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The best webcams for 2024

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The best webcams for 2024

If you’re tired of showing up to video calls looking like a shadowy figure, it’s time to upgrade your setup with one of the best webcams around. Whether you’re working from home, catching up with friends or live streaming, having a great video camera for your PC can make all the difference. With so many options out there, finding the perfect one that delivers top-notch video quality can feel like a challenge. But don’t worry, we’ve got you covered. In this buying guide, we’ll dive into the best webcams that will help you look sharp and professional, no matter where you’re dialing in from.

Quick Overview

  • Best webcam overall

    Logitech Brio 500

  • Best budget webcam

    Anker PowerConf C200 2K Webcam for PC, Webcam for Laptop, Computer Camera, with AI-Noise Canceling Microphones, Stereo Mics, Adjustable Field of View, Low-Light Correction, Built-in Privacy Cover

  • Best webcam for streaming

    Razer Kiyo Pro Ultra

  • Runner up – best webcam for streaming

    Logitech for Creators StreamCam Premium Webcam for Streaming and Content Creation, Full HD 1080p 60 fps, Glass Lens, Smart Auto-Focus, for PC/Mac – Graphite

  • Best premium webcam

    Logitech MX Brio Ultra

  • Honorable mention

    Elgato Facecam MK.2

See 1 more

While some newer computers have 1080p webcams, most built-in cameras have a resolution of 720p, so you’ll want to look for an external webcam that has a higher resolution. FHD webcams will give you better video quality; ideally, you’re looking for something that can handle 1080p at 60fps or 30fps. If you’re considering a cheap 720p webcam, make sure to get one that supports at least 30fps (most will) or, even better, 60fps. However, if your primary concern is better picture quality during video calls, 1080p is the way to go.

Some webcams can shoot in 4K, but that’s overkill for most people. Not to mention most video conferencing services like Zoom, Google Meet and Skype don’t even support 4K video. When it comes to streaming, Twitch maxes out at 1080p video, but YouTube added 4K live streaming back in 2016. Ultimately, with 4K webcam shots having such limited use, most people can get by with a solid 1080p camera.

Field of view (FOV) controls how much can fit in the frame when you’re recording. Most webcams I tested had a default field of view of around 78 degrees, which captured me and enough of my background to prove that I really need to organize my home office. On cheaper webcams you’ll usually see narrower fields of view (around 60 degrees), and those aren’t necessarily bad. They won’t show as much of your background, but that also means you won’t be able to squeeze as many friends or family members into frame when you’re having Zoom birthday parties. On the flip side, more expensive webcams may let you adjust the field of view to be even wider than average, and some even offer features like digital zoom.

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Logitech C920 HD Pro webcam clipped onto a computer monitor with cork boards hanging on the wall behind it.

Valentina Palladino / Engadget

Webcams with autofocus will keep the image quality sharp without much work on your part. You should be able to move around, step back and forth, and remain in focus the whole time. Some standalone webcam models let you manually adjust focus, too, if you have specific needs. Devices with fixed focus are less convenient, but they tend to be more affordable.

In the same vein is auto framing, a feature that some high-end webcams now offer. Similarly to Apple’s Center Stage feature, the camera automatically adjusts to keep you in the center of the frame even as you move around. This used to be a feature only available on the most premium webcams, but now you can find it on sub-$200 devices.

You’ll also see other “auto” features listed in webcam specs, most notably auto light correction. This will adjust the camera’s settings to make up for a dimly lit room. If you don’t have bright lights, or often take calls in places where you can’t control the lighting, this feature will be valuable. Alternatively, you might consider using your mirrorless camera as a high-quality webcam solution, taking all of the benefits and features with you (albeit in a cumbersome package).

Most webcams have built-in microphones that, depending on your setup, might end up being closer to you than your computer’s own mics. Check to see if the model you’re considering has mono or stereo mics, as the latter is better. Some even use noise-reduction technology to keep your voice loud and clear. While audiophiles and streamers will want to invest in a standalone microphone, most others can get by using a webcam’s built-in mic.

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There aren’t a ton of fascinating breakthroughs when it comes to external webcam design. Most are round or rectangular devices that clip onto a monitor or your laptop screen. Some have the ability to swivel or screw onto a tripod stand and others can simply sit on your desk beside your computer. But unless you really like having people stare up your nose, the latter isn’t ideal. We recommend clipping your webcam to your monitor and ensuring that it’s at or slightly above eye level.

A few webcams go above and beyond by adding hardware extras like built-in lights and lens covers, too. The former can help you stand out in a dark room, while the latter makes it so hackers can’t view you through your webcam without your knowledge.

Most external webcams that are just good enough to be a step up from your computer’s built-in camera cost between $60 and $150. If the webcam has the same resolution as the internal one on your laptop, you should look out for other specs like auto light correction, a wider field of view or an extra-long connecting cable that can provide a step-up in quality or ease of use.

Spending $150 or more means you might get advanced features that tend to be present in a pro webcam like 4K resolution, vertical and horizontal recording options, stereo mics, customizable video settings and more. But unless you’re spending hours on video calls each day or streaming multiple times each week, you can settle on a budget webcam and safely skip most of those high-end options.

