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Shifting Sands in the Kingdom of Saudi Arabia

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Saudi Arabia

In the heart of the Middle East, where golden sands dance in the embrace of the desert winds, a remarkable metamorphosis is unfolding in the Kingdom of Saudi Arabia. This transformation, akin to the blooming of a desert flower, has been orchestrated under the visionary leadership of His Royal Highness Crown Prince Muhammad Bin Salman. The once-insular nation is now opening its doors wide, inviting the world to witness its incredible journey toward becoming a global powerhouse — woven with threads of hope, ambition and hospitality.

A nation in transformation

Saudi Arabia, long overshadowed by outdated perceptions, is emerging with a renewed vigour, redefining its identity on the world stage. The Crown Prince’s Vision 2030, unveiled in 2016, is not merely a document; it is a beacon of aspiration that illuminates the path forward, guiding the nation toward unprecedented economic growth, social reform and cultural openness. The very air is thick with energy, a palpable sense of anticipation and possibility that invigorates both Saudis and expatriates alike.

As a lawyer who has recently relocated to this enchanting land, I find myself enveloped in a wave of warmth and camaraderie. The close bonds between Saudi Arabia and my homeland, Pakistan, resonate deeply within me, making this country feel like a second home. The hospitality I have encountered here is extraordinary, shattering the preconceived notions that often cloud the Western perspective. It is a kindness that transcends borders, a gesture of friendship that welcomes all who seek to embrace this remarkable transformation.

One of the most striking aspects of this new Saudi Arabia is its progressive approach toward introducing new laws and inviting foreign investment. The kingdom has rolled out a red carpet for international businesses, showcasing its commitment to creating a dynamic economy. The recent landmark investment law exemplifies this shift — a comprehensive piece of legislation that not only outlines the regulations but also provides a roadmap for investors, answering their queries with clarity and precision. The Saudi Ministry of Investment has crafted a detailed guide, ensuring that the path to doing business in the kingdom is as seamless as possible.

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This endeavor is not merely about economic growth; it reflects a profound commitment to creating an environment where innovation thrives and opportunities abound. The kingdom is embracing technology, encouraging startups and investing in industries that will shape the future. As I navigate this landscape, I see a burgeoning entrepreneurial spirit that echoes the dreams and aspirations of a youthful population eager to carve their niche in a rapidly evolving world.

Beyond the realm of economics, Saudi Arabia is undergoing a renaissance in terms of quality of life. The bustling streets of Riyadh and Jeddah pulse with a vibrant energy, offering rich culture, entertainment and recreation. The government is investing in infrastructure, education and healthcare, ensuring that the people of Saudi Arabia can enjoy a higher standard of living.

Crown Prince Muhammad Bin Salman’s vision for the future encompasses not only economic prosperity but also social progress. The once-restrictive societal norms are giving way to a more inclusive environment where women are stepping into roles traditionally dominated by men. The winds of change are empowering women, allowing them to participate actively in various sectors — from entrepreneurship to leadership positions — ushering in a new era of gender equality.

As an expatriate, I have witnessed firsthand the remarkable strides being made in this area. Women are breaking barriers, shattering glass ceilings, and contributing to the kingdom’s development in profound ways. The enthusiasm and determination of Saudi women are inspiring, creating a ripple effect that is felt across the nation.

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A hospitable, warm and optimistic people

While certain Western narratives have long painted Saudi Arabia in hues of conservatism and restriction, the reality on the ground is a kaleidoscope of progress and openness. The kingdom is cultivating a global identity, one that embraces cultural exchange and fosters international partnerships. The Vision 2030 initiative encompasses not only economic aspirations but also a commitment to cultural heritage, education and tourism.

The energy of the youth is infectious; students are pursuing higher education both locally and abroad, eager to acquire the skills that will propel them into the future. Universities and institutions are collaborating with global partners, creating knowledge and innovation that is reshaping the educational landscape. The kingdom is no longer a passive participant in the global discourse but an active contributor, eager to share its story with the world.

At the heart of this transformation is the innate hospitality of the Saudi people — a trait that has long been woven into the fabric of their culture. The warmth with which expatriates are embraced is a testament to the kingdom’s desire to foster understanding and camaraderie. From the bustling markets filled with vibrant colors to the tranquil evenings spent sharing stories over cups of Arabic coffee, there is a profound sense of belonging that permeates the air.

The love and generosity I have experienced resonate deeply within me, inviting me to delve deeper into the rich traditions and customs of this beautiful land. The Saudi Arabian spirit of hospitality transcends mere politeness; it is an invitation to connect, to share and to grow together. As an expatriate, I find myself swept up in this current of goodwill, fostering friendships that bridge cultures and build understanding.

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As the sands of time shift in Saudi Arabia, I invite readers to embark on their own journey of discovery. It is a land brimming with potential, a nation on the cusp of greatness and an experience that promises to be nothing short of transformative. Whether you seek adventure in the majestic landscapes, cultural enrichment in its museums, or connection with its warm-hearted people, Saudi Arabia has much to offer.

