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Footballer’s legacy will be ‘a voice for girls’

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Footballer's legacy will be 'a voice for girls'
BBC Olivia Cusack pictured at a football field in Derby on a sunny day. Olivia has long blonde hair worn loose and wears a grey T-shirt promoting the Maddy Cusack Foundation. Behind her is a line of trees and a goal. BBC

Olivia Cusack says her main focus is carrying on her sister’s inspirational legacy

Maddy Cusack always loved football.

Her sister Olivia remembers how she’d often rope her siblings in for a kickabout, using them for target practice.

It is a memory that comes back to her as she stands in the park in Derby where Maddy loved to train.

“It’s a sacred place for us really,” says Olivia Cusack. “Because it holds so much love and a lot of memories.”

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Maddy went on to played for Sheffield United Women from 2019 and became the first player to represent the club 100 times.

A vigil later will mark one year since the day Maddy was found dead at her home, aged 27.

Her family said her spirit had “been broken” by the sport she loved.

Maddy’s club was cleared of any wrongdoing by an external investigation, and a Football Association (FA) inquiry launched in January is ongoing.

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An inquest to establish the circumstances around Maddy’s death has been adjourned until the FA reaches its conclusions.

While her family continues to wait for answers, they are turning their attention to her legacy.

“It’s been a year since we lost Maddy,” says Olivia. “A year since our lives completely got turned upside down.

“I have to trust that she can see what we’re doing and is proud.

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“That’s the main motivation.”

Getty Images A screen displays a tribute in memory of former Sheffield United player Maddy Cusack during a match between Sheffield United and Crystal Palace. It's a black and white photo of Maddy in her kit, her hair tied back in a pony tail. Beneath it reads: Maddy Cusack 1995-2023.Getty Images

An inquest into Maddy’s death was adjourned while the FA investigates

Maddy’s family has previously spoken about her facing financial pressures and balancing a full-time marketing job in Sheffield United’s offices with her role in the squad.

The FA hasn’t said exactly what it’s looking into, but wanted to assess whether it needed to take any action.

“We asked for a thorough investigation,” says Olivia.

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“That’s definitely what they’ve done as it’s been a while now.

“I hope the FA do the right thing.

“It’s important we don’t skim over what happened.”

Regardless of the outcome, the 25-year-old says there’s no way things can stay the same in women’s football.

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“I’d like to think that after what’s happened to my sister, there’s no way there can’t be any change.

“Maddy ultimately lost her life and her spirit to football and it’s important that nobody else goes through that.”

Getty Images Maddy Cusack playing for Sheffield United in 2021. Maddy has her long blonde hair tied back in a ponytail and wears a black football shirt with three white stripes on the shoulders. She's looking over her left shoulder with a serious expression. Getty Images

Before signing with Sheffield United, Maddy previously played for Birmingham, Aston Villa and Nottingham Forest

Maddy’s family has launched a foundation in her name to support women and girls in football and hopes to be a voice for them too.

“You can’t bury your head in the sand,” says Olivia.

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“You need to stand up for these girls and stand up for Maddy ultimately as well.

“We just really wanted to find what was missing and give these girls a voice.”

They recently hit a £50,000 milestone, something Olivia says she “never even dreamed of”.

“It made me really proud,” she says.

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“I thought, we could really change the game here and change young girls’ lives.”

‘I’m going to be like Maddy’

Some of the money raised goes towards supporting girls like eight-year-old Neveah, who idolised Maddy.

Neveah’s mum, Beth, tells Newsbeat the love started when she was assigned the same number football shirt.

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“She’d see Maddy play and say, ‘Mum that’s me – I’m number eight, I’m going to be like Maddy’.”

Last year, Neveah was a mascot for Sheffield United and chose to walk out with Maddy, which Beth says helped to “grow her love of football”.

Contributor photo Neveah and Maddy on the day she was a Sheffield United mascot. Maddy, wearing her red and white striped kit, has her arm around Neveah's shoulder and gives a thumbs up to the camera. They are both smiling, Neveah missing some of her front teeth. Contributor photo

Neveah would always wear Maddy’s Sheffield United shirt under her kit, her mum Beth says

When Maddy died, Beth says Neveah “took it really hard” and, in December, the foundation offered to pay for her to have new boots – something the family had done for Maddy every Christmas.