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We primarily test webcams by putting them through as much real-world use as possible. We examine their design, how flexible they are and how easy they are to reposition, and make note of how heavy they are and if that affects their ability to stay put while sitting on top of a screen. We use each webcam for at least a week straight as our primary camera for all video chats, and we make sure to use the device in different lighting environments to test low-light performance. We also use any built-in microphones as our primary audio inputs on video calls as well. Finally, although most of these webcams are plug-and-play, we test out any proprietary software that’s intended to work with each webcam, tweaking things like field of view, video resolution and effects, and using any special features like Show Mode on Logitech webcams.

Logitech

Resolution: up to 1080p | Mic: Yes | Software support: Yes | Features: auto-light correction, Show Mode, RightSight, built-in lens cover

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The Logitech Brio 500 is essentially an upgraded version of the beloved C920s HD Pro. It shoots the same quality of video — up to 1080p 30fps — but it has a wider field of view, an upgraded zoom, improved auto-light correction, a better mic array and a USB-C connecting cable that offers overall better performance. The biggest difference I noticed in testing the Brio 500 was the improved light correction. My home office can feel very cave-like when the blinds are shut or when it’s raining, but you wouldn’t know it when on a video call with me. Logitech’s RightLight 4 technology does a great job of brightening the whole shot when you’re in a dim or dark environment.

This Logitech webcam works with the LogiTune software, which lets you customize camera settings like field of view, autofocus, contrast, brightness and more, plus lets you enable Show Mode and RightSight features. The former lets you present things on your desk just by tilting the camera down while the latter will automatically keep you in frame during calls even if you move around. RightSight works much like Apple’s Center Stage feature does on iOS devices, and most people will likely get more use out of this feature than Show Mode. If you prefer to keep things more consistent (or control how much of your background is visible), you can choose from 90-, 78- or 65-degree field of views instead of enabling RightSight.

Logitech also updated the design of the Brio 500. It’s made of recycled plastic and it comes in three different colors that you can match to other Logitech peripherals. The camera attaches magnetically to its base and it easily swivels from side to side when you need to adjust its position, plus it has a built-in lens cover for extra privacy when you’re not using it. Overall, it has the best mix of essential features and handy extras of any webcam we tested.

But $130 might be a lot for some people to spend on a webcam. We think it’s worth it if you’re primarily a hybrid or remote worker, but there is a cheaper option for those with tight budgets. The Logitech Brio 300 has many of the same core features as the Brio 500: 1080p resolution, auto light correction, a built-in privacy shutter and USB-C connectivity. However, you won’t get HDR support, an adjustable field of view, Show Mode or omnidirectional mics (although it does have a noise-reducing microphone of its own). It’s a pared-down version of the Brio 500 and it’ll only cost you $70.

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Pros
  • 1080p/30fps video recording
  • Wider field of view
  • Improved auto-light correction
  • Works with LogiTune software for customizations
Cons
  • A tad on the expensive side

$93 at Amazon

Photo by Valentina Palladino / Engadget

Resolution: up to 2K | Mic: Yes | Software support: Yes | Features: autofocus, built-in lens cover, dual stereo mics, omnidirectional vocal pickup

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Anker’s cube-like PowerConf C200 webcam has has a lot of the same perks as our top pick, and it’s one of the best budget webcams out there thanks to its $60 price tag. Setup is equally as easy as it was for out top pick – just plug it into your computer or docking station and start using it. You can download the AnkerWork software to edit things like brightness, sharpness and contrast ratio, but I just kept all the defaults.

You’re also able to control the camera’s resolution and field of view with this software, too. The C200 webcam defaults to a 2K resolution, but you can bring it down to 1080p, 720p or even 360p if you wish. Same goes for field of view: The default is 95 degrees, but I bumped mine down to 78 degrees to spare my colleagues a wider view of my messy home office.

I was immediately impressed with the C200’s video quality: 2K is likely more than most people need (1080p should do just fine), but the extra sharpness and clarity is a nice touch. The webcam’s autofocus is quite fast, and its larger f/2.0 aperture captures more light so you stay illuminated even in darker settings.

In addition to a built-in lens cover that you can slide closed for privacy, the C200 has dual stereo mics that actually do a good job of capturing your voice loud and clear. You can also choose directional or omnidirectional vocal pickup in the AnkerWork settings, with the latter being better if you have multiple people speaking on your end.

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My biggest complaints about the C200 webcam are that it’s a bit cumbersome to adjust its angle when it’s perched on your screen. Unlike most webcams, Anker’s doesn’t have a short neck of sorts that connects the camera to its adjustable base – it’s just one, chunky piece of plastic that I had to use both hands to adjust. Also, the C200 comes with a USB cable that’s much shorter than others. This won’t be a problem if you’re connecting the webcam directly to your laptop, but it’s not as flexible if you have a standing desk converter or a more complicated setup that requires long cables.

