The reaction from exporters in 2025 was essentially the same in 2018, when Trump imposed certain tariffs during his first term in office – the cost of goods for consumers rose, with little other economic impact recorded, the New York Fed said at the time.

Bangalore, India – February 10, 2026 – Delper Ecom Pvt Ltd today announced the launch of its Minimum Value Product (MVP), an initiative designed to go onboard with 320 million families across India in 36 months. With an initial investment of ₹10.06 crores, the company is introducing a model that integrates advertising liquidity with ESG-compliant grocery redemption to create a structured ecosystem centered on trust, profitability, and institutional assurance.

In parallel, Devaramakkalu Charitable Trust projects are being integrated into franchise-style CSR initiatives, ensuring that each social impact activity is financially self-sustaining and scalable.

Strategic Vision and Financial Scale

Delper Ecom’s MVP combines AdTech innovation with essential goods distribution through a closed-loop system. Families enrolling in the Delper Ecom mobile application participate through three members collectively watching 180 minutes of advertisements daily. In return, they receive rewards which are redeemed strictly in the form of groceries and daily essentials, with no cash payouts permitted.

The structure generates ₹64,800 in monthly ad revenue per family, allocated as follows:

• 30% Family Rewards (₹19,440)
• 30% Operations
• 30% Gross Profit (reinvested for onboarding expansion)
• 10% Contingency Reserve

At this projected scale, it translates into ₹2,07,600 crores per month in reward redemptions. The company states that investors are assured capital repayment within 12 months, including 36% annual interest.

Embedded ESG Compliance Framework

ESG compliance forms a core pillar of the model. Goods are sourced exclusively from ESG-compliant sellers listed on major marketplaces, including Amazon.in, Reliance Retail, Adani Food Products, and Flipkart. Once the platform surpasses 30 million families, advertising sources are projected to transition from Google AdSense to Alibaba Ads, thereby linking the ecosystem to a broader global vendor network.

Deliveries are handled by ESG-compliant logistics partners such as DTDC. PwC is proposed as the independent ESG consultant, with responsibility for monthly scoring and audit trails designed to enhance institutional confidence among advertisers, vendors, and investors.

The vendor ecosystem is projected to grow from 128 vendors initially to 800,000 vendors by Month 36, supported by onboarding fees and a commission-based structure.

Scaling Roadmap and Franchise Strategy

The company’s scaling roadmap is based on reinvestment of gross profits generated from ad mediation. The plan targets 10 million families by the year-end and full operational scale by the end of the third year.

The franchise model balances ownership and expansion. Owned outlets in capital cities are intended to maintain operational standards and brand consistency, while franchising in other locations of the state enables accelerated expansion with lower capital deployment. Local franchise partners are expected to adapt operations to regional preferences.

By the end of this year, Delper Ecom projects 880,000 franchises across India. Franchise economics are structured around ₹20 lakhs infrastructure cost, ₹1.8 lakh to ₹7.4 lakh in projected monthly profit, and breakeven within 3 to 11 months.

Technology Backbone

The MVP operates on an AI-augmented management system providing analytics, operational oversight, and advertisement tracking. Blockchain integration ensures secure and traceable deliveries through QR and OTP verification at each stage of the logistics chain.

Interim logistics support is provided through Speed Post and DTDC, including real-time tracking and insurance claims for lost packages until franchise networks are fully operational. The technological framework is designed to support transparency, traceability, and scalable compliance.

ESG Best Practices and Mitigation

To support ESG performance, Delper Ecom incorporates structured initiatives across environmental, social, and governance dimensions. Environmental measures include renewable energy adoption, zero-waste policies, and carbon offset initiatives. Social measures include community engagement programs, diversity and inclusion practices, food bank initiatives, and educational outreach. Governance measures include structured ESG reporting, board diversity, and supply chain accountability.

Mitigation strategies include phased ESG investment planning, supplier scoring systems, periodic audits, and regulatory compliance alignment to support responsible expansion.

Integration of Charitable Trust Projects as CSR Franchise Cells

Devaramakkalu Charitable Trust projects are being structured as Delper CSR Franchise Cells operating locally and monitored centrally.

Environmental (E) CSR Units:

• Green Infrastructure Franchise (tree planting, watershed development, borewells, solar systems)
• Eco-Education Pods (environmental awareness and waste management training)

Social (S) CSR Units:

• Health Clinics Franchise (medical camps, Ayurveda/homeopathy centers, mobile clinics)
• Education Hubs Franchise (schools, vocational training, nursing, and pharmacy institutes)
• Women & Child Empowerment Franchise (tailoring, embroidery training, SHGs, shelter homes)
• Cultural Academies Franchise (music, dance, drama, fine arts)

Governance (G) CSR Units:

• Compliance Dashboards Franchise (audit-ready records, donor transparency, blockchain documentation)
• Funding Engines Franchise (benefit programs, donor pipelines, structured loan models)

Revenue streams include carbon credits, microenterprise income, ticketed cultural events, and CSR sponsorship frameworks. Each charitable initiative is structured to function as a measurable and auditable operational cell.

AI-Enabled Blockchain Monitoring Platform

To manage both franchise and charitable operations, Delper Ecom is deploying an AI-enabled blockchain platform. The AI layer supports predictive analytics, demand forecasting, performance monitoring, and compliance alerts. The blockchain layer maintains immutable records of donations, expenses, and project milestones, alongside smart contracts for milestone-based fund disbursement and tokenization of impact outputs such as carbon credits and training certifications.

