Nearly two in five (38%) British consumers plan to reject third-party cookies when Google implements its now opt-in model on Chrome soon, with another one in five (22%) still undecided, new research has claimed.
A report from Apply Digital paints the picture of a very divided landscape, with around one-third each having a net positive (35%) or net negative (32%) view of cookies for their web browser.
Based on the responses of 2,000 UK residents, the study sheds light on evolving attitudes towards online data privacy and personalized online experiences. It arrives after years of efforts, failed attempts and delays by Google to phase out third-party cookies – a plan that is now being reconsidered.
Many Brits are prepared to block third-party cookies altogether
Attitudes towards cookies varied by age, with younger consumers typically more open to cookies that enable a fluid and connected experience across the web.
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Despite these widespread concerns about online tracking, the desire for personalized online experiences remains strong, with around two in five (41%) more likely to purchase from brands that offer tailored services.
“While Google received a lot of criticism from marketers for backtracking on cookie deprecation, the results of our survey suggest that a stay of execution may have been sensible,” noted Matt Gould, Chief Commerce Officer at Apply Digital.
However, some factors were highlighted that could influence consumers to share their data via third-party cookies. Incentives like rewards, points, personalized recommendations and promotions all hold this power.
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Gould added: “If third-party cookies are to have a future over the longer term, businesses need to become more data smart in how they strike a balance between privacy, personalisation and control.”
Australian gamers won’t have to buy Steam Deck at exorbitant prices from a reseller anymore or to import them into the country with help from a friend overseas. At PAX Australia, Valve has announced that it will start selling the handheld PC gaming device in the country starting in November. Currently, the Steam Deck is still only available in the US, Canada, UK and EU, as well as in Japan, South Korea, Taiwan and Hong Kong via Komodo’s website. But Valve has updated the console’s official page with an announcement that says “Your Games, down under November 2024.”
Both LCD and OLED versions will be sold in Australia, with the 256GB LCD variant setting buyers back by $649 AUD. The 512GB OLED console will cost $899 AUD, while the 1TB OLED version will be sold for $1,049 AUD. Valve released the OLED Steam Deck last year as a mid-cycle refresh with a better screen, better battery life, better haptics and better components overall than the original. Its OLED screen has thinner bezels, come with native support for HDR and has faster frame rates.
Even though the LCD version isn’t supposed to be good as its newer sibling, we still think that it’s one of the best handheld PCs on the market. It’s still powerful enough to run most Steam games, including AAA titles, and it is cheaper than the OLED console.
Got the framing finished in the #homelab Garage Datacenter Conversion! Checkout the progress as I get ready to do electrical and Drywall next. This conversion is gonna be so awesome. Server racks ready to get back into action! Checkout these other parts of the planning and build out of this garage #datacenter home lab craziness.
👇HOMELAB GEAR (#ad)👇
DISK SHELF (JBOD) + CABLE
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Netapp ds4243 https://geni.us/netapp-ds4243-wCaddy
QSFP to 8088 (SAS Cable needed for 4246 & 4243 JBODs) https://geni.us/mCZCP
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Intel launched the new Intel Core Ultra 200S series processor family that will scale AI PC capabilities to desktop platforms and usher in the first enthusiast desktop AI PCs.
Led by the Intel Core Ultra 9 processor 285K, the latest generation of enthusiast desktop processors includes five unlocked desktop processors equipped with up to 8 next-gen Performance-cores (P-cores), the fastest cores available for desktop PCs1, and up to 16 next-gen Efficient-cores (E-cores) that altogether result in up to 14% more performance in multi-threaded workloads than the previous generation.
The new family are the first neural processing unit (NPU)-enabled desktop processors for enthusiasts and come with a built-in Xe GPU with state-of-the-art media support.
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“The new Intel Core Ultra 200S series processors deliver on our goals to significantly cut power usage while retaining outstanding gaming performance and delivering leadership compute. The result is a cooler and quieter user experience elevated by new AI gaming and creation capabilities enabled by the NPU, and leadership media performance that leverages our growing graphics portfolio,” said Robert Hallock, vice president and general manager of AI and Technical Marketing at the Client Computing Group at Intel, in a statement.
Why it matters
Thanks to the latest Intel core and efficiency innovations, Intel Core Ultra 200S desktop processors deliver a landmark reduction in power usage with up to 58% lower package power in everyday applications4 and up to 165W lower system power5 while gaming.
The new processor family combines improved efficiency with improved performance, also delivering up to 6% faster single-threaded6 and up to 14% faster multi-threaded performance over the previous generation.
With complete AI capabilities powered by the CPU, GPU and NPU, enthusiasts get the intelligent and powerful performance they need for content creation and gaming, all with a reduced energy footprint. By bringing the AI PC to enthusiasts for the first time, the Intel Core Ultra 200S series processors deliver up to 50% faster performance in AI-enabled creator applications against competing flagship processors.
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The newly available NPU enables offloading of AI functions. Examples include freeing up discrete GPUs to increase gaming frame rates, significantly reducing power usage in AI workloads, and enabling accessibility use cases such as face- and gesture-tracking in games while minimizing performance impact.
