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Barry Callebaut plans major investment in Belgian plant

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TikTok Star & Super Bowl 2026 Halftime Cameo

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Alix Earle

Alix Earle, the 25-year-old social media influencer turned podcast host and entrepreneur, has solidified her status as one of the most prominent voices in Gen Z digital culture. Known for her candid “Get Ready With Me” videos, relatable storytelling and rapid rise to fame, Earle appeared in a brief but highly visible cameo during Bad Bunny’s Apple Music Super Bowl LX halftime show on Feb. 8, 2026, dancing in the vibrant marketplace set alongside other celebrities.

Alix Earle
Alix Earle

Born on Dec. 16, 2000, in Boca Raton, Florida, Earle exploded onto TikTok in late 2022 with authentic, unfiltered content that resonated with millions. By early 2026 she boasts over 7 million TikTok followers, a top-ranked podcast, brand partnerships and a growing media presence. Here are 10 essential facts about Alix Earle as she continues to shape influencer culture.

  1. Viral Breakthrough with “Get Ready With Me” Videos Earle’s fame ignited in October 2022 when her “Get Ready With Me” (GRWM) videos—casual, chatty routines showing makeup application, outfit choices and personal anecdotes—went massively viral. Viewers connected with her unpolished style, candid confessions about dating, family and mental health, and “hot mess” persona. One early GRWM video amassed tens of millions of views, launching her into TikTok stardom overnight.
  2. “Hot Mess With Alix Earle” Podcast Success Launched in September 2023, Earle’s podcast “Hot Mess With Alix Earle” quickly became one of the top-ranked shows on Spotify and Apple Podcasts. Episodes feature candid conversations with friends, celebrities and experts on topics like relationships, mental health, career advice and pop culture. Guests have included Sofia Richie, Olivia Dunne, Kristin Cavallari and her mother Ashley Earle. The podcast’s raw, conversational style mirrors her TikTok content and has helped her build a loyal community.
  3. Super Bowl LX Halftime Cameo (2026) During Bad Bunny’s historic Super Bowl halftime performance on Feb. 8, 2026, Earle appeared in the lively Puerto Rican marketplace set, dancing and vibing alongside actors Pedro Pascal, Jessica Alba and fellow influencers. Her brief appearance—captured in viral clips—sparked widespread online buzz, with fans praising her energy and seamless fit in the celebratory segment. The cameo underscored her growing mainstream crossover from social media to major cultural events.
  4. Family Background and “Privileged” Narrative Earle grew up in an affluent Boca Raton household. Her father, Thomas “TJ” Earle, is a prominent South Florida real-estate developer and former professional wrestler. Her mother, Ashley, works in the family business. The family’s wealth has occasionally drawn criticism from online detractors who label her content “nepo baby” or disconnected from average experiences. Earle has addressed the narrative directly, emphasizing her hard work and authenticity.
  5. Relationship with Braxton Berrios Earle has been in a high-profile relationship with NFL wide receiver Braxton Berrios since late 2023. Berrios, who played for the Miami Dolphins and later the New England Patriots, frequently appears in her content and podcast episodes. The couple’s public romance—marked by joint appearances, supportive posts and shared travel—has become a fan-favorite storyline, with many followers invested in their dynamic.
  6. Beauty and Fashion Brand Collaborations Earle has secured lucrative partnerships with major beauty and fashion brands including Rhode (Hailey Bieber’s line), Rare Beauty (Selena Gomez), Fashion Nova, Revolve, Princess Polly and Victoria’s Secret. Her authentic endorsements and GRWM videos drive significant sales, earning her a reputation as one of TikTok’s most influential creators in the beauty space. She has also teased future entrepreneurial ventures in cosmetics and lifestyle.
  7. Mental Health Advocacy and Transparency Earle frequently shares struggles with anxiety, body image and the pressures of fame. In podcast episodes and TikToks she has discussed therapy, self-care routines and the challenges of maintaining authenticity online. Her openness has resonated with young followers, many of whom credit her for normalizing mental health conversations among influencers.
  8. Education and Early Career Earle attended Redondo Union High School in California before transferring back to Florida. She graduated from the University of Miami in 2023 with a degree in communications and a minor in psychology. While in college she began posting on TikTok, balancing schoolwork with growing online fame. Her degree and communication skills have helped her transition into podcasting and media appearances.
  9. Awards and Industry Recognition By 2026 Earle has received multiple honors, including TikTok’s Creator of the Year (2023), Streamy Awards nominations and placements on Forbes’ 30 Under 30 list in the social media category. Her podcast consistently ranks in the top 10 across platforms, and she has been featured in Vogue, Elle, People and Variety. Industry observers credit her with helping redefine influencer authenticity in the post-2022 TikTok era.
  10. Current Projects and Future Outlook In 2026 Earle continues expanding her brand through podcasting, brand deals and media appearances. She has hinted at launching her own beauty or lifestyle line and is reportedly developing scripted content projects. With her Super Bowl cameo and growing mainstream appeal, Earle is poised to bridge social media stardom with traditional entertainment, maintaining her “hot mess” relatability while scaling her influence.

