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Veteran brews patriotic business that helps former troops find ‘purpose’

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Veteran brews patriotic business that helps former troops find 'purpose'

A veteran-owned tea and coffee company that started in a Georgia dining room is working to create jobs for former service members while building a brand rooted in American history and values.

Iraq War veteran Roger Owens founded Star Spangled Tea & Coffee Co. with his wife, Aimee Owens, during the COVID-19 pandemic. The idea came after Roger Owens, a longtime coffee drinker, developed a taste for tea.

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“My son and my wife got me drinking tea, and I was really not a tea drinker, I was more of a coffee guy,” Roger Owens told FOX Business.

After discovering hibiscus tea, the couple searched online for an American-themed and veteran-owned tea company. They came up empty-handed.

VETERANS ARE USING THIS HOMEBUYING BENEFIT MORE OFTEN — BUT MANY STILL DON’T KNOW IT EXISTS

Roger Owens, Aimee Owens and their son, Alex Owens, smiling together while seated at a restaurant table.

Star Spangled Tea & Coffee founder Roger Owens, left, poses with his wife, Aimee Owens, and their son, Alex Owens. (Star Spangled Tea & Coffee Co.)

“We kind of looked at each other and decided to start our own,” he said.

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The Columbus, Georgia-based company launched nearly four years ago and initially operated from the couple’s dining room.

“We didn’t know anything about tea to begin with,” Roger Owens said. “… Trying to start a business during COVID was not easy.”

Star Spangled Tea & Coffee now sells premium coffee and loose-leaf teas inspired by American history, landmarks and regional flavors.

Its products include blends featuring Georgia peaches and Florida key limes, along with teas and coffees tied to national parks and historic sites.

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According to the company’s website, its products are sold at museums, presidential libraries, state parks, historic destinations and specialty retailers

USAA, ARMED SERVICES YMCA LAUNCH CHILDCARE PROGRAM AHEAD OF MILITARY SPOUSE APPRECIATION DAY

It also ships nationwide, including to Alaska, Hawaii and military addresses overseas.

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Roger Owens said the business places a strong emphasis on hiring veterans and helping them regain the sense of teamwork and purpose they may have lost after leaving the military.

“You’re used to being [part of] a team and then when you get out of the military, you’re alone other than your family, and it’s like somebody pulled the carpet out from under you,” Roger Owens said.

“We want veterans to find more than just a job,” he added. “We’re looking for them to find purpose.”

The company expanded into coffee last year after repeated requests from customers.

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It has also developed several patriotic products through its work with Freedom 250, including a “Great American Road Trip” light-roast coffee blend linked to the celebration of America’s 250th anniversary. 

LAS VEGAS VETERAN PUSHES BACK AFTER HOA REPORTEDLY TARGETED FRONT YARD HYDRANT DISPLAY: ‘THE LAST STRAW’

Bags of Star Spangled Tea & Coffee products displayed in a black wire rack at an outdoor vendor booth

Star Spangled Tea & Coffee products are displayed at an event. The Georgia-based company sells blends inspired by American history, landmarks and regional flavors. (Star Spangled Tea & Coffee Co.)

Other products include a cherry blossom-inspired White House blend and a history-inspired Liberty Tea.

Roger Owens said the company’s long-term vision extends beyond selling tea and coffee.

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“We’re not just building another coffee company,” he said. “We’re building America’s next destination brand.”

He hopes to open stores across the country where customers can gather over tea or coffee and “celebrate what unites us.” The company is seeking investors and strategic partners to help open locations, expand its product line and hire more veterans.

“We didn’t want politics involved in this, we wanted it to be for all Americans,” Roger Owens said.

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Botanix Pharmaceuticals Limited (BXPHF) Discusses Quarterly Activity, Cash Flow, and Commercial Progress of Sofdra for Primary Axillary Hyperhidrosis – Slideshow (OTCMKTS:BXPHF) 2026-07-26

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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Oil Price Today (July 27): Crude oil dips 5%, below $95 as US pauses strikes on Iran. What are experts saying?

