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Guardian making product recommendations for affiliate revenue

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Guardian making product recommendations for affiliate revenue

The Guardian has begun publishing product guides featuring links to shopping websites to target a growing business of affiliate revenue.

The news site has formally launched The Filter, a page it describes as providing “independent product reviews, trustworthy buying advice and sustainable shopping ideas”, following a trial lasting several months.

The Guardian said The Filter is a showcase for the best of its consumer journalism and reviews and recommends products completely independently.

It emphasised that all the articles are free to read, are written by writers chosen for their expertise who will research and test products in real-life scenarios, and that no advertiser or retailer can pay to be included.

The Guardian will earn a small commission if someone clicks on a link on one of the pages and goes on to make a purchase or sign up to a service. Like many other publishers, it is using Skimlinks which places a tracking code in links to be used by publishers so purchases can be correctly attributed. It is also using Amazon Associates programme for that site’s links.

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Articles on The Filter’s homepage on Thursday included round-ups of men’s walking boots, autumn wardrobe updates for under £100, the best electric cars that aren’t Teslas, subscription services “to save you time and money”, and gardening tools.

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Each page features a disclaimer underneath the author byline which reads: “The Guardian’s journalism is independent. We will earn a commission if you buy something through an affiliate link.” It also features a link to The Guardian’s full explainer for readers on affiliate links.

Guardian News and Media chief financial and operating officer Keith Underwood revealed last month that The Guardian would begin making product recommendations, and thus affiliate revenue, “based on the trust that we’ve got within the brand”.

Chief executive Anna Bateson said today: “Building on the Guardian’s trusted brand reputation and deep relationships with our readers, The Filter is a new carefully curated online home offering independent advice for those seeking to buy quality, sustainable products without commercial influence.”

The Guardian joins a stable of publishers that over the past few years have grown their e-commerce/affiliate offerings, including The New York Times with Wirecutter where affiliate grew in Q2, and Mail Online.

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The Independent describes e-commerce as one of its five key strategic growth pillars and revealed this week such revenues were up 26% with highlights including Black Friday and travel content.

E-commerce and affiliates are similarly part of a diversification strategy away from a reliance on advertising at Reach, which said these areas are seeing “promising growth”.

However, Future plc said in its half-year results that affiliate products have been “impacted by the wider macroeconomy, through lower demand as seen in the lower audience numbers, as well as a reduction in the average basket size”.

The latest trends and predictions report from the Reuters Institute for the Study of Journalism published in January listed e-commerce as the fifth most important revenue stream for commercial publishers in 2024

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E-commerce is generally when sites sell products themselves whereas affiliate is when they promote goods from other retailers and earn a commission on click-throughs, although sometimes the terms are used interchangeably.

The Guardian once had its own online shop, selling its own merchandise including a mug that read: “I’m the one The Daily Mail warned you about”, which closed in 2016. The Guardian does still run an online bookshop.

Last month Guardian Media Group, which is owned by The Scott Trust, reported a fall in revenue for the year to 31 March after a four-year growth streak, and rising losses. On the same day it revealed it is considering a sale of Sunday title The Observer to slow news outfit Tortoise Media. Any profits from The Filter will be reinvested back into The Guardian’s journalism.

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Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog

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‘Russians invaded my house and held a Ukrainian soldier captive there’

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'Russians invaded my house and held a Ukrainian soldier captive there'
BBC Marina Perederii with long straight brown hair, wearing a blue topBBC

After Marina fled her home in Vuhledar, she was shocked to see a video of a Russian soldier in her house going through her things

Marina Perederii’s home in the small mining city of Vuhledar in eastern Ukraine was her pride and joy.

17 Sadovaya Street was little more than a shell when she and her husband bought it.

They lovingly renovated the house, painting cherry blossom and doves – symbols of love and well-being – in their bedroom. They built a swimming pool in the garden and a sauna in the basement.

Marina Perederii The garden of Marina's home, with a neatly laid path, swimming pool, lawn and plants.Marina Perederii

Marina’s children loved the swimming pool which was one of the last things they added to the house

“Everything was planned with such passion,” she tells the BBC World Service. But the peace wasn’t to last.

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In February 2022, Russia launched its full-scale invasion of Ukraine. Marina’s husband went to fight while she took their children and ran. Before fleeing, she recorded what she thought could be her last glimpse of their home.