Pros
  • Up to 2K video recording
  • Dual stereo mics
  • Works with AnkerWork software for customizations
  • Fairly affordable
Cons
  • Short connecting cable
  • Can be finicky to reposition on top of your screen

$60 at Amazon

Razer

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Resolution: up to 4K | Mic: Yes | Software support: Yes | Features: background blurring, face-tracking autofocus, physical shutter

Razer built the Kiyo Pro Ultra as the ultimate video streaming webcam and that’s immediately apparent as soon as you take the webcam out of the box. It’s huge. Its circular frame measures three inches in diameter and about two inches thick. It follows the design language of other Kiyo webcams, but it’s definitely the biggest of the bunch and that’s probably because Razer stuffed a lot into this peripheral. It has the biggest sensor of any Kiyo webcam (1/1.2 inches to be exact), and the company claims it’s the largest in any webcam, period. The Pro Ultra has a F/1.7 aperture lens as well, which lets in a ton of light and results in a super crisp image. It certainly delivered the best quality image of all the webcams I tested, which isn’t a surprise since it can capture raw 4k/30fps (or 1080p/60fps) footage.

Streamers will not only appreciate the high quality image coming from this high-resolution cam, but also its HDR support, tasteful background blurring and face-tracking autofocus that swiftly transitions from zeroing-in on their face to whatever object they may be showing off to their viewers. It works with Razer’s Synapse software, too, so you can customize your image to your liking, tweaking things like zoom, pan, tilt, ISO and shutter speed. Just know that Synapse only works on Windows devices, so you’ll be stuck with default settings if you’re on macOS or Linux.

The Kiyo Pro Ultra is compatible with Open Broadcaster Software (OBS) and XSplit, so most streamers will be able to unbox it and get right to producing content. We also appreciate that you can twist the camera’s frame to physically shutter the lens, giving you more privacy when you need it. Undoubtedly, the Kiyo Pro Ultra is one of the most powerful webcams we tried out and it may even be overkill for streamers just starting out (our final pick might be better for those folks), but serious and professional content creators will love the quality video and customization options they get. If you want a similar level of quality and the ability to tweak settings on a Mac, Elgato’s Facecam Pro is a good alternative webcam. It costs the same as the Razer Kiyo Pro Ultra, can record video at 4K/60fps and its Camera Hub software works on macOS and Windows.

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Pros
  • Superior image quality (up to 4K/30fps)
  • Face-tracking autofocus
  • Works with OBS and XSplit out of the box

$300 at Razer

Photo by Valentina Palladino / Engadget

Resolution: 1080p | Mic: Yes | Software support: Yes | Features: Auto exposure, noise reduction

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Of all the webcams I tested, I had the most fun using Logitech’s Streamcam. While it’s a bit weird to say I “had fun” with such an innocuous piece of tech, I found the Streamcam to be remarkable in many ways. First and foremost, the video quality is excellent, coming in at a sharp 1080p/60fps. Details in my clothing came through much better and, whether I liked it or not, so did some of the texture on my skin. The Streamcam was also one of the best video streaming webcams I tested when it came to color reproduction.

All of those perks remain the same even when you’re shooting in low-light conditions. The Streamcam’s auto-exposure feature made up for the darkness in my office on gloomy days with excellent low-light performance. And it has the best kind of autofocus — the kind that you never notice in action.

The dual omnidirectional mics inside the Logitech Streamcam delivered my voice loud and clear during video calls. If you stream often and find yourself without an external mic, it’s nice to know that you could get by with the Streamcam’s built-in ones in a pinch. The microphones also have noise reduction to keep your voice font and center.

As far as design goes, the Streamcam is a bit larger than your standard cam. It’s a chunky almost-square that can easily be positioned on a monitor or mounted on a tripod, and a unique feature of its design is its ability to shoot either vertically or horizontally. I kept mine in the standard 16:9 format, but some content creators and streamers who post to social media often will like the 9:16 format that’s best for Instagram and TikTok. Logitech also made sure the Streamcam was optimized for OBS, XSplit and Streamlabs, so you can use it directly out of the box for your next live session.

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Pros
  • Up to 1080p/60fps video recording
  • Good low-light performance
  • Can shoot vertical and horizontal video
  • Works with OBS, XSplit and Streamlabs out of the box
Cons
  • Non-removable connecting cable

$135 at Amazon

Photo by Sam Rutherford / Engadget

Resolution: 4K | Mic: Yes | Software support: Yes | Features: Auto-exposure, auto white balance, noise reduction, and autofocus

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Everything about the MX Brio Ultra feels premium, from its sleek aluminum housing to its magnetic mounting clop to the twisting lens cover that gives you more privacy when you need it. This webcam uses a Sony Starvis sensor to record video at up to 4k/30fps, which is more than most people will need but provides a noticeable boost in video quality. The MX Brio also has better dynamic range and low-light sensitivity, making it a great option for someone like me, whose home office can get pretty cave-like on a rainy day.

