Beauty fans can expect a grand opening
Beauty fans in Scotland are counting down the days until Sephora opens the doors to its first Scottish store, bringing in demand brands, exclusive products and in-store beauty experiences to Edinburgh’s St James Quarter.
The global beauty retailer will officially open on Thursday, July 9, marking its first location in the Scottish capital. The launch forms part of Sephora’s continued expansion across the UK and promises plenty of excitement for shoppers, with exclusive giveaways, new product launches and brands that have never before been available in physical shops in Scotland.
Opening day celebrations will begin bright and early, with queue entertainment and surprises getting underway from 8am. Meanwhile, the store will officially open at 10am with a grand opening ceremony, complete with ribbon cutting and a performance from Sephora’s Beauty Advisors.
Early visitors will also have the chance to walk away with more than just their shopping, as the beauty store has some surprises in store for the first customers.
Some of the first customers to make a purchase, with no minimum spend required, will receive a Sephora Beauty Bonus Card with each card guaranteeing the customer with a prize.
Shoppers will also have the opportunity to win one of the retailer’s popular goodie bags packed with beauty treats, products and exclusive surprises.
Inside the store, customers can browse and purchase from an extensive selection of Sephora UK exclusives alongside some of the biggest names in beauty.
The Edinburgh branch will stock brands including rhode, HAUS LABS, Makeup by Mario, Merit Beauty, INNBeauty Project, Tower 28 and Half Magic, giving Scottish shoppers the chance to buy several of these brands in person for the very first time.
There will also be plenty of new launches to discover. Shoppers can pick up rhode’s latest products, including Highlight Milk and Pocket Bronze, while exclusive releases include the Benefit Pocket Pal, Kosas Cloud Set Loose extended shades, a first-at-Sephora launch from Dolce & Gabbana Beauty and the arrival of fragrance brand PHLUR.
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The store is offering Scots an experience that goes beyond shopping, with customers being able to book one of Sephora’s signature makeup services and redeem the cost of the appointment for products purchased on the day.
Additionally the Edinburgh store will feature the retailer’s Beauty Scan Tool, which analyses skin tone to recommend the perfect foundation shade for customers. As well as creating a personalised beauty routine which best fits their skin tone.
Edinburgh won’t be the only Scottish city welcoming the beauty giant this summer. Sephora is also set to open a second Scottish store at Silverburn Shopping Centre in Glasgow on August 13, giving even more beauty lovers the chance to experience the retailer closer to home.

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