Business
(VIDDEO) Kylie Jenner Embraces Y2K Camo Bikini Trend During Kylie Cosmetics Brand Trip
LOS ANGELES — Kylie Jenner has once again captured attention with her summer fashion choices, showcasing a nostalgic Y2K-inspired camouflage print bikini during a luxurious getaway tied to her beauty brand. The reality star and entrepreneur was joined by close friends and her two young children for the promotional trip to Turks and Caicos, highlighting new Kylie Cosmetics summer collections.
Jenner shared photos on Instagram from the tropical escape, posing in a minimal string bikini featuring the retro camouflage pattern. She accessorized the look with thin silver hoops from Jennifer Fisher, wired headphones and a raffia tote bag emblazoned with the Kylie Cosmetics logo. The ensemble reflects the ongoing Y2K fashion revival, which has gained traction among celebrities and consumers seeking playful, early-2000s aesthetics in swimwear and casual wear.
The trip served as a celebration of Kylie Cosmetics’ latest summer releases, including tinted cloud balms and moisturizing lip stains. Jenner and her group coordinated in matching pink loungewear sets for the travel day, complete with bedazzled hoods and the brand name printed on the back. Additional images showed her relaxing with a customized Stanley Cup and spending time poolside with her children, Stormi and Aire, as well as friend Anastasia “Stassie” Karanikolaou.
Other vacation looks included a pink summer skirt set with tiered ruffled detailing, paired with heeled flip-flops, further emphasizing the season’s vibrant and feminine trends. The content reflects Jenner’s continued influence in both beauty and fashion, where her personal style often drives consumer interest in her business ventures.
At 28, Jenner has built a substantial empire through Kylie Cosmetics and the clothing line Khy. Her ability to blend motherhood with high-profile brand promotions has resonated with a broad audience, particularly younger consumers who follow her closely on social media. The Turks and Caicos trip underscores her strategy of experiential marketing, creating aspirational content that ties personal moments to product launches.
The camouflage bikini choice taps into broader cultural trends. Y2K fashion has seen a resurgence in recent years, with elements like low-rise fits, bold prints and nostalgic silhouettes appearing across runways and street style. Jenner’s take on the camo thong bikini exemplifies how celebrities help popularize these revivals, often sparking immediate searches and sales for similar items.
Industry observers note that Jenner’s posts frequently generate significant engagement, driving visibility for her brands. The combination of beachside glamour, family moments and product placement creates a multi-layered appeal that strengthens consumer connection. Her followers appreciate glimpses into her life as a mother alongside her role as a business leader.
The getaway also highlights the growing intersection of celebrity influence and e-commerce. By showcasing products in real-life settings, Jenner provides tangible context for items like the new lip products, helping potential customers envision their use. This approach has contributed to Kylie Cosmetics’ sustained success in a competitive beauty market.
Jenner shares parenting duties with Travis Scott, with whom she co-parents Stormi and Aire. Her willingness to include family elements in brand-related content humanizes her public image while maintaining a polished aesthetic. The trip’s relaxed yet curated vibe balances professional obligations with personal enjoyment.
Fashion experts point to Jenner’s consistent ability to set trends. From lip kits that launched her beauty empire to bold swimwear statements, her choices often influence seasonal must-haves. The Y2K camo bikini aligns with current runway influences and social media aesthetics, potentially boosting demand for similar styles across retailers.
Kylie Cosmetics has expanded significantly since its 2015 debut, offering a wide range of makeup, skincare and accessories. The brand emphasizes inclusivity and innovation, with products designed for diverse skin tones and preferences. Summer collections typically focus on lightweight, long-wear formulas suitable for warmer weather and vacation settings.
The Turks and Caicos destination is a favorite among celebrities for its pristine beaches and luxury accommodations. Jenner’s group appeared to enjoy various activities, from poolside relaxation to coordinated travel moments, creating content that resonates with followers dreaming of similar escapes.