From viral GRWM videos to Super Bowl spotlight, Alix Earle embodies the new wave of digital celebrities—authentic, entrepreneurial and deeply connected to her audience. As she navigates fame, relationships and business, her journey continues to inspire and entertain millions.

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Greg Foran, former Walmart US CEO, named to lead Kroger grocery chain

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Greg Foran, former Walmart US CEO, named to lead Kroger grocery chain

A former top rival of grocery giant Kroger has been named the company’s next chief executive officer.

Greg Foran — former CEO of Walmart’s U.S. division — will now lead Kroger following an “extensive” year-long search for “an innovative retail leader with a strong track record,” the company announced Monday.

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Kroger is America’s biggest grocer by sales, behind only Walmart, and has been looking for a new leader since March 2025 when former CEO Rodney McMullen was ousted over an undisclosed ethics violation.

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“Kroger is one of the most dynamic companies in retail,” Foran said in a press release. “The company is built on a strong foundation, supported by a talented leadership team, and caring associates who are dedicated to the customers and communities they serve.”

Shopper pushes cart at Kroger store

A shopper pushes a cart inside a Kroger supermarket in Peoria, Illinois. (Getty Images)

“At this moment in Kroger’s journey, I can honestly say this is the best job on the planet,” he continued. “I look forward to working with the Board and the entire team to build on this momentum, continue raising the bar for customers, and deliver long-term value for customers, associates, and shareholders.”

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“Greg is a highly respected operator who knows how to run large-scale retail businesses, strengthen store execution, and lead high-performing teams,” Kroger Interim CEO Ron Sargent also said.

“His leadership style, focus on the customer, commitment to associates, and disciplined approach to execution are the perfect fit for Kroger,” Sargent added. “The Board is confident Greg is the right leader to guide Kroger into its next chapter.”

Foran worked for Walmart between 2014 and 2019 and is credited with managing and turning around more than 4,600 stores while introducing digital ordering and pickup. Walmart also recorded 20 consecutive quarters of comparable sales growth under his leadership.

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After he left Walmart, the 64-year-old New Zealand native served as CEO of Air New Zealand, a role he held until October.

In reaction to the news, Kroger shares were up about 5% shortly after the opening bell.

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After McMullen’s removal and prior to Foran’s arrival, Kroger worked to cut costs across operations, eliminating about 1,000 jobs and closing dozens of stores in recent months. Sargent previously said the reviewed areas were not meaningful to the company’s future growth and determined that closing the stores “will make the company more efficient.”

Kroger’s total company sales were $33.9 billion in the third quarter of 2025, up from $33.6 billion during the same period last year. The company attributed the performance to strength in fresh food and e-commerce, helping sales hold steady.

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REIT Replay: U.S. REIT Indexes Climb During 1st Week Of February

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REIT Replay: U.S. REIT Indexes Climb During 1st Week Of February

REIT Replay: U.S. REIT Indexes Climb During 1st Week Of February

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Why Tolerance Management Is a Business-Critical Skill in Modern Manufacturing

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In today’s rapidly evolving digital world, technology is more than just a tool for efficiency—it’s a catalyst for transformation. Businesses across the UK are not only adopting digital solutions to stay competitive but are also leveraging them to redefine the very frameworks of their industries.

We are now in a time of manufacturing where precision is more than a technical necessity; it’s a business requirement. The more complex, globally dispersed and demanding things get, the less slack remains in the system.

Under these circumstances tolerance management has become a decisive competence and affects competitiveness not only in terms of controlling costs, ensuring quality and improving production efficiency but also for long term market success.