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Oil Price Today (July 27): Crude oil dips 5%, below $95 as US pauses strikes on Iran. What are experts saying?
Oil prices fell over 5% on Monday after the US and Iran paused strikes over the weekend, following two weeks of attacks. The pause has raised hopes that diplomacy could help ease the conflict and eventually allow shipping through the Strait of Hormuz to return to normal.

Crude oil price on July 27

Brent crude futures dropped $4.89, or 5.05%, to $91.89, after briefly falling below the key $90 support level earlier in the session. US West Texas Intermediate crude stood at $84.64 a barrel, down $4.67, or 5.23%. The decline comes after crude prices surged 10% last week.

Both benchmarks are now at their lowest levels in nearly a week, after climbing for the previous three weeks. Brent had earlier touched $100 a barrel as the conflict disrupted oil shipments through the Strait of Hormuz and spread to the Red Sea, affecting exports from Saudi Arabia, the world’s top oil exporter, to Asia through the Bab el-Mandeb strait.

However, the pause in attacks has not yet brought shipping through the region back to normal. Fewer than 10 commodity vessels crossed the Strait of Hormuz each day over the weekend, according to shipping data from Kpler.

Traffic through the Bab el-Mandeb strait also declined on Sunday after Yemen’s Houthis attacked Saudi oil installations along the Red Sea coast. A third Chinese supertanker, however, managed to exit through the Bab el-Mandeb strait.

Also read:
Oil crosses $100: A ‘perfect hurricane’ can trigger bigger shock soon

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Over the week, reports emerged suggesting that Pakistan is looking at ways to help restart the stalled U.S.-Iran negotiations aimed at ending their nearly five-month-old war, a Reuters report said, adding that the move follows an initiative from China.
Yemen’s Iran-backed Houthi movement announced a naval blockade against Saudi Arabia, a close ally of Islamabad that signed a mutual defence treaty with Pakistan last year. Pakistan depends on Saudi financial support and has strongly condemned recent Houthi attacks on Saudi Arabia. Taking a position that is seen as too sympathetic to Iran could therefore strain ties with Riyadh.At the same time, Islamabad is heavily reliant on Beijing, which has also provided significant financial support and has economic interests in a diplomatic resolution that would help reopen important trade routes across the Middle East.

What’s next for prices?

JPMorgan said in a note that every additional month of disruption to oil supplies could push Brent prices up by around $7 to $8 a barrel. If the disruption continues for three months, the bank expects monthly average Brent prices could climb to around $114 a barrel.

Goldman Sachs has warned that Brent crude could reach $120 a barrel if shipping through the Strait of Hormuz, the world’s most important oil transit route, remains disrupted. Its base case, however, is that tensions in the Middle East will eventually ease.

If the conflict subsides, Goldman Sachs expects Brent to average $80 a barrel in the fourth quarter and $75 next year. The bank said the risks to those forecasts remain “tilted to the upside”, citing the possibility of prolonged disruptions to shipping through both the Strait of Hormuz and the Red Sea.

Anindya Banerjee, Head of Commodity Research at Kotak Securities, said geopolitical developments were once again driving crude oil prices. “Any strike on major Gulf export infrastructure could force a retest of $95-100 and beyond,” he said.

Read more:
Indian refiners scout new crude sources as Gulf risks rise

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Banerjee said the market was now looking beyond military strikes and increasingly focused on the weakening prospects of a diplomatic breakthrough. Tehran has imposed new conditions for restarting negotiations, he said, while each new development is pushing back the return of normal tanker traffic through the Strait of Hormuz. Shipping activity through the waterway continues to remain well below pre-war levels.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)

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NOBL: The Price Of Sitting Out AI

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NOBL: The Price Of Sitting Out AI

NOBL: The Price Of Sitting Out AI

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Nasdaq lags on angst over AI spending ahead of earnings

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Nasdaq lags on angst over AI spending ahead of earnings

The tech-heavy Nasdaq ‌fell as investors sold chip stocks on worries about massive spending on artificial intelligence ahead of the next batch of megacap earnings reports, while falling oil prices provided Wall Street with some support ‌even as Middle East hostilities continued.