As social media continues to shape consumer behavior, moments like Jenner’s bikini photos serve as powerful marketing tools. They generate organic conversations, user-generated content and direct traffic to brand sites. Her authenticity in sharing both glamorous and everyday aspects of life strengthens loyalty among her audience.
Broader trends in celebrity marketing show a preference for experiential campaigns that feel genuine rather than purely commercial. Jenner’s approach — blending family time, friendship and product promotion — fits this model effectively. The Y2K camo look, in particular, bridges nostalgia with contemporary style, appealing to multiple generations.
Looking ahead, Jenner is expected to continue leveraging her platform for seasonal campaigns. With summer just beginning, her recent posts set a tone of fun, confidence and self-expression that aligns with the brand’s messaging. Fans eagerly anticipate further glimpses from the trip and additional product reveals.
The beauty mogul’s influence extends beyond cosmetics into lifestyle and fashion. Her choices often spark discussions on body positivity, motherhood and entrepreneurial success. By embracing bold swimwear while prioritizing family moments, she presents a multifaceted image that connects with diverse audiences.
As the trip concludes, the content shared will likely continue circulating, reinforcing Kylie Cosmetics’ presence in the summer beauty conversation. Jenner’s strategic use of social media remains a benchmark for celebrity-driven brands navigating the digital landscape.
Her enduring appeal lies in the balance of aspirational glamour and relatability. Whether in a tiny camo bikini or coordinating with her children, Jenner’s posts capture the spirit of summer — carefree, stylish and connected. The latest campaign reinforces her position as a key tastemaker in beauty and fashion.
Business
Family offices invest in sports from pickleball to smart soccer balls
Ben Johns comes over to the right side to hit a dink shot against Anna Bright and Hayden Patriquine in the 2026 PPA Carvana Mesa Cup finals match of the Pro Mixed Doubles Division at Arizona Athletic Grounds on February 22, 2026 in Mesa, Arizona.
Bruce Yeung | Getty Images
A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox.
Last month, investment firms of the ultra wealthy went all-in on sports and played on multiple fronts.
At the beginning of May, billionaire Tom Dundon’s namesake family office partnered with Apollo’s new sports fund to invest $225 million in Pickleball Inc., the parent company of Major League Pickleball and the PPA Tour. Dundon is already an owner of the Portland Trail Blazers NBA team and the NHL’s Carolina Hurricanes.
As for the major leagues, Michael Dell, as part of an investor group led by Silver Lake’s Egon Durban, bought a 25% stake in the Las Vegas Raiders football team. Dell is also a minority investor in the NBA’s San Antonio Spurs and the Austin Gamblers, a professional bull riding team.
Family offices made 51 direct investments in companies in May, holding steady from April’s deal tally, according to data provided exclusively to CNBC by Fintrx, a private wealth intelligence platform.
A Goldman Sachs survey released last fall found that 25% of family offices have invested in sports or related assets like ticketing or arenas and another quarter are interested in doing so. Asides from love of the game, many investors are drawn to the sector as an inflation hedge.
Student housing mogul David Adelman has used his family office to extend his reach into the sports economy. Adelman is a part-owner of the NBA’s Philadelphia 76ers, English Premier League club Crystal Palace and the New Jersey Devils ice hockey team and an investor in sports merchandise giant Fanatics.
In May, his investment firm Darco Capital co-led a $12 million Series A round for PlayerData along with David Blitzer’s family office Bolt Ventures and venture capital firm Pentland Ventures. The UK startup makes GPS-enabled vests and soccer balls that help athletes track their performance.
Adelman told CNBC that some teams in his portfolio use PlayerData products. Crystal Palace, for instance, uses the vests and smart soccer balls in training its academy players. The technology’s application for athletes at all levels, including youth sports, was part of the startup’s draw, according to Adelman.
“What stood out to me was the ability to take something complex and make it simple, practical, and accessible,” Adelman said.