What once was a niche engineering problem tolerance management has moved to straddle the design, operations and corporate boardroom. As manufacturers wrestle with digital transformation and Industry 4.0, getting to grips with tolerance strategies is a must if you’re going to build better and more importantly stronger products, not just in terms of quality but also as businesses that are disaster-proof.

The Unseen Price of Bad Weight Decisions

Tolerance choices have implications in almost every single step of the manufacturing cycle, and yet their cost implications are grossly overlooked. Too stringent of tolerances can escalate machining costs, drag production down, and soar scrap rates. A high level of scatter, on the other extreme can create assembly rejects, warranty build-ups and discontent customers.

These costs are rarely isolated. One tolerance problem can reverberate through suppliers, production lines and logistics networks, snowballing its effects. For high-volume industry and regulated industries, the effects could be recalls, compliance breaches or reputation damage.

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There’s a business benefit to Tolerance Management being not a channel for the pursuit of perfection. It’s sort of striking the trade-off between precision and practicality for realizing predictable results at scale.

Why Tolerance Management Is Not Only an Engineering Problem Anymore

In the past, tolerances were pretty much in the hands of design engineers. Technical skills are necessary but not sufficient in today’s manufacturing, which requires a more expansive responsibility. Modern products are created through interdependent design, procurement, quality and production teams that frequently work across multiple companies and in exchange across geographies.

Executives need to appreciate how tolerance choices influence cost structures, supplier relationships and time-to-market. Organizations fail to capitalise on performance and profitability if tolerances are viewed as uncoupled technical parameters rather than strategic variables.

As the production becomes data centric, tolerance management is increasingly affecting executive level KPIs such as yield, uptime and ROI.

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The influence of tolerance management on supply chain stability

Longer, global supply chains have made manufacturing more complex. Parts from various suppliers have to work well together, run on different production capacities and quality standards simultaneously.

Good tolerance management helps manufacturers to predict and control variation between suppliers. It allows for better-defined requirements, more realistic supplier expectations and less surprises during assembly. Poorly defined or misunderstood tolerances needlessly add friction to the supply chain, resulting in delays, rework, and damaged joints.

Those that do manage tolerances proactively have stronger supplier ecosystems and more resilient production schedules.

Quality, Compliance, and Customer Trust

In automotive, aerospace, medical devices and electronics the decisions about tolerances have a direct impact on compliance and safety. Regulatory requirements sometimes specify the need for manufacturers to show control of both variation and repeatability.

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Requirements Tolerance management supports characterization of these requirements as it helps in more accurate risk assessment and validation activities. It also improves traceability to be able to prove due diligence during audits or investigations.

Quality is key for customers Customers and quality also go hand in hand. Reliability of a product over time positively supports the brand and lowers lifecycle cost. Tolerance management is one of those unsung principles that helps maintain that consistency.

Digital Manufacturing and The Call for Intelligent Tolerance Approaches

The advent of digital manufacturing tools has disrupted the way products are designed and made. Advanced simulation, model-based definition and digital twins enable manufacturers to predict performance before the physical production even starts.

Tolerance analysis is an integral part of such digital ecosystem. When introduced into the design process early, it lets teams analyze trade-offs, assess risk areas and determine options before costs are committed.

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Companies investing in tolerance knowledge have a competitive advantage through less late stage design change and faster product to market.

Building Organizational Capability Through Training

It’s ironic, but tolerance management is the most neglected skill in organizations despite its criticality. Engineers are forced to turn to rule of thumb estimates, and management doesn’t have clear insight on how tolerance decisions translate into business outcomes.

Structured education can help to helm this deficit. Tolerance theory integrated with application in the shop floor marries academia and manufacturing best practice, where teams can make informed decisions involving cross-functional considerations. Aside from the big picture, in a training targeted at business goals and technical precision like Sigmetrix, specific learning experiences are supported.

Manufacturers who invest in training related to tolerance are reinforcing cross-functional teamwork and will become less dependent on individual experts.

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Tolerance Management and Cost Optimization

Cost Saving This is one of the areas where tangible benefits for a Successful tolerance management are witnessed. By matching tolerances to functional needs instead of random values, manufacturers can minimize over-machining, inspection and reworking.