“My dear house, I don’t know if you will stand or not. I don’t know if we’ll ever return here… or if we’ll even survive at all,” she said in a video.

Marina Perederii Bedroom with cherry blossom and doves painted on the wall by the bed.Marina Perederii

Marina’s favourite room was the bedroom, with the painting of doves and cherry blossom

The next time she saw her home was a year later in February 2023, through the eyes of a Russian soldier, in bodycam footage posted on social media.

A marine going by the name Fima was in her living room, flicking through photos of Marina and her family. “Beautiful,” he said, looking at one photo.

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It was a chilling image that made her angry. “I wish I had taken the albums with me,” Marina says.

Ukraine spent two and a half years defending Vuhledar before Russia took control of the city at the start of October.

During the long battle, in late January 2023, Fima had led a group of soldiers to the suburbs and got caught in heavy fighting on Sadovaya Street. He and some others entered Marina’s home.

Russian soldier bodycam An image from Fima's bodycam showing his hands holding an open photo album.Russian soldier bodycam

Video from Fima’s bodycam showed him leafing through Marina’s family photos

As his bodycam footage went viral back home, Fima was hailed as a hero. Official documents show that he was recalled from the front in February 2023 because of a leg wound.

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But what the footage didn’t show was that the Russians were keeping a Ukrainian soldier captive in Marina’s basement, who was starving and in desperate need of medical care. His name was Oleksii.

Before the war, Oleksii worked as an IT specialist. When Russia invaded his country, he volunteered to fight and later became a drone operator in Vuhledar. His love of dancing earned him the nickname Dancer.

When the Russians broke through Ukrainian lines in late January 2023, Oleksii and his comrades tried to retreat, but some of them, including Oleksii were shot.

Wounded, they were taken from house to house by Russian soldiers, with Oleksii eventually ending up in the basement of Marina’s home.

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Oleksii standing between two military vehicles in Kyiv after his rescue. He has short brown hair and is wearing a white T-shirt with a picture of a cactus on it.

Oleksii still has a bullet in his back – doctors have told him it is too dangerous to remove it

He was held captive for almost a month – Russian footage uploaded online shows him wrapped in one of Marina’s carpets.

When the Russian soldiers eventually retreated, they left Oleksii behind. In all he spent 46 days in Marina’s house and for much of that time he had barely any food or water.

Injured, starving and dehydrated, he was unable to leave the building.

“I was able to find some crumbs on the floor,” he tells the BBC World Service from Kyiv.

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“There was a piece of cracker, which a mouse stole from me at night. I hid it, and then the mouse probably stole it because I couldn’t find it.”

But hunger was nothing compared to thirst. One day, after the Russians had left, the desperate need for water almost killed Oleksii.

He tore panels from the sauna in the hope that there might be water inside the pipes. He managed to break one open and drank some of the liquid inside, but it was antifreeze. Those few sips caused internal burns and were nearly fatal.

Then, in March that year, when Ukrainian forces retook parts of Vuhledar and reached Sadovaya Street, another video from Marina’s home went viral. It shows ex-New Zealand soldier Kane Te Tai entering number 17 and finding Oleksii.

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jeka___af/TikTok  Oleksii's being rescued - he has a lollipop in his mouthjeka___af/TikTok

In the video of Oleksii’s rescue, he can be seen sucking a lollipop, which Ukrainian forces gave him

“New Zealand, New Zealand, it’s me!” Oleksii shouts at his colleague, who had travelled to fight for Ukraine. Te Tai died in battle just two weeks later.

Oleksii was carried out of the house and to safety.

Had he been left just a few more days, Oleksii says he wouldn’t have made it.

Several other Ukrainian and Russian soldiers are known to have died in and around Sadovaya Street during the battle for Vuhledar.

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“Thank God Oleksii survived. But the fact that people died in my house, it shocked me,” she says. “There is only death in there.”

The BBC World Service asked the Russian Ministry of Defence about Oleksii’s treatment but received no response.

Map showing the location of Vuhledar in eastern Ukraine and the position of Marina's house.

Half a year after Oleksii’s rescue, his Russian captor was being lauded at home. He was no longer just referred to by his call sign, Fima, but by his first name, Andrei. State TV footage shows him re-enacting the Vuhledar assault and sharing his experiences with primary school children, where teachers present him as a hero.

