able to perform around the clock tasks.

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This includes the drones landing by themselves on recharging pods and taking off again to continue flying — without humans ever having to get involved. 

“We are working not only to get these robots to be aware of one another, but also work together to complete complex tasks,” said Guido de Croon, a director at TU Delft’s Swarming Lab. 

Tasks include the tiny drones — with the same weight as a golf ball or an egg — “sniffing out” a gas leak in a factory.

A swarm of autonomous drones, fitted with sensors to detect the gas, will be able to fly autonomously around the factory until one drone detects traces of the gas.

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It will then follow the “scent” of the gas while “calling” the other drones to help in the search using on-board sensors.

“In the same way, drone swarms can also be used to detect forest fires or continuously help in search and rescue operations over large areas,” De Croon said.

The scientists use studies on bee and ant swarms or how flocks of birds behave to try to program their drone swarms to do the same.

“Drone swarm technology is the idea that when we look at nature and you see many of these animals, like ants, that individually are perhaps not so smart but together they do … things that they could definitely not do by themselves,” De Croon said. “We want to instill the same capabilities also in robots,” De Croon said.

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Doing this, the scientists look at how birds or insects swarm “using very simple behaviors.”

For instance, birds “look at their closest neighbors in the flock and they do things like ‘oh, I don’t want to be too close’ because they don’t want to collide,” De Croon said. But “I also don’t want to be the only one to be away from the flock.” 

They align with each other. And by following such simple rules you get these beautiful patterns that are very useful for the birds, also against predators,” he told AFP.

“So at that level, we draw inspiration and we try to make such simple rules also for robots but then for the applications we want to tackle.” 

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But the scientists admit there are some challenges. 

“Swarms are complex systems,” De Croon said at a demonstration of the technology at the Swarming Lab, situated inside TU Delft’s Science Centre.”A single robot can do simple things within a swarm.” “It is actually quite difficult to predict, however, with these simple rules how a whole swarm will behave,” De Croon said.

The small size of the robots also hampers the amount of technology like sensors and on-board computing capacity the tiny drones can carry. 

Currently, the drones at the Swarming Lab still rely on an externally mounted camera to relay information to the buzzing beasts on their positions within the swarm. 

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But the researchers have already developed the technology for robots to sense each other without external help. And they would n’t be the first: Scientists from Zhejiang University in China in 2022 successfully flew 10 autonomous drones through a thick bamboo forest.

Currently, the Swarming Lab, working with a start-up company of former TU Delft students called Emergent, has some 40 small drones involved in its research.

“The aim is eventually to put a swarm of around 100 drones in the air in the next five years,” said Lennart Bult, co-founder at Emergent. 

Ultimately “it would be really great if we actually get a bit closer to the astonishing intelligence of tiny creatures like honeybees,” said De Croon.

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