Since then it has also sponsored her kit.

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“She was very touched by that,” Beth says.

“We always get in touch with the family because she likes to tell them how many goals she’s scored for Maddy.”

Although Neveah is sometimes the only girl on the pitch, she is generally supported and encouraged in the sport, says Beth.

But she knows that might not always be the case, and that is why the work of the foundation is so important.

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“[Girls] need to know that support is available for them,” she says.

“I just hope Neveah’s journey through football, however long it is, continues to be positive.”

Olivia says her sister was “loved and adored and an inspiration to so many”.

“My main focus with the foundation is to carry that on for as long as I can and to bring her to life for as long as I can as well.”

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There will be a vigil for Maddy later and she will also be remembered at a match between Sheffield United and Derby County – the club Maddy supported – on Saturday.

“She would’ve been there for sure,” Olivia says of her big sister. “With a beaming smile.”

A spokesperson for Sheffield United told Newsbeat they were pleased to mark the anniversary with the match.

“The thoughts of everyone associated with Sheffield United Football Club remain with the Cusack family, as well as Maddy’s friends, colleagues and team-mates,” they added.

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The FA said it would not be appropriate to comment while it was still investigating.

If you’ve been affected by the issues raised in this article, help and support is available via BBC Action Line.

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Government borrowing in August highest since Covid

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Government borrowing in August highest since Covid
Bloomberg People commuting to work Bloomberg

Government borrowing in August rose to the highest level for the month since the Covid pandemic in 2021.

Official figures show that borrowing – the difference between spending and tax revenue – reached to £13.7bn last month, £3.3bn more than in August last year.

The Office for National Statistics (ONS) said that tax income “grew strongly” but this was outweighed by some benefits being increased and higher spending public services, including pay.

The figures are released as the government prepares for the Budget at the end of October, which Prime Minister Sir Keir Starmer has warned will be “painful”.

The ONS said higher benefits spending was largely due to payments being increased in line with inflation. A number increased including the carer’s allowance and the disability living allowance.

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Inflation also pushed up running costs for public services, it added.

Increased borrowing in August means that national debt remained at levels last seen in the early 1960s, with the ONS estimating it to be equivalent to the entire size of the UK’s economy.

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Mail SEO chief on how to fight big tech

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Mail SEO chief on how to fight big tech

Publishers have been urged to “band together” to challenge big tech’s power over news industry revenues as an executive revealed the impact of recent Google updates at Mail Online.

Speaking at Press Gazette’s Future of Media Technology Conference last week, a group of industry experts warned there is a mismatch between how the news industry and tech platforms calculate value that means publishers are powerless addressing them alone.

Carly Steven, the global head of search engine optimisation (SEO) at Mail Online, said a June anti-spam update rolled out by Google had hit affiliate revenue from, for example, publisher voucher code and betting offers, which she said “effectively turned off a very significant revenue stream for a lot of publishers”.

“All of that content – that was really valuable, and we genuinely believe our readers find it very valuable too – it was just gone overnight.”

She said it spoke to a broader trend wherein publishers have less control in an increasingly unpredictable online landscape.

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“We used to have a lot of control, as SEO editors or people working in this industry… We used to be able to tweak a headline, add some links and get something back. It used to be so easy… All that control is gone. I could not do that anymore. 

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“If an editor says to me: ‘I want this story to rank at the start of the top stories rail’ – I cannot make that happen in the way that we used to do.”

Googe deployment of AI Overviews varies wildly from week to week

Referring to AI Overviews, the artificial intelligence-generated summaries Google has begun deploying at the top of some search results, Steven said “the challenge that we’re facing… is that it does keep changing.

“We’ve taken part in studies where we’ve analysed our own keywords and seen that AI Overviews have been present for 23% of all the keywords that drive traffic to our website. And then the next week that’s 5%. 

“So it’s very hard to be able to make decisions right now based on the data that we have.”

