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How Sonic Rumble is taking Sega into mobile games | interview

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How Sonic Rumble is taking Sega into mobile games | interview

On my recent trip to the Tokyo Game Show, I was able to spend my pre-show time in the heart of Tokyo on visits to iconic game companies like Sega.

At Sega, the company was excited about the upcoming release of the third Sonic movie in theaters — something that has helped revive the franchise in recent years.

At Sega’s headquarters in Tokyo, I was treated to a tour of common areas of the company as well as a lunch with a group of influencers. One was dressed in a big fake moustache and a round black ball, while another influencer said that he makes Sonic content every day of the year. We all got to play Sonic Rumble, an upcoming PC and mobile game, on smartphones. The game was a lot like Fall Guys, the cute battle royale where players competed in obstacle course races on crazy tracks — only with characters from the Sonic games.

The next day, in a press room at the Tokyo Game Show, I interviewed the team leaders. I spoke with Takashi Iizuka, head of the Sonic franchise at Sega, and Makoto Tase, game director on Sonic Rumble. Here’s an edited transcript of our interview.

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Takashi Iizuka (head of Sonic franchise) and Sonic Rumble creative director Makoto Tase (right).

GamesBeat: Could you talk about the beginnings of the game, the inspiration for it and what you’re trying to accomplish?

Takashi Iizuka: The start of the project–Sega currently has other Sonic mobile games, like Sonic Forces and Sonic Dash. Those come from outside of Sega in Japan, though. In turn, Sega Japan has some hit mobile titles, but we haven’t had a title using Sonic. We wanted to use the Sega Japan dev team to create a game using Sonic. That’s where we started.

GamesBeat: How do you think about the franchise and how often you want to make Sonic games? It was interesting when one of the creators talked about making Sonic content every day.

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Iizuka: For consumer titles, our target is to release one new title each year. This year we have Sonic Rumble coming out on the mobile side of things. We wanted to do something for Sonic on mobile. Alongside that, we have the movie, the animation, the comics. Those will come in between the major consumer and mobile titles. We’ll spread all that out over the course of the year to keep Sonic fans excited.

GamesBeat: With the movies being so successful, is that taking additional time from Sonic game developers? Do you have to oversee a lot of that movie content as well?

Dean Takahashi at Sega’s headquarters in Tokyo.

Iizuka: Before the success of the movies, we had our core Sonic fans. After that, we’ve drawn additional new fans through the movies. We’re not seeing any difficulties with the dev team as a result, but we do need to create titles that can also make those new Sonic fans excited. That could be a new challenge in producing new titles.

GamesBeat: How would you describe Sega’s strategy in other media in the wake of those movies?

Iizuka: Within Sega, the Sonic brand defines the transmedia strategy for the whole company. I moved to the U.S. nine years ago. During that time, the Sonic brand hit a really low point. Users weren’t very interested in Sonic. It wasn’t popular. From that experience we had to make games, make animation, make movies, and recover our core Sonic fans. We had to find new Sonic fans as well. By drawing more fans over time, we eventually found success with the Sonic IP. That’s the same strategy we’re now trying to pursue with other IP at Sega.

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GamesBeat: I saw you had a very successful game in Roblox, with more than a billion plays. It was a surprise to see that of more than 400 brands on top of Roblox right now, Sonic is number one. Did that surprise you at all? How did you go about making that a success?

Iizuka: Previously with Sonic titles, we mostly made consumer games that users had to buy to play. With Roblox it’s free, and a lot of the younger generation, a lot of kids play games there. The initial goal was to find more new users who could play Sonic and learn about Sonic within Roblox. We thought it would be a great experience for new users to find the Sonic IP. That said, the dev team has to update the Roblox game every week, and that’s hard work. But as a company we feel like it was a very good experience.

GamesBeat: Are you thinking more about user-generated content? Will users be able to create their own Sonic experiences one day?

Makoto Tase is game director on Sonic Rumble.