The mounting clip sturdily attaches to a laptop screen or monitor, but it can be removed as well if you prefer a tripod mount. But the clip is also flexible enough for you to vertically angle the camera downward to activate Logitech’s Show Mode, which lets you more easily show off what’s on your desk while on a video call. That, plus the built-in lens cover, are two stand-out features on the MX Brio Ultra (aside from the stellar image quality), and Logitech even gives you the option to customize your video using companion software that has brightness, contrast, field of view and other adjusters. Admittedly, a lot of these perks are nice-to-haves rather than necessities; we’d recommend the MX Brio Ultra only to those who spend more time on video calls than not, or anyone who has a deep love for the MX lineup of productivity accessories.

Pros
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  • Shoots 40k/30fps video
  • Sturdy yet flexible mount clip
  • Attractive and premium design
  • Built-in twisting lens cover
  • Works with Logitech Show Mode

$200 at Amazon

Elgato

Resolution: 1080p | Mic: No | Software support: Yes | Features: HDR, built-in lens cover, pan-tilt-zoom

Elgato made a few important upgrades in the new Facecam MK.2: it now supports HDR, a slightly wider field of view and a new pan-tilt-zoom feature that can either keep you in the center of the frame at all times or move the camera to follow you as you point to a whiteboard beside you. The latest model supports 1080p/60fps video recording and it has a built-in lens cover that you can slide out from the side when you’re not using the peripheral. Video quality is pretty good, with natural colors, good detail and decent lighting regardless of the available illumination in your space. In addition to its solid overall quality, streamers will appreciate the level of control Elgato’s Camera Hub software provides over things like white balance, exposure, contrast and more, and the fact that the Facecam MK.2 integrates seamlessly with the Steam Deck.

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Pros
  • Records 1080p/30fps video
  • Pan-tilt-zoom feature
  • Camera Hub software gives you a lot of control
  • Integrates with Steam Deck

$150 at Amazon

Our previous top pick, the Logitech C920s Pro HD webcam remains a solid option for those with less than $100 to spend and really only need a basic 1080p camera to upgrade their setup, or something affordable to make them look better on those inevitable Zoom calls. It has a 78-degree field of view, decent microphones and handy privacy shutter built in. The Brio 500 took the top spot away from this model thanks to its advanced light correction, auto-framing and Show Mode.

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News of The Week: Apple WWDC 2024

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News of The Week: Apple WWDC 2024

Join us as we explore the latest innovations, product reveals, and updates from one of the most anticipated tech events of the year.

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Oracle keeps AI focus with database updates, new data lake

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Oracle keeps AI focus with database updates, new data lake

Oracle on Tuesday unveiled a spate of new capabilities for its HeatWave database aimed at better enabling customers to develop generative AI capabilities in Oracle Cloud Infrastructure.

New features — among many others — include batch processing for using large language models (LLMs) to respond to user queries and automatic vector store updating in HeatWave GenAI, the addition of bulk ingest capabilities to HeatWave MySQL, and the ability to store and process larger models in HeatWave AutoML.

Together, the new HeatWave features address critical needs as enterprise interest in developing AI models and applications, including generative AI, continues to increase, according to Holger Mueller, an analyst at Constellation Research.

In particular, improvements to vector search and storage are significant.

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This release is all about making it easier for developers to use vector capabilities inside HeatWave. Basically, Oracle needs to make sure that the data content in HeatWave is available and it is easy for developers to use the vector support. If [Oracle] succeeds, the future of HeatWave in the AI era is set.
Holger MuellerAnalyst, Constellation Research

“This release is all about making it easier for developers to use vector capabilities inside HeatWave,” Mueller said. “Basically, Oracle needs to make sure that the data content in HeatWave is available and it is easy for developers to use the vector support. If [Oracle] succeeds, the future of HeatWave in the AI era is set.”

In addition to adding new HeatWave features, Oracle introduced new industry-specific applications for Oracle Fusion Data Intelligence, Intelligent Data Lake for Oracle Data Intelligence and Generative Development (GenDev), a new application development infrastructure for developing AI applications that combines tools in Oracle Database 23ai.

Each, like the new HeatWave features, focuses on better enabling customers to use AI as part of the decision-making process. Similarly, new integrations with Informatica and Microsoft Azure address generative AI development.

The new capabilities were revealed during Oracle CloudWorld, the vendor’s user conference in Las Vegas.

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Based in Austin, Texas, Oracle is a tech giant that provides a broad spectrum of data management and analytics capabilities, including a variety of database options.

HeatWave GenAI was first launched in June, while recent platform updates include adding vector search to Oracle Database 23ai in May and the July unveiling of Exascale, a new architecture for the cloud that will become the Oracle Database infrastructure.

Heating up

HeatWave is a MySQL database that that allows customers to query and analyze data within the database environment so that they don’t have to extract, transform and load data before using it to inform decisions.

Competing platforms include Amazon Redshift, Databricks, Google BigQuery, Snowflake and Teradata.

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HeatWave GenAI is a feature within HeatWave and is designed to enable users to build AI models and applications using the data stored in the database. Capabilities included when the feature was initially launched were in-database LLMs, automated in-database vector storage, scalable vector search and HeatWave Chat, an AI-powered assistant that enables users to have natural language interactions with data.