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AI Overviews concern some publishers because they are displayed above links in Google’s search results, pushing publishers further down the page and potentially answering user enquiries without sharing any traffic.

But Steven said for now their impact on traffic was unclear, asking: “Do people ever click if you have a link within an AI overview? Probably not, but right now, we just don’t know…

“What’s taking up my time at the moment, in terms of trying to understand the AI landscape, is developing the tools to enable us to track it on an ongoing basis.”

SEO consultant Barry Adams said from what he’d seen AI Overviews “don’t really present a threat, yet, to publishers – at least not in the context of news, where AI Overviews are mostly absent from news topics”. He said they are presented more often for “evergreen” information.

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Last month research by consultancy Authoritas that found AI Overviews were being offered for 17% of queries in the UK and US on the top keywords. Earlier, Press Gazette-commissioned research by Authoritas published in June saw AI Overviews offered for 24% of the top keywords driving publisher traffic.

Adams said overviews did not “seem to be cannibalising as much traffic as maybe some had expected – it tends to be low single-digit percentage traffic losses, which basically makes AI Overviews just another search feature like you had before… So it’ll be just another thing to optimise for. Which means more work for everybody, yay.”

Mismatch between how publishers and platforms assess value

Denis Haman, the chief executive of Glide Publishing Platform, described the relationship between publishers and platforms as “abusive” and questioned whether big tech could ever meaningfully value news.

“We’re not friends, we’re not even frenemies,” he said. “That’s the reality… it doesn’t matter whether you’re exposing corruption or whether you’re telling life stories, the media plays a role in society which has a greater value than what some random number cruncher at Meta will assign to it.”

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Madhav Chinnappa, a senior executive consultant at AI data marketplace Human Native and previously the director of news ecosystem development at Google, said: “The reality is that the tech companies, from their California headquarters, look at the industries that they touch and they value them based on the revenue that they bring in.”

In the news industry’s case, he said “it’s de minimis, right?

“I actually was on a panel with an ex-Facebook person who talked about it, and he said: ‘Look, actually, the value of news to Facebook is zero if not negative, because when they took news off, their revenues went up.’

“So they’re valuing it based on dollars in. But I think the news industry and news people value the news industry on societal value…. I think that’s actually one of the fundamental factors about why this relationship has been so difficult.”

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‘Green shoots’ resulted from collective industry attempts to cajole big tech

On a more optimistic note, Mail Online’s Steven said that “a really positive unintended consequence” of June’s Google spam SEO update for publishers was that “it’s forced us together a lot more”.

“While that was a terrible thing that happened… publishers all came together to put pressure on Google, to insist on having conversations with them.

“I’m not saying that we’ve got the solution that we wanted to, but it was really productive, and not just because it’s a bit of a therapy session.”

She said there had been “green shoots” from those discussions.

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“I feel like, personally, our relationship with Google – while it can be frustrating because we don’t get answers – I feel like there’s been some small victories. 

“And maybe I need to be more ambitious with my targets, but on the back of some of the things that we collectively as publishers have raised, Google… clarified things, they tweak the rules.”

Steven said Google is “not really interested in you individually as a publisher”.

“But when you have a whole industry coming together and being able to provide evidence and proof that ‘you made this change, and something collectively happened to all of us, and the consequences of that are really bad for your users who are searching for this information on Google’ – then they pay a little bit more attention.”

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SEO expert Adams said: “You need to hold them accountable, because if you just let them get away with it, they aren’t just going to care about us.”

He added: “It is not true that all of Google search results are purely algorithmic. There are some specific aspects, like for example, around Covid information, where Google will manually whitelist websites…

“We need to lift that veil off of it and understand these are just human-coded algorithms – coded by people who make editorial decisions on what works and what doesn’t work, and it is okay to hold them to account.”

Chinnappa agreed that publishers needed to work together to influence big tech, saying tech companies are “culturally different” from the news industry and that the way to sway them was “at scale, with data”.