Iizuka: At the moment we’re not planning anything around user-generated content, but we see fans making their own fan games. We follow that and sometimes enjoy watching them.

GamesBeat: With Sonic Rumble, does it feel like that game fits in a particular genre, alongside games like Fall Guys? Is there a particular twist that makes this very Sega, very Sonic?

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Makoto Tase: Compared to those other titles, we feel that, first, we have the speed that everyone knows from Sonic. We wanted to make it a very Sonic-like game, and that’s the first thing we thought about. To show that we’ve implemented features and stage varieties to show that Sonic speed in the game. Also, compared to games like Fall Guys and Stumble Guys, we feel that Sonic is a very strong IP. We have the unique stages, the expression of the characters, the world of Sonic. That has an impact on core Sonic fans and new Sonic fans. Those are some of the unique strong points our game has.

Users compete to get as many rings as possible, and they can try to take rings away from each other. That competitive aspect brings a mix of excitement and frustration. There’s a lot of excitement within the game.

GamesBeat: Do you see some similarities between Sonic and Angry Birds, the characters in those franchises?

Iizuka: In March we had a cross-promotion between the mobile Angry Birds and Sonic. They both feature animal-based characters. We feel like that cross-promotion had a positive impact. These two IPs have a good relationship with each other. Both audiences seemed to have a good time with that cross-promotion. In the future, if we have another opportunity, we’d definitely like to do more.

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Sega fed me this at their Sonic Rumble event in Tokyo.

GamesBeat: One of the interesting things about Angry Birds is you can learn how to play it in a few seconds. It’s a very accessible game. What do you think you can learn from that kind of simplicity?

Tase: The Rovio side has a lot of experience making mobile titles. They know how to make successful mobile games. They know how to make them accessible to many users. They understand the marketing side on a worldwide level. The experience they have, we’ve definitely taken that into account making this game. We’re happy to work with them and learn from their experience.

GamesBeat: When I played yesterday I noticed that I could make a mistake, or more than one mistake, and I wouldn’t necessarily come in last place. I could still recover and catch up. I thought that was interesting, that even if you made mistakes, you didn’t have to just give up.

Sonic Rumble’s leaders talk about the game at Sega HQ.

Tase: When we were making this game, we wanted to reach a wide audience. As you said, if users make one mistake and watch better players get first every time, that wouldn’t be as much fun for that wide audience. That’s why we have some random elements, some comeback elements, those aspects of the game. We put in an effort so many users could have fun during the game.

GamesBeat: Do PC players play alongside mobile players, or are the platforms separated in multiplayer?

Tase: Right now we’re thinking they can play at the same time. We initially had some discussions about balance. The game might be easier to play using a controller, but we’re not a game like League of Legends where the competitive side of things–we didn’t want skill to be the only thing in this game. We wanted to have more of a party aspect. We wanted as many users as possible to be able to play. That’s why we decided to keep PC and mobile players in the same games.

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GamesBeat: Is there anything else you wanted to focus on today?

An arcade machine at Sega’s headquarters.

Tase: The number of stages and the variation of the stages is one thing we wanted to emphasize. In the pre-launch phase we have 35 stages, but when we hit the global launch we’re expecting to have more. Each stage has a different game design. The personality of each stage is very different. We feel like users can have a lot of fun with every stage. We definitely want users to see that and enjoy that.

Iizuka: We’re launching this winter, and once we get started on live ops we’ll have new content coming out every few weeks. That’s one of the big advantages of live games over traditional consumer games. There are many characters within Sonic, and users will be able to play with some of the more minor characters. Those characters will get their chance to be the hero in this game. We’re also planning to do collaborations with other IPs, and we hope that will be exciting for users as well.


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Xiaomi 15 Pro leak reveals design, color options, and camera

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Xiaomi 15 Pro leak reveals design, color options, and camera

Xiaomi 15 Pro has just leaked in all of its glory. The leaked renders of Xiaomi’s upcoming flagship smartphone reveal its design, color options, and rear camera module.

