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Trump talks MMA and golf in podcast push for young male voters
Donald Trump has appeared on a slew of shows with huge audiences of young men, sitting for interviews with influencers, comedians and podcasters outside the usual political media. What’s his strategy?
About 15 minutes into Donald Trump’s conversation with comedian Theo Von, the chat veered into territory not usually heard in a stump speech.
“I had a great brother who taught me a lesson, don’t drink. Don’t drink, and don’t smoke,” the former president said. “I admired so much about him… And he had a problem with alcohol.”
“I’ve been in recovery for most of the past 10 years,” Von replied. “Drugs and alcohol.”
Trump seemed genuinely interested.
“Which is worse?” he asked. The pair went on to chat at length about addiction and the drugs industry.
Politics wasn’t entirely absent – within a few minutes Trump was back alluding to his grievances against the “deep state” and the voting system – but the friendly chat was a prime example of a larger campaign strategy.
Trump has done a series of interviews with podcasters and alternative media that together comprise a concerted effort to reach young men.
Although the tactic isn’t new – for months, stretching back to last year, Trump has been appearing on alternative, male-dominated media outlets with big audiences – it’s taken on a greater importance in the final stages of this election.
In August the Trump campaign told reporters that they are targeting a key group of voters that makes up just over a tenth of the electorate in swing states. They’re mostly younger men, and mostly white, but the group includes more Latinos and Asian-Americans than the general population.
And they believe they can reach these often fickle voters by putting Trump on shows hosted by people like Von, internet pranksters Nelk Boys, YouTuber Logan Paul and Adin Ross, a livestreaming gamer who has repeatedly been banned from sites for violating rules on offensive language.
The Nelk Boys are reportedly spearheading a voter registration drive on behalf of Trump which they hope will reach like-minded audiences.
Although they may not exactly be household names in the world of mainstream media, these podcasts have audiences of millions. Von’s Trump interview has nearly 14 million views on YouTube.
Polls indicate the political gender gap among young people has widened since Kamala Harris became the Democratic nominee in July. Overall the vice-president seems to be pulling more young people into her camp – but her support among young women has risen faster than her support among young men.
Recent research by the Harvard Youth Poll indicates 70% of women under age 30 support Harris, while 23% plan to vote for Trump. Among men in the same age group, 53% back Harris and 36% support Trump.
Daniel Cox, director of the Survey Center on American Life, part of the conservative American Enterprise Institute think tank, says that the political gender gap mirrors larger social divisions which have left many young men feeling like few politicians are looking out for them.
“Trump is very good at turning things into zero-sum games,” Mr Cox says. “Young men are trying to understand their place in society that is rapidly evolving, as a group they are struggling more academically, they have mental health challenges and rising rates of suicide.
“These are very real concerns and there’s a sense in the political realm that nobody’s advocating for them,” he said.
But Trump’s podcast tour is not so much a question of policy, Mr Cox says, and more about “showing up” and talking with a different style to a different crowd.
The attempt to switch up the vibe is apparent in his recent podcast interviews, where the mostly relaxed former president leads with chat about golf and mixed martial arts and Maga-world policies – Trump’s Make America Great Again slogan that often refers to an America-first approach – are assumed to be good common sense rather than controversial topics to be picked apart and debated.
Before the addiction chat on Von’s show, Trump praised Ultimate Fighting Championship competitors including Dustin Poirier, displaying more than a casual knowledge of the sport.
“Boy, I’ll tell you, he’s a warrior,” Trump said, “The man he was fighting was tough… as that fight went along, he just got stronger and stronger.”
Von did not push back – and in fact eagerly agreed – when Trump made a host of unsubstantiated and erroneous statements about voting, immigration and the border, including claiming that “hundreds of thousands of murderers” had entered the country.
On the podcast circuit, there’s plenty of messing around, but sometimes the hosts seem awestruck, deferential or even nervous. Before one chat, the Nelk Boys videoed themselves chugging cans of their own-brand boozy seltzer to calm themselves down before Trump walked into the room.
But their audiences aren’t demanding tough questioning or detailed policy positions.
“A lot of young people are not looking for hard news,” says Mr Cox. “Their first interests might be crypto or video games, and the politics comes later – through the side door, not the front door.”