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‘Don’t get split up by bits of money here and there’

On the question of whether publishers should licence their content to artificial intelligence companies, Chinnappa noted that away from giants like Google and OpenAI, “there’s actually an entire AI developer ecosystem of small and not so small developers who also need access to content, and they want it for specific reasons, whether it’s niche content or it’s hard to find in a big data set, or, quite selfishly, they don’t want to get sued into oblivion…

“I think we need to be helping get that ecosystem that’s sustainable for both sides. Because I hope that data licensing becomes a sustainable revenue stream for publishers going forward, but we need to push in that direction together.”

And Haman, similarly, said “there’s an opportunity nowadays, with a new crop of big tech companies emerging, where we should come together as an industry and see whether we can influence the governments, band together, don’t get split up by bits of money here and there. 

“Because it’s not just the big guys. News Corp will do a deal, Axel Springer will do a deal, of course they will – as they should, people should pay for the content. 

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“But what about smaller publishers? Who’s going to compensate them for the content that’s been taken from them without permission?…

“I don’t think that they’re going to have a breakthrough and all of a sudden see the value that that media industry [adds to] society, and it’s something that needs to be protected.”

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog

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UK government borrows more than expected in August

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UK government borrowing sharply overshot expectations in August in a blow to chancellor Rachel Reeves as she prepares for her first budget next month.

The public sector borrowed £13.7bn, the highest August shortfall since 2021, according to the Office for National Statistics.

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That was £3.3bn higher than August last year, and £2.5bn higher than had been forecast by the Office for Budget Responsibility, the fiscal watchdog.

Government net debt was provisionally estimated at 100 per cent of gross domestic product at the end of August 2024, the ONS added.

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Harris and Oprah hold a star-studded rally in Michigan

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Harris and Oprah hold a star-studded rally in Michigan

Vice-President Kamala Harris and television icon Oprah Winfrey held a star-studded event in Michigan, one of the seven crucial battleground states that will decide the US election on 5 November.

Winfrey, who also spoke at the Democratic National Convention in Chicago in August, asked Harris about what seemed like a sudden burst in confidence, a moment where “a veil or something dropped”, after she replaced President Joe Biden as nominee.

Hollywood stars including Meryl Streep, Jennifer Lopez, Julia Roberts, Chris Rock, and Ben Stiller joined a live discussion via video chat.

Harris is hoping the A-listers can help her sway undecided voters.

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More sex attack claims against ex-Harrods boss

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More sex attack claims against ex-Harrods boss
PA Media Mohamed Al FayedPA Media

A woman has told the BBC she was subjected to a “sickening” sexual assault by former Harrods owner Mohamed Al Fayed after being invited to his London flat for a work meeting.

The woman, who the BBC is calling Melanie, believes police were close to arresting him over her allegations just days before he died in August 2023.

A BBC investigation published on Thursday revealed that more than 20 women said they were sexually assaulted by the billionaire. Five said they were raped.

Melanie is one of a growing number of additional ex-Harrods employees to tell the BBC they were attacked since the documentary and podcast Al-Fayed: Predator at Harrods was released.

The BBC investigation gathered evidence that during Fayed’s ownership, Harrods not only failed to intervene, but helped cover up abuse allegations.

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Melanie’s testimony comes as new details emerge of failed efforts by police and prosecutors to hold Fayed to account during his life, and a legal team representing many of the women the BBC has spoken to will set out their next steps on Friday.

Warning: this story contains details some may find distressing.

‘Sleazebag… slimy’

Melanie worked at Harrods for a few years prior to 2010. She described being hired there as a 21-year-old as a “dream job”.

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She met Fayed – who was in his late seventies at the time – at work meetings on two occasions, before being summoned to his apartment on London’s Park Lane in late 2007.

Melanie says she went to the evening meeting despite the invitation “ringing the alarm bells”.

She was shown into the sitting room by a housekeeper.

Melanie continued: “He sat down next to me, talking to me for a few minutes, not very long… He had asked that I return a couple of weeks later to stay at the apartments the night before the Harrods sale, and I could go to the Harrods sale with him, and I could meet the celebrity that was opening it.

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“And he would not really let me leave until I agreed to that, so I said yes to be able to leave. I did not go back.