Xiaomi 15 Pro renders leak, reveal design and other details

Smartprix, in collaboration with X user Kartikey, has leaked renders of the Xiaomi 15 Pro before it launches next month. As the images confirm, the Xiaomi 15 Pro will retain the design of its predecessor, with the iconic square-shaped triple rear camera module.

The LED flash array is now relocated outside of the camera island. Xiaomi may have tweaked the design to accommodate a powerful Laser AF module.

The upcoming flagship smartphone from Xiaomi will reportedly be available in three colors: black, white, and silver. Xiaomi would surely name these colors a little differently. The smartphone seems to have a sleek glass sandwich construction with a flat metal frame.

Some reports also claim the Xiaomi 15 Pro would be available in a special titanium edition as well. Perhaps the Chinese company intends to compete with the Desert Titanium version of the iPhone 16 Pro Max.

What are the specifications of the upcoming Xiaomi flagship phone?

There have been several leaks and rumors about the Xiaomi 15 Pro. They claim the flagship smartphone will have a 6.78-inch quad-curved AMOLED from TCL. The display would have a 2K resolution, 500+ PPI, and a 120Hz refresh rate.

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Being a flagship smartphone, the Xiaomi 15 Pro would pack the Qualcomm Snapdragon 8 Gen 4 chipset. The top-tier SoC would work with up to 16GB of RAM and up to 1TB of internal storage.

The triple rear camera module is rumored to feature a 50 MP main camera with a 1/1.3″ sensor and f/1.4 aperture. There would be a 50 MP ultrawide and a 50 MP 5x Tele-macro camera with a 30cm minimum focus distance accompanying the main camera. There will be a 32MP front-facing camera.

Besides the professional-grade imaging hardware and stunning display, the Xiaomi 15 Pro would also pack a massive 6000mAh battery with support for 90W wired, 80W wireless, and 10W reverse wireless charging.

Xiaomi may announce its upcoming flagship smartphone will get five Android OS updates. The Titanium edition could also have satellite connectivity.

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Toten server cabinet 4u from 42u stock available.

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Toten server cabinet 4u from 42u stock available.



superior electronics pvt ltd, multiplan center/computer city center, level-7, shop no.743,744, elephant road , dhaka
mob-01688513410, 01911735520, 01670698989

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Early Prime Day TV deals include LG C4 OLED smart TVs at record-low prices

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Lawrence Bonk

Amazon Prime Day is nearly here, but you can already save on one of this year’s newest OLED TVs. The LG C4 OLED smart TV lineup has dropped in price, bringing the 55-inch model down to a record low of $1,297 — that’s roughly $700 off. It’s typical to see TV prices fall consistently throughout the year, but this is the steepest discount we’ve seen since the C4 launched. You’ll see discounts of hundreds of dollars on most other sizes as well.

This is the company’s mid-grade line of OLED TVs. Each model includes the updated Alpha 9 Gen 7 chip, which makes menu navigation much snappier. They also boast improved brightness when compared to previous models. These TVs almost hit 1,000 nits of brightness, which is a little dimmer than a Mini LED panel but better than many OLEDs.

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There’s a maximum refresh rate of 144Hz, which is perfect for gaming. To that end, these sets are compatible with G-Sync and AMD Freesync. The PC gaming bona-fides are strong with this one.

One of the cool features of this smart TV is enhanced compatibility with LG soundbars. Newly-released soundbars will connect wirelessly to the television, clearing away the endless clutter of cables from the living room.

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The 65-inch model is also on sale for $1,697, which is a discount of over $1,000. For the big spenders, the massive 83-inch version is available for $4,297. This is 20 percent off the typical price.

Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice, and stay tuned to Engadget.com for all of the best tech deals coming out of October Prime Day 2024.

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How I Made My Rack-Mount Server Case

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How I Made My Rack-Mount Server Case



In this video I walk you through all (or at least most) of the steps I took to build my own rack mounted 4u server chassis from scratch!