Business
How to Score Yours Today
ATLANTA — Doughnut enthusiasts have a sweet opportunity Friday as Krispy Kreme marks National Doughnut Day with free doughnuts of choice at participating locations across the United States, no purchase necessary.
The promotion, available in-shop and at drive-thrus on June 5, aligns with the annual celebration honoring the Salvation Army’s Donut Lassies who served troops during World War I. Customers can select from a range of classics like Original Glazed, chocolate-iced varieties or filled options, subject to availability and exclusions for limited-edition or seasonal items.
“Stop in your local shop on Friday, 6/5 and get a FREE Doughnut of your choice, no purchase necessary,” Krispy Kreme announced on its website. The offer is limited to one per guest at participating U.S. shop locations.
A second deal sweetens the occasion: Buy any dozen doughnuts at regular price and receive a dozen Original Glazed for just $2. This BOGO-style offer is valid in-shop, drive-thru, online for pickup or delivery with promo code details on the Krispy Kreme site.
Details on Claiming Free Krispy Kreme Doughnuts
To maximize the free offer today, head to a participating Krispy Kreme shop or drive-thru. The deal runs all day while supplies last, though popular locations may see lines form early. No app or membership is required for the single free doughnut, making it accessible for walk-ins.
Krispy Kreme operates hundreds of dedicated retail shops nationwide, separate from grocery or convenience store counters where the promotion does not apply. Shoppers should verify local participation via the Krispy Kreme website or by calling ahead, as offers can vary slightly by market.
For those seeking more than one doughnut, the dozen deal provides significant value. Online orders require adding a full-priced dozen plus the promotional Original Glazed dozen and applying the appropriate code. Drive-thru and in-store redemptions offer flexibility for larger groups or families.
The History Behind National Doughnut Day
National Doughnut Day traces its roots to 1938 in Chicago, established by the Salvation Army as a fundraiser during the Great Depression. It commemorates the Donut Lassies — female volunteers who traveled to France in 1917 to support American soldiers in World War I. Using limited resources, including soldiers’ helmets as frying pans, they produced thousands of doughnuts to boost morale near the front lines.
The simple treat became a symbol of comfort and home, gaining popularity stateside upon the troops’ return. Today, the holiday on the first Friday in June serves both as a tribute to that service and a commercial celebration embraced by major chains. Krispy Kreme’s generous giveaway continues a tradition of sharing sweetness with the community.
Krispy Kreme’s Enduring Appeal
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme has built a loyal following with its signature light, airy doughnuts and iconic “Hot Now” sign signaling fresh batches. The brand expanded globally but maintains its core focus on quality and freshness, often producing doughnuts throughout the day in full-view kitchens.
The free doughnut promotion highlights the chain’s customer-first approach, especially on a day dedicated to the treat. Past years have seen similar giveaways draw crowds, creating festive atmospheres at shops where staff hand out warm doughnuts amid smiles and photos.
Beyond the freebie, Krispy Kreme offers a wide menu including filled, iced and specialty varieties. Pairing a free doughnut with coffee or other items can enhance the experience, though the no-purchase rule means minimal commitment is needed.
Tips for a Successful Doughnut Run
Plan your visit strategically. Early morning or mid-afternoon may avoid peak lunch rushes. Bring friends or family to share the occasion, as the day encourages communal enjoyment. For larger quantities, combine the free single with the dozen deal to stock up economically.
Check traffic and store hours, as some locations open as early as 6 a.m. and close in the evening. Mobile ordering via the Krispy Kreme app or website can streamline the dozen deal, though the free single remains in-person only. Be mindful of weather, as drive-thru lines can lengthen during rain.
Health experts note that while treats like doughnuts fit occasional indulgence, moderation supports balanced diets. National Doughnut Day provides a fun, limited-time excuse to enjoy without guilt. Many participants offset the sweetness with a walk or sharing portions.