The implementation of Vision 2030 is just around the corner, and the kingdom is poised to become a global hub of trade, culture and innovation. For those who may harbor doubts or preconceptions, I urge you to take that leap of faith. Immerse yourself in the beauty of this land, the richness of its culture and the kindness of its people. You may find, as I have, that Saudi Arabia isn’t merely a destination — it’s a place that will beckon you to call it home.

As the sun sets over the dunes, painting the sky in shades of orange and purple, I am filled with hope for what lies ahead. Saudi Arabia is not just shifting; it is soaring, embracing its destiny with open arms and a heart full of love. From Saudi Arabia with love, I invite you to discover a nation transformed, a people united and a future bright with promise.

The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.

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Northern Lights tonight – best time to see them as red alert issued

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Northern Lights tonight - best time to see them as red alert issued


Aurorawatch UK issued a red alert warning saying the beautiful display could be seen both with camera equipment and without

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Boeing to cut 17,000 jobs and delay 777X jet as revenues fall short

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Boeing to cut 17,000 jobs and delay 777X jet as revenues fall short

CEO Kelly Ortberg says third-quarter results will ‘recognise impacts’ of machinists’ strike

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Ikea reveals opening date for new town centre store giving new lease of life to empty Debenhams on busy high street

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Ikea reveals opening date for new town centre store giving new lease of life to empty Debenhams on busy high street

IKEA will open a new store in a major city centre next year as it continues its focus on high street locations.

The shop in Churchill Square, Brighton, will replace the former Debenhams store which has been empty since 2021, when the high street giant fell into administration.

Ikea will open a new store in Churchill Square, Brighton, next year

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Ikea will open a new store in Churchill Square, Brighton, next yearCredit: Alamy

Ikea has moved away from big warehouse stores in recent years and is now eyeing up smaller sites.

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It already has a smaller store in Hammersmith, London, and has unveiled plans for a shop on Oxford Street, which will replace Topshop’s flagship store.

The Swedish giant has not yet confirmed the exact date when the Brighton store will open but has said it will be in 2025.

But it revealed to the Sun that it will be after the Oxford Street location has opened its doors next spring.

The launch of the Oxford Street store has been pushed back several times during the renovation of the seven-floor building.

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The Churchill Square Ikea will be the homeware retailer’s 23rd store in the UK.

Plans for the site were revealed last year, to the excitement of shoppers.

It will stock a wide array of the brand’s most popular products, including 6,000 items on display and 3,000 available for immediate purchase.

Staff will be on hand to help customers plan a new kitchen, bedroom or bathroom installation.

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The full Ikea range will be available for delivery.

There will also be a Swedish Deli where customers will be able to tuck into the retailer’s iconic meatballs.

The store will also have on-site parking and electric vehicle charging points.

It will be accessible by bus or using a cycle lane.

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Ikea’s first city centre shop opened in Tottenham Court Road, London, in October 2018.

Cut costs by joining Ikea Family

YOU could save money and get instant rewards by joining Ikea Family.

Signing up is a straightforward process and can be done either online or in-store.

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To join Ikea Family online, visit www.ikea.com/gb/en/ikea-family.

You will need to provide some personal information, such as your name, email address, and home address.

You’ll also be asked to create a password for your account.

Once you’ve registered, Ikea will issue a digital Family card to your email, and this can saved on your phone.

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The furniture giant no longer issues physical Ikea Family cards.

If you want to sign up for the membership scheme in-store, look for an Ikea Family kiosk.

These are usually located near the entrance or customer service area.

Follow the on-screen instructions to sign up for the Ikea Family membership. 

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Some kiosks may print out a temporary Ikea Family card for you to use immediately.

You will also receive a digital version of your card via email.

Although it closed in July 2021, the homeware brand has continued to focus on the high street.

In its company report Peter Jelkeby, chief executive and chief sustainability officer at Ikea UK, said: “We continue to dedicate our energy to our UK expansion plans.

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“We are laser-focused on continuing to innovate to reach more customers, with a network of new, smaller stores that offer different experiences.” 

He added that the stores will also include “new services that meet all of our customers’ needs, no matter where they live”.

The report also revealed that Ikea sales slumped by 2.4% last year, which the retailer said was due to its decision to prioritise affordability by lowering prices.

The cost of almost 3,000 products were slashed last year, offering customers an average price reduction of around 19%.

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Among the items to see their prices cut were the Malm chest of three drawers and Ikea 365+ frying pan.

Where is my closest Ikea?

A quick way of figuring out if you have an Ikea store near you is by using the retailer’s locator tool on its website.

You just have to enter the town or city where you live, or your postcode and it will pull up the nearest site.

The same page has a helpful map showing where all of the 21 current stores are located.