Check out my IG! – https://www.instagram.com/central.maker/
Leave a comment below if you have any ideas for future videos!
Camera and lens – LUMIX G95 w/ 12-60mm f3.5-5.6 .

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Qualcomm’s big chip merge plan paves the way for – wait for it – the return of the Windows Phone

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A woman looking up thoughtfully at an equation that shows a PC added to a Windows Phone equals a question mark.

Well, it’s finally happening. Qualcomm could be merging its Snapdragon processors for mobile and PC under one consolidated ‘Elite’ brand, bringing us one step closer to the product I’ve always wanted – the perfect union of phone and PC.

Despite the sad downfall of Windows Phone, the divide between phones and PCs has been getting less and less rigid over the years, with the introduction of Windows- and ChromeOS-powered tablets further muddying the waters. The smartphone in your pocket is almost certainly more powerful than a desktop PC from 20 or even 10 years ago, and today’s top-end mobile chips are even more impressive.

Google browser on iPhone screen

Doing work on a phone is pretty common nowadays – especially for crowded commutes. (Image credit: Shutterstock)

Plenty of us – myself included – have grown more comfortable with working from phones and tablets, and software has also evolved to meet these needs: when I was in school, the idea of being able to edit Microsoft Word documents on my crappy flip-phone felt like a distant dream, yet now I’m able to work in Google Docs on my Pixel 8 with ease.

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The Franchise review: Sharp satire skewers superhero movies

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The Franchise review: Sharp satire skewers superhero movies
A director directs two male actors in The Franchise.

“HBO’s The Franchise is a smart, appropriately absurd takedown of the Marvel-ification of Hollywood.”

Pros

  • An exceptionally capable ensemble cast
  • Daniel Brühl’s revelatory performance as a weak-willed director
  • Sharp, deliciously acidic writing throughout

Cons

  • Several forgettable, one-note supporting characters
  • One or two unfocused, dull-edged midseason episodes

The Franchise is about as inside baseball as it gets. The new HBO series from executive producers Jon Brown, Armando Iannucci (Veep), and Sam Mendes (1917) satirizes the soulless inner workings of a modern-day superhero movie set. Its episodes concern themselves with, among other things, the interchangeability of crossover cameos, morally questionable instances of product placement, and the death threats that overqualified actresses get these days whenever they decide to dip their toes into a sci-fi or comic book franchise. Will these issues be interesting to casual viewers? It’s impossible to say, but there’s no doubt that they are compelling to Brown and his collaborators.

The Tecto crew walks between trailers together in The Franchise.
Colin Hutton / HBO

The Franchise isn’t just darkly funny and quick-witted; it’s also well-researched. The problems that its fictional film crew faces while trying to bring the latest installment of a massive, Marvel Cinematic Universe-esque franchise past the finish line aren’t just believable most of the time but often feel ripped straight from past trade headlines. This gives The Franchise a chance to tap into the very real contemporary frustrations of Hollywood crew members and reveal the dangers of an entertainment industry that cares more about brand management and corporate synergy than quality or creativity.

The Franchise does so, of course, while also lampooning the absurdity of the trends that have brought Hollywood to such a disconcerting place to begin with. The series is a satire with a very clear, obvious point — one that it hits repeatedly over the course of its eight episodes — but its genuine concerns about the future of its industry don’t stop it from having a helluva fun time. “Rome’s getting hot these days,” one crew member says to another in a midseason episode. It’s to The Franchise‘s credit that it always feels like it is simultaneously trying to put out the fires and dance amidst the wreckage.