This is an overall but not a one part optimization. More predictable assembly processes, lower inventory buffers and improved throughput result. These savings compound over time, leading to better margins and more scalable operations.

By doing so, tolerance management turns into a lever for continuous improvement in the eyes of companies rather than be perceived as something static.

The Role of Leadership on the way to Tolerance Excellence

Leaders who realise the strategic potential of tolerance management foster to its success in their organisations. When leaders focus on controlling variation, and facilitate data-informed decision making, teams can address causes of problems rather than just the symptoms.

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Leadership participation also guarantees that considerations to tolerance are developed in conjunction with other enterprise wide initiatives like lean manufacturing, 6 Sigma and digital transformation. The alignment ensures that silos don’t develop and fosters a culture of quality and accountability.

In today’s manufacturing, tolerance management is not a “one and done” practice but rather an enduring regiment that grows with products and processes.

Preparing for the Future of Factory Work

Tolerance struggles are only going to get worse as more and more customization, automation, material alike continues to flood the market. Manufacturers that don’t have close control over their tolerances risk getting left in the dust by more nimble rivals.

Organizations that are future looking see tolerance management as a core capability that enables innovation and yet maintain reliability. They spend on tools, training and teamwork to be proactive about complexity.

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Where precision must co-habit with speed, tolerance management is the platform for growth.

Conclusion: From Technical Detail to Competitive Advantage

“Tolerance management is the fastest growing skill in manufacturing.” Once viewed as a technical detail, it is now strategically positioned to impact cost-efficiency, quality of service, compliance and customer satisfaction.

Manufacturers who move tolerance management out of the drawing room and onto the boardroom table are in a position to achieve precision, power and peace of mind. By coordinating technical accuracy and business objectives they turn variation from a danger into an opportunity.

In a tough, dynamic world of manufacturing, competence in tolerance has become anything, but an option. It is a business-critical even puts resilient manufacturers ahead of the game.

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Muthoot Microfin Q3 profit jumps 16x as provisions and costs fall

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Muthoot Microfin Q3 profit jumps 16x as provisions and costs fall
Muthoot Microfin’s third quarter net profit soared over 16 times at Rs 62.4 crore as compared with Rs 3.8 crore in the year-ago period, helped by a fall in provisions to cover bad loans.

Its credit cost for the quarter was seen at 3.3%, well below the guidance of 4-6% for the fiscal. Provisions in absolute terms were at Rs 106 crore as against Rs 164 crore in the year ago quarter, in line with a fall in gross non-performing assets ratio to 4.4% at the end of December from 4.6% three months prior.

Pre-provisioning operating profit however stood lower at Rs 175 crore as compared with Rs 252 crore.

The lender’s net interest margin for the quarter stood at 12%, up 11 basis points from the preceding quarter. Its gross loan portfolio grew 5.4% year-on-year to Rs 13,079 crore.

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“The microfinance sector has emerged from a challenging phase with industry gradually returning to a sustainable growth path,” chairman Thomas Muthoot said.


GIC Housing Finance reported Rs 44 crore net profit for the third quarter of the fiscal, reflecting a 12% drop from the year-ago period’s Rs 50 crore. The lender’s total expenses stood higher at Rs 218 crore against Rs 214 crore while total income was higher at Rs 273 crore against Rs 270 crore. Its gross non-performing assets ratio rose to 4.24% at the end of December 2025 from 3.47% a year prior. The lender’s net profit margin declined to 16% from 18.4% a year back.

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Trump boosts beef imports amid supply constraints

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Trump boosts beef imports amid supply constraints

President Donald Trump on Friday signed an executive order to expand beef imports from Argentina as consumers face higher prices amid supply constraints impacting the U.S. cattle industry.

Trump’s order implements a trade framework he reached with Argentina in November that aims to increase beef imports to help mitigate the surge in beef prices that has occurred in recent years.

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In 2018-19, ground beef prices were under $4 per pound but began rising during the pandemic and have been above $5 a pound since June 2023 while continuing to increase, reaching about $6.69 a pound in December, according to data from the Bureau of Labor Statistics (BLS). Sirloin steaks were around $8.50 a pound in 2019, but have been over $11 a pound since the summer of 2023 and hit $14.02 a pound in December.