“As I stood to leave, that’s when he put his hands on my breast and said some pretty disgusting things. And I was in complete shock. I just turned around and walked out.”

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Melanie told the BBC she did not share the full details of the “sickening” experience with loved ones, and for years “felt it was my fault” because she was “naive enough to have gone”. She described Fayed as a “sleazebag” and “slimy”.

In January 2023 Melanie decided to go to the police. The BBC has seen emails showing the case was passed to the Met’s CID department, which investigates serious allegations.

Melanie says she was later told the Met planned to arrest Fayed that year, and officers tried to arrest him on two occasions.

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But he was too unwell to be questioned, and he died age 94 in August 2023.

PA Media HarrodsPA Media

Harrods, in London’s Knightsbridge district, has not been owned by Fayed since 2010

‘Rumours swirling’ on shop floor

Like other women the BBC has spoken to, Melanie said there were “rumours swirling” about Fayed, and described his private office as being like a “modelling agency” full of young women.

She continued: “There was definitely a knowledge, like a secret knowledge, within the company that Fayed likes to have pretty girls in his chairman’s office. And you do wonder what that means.”

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Other women who worked at Harrods have painted a picture of Fayed as a predator who abused his position to prey on staff, and used his power to deter them from speaking out.

Some former employees recounted how he would tour his department store and identify young female assistants he found attractive, before promoting them to work his private office.

Ex-staff told the BBC this abuse was an open secret at the store. One said: “We all watched each other walk through that door thinking, ‘you poor girl, it’s you today’ and feeling utterly powerless to stop it.”

As well as inside Harrods itself and his Mayfair home, women have described incidents involving Fayed on trips to Paris, St Tropez and Abu Dhabi.

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One woman described him as a “monster” who “cultivated fear” among his staff, while the store’s ex-deputy director of security revealed Fayed had phones tapped and secret cameras installed to monitor his employees’ discussions.

Suspected – but never charged

Melanie was not the only woman who tried to bring Fayed to justice.

The Metropolitan Police confirmed it was “aware of various allegations of sexual offences made over a number of years” against Fayed.

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It said each of the allegations reported to the force had been “investigated and, where appropriate, advice from the Crown Prosecution Service was sought”.

But Fayed was never charged with a crime.

The closest he came to being uncovered appears to have been in October 2008, when he was questioned over allegations made by a girl who he first met when she was 14.

Ellie – not her real name – told the BBC that Fayed personally offered to secure her a job despite her still being a teenager, and she started working at Harrods when she had just turned 15.

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She recounted how in May 2008 she was told to go to the Harrods boardroom, where she said she was attacked by Fayed.

“He started…hugging me and [getting] touchy feely, and rubbing himself against me, and then he just grabbed my face and tried to… put his tongue in my mouth.

“I mentioned that I was 15, and [said] ‘what are you doing?’, and he said I was turning into a beautiful woman and grabbed my chest.”

She said Fayed flew into a rage and started screaming at her when she pushed him off.

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Ellie went to the police and Fayed was questioned by detectives – news which became public in October 2008.

Reuters Mohamed Al FayedReuters

On Thursday, the Met confirmed it had spoken to more than one witness and analysed telephone data in Ellie’s case. The force said it handed a file of evidence to the CPS – but prosecutors decided no further action should be taken.

The Met has declined to say whether Ellie’s case was the only one where Fayed was formally questioned, though the BBC has seen no evidence he was ever quizzed over any other allegation.

The BBC understands Ellie’s case was the only time when a file of evidence was handed to the CPS, a step which has to be taken before an individual can be charged.

On four occasions, police investigations into Fayed were advanced enough for police to consult prosecutors for legal advice.

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The CPS advised the Met in 2018, 2021, and 2023 – but in those instances, police did not provide prosecutors with a full file of evidence. It is also not clear if all of those investigations relate to separate women.

It means Fayed was never forced to answer claims against him in court during his lifetime.

Melanie described the feeling of discovering Fayed had died and would never be taken in for questioning over her 2023 report as “gutting”.