LLM inference batch processing aims to help developers improve application throughput by executing multiple requests simultaneously, rather than just one at a time. Automatic vector store updating, meanwhile, provides AI application developers with the most current data available by automatically updating object storage.

More new HeatWave GenAI features include multilingual support so that similarity searches can be performed on documents in any of 27 languages when developing applications, support for optimal character recognition so developers can include scanned content saved as images when training applications, and JavaScript support to more easily let users build AI chatbots.

Like Mueller, Shawn Rogers, an analyst at BARC US, noted that the new HeatWave GenAI features add significant value because they help simplify developing AI models and applications.

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“Heatwave GenAI enables customers to de-risk AI-driven projects through a highly integrated service that removes much of the complexity surrounding creating AI applications,” he said. “Built-in LLMs and easy vector store creation help customers avoid do-it-yourself pitfalls without [requiring] extensive AI skill sets.”

In particular, automated vector store updating is a significant addition, Rogers continued, calling it “an excellent feature in Heatwave.”

Beyond HeatWave GenAI, Oracle updated numerous other HeatWave database features. Highlights include the updates to HeatWave Lakehouse and AutoML, according to Mueller.

New HeatWave Lakehouse capabilities include the ability to write results to object storage so that users can more easily and cost efficiently share and store query results. Also included is automatic change propagation to ensure that users always have access to the most up-to-date data.

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New HeatWave AutoML features include increasing capacity so users can train larger machine learning models than was previously possible, data drift detection so developers can know when models need to be retrained, and topic modeling that enables users to more easily discover insights in their text data.

“HeatWave Lakehouse is critical,” Rogers said. “[It enables users] to combine HeatWave and lakehouse data, which is key because enterprises need to rely on lakehouses for insights, and even more with AI. And the HeatWave AutoML [update] is very important to keep down the cost of a more powerful — but therefore also more complex — database.”

In addition to new HeatWave capabilities, Oracle revealed that a free version of the database is now available in the Oracle Cloud Infrastructure (OCI) Always Free Service, enabling organizations to get started with the database by developing and running small applications at no cost.

A circular graph showing the top seven benefits of generative AI for businesses.
Enterprises might realize these seven benefits when using generative AI.

Other new capabilities

Oracle’s HeatWave updates, many designed to better enable developers to build AI models and applications, are just one aspect of the tech giant’s push to improve the AI development experience for its customers.

Another development is its plan to develop and deliver Oracle Intelligent Data Lake as a foundational part of the Oracle Data Intelligence Platform.

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Oracle expects Intelligent Data Lake to be available on a limited basis at some point in 2025. Once available, its aim will be to combine data orchestration, warehousing, analytics and AI in a unified environment powered by the OCI to more easily enable customers to use data from diverse sources.

Data is growing at an exponential rate. So is the complexity of data and the number of sources from which data is collected. Tools that address that volume and complexity with more advanced capabilities than those built to handle the lower data volumes and more simplistic data of the past are the appropriate next step for vendors such as Oracle, according to Rogers,

“The upcoming addition of Oracle Intelligent Data Lake is a logical step forward for the company,” he said. “Nearly all enterprise customers have a highly diverse data ecosystem, and the integration of Oracle’s data intelligence platform and OCI clearly provides additional flexibility and function. Customers optimizing their architecture to take advantage of AI will also benefit.”

Specific features of Oracle Intelligent Data Lake include generative AI-powered experiences to enable conversational data analysis and code generation, integration capabilities that enable users to combine structured and unstructured data, a data catalog, Apache Spark and Apache Flink for data processing and native integrations with other Oracle platforms, as well as with open source tools.

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Like the pending development of Intelligent Data Lake, new AI-powered applications in Fusion Data Intelligence now in preview are aimed at helping Oracle customers derive greater value from their data.

Like many data platform vendors, including Databricks and Snowflake, Oracle has made it a priority to provide users with prebuilt applications specific to individual industries to streamline exploration and analysis.

Now, the tech giant plans to infuse Oracle Cloud Human Capital Management (HCM) and Oracle Cloud Supply Chain Management (SCM) with AI capabilities to further improve the time it takes to reach insights in what Rogers called a “meaningful way.”

A new tool in HCM called People Leader Workbench is designed to help organizations achieve business goals by adapting their talent strategy to changing business needs. Meanwhile, a new tool in SCM called the Supply Chain Command Center aims to provide recommendations that better enable organizations to quickly respond to changing supply, demand and market conditions.

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“Many companies have long found the time gap between insight and action challenging,” Rogers said. “Fusion Data Intelligence … helps Oracle clients close that gap in a meaningful way. Intelligent AI-powered applications are critical for companies looking to deploy AI in business systems for faster, accurate and actionable insights.”

Finally, GenDev is intended to provide customers with a cohesive environment for generative AI application development by combining previously disparate tools in Oracle Database 23ai and adding new features.

Among the new features are support for more LLMs including integrations with Google Gemini and Anthropic Claude, improved retrieval-augmented generation (RAG) capabilities, access to Nvidia GPUs and synthetic data creation.