Over the last year, ground beef prices are up 15.5% through December while the cost of a steak has risen 17.8%, according to the BLS’ consumer price index (CPI). A fresh read of the CPI inflation is due at the end of this week when January’s data is set to be released – though high beef prices are expected to persist due to domestic supply challenges.

RANCHERS DISPUTE PRICE CLAIMS AFTER TRUMP EXPANDS ARGENTINE BEEF IMPORTS IN EXECUTIVE ORDER

A butcher stocks beef products

The price of steaks and ground beef has risen sharply over the last year. (Justin Sullivan/Getty Images)

Cattle ranchers have reduced their herds due to drought and wildfire affecting key ranching regions in recent years, which left the nationwide cattle inventory at its lowest level in 70 years. Although some ranchers have started to slowly rebuild their herds, it takes at least two years to raise full-grown cattle.

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Overhead costs for cattle ranchers have also climbed, with feed, labor, fuel and equipment expenses trending higher. 

Additionally, cattle imports from Mexico have been restricted due to the New World Screwworm, a parasitic infestation that can afflict livestock.

BEEF PRICES SOAR AS AMERICAN FAMILIES PAY STEEP PRICES FOR STEAKS AND BURGERS NATIONWIDE

Raw beef sits on grocery cooler shelf

American consumers have faced a significant rise in beef prices over the past few years. (Ronald Schemidt/AFP via Getty Images / Getty Images)

Under the Trump administration’s announcement, the tariff-rate quota for imports of lean beef trimmings from Argentina will increase by 80,000 metric tons for calendar year 2026. 

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The additional imports will be allocated entirely to Argentina and released in four quarterly tranches beginning on Feb. 13.

The White House said in a fact sheet that the action is intended to boost supply and make ground beef more affordable for American consumers, citing an 8.6% decline in domestic beef cattle inventory since 2020.

BEEF PRICES HIT RECORD HIGHS AS NATIONWIDE CATTLE INVENTORY DROPS TO LOWEST LEVEL IN 70 YEARS

Cows in Argentina

The U.S. beef cattle inventory is at the lowest level in 70 years. (Agustin Marcarian/Reuters)

The announcement drew pushback from the nation’s largest cattle industry group, which questioned whether increased imports would deliver the price relief the administration is promising.

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“While we fundamentally disagree with the premise that increased imports can lower beef prices, NCBA is encouraged to see the Trump administration take necessary steps to address longstanding market-access challenges for U.S. beef in Argentina,” said Kent Bacus, executive director of international trade and market access at the National Cattlemen’s Beef Association (NCBA).

Bacus warned that Argentina’s history with foreign animal diseases raises concerns about expanding imports without stronger safeguards.

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“Given Argentina’s issues with foreign animal diseases, NCBA remains concerned that expanding imports from Argentina without increased inspection protocols and up-to-date audits could place American consumers and our cattle herd at unnecessary risk,” Bacus said.

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FOX Business’ Jasmine Baehr contributed to this report.

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Cleveland Cable Company celebrates ‘year of exceptional trading’

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The Teesside company saw a big rise in profitability

Cleveland Cable Company

Cleveland Cable Company(Image: Evening Gazette)

One of the North East’s largest companies has reported a rise in both profits and turnover in what it describes as a “year of exceptional trading”. Middlesbrough-based Cleveland Cable Company has released accounts for the year to the end of April 2025 in which its turnover rose from £456.5m a year earlier to £486.7m.

Over the same period, operating profit went from £31.2m to £41.2m and retained earnings at the end of year stood at £184.6m, an increase of more than £30m over the year.

In the accounts, the company says it does not provide a geographical breakdown of its sales as that would be “prejudicial to the affairs of the company”. Cleveland Bridge’s headcount increased slightly during the year to stand at 598, with the increase coming in its operating and sales staff.

Despite the successful year, the company did not pay any dividend to shareholders, having had an £83.6m dividend 12 months earlier.

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The success of Cleveland Cable, the largest cable supplier in the UK and Ireland, over nearly 50 years has made brothers Alastair and Michael Powell some of the North East’s most successful businessmen. The duo have an estimated wealth of £701m, according to the annual Sunday Times rich list, and also own The Keys restaurant in Yarm.

In the accounts Alastair Powell said: “The directors are pleased to report on yet another year of exceptional trading. Both sales and profits have continued to be buoyed by the strong demand from all our markets and continued inflationary pressures on market prices.