The BBC compared this footage with photographs of Andrei from hundreds of social media profiles and found a match – the same hairline, the same mole on the neck, and clear evidence of a leg injury.

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His full name is Andrei Efimkin – a 28-year-old born in Russia’s Far East.

We contacted him and asked about the video from Sadovaya Street, particularly where he flicked through the photos of Marina’s family. He told us he was playing a “psychological trick” on himself due to the incoming gunfire.

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“I grabbed the album and started looking at the photos to distract myself,” he said.

“You know, actually, I felt so cold-blooded. For a second, to be honest, these thoughts ran through my mind – about who lived here.”

155 Marine Brigade Telegram channel Andrei Efimkin in camouflage clothing inside a vehicle155 Marine Brigade Telegram channel

Fima was the call sign of Andrei Efimkin – a 28-year-old born in Russia’s Far East

But when asked about Marina directly, Efimkin said he didn’t want to answer any more questions and ended the call.

Marina is now in Germany. As time passes, she is trying to build a new life, learn a new language and find bits of work here and there – but she still grieves her lost home in Vuhledar.

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“It’s so hard. I can still see my house in my dreams, it’s always in my head. I still hope that Ukraine will win and everything will be fine, we will come back,” she says.

“My land is there, the air is mine.”

But back on Sadovaya Street there is almost nothing left of her beloved house, which once again is no more than a shell.

It can be recognised in drone footage shot from the air by a blue spot, where her swimming pool used to be, standing out against a backdrop of grey rubble.

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Donbass opeartivniy/Telegram Seen from the air, Marina's damaged house and empty blue swimming pool - there is snow on the ground and other damaged building nearby.Donbass opeartivniy/Telegram

The blue of Marina’s swimming pool stands out in drone footage taken from above her home

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Business schools step up executive coaching

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Professional coaching has been good to Alejandra Badilla, helping to accelerate an already rapid rise. The 36-year-old Chilean, who will complete her Executive MBA at Madrid’s IE Business School late this year, started monthly coaching sessions over Microsoft Teams six months into the course. Soon afterwards, she was promoted to a director-level role at the insurance business Chubb, managing a $100mn portfolio of clients.

“I believe that everybody needs a coach, always, because your life is changing constantly,” says Badilla, who switched careers a few years ago, having trained originally as a physiotherapist. She also has experience in the health and financial sectors and was a convert to coaching long before starting at IE. “For me, it is like a religion.”

EMBA providers increasingly emphasise the importance of executive coaching. According to 2023 research by the Executive MBA Council (EMBAC), a network of schools, more than 87 per cent of its member programmes offered a coaching service, up from 58 per cent in 2011.

Prospective students are also demanding coaching. The most recent Tomorrow’s MBA study, by higher education consultancy CarringtonCrisp and the European Foundation for Management Development, found executive coaching was the second most demanded career development service sought by prospective EMBA candidates, just behind mentoring.

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Randall Peterson, professor and academic director of the Leadership Institute at London Business School, was involved in the decision to increase coaching for LBS EMBA students six years ago. The shift was driven by the reality that coaching was, even then, standard for senior executives.

“The logic . . . was that these students didn’t have much experience of it, so let’s get them used to the idea of coaching accelerating their careers,” Peterson says.

He adds that it was also important to differentiate in students’ minds the practices of coaching from other forms of careers support. “We wanted to show that it is not therapy and it is also not mentoring, in that they are not going to tell you to do X and Y,” Peterson says. “What coaching does is support your thinking about where you want to go and how you want to get there.”

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Coaching EMBA students “presents unique challenges” because they are studying while holding down often senior full-time jobs and balancing competing demands on their time, says Sarah Langslow, executive coach and author of Do Sweat the Small Stuff. But, she adds, it can also be the best time to be coached.

Portrait photo of a woman wearing a blue top
Sarah Langslow is an executive coach who has written on the subject © Leigh Farmer

“We can work on their leadership, communication, influence, executive presence and so on in the context of their working environment, not only their MBA class environment,” Langslow says. “Coaching on live challenges allows direct challenge and support, and the chance to follow up to explore the impact of their changes in behaviour and approach.”

