Walmart is hosting its competing sale for Amazon’s Prime Day – and it actually lasts a day longer. In that sale, they are selling their own branded onn. 98-inch 4K Roku TV for just $1,498. That is $500 off of its regular price and is also an all-time low. Not to mention, it’s absolutely insane for a 98-inch TV, and yes, it does have HDR.

This is Walmart’s own in-house brand called Onn, which has been used to make all sorts of other electronics that the company sells in its stores. Including Android TV sticks and headphones. This particular TV is an LED TV that actually has pretty good reviews. I know, I know, seeing a 98-inch TV for under $2,000 throws up all sorts of red-flags. However, this TV has over 4,000 reviews, with an average of 4.4 stars out of 5. Of course, there are going to be some bad reviews in there, as there are with any product, but for the most part, it appears to be a really good product. Now, will it beat out those OLEDs from LG and Sony? No, of course not. It’s a good 98-inch TV, and good for those that want a large TV.

Walmart did include both 4K resolution and HDR here, in fact this does support HDR10. There’s no Dolby Vision here, nor Dolby Atmos, but again, at this price that’s hard to complain about. It’s an LED screen, so it’ll look decent, the colors won’t be as good as an OLED panel would provide, obviously.

On the backside, this TV has three HDMI ports, one composite, one USB, one LAN, one coaxial, an optical and a headphone jack. This is running the Roku OS, so you’re saving a HDMI port by not needing to plug in a set-top box. With Roku, you get access to over 500,000 movies and TV episodes across the thousands of apps available on the platform. Not to mention The Roku Channel, which offers free content.

This is an incredible deal on a 98-inch Roku TV that is not going to last long, so you’d better grab it before it is gone.

Buy at Walmart

We consider Apple’s AirPods Prom2 to be the best wireless earbuds for iPhone owners, and you can snag a pair for less right now thanks to October Prime Day. The AirPods Pro are down to $169 for the sale event, which represents a decent discount over the regular $250 price. While these buds didn’t get a full revamp in September like the standard AirPods did, Apple did bring a bunch of new features to the Pro 2 via a software update. Voice isolation is designed to make you sound better on calls, while Siri interactions let you use gestures like a head nod to say yes to Siri during times when you can’t use your voice to reply.

Arguably the biggest new feature coming to the AirPods Pro is the hearing test and the ability to use the earbuds as over-the-counter hearing aids. That hasn’t rolled out just yet, but it’s expected sometime before the end of the year.

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Otherwise, the AirPods Pro 2 have excellent sound quality, with equally solid ANC to match, plus a Transparency Mode that’s hard to beat. Like all other Apple earbuds, the Pros support seamless pairing and switching between other Apple devices. So while they’re great for folks with an iPhone, you’ll get even more use out of them if you live within the Apple ecosystem and have other devices like an iPad or a MacBook.

Their design might be a little stale at this point, and you could say their battery life is just average, but the AirPods Pro remain a solid option for iPhone users looking for a reliable pair of wireless earbuds. If you’re not willing to spend quite so much, consider the AirPods Pro 4 with ANC, which just came out last month.

These aren’t the only AirPods on sale right now, either. Here are the best Prime Day AirPods deals we found:

Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice, and stay tuned to Engadget.com for all of the best tech deals coming out of October Prime Day 2024.

Even as the world of software has moved toward simplified user interfaces and applications, the security work behind the scenes has only grown more complex — especially for medium-to-large sized enterprises who rely upon software for their operations.

Though many enterprises have sought to embrace the approach of “security by design” — that is, thinking through security ramifications of every new update, build, product, or system change — the truth is, it can be very hard even for experienced and well-staffed infosec teams to understand their entire system and the ramifications of making any change, even necessary ones like updating firewalls and protections.

But Prime Security thinks it has the solution: the Israeli-founded startup is today announcing the beta release of its AI-powered system that monitors your enterprise’s entire network and stack and proactively flags for you risks, suggested changes and actions you can implement, as well as sorting them into tangible buckets of what you should do: “Analyze,” “Monitor” or “Intervene.” This helps security teams prioritize their work at a glance.

The company has also announced that it has raised $6 million in seed funding, led by Foundation Capital with participation from Flybridge Capital Partners and prominent angel investors.

Michael Nov, Prime Security’s CEO and co-founder, pointed out that delays and slowdowns due to late-stage security interventions are a widespread problem across software reliant industries.

“I discovered very early on that product velocity is fully dependent on product security,” he told VentureBeat in a video call interview earlier this week. “I cannot move an inch without protection, and the challenge I kept running into was developers saying, ‘I’m stuck in security.’ Security was always seen as the bad guy.”

Addressing Security at the Design Stage

Prime Security’s newly unveiled product integrates security guardrails into the design phase of the Software Development Life Cycle (SDLC).

By using artificial intelligence — specifically fine-tuned versions of proprietary models available through a major cloud provider, trained on synthetic data specifically generated by Prime to account for common and less common enterprise security needs — the platform helps teams detect, prioritize, and mitigate security risks before coding even begins.

This proactive approach enables organizations to incorporate security best practices into their software products from the outset, reducing the likelihood of vulnerabilities later in the development process. Nov knows the problems of trying to stay secure and on deadline firsthand.

“We started Prime because I missed a deadline for a very large enterprise customer due to security issues,” Nov said. “I realized the problem started in the design phase, where security wasn’t being addressed proactively.”