There are other signs that Trump is making a hard pivot towards male voters – for instance filling the Republican National Convention stage with the likes of Kid Rock, Hulk Hogan and UFC chief executive Dana White, instead of being introduced – like he was at previous conventions – by his daughter, Ivanka.
Judging from the comments on the podcast interviews, many viewers and listeners already back the former president, but getting them out to the polls may be the real challenge.
Voting rates among young people lag behind overall, and young men tend to vote at slightly lower rates than young women.
The Harris campaign is also making a podcast play of its own, aimed at young women. The vice-president recently appeared on the popular sex-and-relationships pod Call Her Daddy, where she too faced less-than-aggressive questioning.
Garrett, a Logan Paul fan from Houston in his early 20s, runs his own YouTube channel under the name Spy Jay.
He said he finds Paul’s brand – “being a Maverick” – appealing, and before watching the interview he had an overall positive view of Trump, calling him “a patriotic nationalist who wants to restore the country back to an improved state from before”.
“But the persecution he’s facing, while there’s a relentless intention in the media to rewrite who he is and what he stands for, implies a greater evil at play,” he said. “And that makes me feel more inclined to be open-minded about voting for him.”
Watching Trump on Paul’s podcast – the internet star asked Trump if he’d ever been in a fight – and Trump’s interview with Adin Ross, only confirmed his views, Garrett told the BBC.
Garrett said he thought young Americans were increasingly tuning into politics, and that Trump is tapping into alt-media spaces “like no other candidate has before”.
“So whether it’s a good strategy or bad, it is going to reach quite a few of the young folks,” he said.
Responses online to the video have been broadly positive. “No one can convince me Trump isn’t just a bro when it comes down to it” said one, while another read “Love or hate Trump, but he definitely knows how to make an interview entertaining”.
But some experts question whether Trump has much room to grow his voting base among heavily male subcultures, where he has long had support.
“Trump already seems to have captured the manospheric and hypermasculine over-25s, so this is a late stage and rather desperate attempt to become relevant,” said Jack Bratich, a media professor at Rutgers University who studies the male-heavy online spaces known as the “manosphere”.
Extremely online young men were very active during the 2016 election campaign, when political memes and extreme message boards like 4chan burst into prominence, says Bratich.
The situation is very different eight years later, he says, with “no identifiable right-wing youth-based online political movement” getting heavily involved in this year’s contest.
However, he notes there is little risk and potentially large rewards for Trump.
Whether it pays off will depend on convincing young men who don’t tend to get involved in politics to log off and head to the polls.
Like so many other things in this election, plays for younger voters are full of unknowns.
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Boeing will lay off 10% of its employees as a strike by factory workers cripples airplane production
Boeing plans to lay off about 10% of its workers in the coming months as it continues to lose money and tries to deal with a strike that is crippling production of the company’s best-selling airline planes.
New CEO Kelly Ortberg told staff in a memo Friday that the job cuts, which could total about 17,000 positions, will include executives, managers and employees.
The company has about 170,000 employees worldwide, many of them working in manufacturing facilities in the states of Washington and South Carolina.
Boeing had already imposed rolling temporary furloughs, but Ortberg said those will be suspended because of the impending layoffs.
The company will delay the rollout of a new plane, the 777X, to 2026 instead of 2025. It will also stop building the cargo version of its 767 jet in 2027 after finishing current orders.
Boeing has lost more than $25 billion since the start of 2019.
About 33,000 union machinists have been on strike since Sept. 14. Two days of talks this week failed to produce a deal, and Boeing filed an unfair-labor-practices charge against the International Association of Machinists and Aerospace Workers.
As it announced layoffs, Boeing also gave a preliminary report on its third-quarter financial results — and the news is not good for the company.
Boeing said it burned through $1.3 billion in cash during the quarter and lost $9.97 per share. Industry analysts had been expecting the company to lose $1.61 per share in the quarter, according to a FactSet survey, but analysts were likely unaware of some large write-downs that Boeing announced Friday.
The company based in Arlington, Virginia, said it had $10.5 billion in cash and marketable securities on Sept. 30.
The strike has a direct bearing on cash burn because Boeing gets half or more of the price of planes when it delivers them to airline customers. The strike has shut down production of the 737 Max, Boeing’s best-selling plane, and 777x and 767s. The company is still making 787s at a nonunion plant in South Carolina.