Daniel Bruhl sits in a director's chair in The Franchise.
Colin Hutton / HBO

At the center of The Franchise is Daniel (Himesh Patel), the beleaguered First Assistant Director of Tecto: Eye of the Storm, a new spinoff in an extremely MCU-coded superhero franchise. Daniel’s days are spent not only overseeing Tecto‘s set but also managing the egos of its director, Eric (Daniel Brühl), and its two stars, an arrogant British thespian who is literally begging to be canceled (Richard E. Grant) and an insecure wannabe movie star (Billy Magnussen) who believes he is on the “cusp” of finally becoming a member of Hollywood’s A-list. When Pat (Darren Goldstein), one of the brutish heads of Tecto‘s parent studio, arrives unannounced on set one day, he brings with him a new, pressurized status quo, as well as Anita (The Boys star Aya Cash), an ambitious up-and-coming producer who used to date Daniel.

The Franchise‘s eight episodes follow Daniel and the other members of Tecto‘s crew as they painfully make their way through the film’s 117-day shoot. Various absurd problems inevitably arise. Eric is repeatedly steamrolled by Pat and the director of a nearby, bigger sister production, while the last-minute cancellation of another film results at one point in Pat demanding that Anita solve their studio’s “woman problem.” Her solution ends up involving a magical stick from comic book lore and Tecto‘s sole female character, a purple-skinned phantom played by Quinn (Katherine Waterston), an Academy Award-nominated actress who can’t wait to get as far away from Tecto and its rabid base of misogynistic fans as she can.

The Tecto crew stands on a snowy set in The Franchise.
Colin Hutton / HBO

The Franchise tackles all of its corporate-driven issues with a straight enough face and dry enough wit to effectively emphasize just how ridiculous and soul-killing the day-by-day goings-on of a contemporary franchise production have become. The series does, however, falter a bit in its actual depiction of Tecto and its fellow superhero films. The Franchise and its makers have such a clear contempt for the superhero genre as a whole that the show’s more pointed critiques of the current Hollywood studio system are sometimes undercut by how unbelievably bad its central fictional studio’s movies are made out to be. While The Franchise rarely ever drifts too far away from its core ideas, a few of its midseason episodes, including one chronicling a night shoot that is sent into chaos by an impending visit from Christopher Nolan, feel less focused and exacting than the rest.

Richard E. Grant stands near Katherine Waterston and Billy Magnussen in The Franchise.
Colin Hutton / HBO

The show’s missteps are largely offset by the performances given by its cast. Cash and Patel capably emerge as The Franchise‘s de facto leads and effortlessly conform to its rapid-fire pace and acidic sense of humor. Magnussen and Grant’s characters never really develop beyond their one-note archetypes, but the two actors nonetheless prove to be reliable sources of comedy as well. The same is largely true of British TV vets Jessica Hynes and Lolly Adefope, who play Eric and Daniel’s right-hand assistants, respectively, though The Franchise struggles to consistently justify their characters’ roles in the show.

Ultimately, no one stands out more in The Franchise‘s cast than Daniel Brühl. The actor, who has some experience working in the superhero genre, is a comedic revelation as Eric, an egotistical filmmaker who fancies himself an auteur and yet lacks the spine to do anything more than throw the occasional temper tantrum in order to protect his “vision.” The Franchise is, frankly, worth seeking out just to see how Brühl takes lines like, “I really do want to say something about fracking!” and manages to make the absolute most out of them. In the actor’s capable hands, Eric transforms into both a ridiculous send-up of a visionary artist and a sympathetic portrait of a man who doesn’t yet realize that his ideas don’t actually matter at all to his employers.

The Franchise | Official Trailer | Max

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It’s this line between parody and real pain that The Franchise manages to ride exceptionally well across its first season and what may make it more accessible to viewers who aren’t as in-the-know as the Hollywood insiders who made it. For those who are, The Franchise may not come just as a welcome laugh, a traumatizing reminder of past experiences, or a much-needed wake-up call, but all of the above. It’s a TV series that scorches just about everything it puts in its wake, and it’s both a good and bad thing that it still feels by the end of its first eight episodes like it has only barely scratched the surface of Hollywood’s current problems.

The Franchise premieres Sunday, October 6 on HBO. New episodes air weekly on Sundays. Digital Trends was given early access to the series’ entire eight-episode first season.






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