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Botanix Q4 FY26 slides: revenue jumps 45% as stock slips near lows

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Botanix Q4 FY26 slides: revenue jumps 45% as stock slips near lows


Botanix Q4 FY26 slides: revenue jumps 45% as stock slips near lows

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China’s CXMT surges 470% in Shanghai debut after Asia’s biggest 2026 IPO

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China’s CXMT surges 470% in Shanghai debut after Asia’s biggest 2026 IPO

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Carnaby soars as Evolution pounces with $213m offer

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Carnaby soars as Evolution pounces with $213m offer

Shares in Subiaco-based ASX junior Carnaby Resources soared this morning, after ASX gold heavyweight Evolution Mining announced a $213 million all-scrip takeover bid.

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Shein swings to a loss as Donald Trump’s trade rules hit sales

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Peolep walking past a bus stop advertising for Chinese e-commerce fashion company Shein on 11 July 2026 in London.

Shein says it swung to a quarterly loss as its sales slowed after US President Donald Trump removed an import duty exemption on small packages.

It also comes as uncertainty remains over the tit-for-tat US-China tariffs wars, which is currently paused.

The fast-fashion giant, which has its headquarters in Singapore but was founded in China, said it lost $99m (£74.1m) in the first three months of the year, compared with a net income of $395m a year earlier.

The announcement is part of the firm’s preparations ahead of its stock market debut in Hong Kong, although the filing did not give any details on the size, timetable or pricing of the planned initial public offering (IPO).

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“In response to the increased duties and taxes, we are pursuing a wide range of options, including increasing our prices in the US market to offset a portion of the increased costs,” Shein said in the filing.

The company also said the Iran war had hit demand, increased costs and caused delays of deliveries in some markets.

The first-quarter figures also partly reflected a paper loss of $328m due to an accounting change for special investor shares. The shares can be turned into ordinary stock later, and their value can change before a listing.

The filing showed that in the year to the end of March 2026 Shein had 281 million active customers – a rise of more than 16% on a year earlier – who placed a total of more than one billion orders.

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On 10 July, the China Securities Regulatory Commission (CSRC) gave Shein approval for a Hong Kong share sale after failed attempts to list in New York and London.

The Hong Kong share listing is expected to take place in the coming months.

The figures show the impact of a Trump-signed executive order to end a global tariff exemption that had been used by US shoppers of low-cost goods.

That order, which came into effect on 29 August 2025, broadened an earlier presidential action which specifically targeted cheap products from China and Hong Kong to cover the rest of the world.

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The so-called de minimis exemption had allowed goods valued at $800 or less to enter the US without paying any tariffs. US consumers relied on the exemption to buy cheap goods from online commerce sites like Shein and Temu.

The White House said the global exemption was being used to “evade tariffs and funnel deadly synthetic opioids” to the US.

“The removal of the US de minimis exemption has had an adverse impact on our sales in the US and the overall growth of our net revenues,” Shein said in the filing.

Earlier in July, the European Union imposed a €3 (£2.56; $3.42) levy on low-value e-commerce imports.

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The measure is aimed to curb what the trading bloc has said is unfair competition from China.

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El Salvador opposition pitch former lawmaker, doctor to run against Bukele in 2027

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El Salvador opposition pitch former lawmaker, doctor to run against Bukele in 2027

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Botanix Q4 FY26 slides: revenue jumps 45% as stock slides

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Botanix Q4 FY26 slides: revenue jumps 45% as stock slides


Botanix Q4 FY26 slides: revenue jumps 45% as stock slides

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