Broader National Doughnut Day Landscape
Krispy Kreme is not alone in celebrating. Dunkin’ offers a free classic doughnut with any beverage purchase, while other chains like Duck Donuts, 7-Eleven and Lidl provide their own incentives. These deals collectively amplify the holiday’s visibility and foot traffic across the food service industry.
Social media buzz typically explodes on the day, with users sharing photos of hauls using hashtags. Krispy Kreme encourages such engagement, turning individual visits into shared cultural moments.
The promotion underscores broader trends in experiential marketing, where brands leverage holidays to create memorable customer interactions. For Krispy Kreme, it reinforces brand loyalty among fans who appreciate the no-strings-attached generosity.
Looking Ahead
As National Doughnut Day unfolds, Krispy Kreme shops nationwide stand ready to deliver joy through fresh doughnuts. The free offer represents more than a discount — it embodies the spirit of celebration rooted in historical service and community connection.
Whether grabbing a quick treat on the way to work, surprising colleagues or enjoying a family outing, today offers an ideal chance to participate in this tasty tradition. With clear pathways to free and discounted doughnuts, Krispy Kreme makes it easy for everyone to join the fun.
Consumers are encouraged to act promptly, as supplies are finite and enthusiasm runs high. For the latest details or to locate the nearest shop, visit Krispy Kreme’s official site. In a world of daily stresses, a free warm doughnut provides a simple, delicious reminder of life’s sweeter side.
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How to Score Yours Today with Beverage Purchase
ATLANTA — Coffee and doughnut lovers can enjoy a free treat Friday as Dunkin’ celebrates National Doughnut Day with its annual promotion offering a free doughnut of choice with the purchase of any beverage at participating locations nationwide.
The deal, running all day June 5 while supplies last, marks the 16th consecutive year Dunkin’ has sweetened the holiday for customers. It provides an accessible way to mark the occasion rooted in honoring the Salvation Army’s Donut Lassies from World War I.
“Guests can receive a free donut of their choice with any beverage purchase at participating Dunkin’ locations on June 5, while supplies last,” the company stated in its official announcement.
To redeem, customers simply order any beverage — from iced coffee and lattes to cold brew or classic hot coffee — and select a free doughnut. The promotion works in-store or via the Dunkin’ mobile app, though it is not available on third-party delivery platforms. One free doughnut per qualifying beverage purchase.
Step-by-Step Guide to Claiming Free Dunkin’ Doughnuts
Visit a participating Dunkin’ store or use the app to place your order. Add any beverage to your cart and choose a doughnut to pair with it at no extra cost. Popular options include the classic glazed, Boston Kreme, chocolate frosted or jelly-filled varieties, subject to availability.
No coupon is required. Rewards members may find additional ways to enhance their visit through the app, but the core offer stands alone. Drive-thru service typically participates, making it convenient for those on the go. Call ahead or check the Dunkin’ website locator to confirm local availability, as offers apply only at participating U.S. stores.
For best results, go during off-peak hours to avoid longer lines expected at popular urban and suburban spots. Early morning or mid-afternoon often sees shorter waits. Staff are prepared for higher volume, but supplies can run out at busy locations later in the day.
Broader Dunkin’ Celebrations This Week
Dunkin’ has extended festivities beyond Friday. Earlier in the week, customers who purchased a half dozen or more doughnuts received a limited-edition tote bag. The chain also launched a collaboration with Stoney Clover Lane featuring customizable accessories inspired by Dunkin’ staples like doughnuts and coffee.
These add-ons elevate the holiday into a multi-day celebration, appealing to both treat-seekers and collectors. The free doughnut offer remains the centerpiece for June 5.
History of National Doughnut Day
National Doughnut Day originated in 1938 in Chicago as a Salvation Army fundraiser during the Great Depression. It commemorates the “Donut Lassies,” women volunteers who fried thousands of doughnuts for American soldiers in France during World War I, often using soldiers’ helmets as frying pans under difficult conditions.