The product, now available in private beta, helps eliminate these roadblocks by removing friction between security and engineering teams.

The AI-driven platform integrates with tools like Jira and Confluence, analyzing tasks in real time and providing immediate security recommendations to developers.

“We flag tasks that introduce risk and proactively provide security reviews. Engineers don’t have to wait for time with security; they get recommendations directly in Jira,” Nov added.

Seed Funding to Fuel Growth

Prime Security’s $6 million seed round will be used to expand its research and development efforts and grow its sales and engineering teams.

The company operates out of offices in New York and Tel Aviv and plans to use the new funding to further enhance its AI-driven platform and support business growth.

The funding round was led by Foundation Capital, with participation from Flybridge Capital Partners and a group of influential angel investors, including Sam Gutmann, co-founder and CEO of Own Company; Adrian Kunzle, CTO of Own Company; Assaf Keren, CSO of Qualtrics; Dimitri Sirota, co-founder and CEO of Bigid; Michael Callahan, a board member at Datadog; and Omer Schneider, co-founder and CEO of CyberX. This experienced group will play a key role in guiding Prime Security’s strategic direction.

Key Features of the Product

Prime Security’s platform focuses on several critical areas of security:

• Security Gaps in Product Architecture: Detecting issues such as authorization errors, unencrypted sensitive data, expired sessions, and improper role-based access control.
• Design Stage Security Violations: Identifying risks such as unapproved external entities, unrestricted network access, and misassigned administrative tasks.
• Audit and Compliance Violations: Addressing concerns like unauthorized transfers of personally identifiable information (PII), incomplete security policies, and insufficient audit trails.

The product helps organizations take proactive measures, something Nov emphasized as crucial for modern security practices. “Why are you paying out bug bounties? Because you have issues in your software that are found by others. I’m telling you, be proactive about it. Solve it at inception and solve it efficiently,” he said.

By leveraging a combination of traditional and modern AI technologies, the platform interprets complex, unstructured data from Jira tickets and Confluence documents, making recommendations based on the specific risks and context.

“What we do is automate a fully manual, consultative process. The planning stage, where security needs to intervene, is all unstructured data—JIRA tickets, Confluence docs. We use Gen AI to provide consistent, scalable recommendations,” Nov explained.

The interface is designed to be intuitive and actionable, as seen in the platform’s workflow. Users can track security tasks, review recommendations, and address compliance issues in real time.

Differentiation and Competition

Nov also addressed how Prime Security stands apart from other players in the space, including established companies like Apiiro, Remy Security, Snyk, and ShiftLeft. Prime’s primary differentiator, according to Nov, is its ability to provide not only risk identification but also actionable recommendations that close the loop. “Security teams are tired of getting a million alerts—they want solutions, not just problems. That’s where we differentiate ourselves,” he explained.

While companies like Snyk have partnered with consulting services for design-stage security, Nov pointed out that their solutions often focus on the code stage rather than the design phase, which leaves a gap in early risk detection. “This is just validation that the problem is large. Snyk, for example, partnered with Deloitte to provide consulting services to the design stage, but they don’t currently have a product for it. They shift left to the code, and when the code is there, there’s a wide variety of tools available,” Nov said.

Prime also intends to align with broader industry initiatives. “We fully intend to sign the Secure by Design pledge once we’re out of stealth,” Nov mentioned, referring to the initiative led by the U.S. Cybersecurity and Infrastructure Security Agency (CISA).

Nov emphasized that Prime’s focus on the design stage of development allows it to offer more comprehensive solutions compared to competitors. “We’re familiar with both Apiiro and Remy. Apiiro’s solution is relatively lightweight—it’s one of the solutions they offer, but not their focus end-to-end. Remy focuses predominantly on identifying risks, but they don’t provide the recommendation to close the loop,” he added.

Industry Response and Market Potential

The importance of embedding security into the design phase of software development is gaining recognition, particularly as regulatory bodies emphasize secure-by-design principles. Standards from organizations like NIST and ISO advocate for incorporating security controls early in product development, a shift that aligns with Prime Security’s approach.

However, scaling security efforts in large organizations has long been a challenge. “There’s one security person for every 150 developers. It’s unscalable, and this friction always happens,” Nov noted. “Our customers keep telling us that the biggest benefits are preventing late remediation and being able to scale their security teams without adding headcount.”

By automating security interventions at the design stage, Prime Security provides companies with the ability to detect risks early, minimizing the need for costly and time-consuming remediation later on. “Security must be scalable before you write code. That is our premise. You have to deploy security before code is written, not after,” Nov emphasized.

Assaf Keren, Chief Security Officer of Qualtrics, highlighted the value of Prime’s solution, particularly its ability to multiply the productivity of security teams. “In today’s rapidly evolving digital landscape, balancing development efficiency with robust security has never been more critical,” he said.

Looking Ahead

With the support of its investors and a clear market need for early-stage security solutions, Prime Security is poised to make a significant impact in the product security space. Sid Trivedi, a partner at Foundation Capital, highlighted the company’s potential to disrupt traditional security approaches by bringing advanced AI to the forefront of product design. “Prime introduces a new opportunity for security teams to leverage modern AI infrastructure with an impressive vision for the future of product security,” Trivedi said.

Prime Security’s product is now available in private beta, and the company is actively working on expanding its features and capabilities as it seeks to help more organizations address security challenges at the earliest stages of software development.