Intel’s 1st AI PC for enthusiasts
With up to 36 platform TOPS, the new Intel Core Ultra 200S series processor is Intel’s first and best desktop processor for AI PCs.
The Complete Enthusiast Solution: Intel Core Ultra 200S series processors offer excellent performance in AI and content creation, and power an immersive gaming experience, with up to 28% gaming performance uplift compared to competing flagship processors.
Intel Core Ultra 200S series processors’ use the new Intel 800 Series chipset, extending platform compatibility with up to 24 PCIe 4.0 lanes, up to 8 SATA 3.0 ports, and up to 10 USB 3.2 ports, empowering enthusiasts to take advantage of the latest connectivity, storage, and other technologies.
Intel Core Ultra 200S series processors also bring new overclocking functionality with fine-grain controls, with top turbo frequency in 16.6 MHz steps for P-cores and E-cores. A new memory controller supports fast, new XMP and CUDIMM DDR5 memory up to 48GB per DIMM for up to 192GB in total, and the Intel Extreme Tuning Utility now includes one-click overclocking enhancements.
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And Intel Core Ultra 200S processors come equipped with 20 CPU PCIe 5.0 lanes, 4 CPU PCIe 4.0 lanes, support for 2 integrated Thunderbolt 4 ports, Wi-Fi 6E and Bluetooth 5.3. Intel Killer Wi-Fi delivers supercharged wireless performance and enables seamless, immersive online gameplay through application priority auto-detection, bandwidth analysis and management, and smart AP selection and switching.
The machiens have multi-engine security. Intel Silicon Security Engine helps preserve data confidentiality and code integrity while maintaining high performance for demanding AI workloads.
Intel Core Ultra 200S series processors will be available at retail online and in stores, and via OEM partner systems starting Oct. 24, 2024.
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U.S. crude oil on Friday was on pace to eek out its second weekly gain in a row as Israel prepares to retaliate against Iran.
The U.S. benchmark has gained 1% this week, while global benchmark Brent is ahead 0.8%. Oil prices have gained more than 10% through Thursday’s close since Iran hit Israel with ballistic missiles last week.
“Nevertheless, sustaining bullish price momentum in oil has proven to be a high maintenance task: without additional catalysts, the ‘war’ and ‘stimulus’ premiums have shown easy susceptibility to fading,” Natasha Kaneva, head of global commodity strategy at JP Morgan, told clients in a Friday note.
Here are Friday’s energy prices:
West Texas Intermediate November contract: $75.21 per barrel, down 64 cents, or 0.84%. Year to date, U.S. crude oil has gained nearly 5%.
Brent December contract: $78.77 per barrel, down 63 cents, or 0.79%. Year to date, the global benchmark has increased about 2%.
RBOB Gasoline November contract: $2.1414 per gallon, down 0.44%. Year to date, gasoline is ahead 1.7%.
Natural Gas November contract: $2.685 per gallon, up 0.37%. Year to date, gas has risen about 6%.
Israel’s security cabinet met Thursday to discuss the country’s response to Iran’s attack, according to media reports. President Joe Biden and Prime Minister Benjamin Netanyahu spoke by phone on Wednesday.
Traders have worried that Israel will hit Iran’s oil industry, potentially triggering a cycle of escalation that causes a significant disruption of supplies in the Middle East. Biden has discouraged Israel from targeting Iran’s oilfields. The Arab Gulf states have also reportedly lobbied the White House to pressure Israel to refrain from hitting Iranian energy infrastructure.
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“We expect that the White House is potentially encouraging Israel to target refineries instead of oil export facilities, arguing that the economic impact would be more directly felt by Iran,” Helima Croft, head of global commodities strategy at RBC Capital Markets told clients in a Thursday note.
Croft warned, however, that the U.S. influence may have waned since April, when Israel’s response to Iran’s first missile and drone attack was relatively muted.
Version 1.92 of the Bluesky app is rolling out now. The update adds a new option that allows users to pin posts to the top of their profiles, similar to how they’re displayed on X. The ability to switch between two different fonts and adjust text sizing has also been added to the Appearance settings, though Bluesky says the “Theme” font provides a better user experience than the “System” option.
The new font options are pretty limited, but they allow you to shrink or enlarge text at least.Image: Bluesky
The update includes some quality-of-life improvements like the ability to delete a DM conversation by swiping on it, share camera roll videos directly to the platform, and apply muted words to notifications and search results. There’s also a new filtering tool that controls what languages appear in search results. More generally, Bluesky says it’s made “multiple look & feel improvements” to the app like adding new animations.
From the example Bluesky provided, it seems users can only filter by one language at a time.Image: Bluesky
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“We’re always keeping an eye on your feedback to improve the Bluesky experience,” Bluesky said in its announcement on Threads. “If you’re on Bluesky, we’re grateful to have you along for the ride, and if you haven’t signed up yet, it’s not too late ;).”
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