Their efforts provided comfort and a taste of home, helping popularize doughnuts in the United States when troops returned. Today, the first Friday in June serves as both a historical tribute and a commercial event embraced by chains like Dunkin’ and Krispy Kreme.
Dunkin’s Role in American Doughnut Culture
Founded in 1950 in Quincy, Massachusetts, Dunkin’ has grown into one of the largest coffee and doughnut chains, known for its “America Runs on Dunkin’” slogan and vast menu. The brand operates thousands of locations, emphasizing fresh products and community connections.
The annual free doughnut promotion builds customer loyalty and generates excitement. Past years have seen long lines and social media shares of happy customers enjoying their complimentary treats alongside morning routines.
Doughnuts at Dunkin’ range from simple glazed to elaborate filled and frosted options, often paired perfectly with beverages. Nutrition experts suggest enjoying such indulgences in moderation as part of a balanced approach, perhaps offsetting with physical activity on the day.
Tips for Maximizing Your Visit
Combine the free doughnut with other menu favorites for a full experience. Families or groups can order multiple beverages to secure more free doughnuts within the rules. Consider trying seasonal or limited-time items alongside the promotion.
Social media users often document their hauls with hashtags, contributing to the day’s viral appeal. Sharing responsibly while respecting store staff helps maintain positive vibes during busy periods.
For those unable to visit in person, other chains offer alternatives. Krispy Kreme provides a free doughnut of choice with no purchase necessary, while deals at 7-Eleven, Duck Donuts and more expand options across the country.
Impact on the Food Service Industry
Promotions like Dunkin’s drive foot traffic and boost sales on an otherwise ordinary Friday. They highlight how holidays tied to food traditions create economic ripples, from increased ingredient demand to heightened brand visibility.
Independent doughnut shops sometimes join with their own giveaways, fostering local competition and community spirit. The day underscores doughnuts’ enduring popularity as an affordable, joyful treat.
Looking Forward
As National Doughnut Day unfolds, Dunkin’ locations stand ready to deliver smiles through fresh doughnuts and coffee. The promotion exemplifies the chain’s commitment to making everyday moments sweeter.
Whether grabbing breakfast on the commute, treating colleagues or enjoying a family outing, today offers an ideal chance to participate. With clear redemption steps and widespread availability, Dunkin’ makes it straightforward for customers to enjoy the tradition.
Consumers are encouraged to check local stores promptly, as enthusiasm typically runs high. For the latest details, visit Dunkin’s official site or app. In a fast-paced world, a free doughnut provides a simple reminder of life’s sweeter pleasures and the history behind them.
Business
IREN Limited: An AI Powerhouse In Play (NASDAQ:IREN)
Dear Reader,I am a Senior Derivatives Expert with over 10 years of experience in the field of Asset Management, specializing in equity analysis and research, macroeconomics, and risk-managed portfolio construction. My professional background covers both institutional and private client asset management, where I have advised on and implemented multi-asset strategies, but highly focusing on equities and derivatives.As you might be as well, I am a stock market enthusiast. My core passion lies in understanding how macro trends influence both asset prices and investor behavior. I closely follow EU and US central bank policies, sector rotation, and sentiment dynamics, and construct actionable investment strategies.BA in Financial Economics, MA in Financial Markets. In the past decade, I have navigated through various market conditions, and this was my PhD.One of the essential goals of writing on Seeking Alpha is to share insights with colleagues, fellow investors, exchange ideas, and become slightly better than yesterday. I contribute to the idea that investing should be accessible, inspiring, and empowering. It might sound like a cliche, I know, but in the end it’s highly valuable – so let’s help each other build confidence in long-term investing. The analysis and opinions shared in my articles and comments are for informational purposes only and should not be considered financial advice. Please do your own research before making any investment decisions.Thank you and have a lovely day!Best regards
Analyst’s Disclosure: I/we have a beneficial long position in the shares of IREN, NVDA, CRWV, MSFT either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
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