“Our business is in a difficult position, and it is hard to overstate the challenges we face together,” Ortberg told staff. He said the situation “requires tough decisions and we will have to make structural changes to ensure we can stay competitive and deliver for our customers over the long term.”
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Billionaire Ray Dalio Is Skeptical Of The Recent Rate Cuts – These Are The Stocks He’s Holding
Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.
With a net worth of over $14 billion, Ray Dalio is one of the most respected investors on Wall Street. He founded Bridgewater Associates in 1975, which has grown to become the world’s largest hedge fund, with roughly $97.2 billion in net assets under management.
Notably, Bridgewater Associates is the fourth most profitable hedge fund in terms of absolute dollar returns as the fund’s net gains amounted to approximately $55.8 billion between 1975 and 2023.
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Dalio thinks the U.S. economy is “in a relatively good balance” right now and doesn’t foresee multiple rate cuts. This sharply contrasts with market expectations, which signal at least two more rate cuts in 2024 alone.
Not On Any Preset Course: Powell
Wall Street rejoiced at the September rate cut by 50 basis points, with investors speculating about the magnitude of the next rate cut. However, Fed Chair Jerome Powell has hinted that future rate cuts might be smaller as the central bank cautiously navigates avoiding a recession while bringing down inflation.
“Looking forward, if the economy evolves broadly as expected, policy will move over time toward a more neutral stance. But we are not on any preset course,” he said. “The risks are two-sided and we will continue to make our decisions meeting by meeting.”
As the risks associated with rate cuts are two-sided, Powell acknowledged, “This [FOMC] is not a committee that feels like it’s in a hurry to cut rates quickly.”
Dalio’s Outlook On The Bond Market
Dalio believes the bond market is in a precarious position and Treasury bonds, particularly, have not been great investments recently.
“Treasury bonds have not been a great investment,” Dalio said at the Greenwich Economic Forum. “We have an interest rate risk in that bond market.”
With institutional investors and central banks holding substantial Treasuries, Dalio thinks the market may be overweighted in these securities.
Furthermore, the erratic fluctuations in Treasury yields this year are a major deterrent as the two-year Treasury yield has swung between 3.5% and 5%, reflecting a market on edge.
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Bridgewater Associates’ Top Holdings
Dalio retired as co-CIO in 2022 and gave up control of Bridgewater Associates. However, according to the Bloomberg Billionaires Index, he still owns a 49.9% stake in the company.
The hedge fund has diversified its holdings across multiple sectors as evidenced by its second-quarter 13F filing.
Alphabet
Bridgewater Associates owns 4.54 million shares of Alphabet Inc. (NASDAQ:GOOGL), making it its third-largest holding – accounting for 4.32% of the total portfolio. The Magnificent Seven stock has been an investor favorite for a long time.
While the recent probe by the Department of Justice to break up Google’s dominance in the search engine industry has shocked many, industry experts have not reacted sharply to the news.
“We don’t believe there are any major surprises,” stated Doug Anmuth, an analyst at J.P. Morgan. “We don’t believe the high-level framework changes much for Google shares near term.”
In the wake of the DOJ’s court filing, Google wrote in a blog post that the “DOJ’s radical and sweeping proposals risk hurting consumers, businesses and developers.”
Analysts are mostly bullish on GOOGL stock, with a price target of $201.64. This indicates a potential upside of nearly 25%.
Procter & Gamble
Procter & Gamble Co. (NYSE:PG) stock is Bridgewater’s fifth-largest holding, accounting for 3.1% of the total portfolio. As of June 30, 2024, the hedge fund’s stake in Procter & Gamble was valued at $592.90 million.
The consumer goods giant’s stable dividend makes it a staple investment for defensive plays. The company has increased dividend payouts for 68 consecutive years, making it a Dividend King. Proctor & Gamble pays $4.03 in dividends annually, yielding 2.39% on the current price.
Wondering if your investments can get you to a $5,000,000 nest egg? Speak to a financial advisor today. SmartAsset’s free tool matches you up with up to three vetted financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you.
Keep Reading:
This article Billionaire Ray Dalio Is Skeptical Of The Recent Rate Cuts – These Are The Stocks He’s Holding originally appeared on Benzinga.com
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