Next steps

With Oracle focusing intently on providing customers with the capabilities to develop and deploy generative AI models and applications, Mueller said it’s important that Oracle do so for not only customers deploying on Oracle’s own cloud, but also users of other clouds.

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Many large enterprises use different clouds for different operations. In addition, they still keep some data on premises and in private clouds. Therefore, as Oracle scales out its generative AI development capabilities, it needs to do so for users of any cloud infrastructure.

“[Oracle needs to] make sure [deployment] is the same across Azure, Google and more clouds,” Mueller said. “[They need to] provide multi-cloud management tools, dig deeper in functionality. … Whatever the most popular use cases are, Oracle needs adoption.”

Rogers, meanwhile, suggested that Oracle needs to focus more on cost control and clear pricing.

Cloud computing costs were higher than many enterprises expected even before the surging interest in generative AI over the past two years. Now, vital functions such as vector search and storage, developing and running RAG pipelines and deploying LLMs are adding new workloads and their corresponding costs.

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“Cost control and transparency must be at the forefront of Oracle’s strategy as it continues to add to and integrate its technologies with AI,” Rogers said. “Enabling a wider community of users to leverage AI will require simple cost controls to deliver value.”

Eric Avidon is a senior news writer for TechTarget Editorial and a journalist with more than 25 years of experience. He covers analytics and data management.

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The next Like A Dragon game recasts a series regular as an amnesiac pirate

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The next Like A Dragon game recasts a series regular as an amnesiac pirate

Ryu Ga Gotoku Studio simply cannot stop pumping out Like A Dragon (aka Yakuza) games. The studio and publisher Sega have revealed that the next entry will hit PS4, PS5, Xbox One, Xbox Series X/S and Steam on February 28, just 13 months after debuted. The latest spinoff has a typically kooky twist that’s not exactly kept secret by its title: Like a Dragon: Pirate Yakuza in Hawaii.

A shown at the studio’s features Goro Majima, a regular of the series, explaining what’s been going on with him recently. About six months earlier, Majima washed up on an island near Hawaii with no memory of how he got there, only to be helped out by a child with a pet tiger cub. It didn’t take long until Majima ran afoul of some pirates and swiftly became a pirate captain himself.

Pirate Yakuza in Hawaii takes place a year after the events of Infinite Wealth and Ichiban Kasuga’s exploits in that game. You’ll assemble your crew, upgrade your ship, engage enemy vessels and discover hidden islands. Majima will have two fighting styles that you can switch between on the fly. Opt for the Mad Dog option to vex enemies with “speed, agility and flair,” and then switch to Sea Dog to dual wield short swords and “pirate tools,” according to a press release. However you slice it, Pirate Yakuza in Hawaii already looks way more fun than the 45 minutes I spent playing .

While February 28 isn’t too far away in the grand scheme of things, there are plenty of other Like A Dragon-related things to help keep you occupied in the meantime. , a live-action TV show based on the series, will . The franchise is also with a port of Yakuza Kiwami, a remake of the first game.

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The metaverse didn’t die. It moved inside Microsoft Flight Simulator 2024 | Jorg Neumann interview

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The metaverse didn't die. It moved inside Microsoft Flight Simulator 2024 | Jorg Neumann interview

The scale of the ambition of Microsoft Flight Simulator 2024 is pretty astounding. Made with 800 game developers over four years, the title has a seriously impressive set of numbers.

I got a big download of the ambition at a preview event at the Grand Canyon, where the game makers flew us over the canyon and compared it to the simulation. The flight sim of all flight sims comes out on November 19 on the PC, Xbox Series X/S and GamePass on day one.

One of the most interesting feats is that Microsoft shifted the game’s computing from your local PC to the cloud, said Jorg Neumann, head of Microsoft Flight Simulator, in an interview. The massive amounts of data are computed in the internet-connected data centers and then streaming in real-time to the user’s machine, where the simulation is visualized onscreen.

In the 2020 version, Microsoft had a hybrid structure that streamed data from the cloud and also used the local compute resources on the user’s own machine. That resulted in downloads to your PC of up to half a terabyte, far more than the 23 gigabytes for this year’s game.

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Microsoft Flight Simulator 2024 is also bringing massive enhancements to the simulated Earth by increasing the detail of its virtual environment by a factor of 4,000. The team built a “digital twin” of the Earth, much like would-be metaverse companies want to do. But this world was built with realistic physics and a huge level of accuracy. It has systems for all things that can affect flight, from ground activity to extreme weather, fuel and cargo, and turbulence. The hot air balloons in the game are simulated across 6,400 surfaces giving a realistic reaction to heat density — when you turn on the heater, the air will heat up, and it’s going to inflate the massive balloon.

The Earth in the flight simulation is really as close to a digital twin of the real planet as has ever been built, Neumann said. I heard a lot about digital twins from Nvidia — it supplies the chips to run simulations that let BMW build a digital twin factory to perfect the design before it builds the factory in real life. And Nvidia ambitiously is building Earth-2, a simulation of the entire world so accurate that it may one day be used to predict climate change for decades to come.