The integration layer incorporates IoT environmental sensors, mobile reporting applications, and centralized dashboards for trustees, corporates, and investors.

Leadership Perspective

“Our MVP is not just a financial structure; it is an onboarding model where advertising liquidity intersects with ESG stability. By rewarding families with essential goods and embedding structured compliance through our proposed ESG oversight partner, PwC, we aim to build a scalable and defensible marketplace,” says GK Bharta, Director of Delper Ecom Pvt Ltd. This statement gives a clear view about his leadership perspective.

About Delper Ecom Pvt Ltd

Delper Ecom Pvt Ltd is a marketplace initiative focused on essential goods distribution through an advertisement-based grocery redemption system. The company operates within an ESG-aligned framework supported by reinvestment-based scaling and structured compliance mechanisms.

Contact

GK Bharta
info@delperecom.com
210/3, Liftix Coworks, 3rd Floor
Bellary Road, Sadashiv Nagar
Bangalore – 560003
Karnataka, India

Website: www.delperecom.com

Disclaimer –

This article is a work of original content created for public relations and informational purposes only. It may be published across multiple digital platforms with the full knowledge and consent of the author/publisher. All images, logos, and referenced names are the property of their respective owners and used here solely for illustrative or informational purposes. Unauthorized reproduction, distribution, or modification of this article without prior written permission from the original publisher is strictly prohibited. Any resemblance to other content is purely coincidental or used under fair use policy with proper attribution.

RBI’s proposed tightening of rules to curb mis-selling of products, such as mutual funds or loan-linked insurance, by banks could slow the expansion of credit life insurance, a fast-growing segment tied closely to retail lending, experts said. This insurance segment, although nascent, already garners about ₹30,000 crore in premiums.

“The biggest impact will likely be on group credit life policies sold alongside retail loans,” a senior insurance executive said. “That’s where distribution practices will need to change.”

The draft guidelines prohibit banks from making the purchase of third-party products, including insurance, a prerequisite for sanctioning loans. RBI said banks “shall not bundle the sale of any third-party product or service with any of its own.”
The move targets concerns that bundling add-on products during the onboarding process may mislead customers. The change could hit credit life policies, which cover outstanding loans in the event of a borrower’s death. These policies, sold as group contracts by lenders but covering individuals, have grown rapidly alongside home and retail loan growth and now account for about ₹30,000 crore annually.
India’s life insurance industry generated ₹8.86 lakh crore in premiums last year, including about ₹4 lakh crore from new business, of which ₹1.5-1.6 lakh crore came from retail and ₹2.5 lakh crore from group business. Credit life makes up roughly ₹30,000 crore of this.

Elon Musk on Thursday slammed Anthropic, accusing the artificial intelligence (AI) company’s models of being “misanthropic and evil.”

Musk’s comments came in response to a post on X in which Anthropic — led by CEO and co-founder Dario Amodei and best known for its Claude family of large language models — announced it had closed a $30 billion funding round at a $380 billion post-money valuation. 

In his reply, which drew at least 1 million views within hours, Musk alleged the company’s AI systems exhibit racial and demographic bias.

“Your AI hates Whites & Asians, especially Chinese, heterosexuals and men. This is misanthropic and evil,” Musk wrote. “Fix it.

NLRB DISMISSES SPACEX CASE OVER FIRED ENGINEERS, SIGNALS NO FUTURE ENFORCEMENT ACTION: REPORT

“Frankly, I don’t think there is anything you can do to escape the inevitable irony of Anthropic ending up being Misanthropic. You were doomed to this fate when you chose your name. The Name of the Wind.”

The Tesla CEO’s AI company, xAI, and its chatbot Grok compete directly with Anthropic’s Claude models.

Musk has previously been critical of Anthropic, including after reports last month that Anthropic cut off xAI’s access to Claude models, according to The Economic Times.

ELON MUSK CALLS POLICE RAID ON X OFFICES A ‘POLITICAL ATTACK’ AMID FRENCH CRIMINAL PROBE

“Not quite on programming, but it will excel in other areas. Anthropic has done something special with coding,” Musk wrote on X Jan. 15. “It was a helpful motivator that they cut us off [xAI] and not good for their karma.”

In a Jan. 30 post on X, Musk appeared to similarly mock Anthropic’s name.

“Always worth remembering that fate loves irony. The most ironic outcome for a company named [Anthropic] would be that it is the most misanthropic!”

Anthropic’s latest funding round ranks among the largest private tech fundraising rounds to date, second only to OpenAI, according to CNBC. 

SPACEX ACQUIRES XAI IN RECORD-SETTING DEAL VALUED AT OVER $1T

Musk is similarly engaged in an ongoing feud with OpenAI CEO Sam Altman. The two traded barbs on X last month after Musk responded to a post alleging that OpenAI’s ChatGPT had been linked to multiple deaths, Business Insider reported.

“Don’t let your loved ones use ChatGPT,” Musk wrote.

Altman pushed back, taking aim at Tesla’s Autopilot technology.

CLICK HERE TO GET FOX BUSINESS ON THE GO

Musk, Altman and Anthropic could not be immediately reached by FOX Business for comment.