But asked what she would say to Fayed if he were still alive today, Melanie told the BBC: “That you didn’t get away with it. That everybody out there knows what you’ve done… and money can’t get you out of this.”

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Hiding in plain sight

The claims against Fayed have not come out of the blue.

The Egypt-born businessman owned Harrods between 1985 and 2010 and became a well-known figure through other high-profile acquisitions, such as the Ritz hotel in Paris and Fulham Football Club.

He came to further public prominence when his son Dodi died alongside Diana, Princess of Wales – with whom Dodi was romantically involved – in a Paris car crash.

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Despite chat show appearances and his associations with celebrities and public figures, suspicions about Fayed’s predatory behaviour were investigated during his life – including by Vanity Fair in 1995, ITV in 1997 and Channel 4 in 2017.

It was only when Fayed died that many of his victims felt able to come forward.

On Friday, details of new claims are expected to emerge.

PA Media Michael Jackson and Mohamed Al FayedPA Media

Through his business ventures, Fayed became a public figure with several celebrity associations, including singer Michael Jackson

Members of the UK legal team representing many of the women featured in the BBC documentary “Al-Fayed: Predator at Harrods” are to hold a news conference on Friday morning.

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The legal team will outline the case against Harrods. They will be joined by the US women’s rights lawyer Gloria Allred, who has represented victims of high-profile offenders in the past.

Fourteen of the women the BBC has spoken to have brought civil claims against Harrods’ current owners for damages.

Harrods said it has a process available to women who say they were attacked by Fayed, adding “it has been our priority to settle claims in the quickest way possible, avoiding lengthy legal proceedings for the women involved”.

Harrods reiterated its apology to its former staff after the BBC investigation was published. A spokesperson said: “We have now had the opportunity to watch the programme and once again express our sympathy to the victims featured.”

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The Met said it was committed to investigating sexual offences and encouraged victims to speak to police.

It also said any new information about Fayed would be “assessed and investigated accordingly”.

Fayed’s family did not provide a statement when asked for comment.

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Taiwan says device parts not made on island

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Taiwan says device parts not made on island

The Taiwanese government has said components in thousands of pagers used by the armed group Hezbollah that exploded in Lebanon earlier this week were not made on the island.

The comments come after Taiwanese company Gold Apollo said it did not make the devices used in the attack.

The Lebanese government says 12 people, including two children, were killed and nearly 3,000 injured in the explosions on Tuesday.

The incident, along with another attack involving exploding walkie-talkies, was blamed on Israel and set off a geopolitical storm in the Middle East.

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“The components for Hezbollah’s pagers were not produced by us,” Taiwan’s economy minister Kuo Jyh-huei told reporters on Friday.

He added that a judicial investigation is already underway.

“I want to unearth the truth, because Taiwan has never exported this particular pager model,” Taiwan foreign minister, Lin Chia-lung said.

Earlier this week, Gold Apollo boss Hsu Ching-Kuang denied his business had anything to do with the attacks.

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He said he licensed his trade mark to a company in Hungary called BAC Consulting to use the Gold Apollo name on their own pagers.

The BBC’s attempts to contact BAC have so far been unsuccessful. Its CEO Cristiana Bársony-Arcidiacono told the US news outlet NBC that she knew nothing and denied her company made the pagers.

The Hungarian government has said BAC had “no manufacturing or operational site” in the country.

But a New York Times report said that BAC was a shell company that acted as a front for Israel, citing Israeli intelligence officers.

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In another round of blasts on Wednesday, exploding walkie-talkies killed 20 people and injured at least 450, Lebanon’s health ministry said.

Japanese handheld radio manufacturer Icom has distanced itself from the walkie-talkies that bear its logo, saying it discontinued production of the devices a decade ago.

Iran-backed Hezbollah has blamed Israel for what it called “this criminal aggression” and vowed that it would get “just retribution”.

The Israeli military has declined to comment.

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The two sides have been engaged in cross-border warfare since the Gaza conflict erupted last October.

The difficulty in identifying the makers of the devices has highlighted how complicated the global electronics supply chain has become.

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