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Overhyped and then hated, the metaverse went into hiding, and it’s lurking inside digital twins like BMW factories and Microsoft Flight Simulator 2024. In fact, Neumann said the company got a lot of the data for the photogrammetry of its planet-sized simulation from other enterprises that are digitizing the Earth.

Enhanced digital elevation maps use more than 100,000 square kilometers of countryside photogrammetry to enable visually stunning digital twin experiences. More than 150 airports, 2,000 glider airports, 10,000 heliports, 2,000 points of interest, and 900 oil rigs have been carefully hand-crafted while a procedural system generates all 40,000 airports, 80,000 helipads, 1.5 billion buildings, and nearly 3 trillion trees our planet.

Since the game journalists outnumbered the flight sim leaders, I paired up with Samuel Stone of Den of Geeks to talk with Neumann. Here’s an edited transcript of our interview.

Jorg Neumann is head of Microsoft Flight Simulator.
Jorg Neumann is head of Microsoft Flight Simulator.

GamesBeat: Did this have to start a long time ago in order to get that plane in the game and plan this whole event?

Jorg Neumann: You mean the real-world thing? No, actually not. The CEO of Cirrus, his name is Zean Nielsen. I call him an innovator. He wants to revolutionize how planes are perceived. Most people think of planes as scary things. They’re too far away from their lives. When you look at Cirrus’s commercials, as you’re driving up to an airplane–have you seen these things? Mom and Dad come out, a boy and a girl, and a dog. Then it says, “Here’s your weekend getaway private jet.” Okay, cool? The tone is a very playful, friendly tone. He’s a big believer in Flight Sim.

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GamesBeat: I’m astounded that our pilot let Charlie take over.

Neumann: Because they want to show that it’s not scary. In very many ways, it’s like driving a car. It has all these security features. It’s super stable. You flew it. You saw it. It’s super reactive. You really feel in control.

He looks at the world of aviation through the lens of, we need to get more people comfortable with aviation. It has a lot to do with history, specifically in this country. Aviation was a family tradition. Often it was people from the Greatest Generation coming back from the war, becoming crop dusters and things like that. Having private planes, getting their grandkids into private planes, that sparked them to become pilots. That’s fading a little. Getting people back into the dream of aviation and flying is their thing.

You can fly an F/A-18e Super Hornet in the Grand Canyon in Microsoft Flight Simulator.
You can fly an F/A-18e Super Hornet in the Grand Canyon in Microsoft Flight Simulator.

I get phone calls from literally every manufacturer on the planet. “You have to help us with recruitment. There aren’t enough pilots.” The commercial aviation space is lacking 800,000. We know that. There’s not enough transport pilots, not enough passenger pilots. There’s a crisis coming because they’re all aging out. The Level D simulators cost $40 million. There are very few of them. They’re all looking for ways to get people into aviation faster. Then they look at us with 15 million people playing. The quality is good. This is the best recruiting tool ever. They support us however they can. Our relationship with the manufacturers, typically–if I ask them for something, they say, “How else can we help you?”

Samuel Stone: When Flight Sim came back in 2020 it came back bigger than ever, with all of that third-party aviation support. Taking all of that data, all of that feedback, how did that inform the direction you wanted to take 2024?

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Neumann: It absolutely informed it. We almost completely reversed the typical way of making a game. Typically you sit there with a bunch of designers in the room and decide stuff. In this case we said, “What do people want? What are their problems? What are their needs?” Our design priorities came from the community. We have our own ideas. Nobody said, “Jorg, put giraffes in the game.” That’s a me thing. But all the serious fundamental stuff came from consumer needs. I feel great about that.

The whole process is healthier, I think. You can easily respond to people, because you already have common ground. They’ve told you what the problems are. We can propose solutions. They give us feedback on those solutions. As we implement we go through with what they actually need. I’ve been making games for 30 years. I’ve never done it this way, and it’s better. I’d never go back.

There more than 900 oil rigs inside Microsoft Flight Simulator 2024.

GamesBeat: I was curious about how you came to embrace digital twins. Nvidia wants to build something to predict climate change in the years to come. They need meter-level accuracy of the earth in order to do that, so they have to build a digital twin of everything. They have their own purposes, but how did you become convinced that this would lead to a better game?

Neumann: The impetus for starting Flight Sim in the first place, back in 2016 when I kicked this off with Phil–I had worked on something called World Explorer on HoloLens. Nobody ever played that because HoloLens is really expensive. But the experience was great. We did Rome. There’s a digital twin of Rome. For that we needed photogrammetry of the city. You could land in the Colosseum and those sorts of things. I was also working on Machu Picchu. We didn’t have a scan for that. It’s complicated. Everything is rounded. A complicated space.

We got to a point where we got those places right. San Francisco was another one. We did about 12 places around the earth. The real impetus was, can we do this on a worldwide level? I remember getting the Seattle scan. I stuck it into the engine. We got a Cessna 172 from Flight Sim 10 and jammed it in. It felt great. I showed it to Phil. We flew over our offices in Redmond. He said, “Why are you showing me this video?” I said, “It’s not a video.” I turned the plane. Yep, it’s real. That showed us it was possible.