“We are delighted with our progress made with our major projects team, new facilities and overseas businesses. The balance sheet and liquidity of the company continues to be healthy due to strong trading performance.

Cleveland Cable Company was started in 1978 by the Powell brothers. Its Middlesbrough head office in Riverside Park covers a 12-acre site and has more than 160,000sq ft of warehousing.

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The company has depots at Newcastle, Northampton, Warrington, Bristol, Glasgow, London and Birmingham. It has overseas sites in Ireland, Dubai, Saudi Arabia, Sweden, Germany, Italy, Portugal and Norway.

Among the projects the firm has worked on was an £8m scheme for the 2012 London Olympics and involved 940,000 metres of cable.

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Musk says SpaceX shifting focus to moon before Mars push

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Musk says SpaceX shifting focus to moon before Mars push

Elon Musk said Sunday that SpaceX is shifting its near-term priorities away from Mars and toward building what he described as a “self-growing city” on the moon, citing faster timelines and strategic urgency.

“For those unaware, SpaceX has already shifted focus to building a self-growing city on the Moon, as we can potentially achieve that in less than 10 years, whereas Mars would take 20+ years,” Musk wrote in a post on X.

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“The mission of SpaceX remains the same: extend consciousness and life as we know it to the stars,” he added.

Musk said the moon offers a more practical testing ground because of its proximity to Earth.

SPACEX ACQUIRES XAI IN RECORD-SETTING DEAL VALUED AT OVER $1T

spacex crane in texas

A crane, marked by the SpaceX logo, sits near the Starbase launch site in Cameron County, Texas, on February 6, 2026. (Reginald Mathalone/NurPhoto via Getty Images)

“It is only possible to travel to Mars when the planets align every 26 months (six month trip time), whereas we can launch to the Moon every 10 days (2 day trip time). This means we can iterate much faster to complete a Moon city than a Mars city,” Musk wrote.

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He said SpaceX still plans to pursue its long-held goal of settling Mars but on a longer timeline.

MUSK CONFIRMS SPACEX SUCCESS IN PREVENTING RUSSIAN MILITARY FROM ACCESSING STOLEN STARLINK UNITS

“That said, SpaceX will also strive to build a Mars city and begin doing so in about 5 to 7 years, but the overriding priority is securing the future of civilization and the Moon is faster,” Musk wrote.

The comments echo a recent Wall Street Journal report that said SpaceX has told investors it would prioritize lunar missions before attempting a Mars landing, targeting March 2027 for an uncrewed moon mission.

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SpaceX launches Starship on May 27, 2025

SpaceX’s next-generation Starship spacecraft atop its Super Heavy booster is launched on its ninth test at the company’s launch pad in Starbase, Texas, May 27, 2025. (REUTERS/Joe Skipper)

The shift marks a notable change from Musk’s long-standing public emphasis on Mars as SpaceX’s primary destination. As recently as last year, Musk said the company aimed to launch an uncrewed Mars mission by the end of 2026.

“No, we’re going straight to Mars. The Moon is a distraction,” Musk wrote in January last year in response to a post on X.

Musk has a long record of setting ambitious timelines for major projects – including electric vehicles and self-driving technology – that have often slipped beyond their original schedules.

The renewed focus on the moon comes as the United States faces growing competition from China to return humans to the lunar surface this decade. Humans have not visited the moon since NASA’s Apollo 17 mission in 1972.

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Elon Musk

Musk has a long record of setting ambitious timelines for major projects. (Brendan Smialowski/AFP via Getty Images)

The remarks also arrive amid major financial and strategic shifts at SpaceX. Less than a week ago, Musk announced that SpaceX had acquired artificial intelligence company xAI – which he also leads – in a deal valuing SpaceX at $1 trillion and xAI at $250 billion.

Supporters of the move say it could bolster SpaceX’s longer-term plans for space-based data centers, which Musk has argued could be more energy-efficient than Earth-based facilities as demand for AI computing power grows.

SpaceX is also preparing for a potential public offering later this year that could raise as much as $50 billion, potentially making it the largest IPO in history.

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On Monday, Musk said in response to a user on X that NASA will account for less than 5% of SpaceX’s revenue this year, despite the company’s central role in NASA’s Artemis moon program, which includes a roughly $4 billion contract to land astronauts on the lunar surface using Starship.

