AEW Men’s World Champion Maxwell Jacob Friedman recently shared his thoughts on an age-old debate in professional wrestling- whether it makes sense for promotions to build their product around a handful of top stars.
While appearing in an interview recently with the Shut Up and Wrestle podcast, MJF and interviewer Brian Solomon began a discussion at one point regarding certain wrestling legends who never became main event names or World Champions in major promotions like WWE, despite their undeniable in-ring prowess and popularity. Big Hebrew specifically brought up the case of WWE and AEW legend Jake Roberts, alluding to the sports entertainment juggernaut not pushing The Snake despite the reactions he had generated against Hulk Hogan.
This opened up a broader discussion on promotions like the Stamford-based company pushing and presenting only a select handful of their talent as upper-card, main-event calibre stars, a trend that is arguably followed to this day. Friedman suggested that a product built around one or two top names is less interesting than it could have been otherwise, stating:
“Jake Roberts attacks Hulk Hogan, gets a louder reaction than Hulk Hogan by a fair margin, they’re screaming ‘Jake’, they’re screaming ‘DDT’, nothing happened after. Because there was only time for one guy on top, according to sources, right? So I.. I talked about this in an interview recently with Ariel Helwani, I think the best product is not a product where there’s only one figurehead and person of importance.”
The Salt of The Earth continued:
“Now granted, don’t get me wrong, I am that guy, especially in this modern era, I move the needle for my company more than anybody else- however, if I’m watching a product where that ball can’t be passed, and I can’t have anyone else on top, and there’s no time for anybody else, it’s boring, what am I watching for? I’m only investing in one guy? I’m only investing in the story of one guy on this weekly episodic professional wrestling show? It’s boring! Again, that’s what made the territories so exciting. Yes, you had your 1A guys, but you also had 1B, 1C, 1D, 1E, 1F, 1G, it was crazy,” said Friedman.
MJF will be involved in a huge cage match at AEW Forbidden Door
In less than two weeks at AEW Forbidden Door 2026, MJF will team with the Don Callis Family’s Kevin Knight, Kyle Fletcher, Kazuchika Okada, Jake Doyle and Andrade El Idolo to take on Mark Briscoe, his Conglomeration partners Kyle O’Reilly, Roderick Strong and Orange Cassidy, International Champion Konosuke Takeshita, and former World Champion Darby Allin, in a multi-person steel cage match. If The Sussex County Chicken’s team wins the bout, he will earn a shot at Friedman’s AEW World Title.
The Wolf of Wrestling and his DCF allies will head into Forbidden Door with momentum on their side, having defeated the babyface team in a standard tag match this week on Wednesday Night AEW Dynamite.
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Edited by Anurag Mukherjee
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