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Below we reveal the full list of Ikea stores in the UK:

  • Croydon
  • Hammersmith
  • Greenwich
  • Lakeside
  • Wembley
  • Birmingham (Wednesbury)
  • Nottingham
  • Bristol
  • Cardiff
  • Exeter
  • Belfast
  • Manchester
  • Warrington
  • Edinburgh
  • Gateshead
  • Glasgow
  • Leeds
  • Sheffield
  • Milton Keynes
  • Reading
  • Southampton

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Tesla stock sank, Uber rose after robotaxi event. Here’s why.

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Tesla stock sank, Uber rose after robotaxi event. Here's why.

Uber (UBER) shares ticked higher on Friday after Tesla’s (TSLA) robotaxi event left investors largely disappointed. GLOBALT Investments senior portfolio manager Thomas Martin joins Market Domination Overtime to discuss the competition between the two and why Uber benefitted from the event.

“Both Tesla stock and Uber reacted the way you would have expected given the robo-day from Tesla. It was a classic example of long-term versus short-term. And they were the opposite for Uber and for Tesla,” Martin says of the movement.

He tells Yahoo Finance that “if Tesla was able to solve automated vehicles and robo in the near term or you saw a roadmap for even the intermediate term, then that was a problem potentially for Uber longer term. But the devil is in the details.”

As investors were left looking for more insight and further information about the robotaxi rollout, Uber became more attractive to investors. If Tesla cannot meet expected timelines for the release of its robotaxis, Uber will, therefore, have more time to get ahead of the game.

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To watch more expert insights and analysis on the latest market action, check out more Market Domination Overtime here.

This post was written by Melanie Riehl

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Tesla shares fall after Elon Musk’s glitzy ‘Cybercab’ event disappoints

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Tesla shares closed down almost 9 per cent on Friday, wiping $67bn from the carmaker’s market valuation, after Elon Musk’s much-hyped Robotaxi event disappointed investors with a lack of detail about a planned fleet of autonomous “Cybercabs”.

The plunge in the stock left Tesla as the worst performer on the S&P 500. However, the group remains the most valuable car company in the world, with a market capitalisation of $696bn.

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Musk, the world’s richest man, promised the new two-seated vehicle — without a steering wheel or pedals — would be available for less than $30,000 and be in production by the end of 2026, if it secures regulatory approval.

But he did not provide details on the technology behind the robotaxis, nor on how he would bring down the cost of the self-driving vehicles.

“We found Tesla’s Robotaxi event to be underwhelming and stunningly absent on detail,” said Bernstein analyst Toni Sacconaghi. Information about “new products, offerings, and timeframes were absent, and product introductions were largely consistent with expectations”, he added.

At the glitzy “We, Robot” event at Warner Bros Studios in Los Angeles on Thursday, Musk also unveiled a prototype for a 20-person Robovan and predicted that his group’s artificial intelligence-powered Optimus humanoid robot “buddies” would be “the biggest product ever of any kind” and cost less than $30,000.

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But the unveiling focused more on design, branding and Musk’s idiosyncratic vision of the future and less on the technology advances needed for Tesla to achieve it.

Following months of delay, Musk’s presentation started nearly an hour late and ended in less than 30 minutes, with Optimus robots dancing in glass gazebos and serving beer to investors.

While the robots moved with more fluidity than previous models, analysts at Morgan Stanley said they remained under human control. “It is our understanding that these robots were not operating entirely autonomously, but relied on tele-ops [human intervention] so it was more a demonstration of degrees of freedom and agility,” they said.

Line chart of Share price, $ showing Tesla shares tumble on investor disappointment over robotaxis

Jefferies analyst John Colantuoni described the event as “toothless” and predicted rivals such as Uber — which recently announced a partnership with Google’s self driving car unit, Waymo — would benefit as a result.

He added that “Tesla did not provide verifiable evidence of progress” towards the required technology, “which makes it difficult to assess feasibility of the targets outlined at the event”.

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Uber stock rose 9 per cent on Friday, while rival ride-hailing app Lyft climbed 10 per cent.

Musk has said Tesla’s pivot to autonomous driving and AI could take its valuation as high as $5tn, about seven times its current market value. The group’s shares had risen 45 per cent in anticipation of the unveiling since it announced the “robotaxi day” on April 5.

But the Tesla chief has repeatedly missed targets to roll out self-driving taxis. He first promised fully autonomous rides from Los Angeles to New York by the end of 2017. In 2019, he predicted that 1mn robotaxis would be on the road by the following year.

Another disappointment for investors was Musk’s failure to unveil a more affordable electric vehicle, known unofficially as the Model 2, which will be priced at $25,000, to revive its ageing product portfolio.

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Malaysia Airlines revives Kolkata route after 17 years

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Malaysia Airlines revives Kolkata route after 17 years

Malaysia Airlines has faced significant challenges, including flight MH 170’s disappearance and another flight being shot down in 2014. The pandemic further impacted the airline, but it’s now recovering and expanding operations.

Continue reading Malaysia Airlines revives Kolkata route after 17 years at Business Traveller.

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