Few business schools hire coaches as staff members, usually preferring to use freelance professionals. Los Angeles-based Sue Ann Gonis, a former business executive who has been a certified coach since 2008, supports students on the Executive MBA at the Ross School of Business at the University of Michigan.

Gonis says she can relate to EMBA candidates who are often in senior roles and looking to switch to other sectors or professions “because I have made a career shift”.

Executive MBA Ranking 2024

This is a story is from the EMBA report publishing on October 14

Her services are also in demand when Michigan Ross students come to LA, where she runs workshops with the cohort and follows up with Zoom calls.

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Christoph Kiegler experienced private coaching before his Global Executive MBA at Barcelona-based Iese Business School, having hired a coach to support his rise to partner at KPMG, his employer of more than 20 years.

He and the approximately 40 participants on the GEMBA programme were offered four executive coaching sessions as part of the course’s leadership element.

Kiegler says he valued these interactions highly, particularly as Iese was able to pair him with a fellow German-speaking coach. But he adds that those who want to benefit fully from the process should continue after they graduate, something that Iese also offers.

“As a senior executive, the only way to grow is by such self-reflection, [but] having four sessions with the coach is not enough to get to something very specific,” he says.

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Kiegler admits, however, that he has not used an executive coach since the GEMBA, blaming demands on his time. “It is like sports: I know I should do it because it’s good for me,” he says — adding that he also struggles to find time for those activities.

The process of coaching involves more work than just the time spent in one-to-one sessions. Alejandra Badilla’s coach at IE Business School recommended self-help books for her to read, worked together with her to discover aspects of her character that might help in achieving career goals, and assisted with strategies to capitalise on personal strengths.

“If you don’t have the ‘mirror’ to question you all the time, who sees your best skills, you won’t be aware of what you are best able to do,” Badilla says. “I have some friends, older than me, who always had a coach and they are successful people. On the other side, I have friends who are not open to that experience and they have been doing the same [job] for the last 10 years.”

Considering an EMBA?

Join our free online event, Spotlight on the Executive MBA, on Wednesday October 16. Register at emba.live.ft.com

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AlUla’s Manara and AlGharameel Nature Reserves officially named the GCC’s first-ever Dark Sky Parks

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AlUla’s Manara and AlGharameel Nature Reserves officially named the GCC’s first-ever Dark Sky Parks

AlUla has received official recognition as Saudi Arabia’s – and the GCC’s – first-ever International Dark Sky Parks. The certficiation will ensure that the area’s night skies are preserved for residents, stargazers, scientists, and wildlife in line with strict criteria from DarkSky International, joining 220 other globally-located Dark Sky Places in combating light pollution and ensuring sustainable and unobstructed views of the stars

Continue reading AlUla’s Manara and AlGharameel Nature Reserves officially named the GCC’s first-ever Dark Sky Parks at Business Traveller.

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Justice for victims unlikely says Theresa May

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Justice for victims unlikely says Theresa May
Family handout A family hand-out picture of Dawn Sturgess. She is looking at the camera with short blonde hair and has her sunglasses on her head.Family handout

Dawn Sturgess, 44, did not know the perfume she was spraying herself with was a lethal nerve agent

Former Prime Minister Theresa May says justice is “highly unlikely to happen” for the people affected by the Salisbury Novichok attack.

Rather she hopes the family of Wiltshire woman Dawn Sturgess, who died after coming into contact with the Russian nerve agent in 2018, “will take some comfort” from the forthcoming independent inquiry into her death.

Baroness May has been speaking to a new BBC podcast on the Salisbury Poisonings which will be covering the inquiry.

“I would hope by the end of it the family and friends of Dawn Sturgess feel it has got to the truth,” she said.

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Theresa May: “I hope family and friends of Dawn Sturgess will feel it got to the truth”

But the inquiry only has a limited scope and it is very unlikely the members of the Russian intelligence agency thought to be involved will ever be put on trial.

“Closure to all the people affected would only finally come with justice, and that justice is highly unlikely to happen,” Baroness May added.

Ms Sturgess, 44, a mother of three, died in July 2018 after being poisoned with the chemical weapon, which had been disguised as designer perfume.

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The bottle is believed to have been discarded by Russian agents, who police say targeted former Russian spy Sergei Skripal, who was living in Salisbury in March 2018.