“The vast majority of SpaceX revenue is the commercial Starlink system,” Musk wrote.

Reuters contributed to this report. 

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Novo Nordisk sues Hims & Hers over compounded obesity drugs

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Novo Nordisk sues Hims & Hers over compounded obesity drugs
Novo Nordisk sues Hims & Hers: Here's what you need to know

Novo Nordisk on Monday said it is suing online telehealth provider Hims & Hers for mass marketing cheaper, unapproved copies of the drugmaker’s new Wegovy obesity pill and injections in the U.S. 

Novo is asking the court to permanently ban Hims from selling compounded versions of its drugs that infringe on the company’s patents and is seeking to recover damages.

“This is a complete sham, and it has been a sham since the shortage ended,” said John Kuckelman, Novo’s group general counsel of global legal, intellectual property and security, in an interview.

“The fact is that their medicines are untested, and they’re putting patients at risk,” he added, referring to how the safety, efficacy and quality of compounded medicines are not verified by U.S. regulators.

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The move escalates the feud between Novo and Hims, which said on Saturday it will stop offering its new copycat obesity pill after facing scrutiny from federal regulators and legal threats from the Danish drugmaker. Hims had planned to offer the oral drug for as little as $49 for the first month, roughly $100 less than Novo’s approved Wegovy pill. 

In a statement on Monday, Hims said the lawsuit is “a blatant attack by a Danish company on millions of Americans who rely on compounded medications for access to personalized care” and is another case of Big Pharma “weaponizing the US judicial system to limit consumer choice.”

Hims added it has a “long history of providing safe access to personalized healthcare” to patients.

Novo Nordisk’s Copenhagen-listed shares climbed more than 3% on Monday, while Hims’ NYSE-listed stock fell more than 27%.

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The lawsuit comes as Novo works to reclaim market share in the booming obesity drug market and fend off competition from both Eli Lilly and a wave of compounded alternatives. Those copycats have proliferated under a regulatory loophole that allows companies like Hims to sell compounded versions of patent-protected drugs when branded treatments are in short supply.

Semaglutide — the active ingredient in Novo’s pill and its blockbuster injections — is no longer in shortage in the U.S., thanks to the company’s efforts to ramp up manufacturing capacity. There are no shortages reported for the Wegovy pill, which has had an explosive launch since it entered the U.S. market in early January. 

Even so, Novo estimated in January that as many as 1.5 million Americans are using compounded GLP-1 drugs.

Hims has said its compounded pill and other GLP-1 products contain semaglutide, despite the ingredient being protected by U.S. patents through 2032. Hims has said its versions are legal because they are “personalized” in dosage.

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But Novo said it does not directly or indirectly sell semaglutide for copycats, and accused Hims of engaging in illegal mass compounding. 

“I would just say we do want an end to mass compounding, to unlawful mass compounding,” Kuckelman said, noting that Novo is not trying to stop all compounding practices.

He said compounding has to be based on legitimate grounds, “as opposed to you producing mass stocks of what you’re calling a personalized medicine, which is really just a dosage variation.”

Compounded drugs can be produced on a case-by-case basis when a doctor determines it is medically necessary for a patient, such as when they can’t swallow a pill or are allergic to a specific ingredient in a branded drug. 

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On Friday, the Food and Drug Administration announced it planned to take legal action against Hims for the pill, including restricting access to the ingredients and referring the company to the Department of Justice over potential violations.

Kuckelman said some telehealth platforms, such as Ro, “are doing the right things” by transitioning to providing patients with real FDA-approved products from Novo and its competitors.

But “some won’t, and the only way it appears that we’re going to get Hims and others to stop this is through hopefully government enforcement actions and through lawsuits like the one that we’ve filed today,” he said.

Novo and Lilly have aggressively cracked down on compounding pharmacies over the past two years as they benefit from the soaring popularity of their weight loss and diabetes drugs. Novo has so far filed around 130 lawsuits dealing with deceptive marketing practices and consumer fraud, Kuckelman said.

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Lilly has gone through a similar legal process with tirzepatide, the active ingredient in its weight loss drug Zepbound and diabetes treatment Mounjaro, which is no longer in short supply in the U.S.

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Consumers seek fiber but lack knowledge

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Consumers seek fiber but lack knowledge

IFIC survey shows they look for fiber in fruit, vegetables and whole grains.

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