Getty Images Officials in white protective suits and gas masks examine an area in Salisbury city centre next to a river. They are wearing purple gloves and putting evidence into clear bags. In the background a blue and white police tent is visible  as well as an ambulance.Getty Images

A large area of Salisbury city centre was put into lockdown following the chemical agent attack

Mr Skripal, his daughter Yulia Skripal and Wiltshire Police officer Det Sgt Nick Bailey all became critically ill after the original incident, but later recovered.

Ms Sturgess’s partner, Charlie Rowley, had found the perfume bottle and given it to her without knowing what it contained.

Baroness May, who was prime minister at the time, said she felt “huge sadness” about Ms Sturgess’ death.

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But, based on the quantity of Novichok discovered, said she believed the death toll “could have been so many more” and accused the Russians of “utter recklessness”.

“You felt they just didn’t care about anything,” she told the BBC’s Crime Next Door: Salisbury Poisonings podcast.

Former Prime Minister Theresa May sitting on a sofa opposite the BBC's Dan O'Brien. In between them is a low coffee table with a plant on it. There are mics set up next to both of them and a picture is shown on a TV on the wall of men in white suits taken during the chemical attack in 2018.

The former prime minister has been speaking to the BBC’s Crime Next Door: Salisbury Poisonings podcast
Listen on BBC Sounds banner. White text on a black background with an orange BBC Sounds logo.
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Within a week of the 2018 attack on the Skripals, the UK government pointed the finger at the Russian government – later convincing dozens of countries to follow the UK’s lead in expelling Russian intelligence officers on diplomatic passports.

“We had to be certain of our ground,” said Baroness May, describing the “pin-drop” silence as she stood in the House of Commons to accuse Russia.

“It’s why we took our time” to establish the facts and avoid “rash declarations,” she added.

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“In today’s world this is one of the things that can be quite difficult. There is this genuine desire from the public to know everything that’s happening and to hear about things almost immediately.”

But she said the UK should have been firmer in its response to the earlier murder of another former Russian spy, Alexander Litvinenko, in London in 2006.

Getty Images Alexander Litvinenko lying in a hospital bed at the Intensive Care Unit of University College Hospital in London on 20 November 2006. There are medical machines around the bed and he is wearing a green hospital gown. He is bald and tubes can be seen attached to his chest.Getty Images

Alexander Litvinenko was photographed at the intensive care unit of University College Hospital in London on 20 November 2006, he died on 23 November

The 43-year-old was killed by radioactive polonium-210, believed to have been added to a cup of tea.

A public inquiry into the killing concluded Russian President Vladimir Putin had likely approved the assassination.

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Reflecting on those events, Baroness May said it had taken “some considerable time” to establish the blame.

“I think we probably should have taken a stronger response to that at the time and given a clearer message to Russia,” she said.

The Sturgess Inquiry

The original inquest into Ms Sturgess’ death was opened in 2021, but was converted to a public inquiry to allow highly classified evidence to be heard.

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More than six years after her death, that inquiry is due to begin hearing evidence on Monday 14 October.

It aims to establish the circumstances around the death of Ms Sturgess.

The first week of hearings will take place in Salisbury at the city’s Guildhall, before moving to the International Dispute Resolution Centre in London on Monday 28 October.

Met Police Alexander Petrov (left) and Ruslan Boshirov looking direct to camera. Met Police

In 2018 police released CCTV images of two men using the aliases Alexander Petrov (left) and Ruslan Boshirov

While it is tasked with hearing all the evidence to establish the truth of what happened to Ms Sturgess, the public inquiry cannot determine guilt or put anyone on trial.

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Two Russian nationals, who arrived in the UK under the aliases Alexander Petrov and Ruslan Boshirov, were named by UK counter-terrorism police as suspects in September 2018. A third suspect, Sergey Fedotov, was named by police in February 2019.

All three men are thought to be members of the GRU, the Russian intelligence agency.

An international arrest warrant has been issued but unless they leave Russia it is unlikely they will ever stand trial – as the Russian constitution does not allow the extradition of its citizens.

The Russian government has always denied involvement in the incident. Its foreign ministry has described the inquiry as a “circus”.

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FT Crossword: Number 17,865

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FT Crossword: Number 17,865

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