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The next place we tried was actually the Grand Canyon. We had problems with the digital elevation map. There was popping with the shadows everywhere. The resolution wasn’t good enough. But the reason why I thought Flight Sim was the right vessel for that idea, at the core of it all Flight Sim was always a full representation of the earth. Even if it was just a rectangle and one tower representing Chicago, it wanted to be that.

For any kind of software, when you ask that question with a digital twin–it needs a purpose. A consumer need has to be fulfilled. We have a consumer need. Flight simmers want this. I’m building this digital twin for the flight simmers. Does that mean it’s limited to flight simming? No. But there’s always a need. Now that they can land a helicopter anywhere and walk around, we needed to make it look at least as good as a first-person shooter or something. How do we do that? Again, there’s a need that drives innovation forward.

You can pick a head and customize it in Microsoft Flight Simulator 2024.

GamesBeat: It’s interesting that you’re finding more accurate information than anyone else.

Neumann: We’re pretty relentless at it. When you have 15 million people playing something, that’s a pretty big motivator. We’ll just keep chipping at it.

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Stone: Flight Sim isn’t a sprint. It’s a marathon. There’s so much post-release support and content. How is it–not just mapping out what it will be at launch, but what’s it like looking at the future and that post-launch support?

Neumann: We have most of the world stuff. I just got an email that said Tallinn and Riga are ready. I had to set that up two years ago. We had to get a bunch of permissions. We had to convince a flyer to go close to a war zone. It was complicated. Do I know when this stuff will ship? No. It’s the world. The world has its own clock. They don’t wait for Flight Sim. A lot of the release plan has to do with data availability.

Obviously we listen to the community. What does the community say? “Stop doing North America and Europe. What about Brazil?” We’ve been talking to the ATC controller over Sao Paulo for two years, because they control the airspace. If they don’t want to let you fly you won’t fly there. We convinced them. We showed them what we’re doing, why it’s good for society. At some point they say, “Okay, here are your permissions.” We flew Sao Paulo three or four months. It took a month, because it’s huge. Then we got the data. Now we have to process the data, edit the data. At some point we’ll do a world update for Brazil.

That’s how you can think about it. I can’t just snap my fingers and say, “Give me Asia!” I have to talk to a whole bunch of people. And I am talking to them, a shocking number of people who have nothing to do with gaming at all.

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GamesBeat: Once you have satellite data, don’t you have all the data you need?

Microsoft Flight Simulator 2024 lets you fly all sorts of planes.
Microsoft Flight Simulator 2024 lets you fly all sorts of planes.

Neumann: The satellite data is a sort of middle ground. With the cities–think about an airplane that flies pretty low over the houses. You have every angle on every house as the airplane passes by. They fly in strips. This is an airplane that flies higher. You get fewer samples. What happens is, some of the back sides, especially depending on the time of day–the back sides aren’t lit well. We don’t have enough data to show what the back wall of something like this looks like. Satellites, given how high they are–I showed it earlier, the Kilimanjaro thing. Kilimanjaro is a nice shape for that. The moment you have overhangs, it’s not so good. Cities, you can’t do that at all.

That’s why I specifically mentioned Kazakhstan. There’s no way to get into Kazakhstan. Won’t happen for years and years. Too much geopolitical stuff in the way. But people might want to fly there. Flight Sim is free. Open skies. For that I’d go with satellite data. Sometimes you just need to find the right satellite. They fly in these weird patterns.

GamesBeat: So the default is satellite data, but then you fill that in with more detail.

Neumann: Exactly. The satellite data is not strong 3D data. There’s some 3D data, but it’s not very good.

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Stone: You talked about consumer need and desire. One of the more ambitious things about 2024 is the addition of all these activities and the career mode. How did you find a balance between gamification and the grounded authenticity that Flight Sim is known for?

Neumann: It’s difficult. Honestly, I’ll wait for the judgment of the court, of the people. The people will be right. All we can do is engage. For example, I lived in Seattle. The Coast Guard is close. They called me and said, “Hey, Flight Sim is awesome. Can we deploy it in our stations? We want people to train up.” Why not? “If you want to do Coast Guard missions, let us know.” We took them on. Why not? Free help. Same with the big center for firefighting in Europe. They helped us.

Some other things we probably didn’t spend as much time on, like VIP. The Asobo guys know a pilot, a VIP pilot. All he does is fly business jets around for famous rich people. But is that all that different from flying alone? Not really. We spent most of our time on the very on-the-ground things. Agricultural aviation, those types of things. Did we get it perfect? I don’t know. We’ll see. And we’ll make it better. If we get feedback and see that we didn’t get it quite right, that’s okay. We’re here to learn.

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Microsoft Flight Simulator 2024 simulates the African savannah because it can.

GamesBeat: The more you put things on the ground, is it conceivable that you could get help from Ubisoft’s developers making Paris, or Call of Duty making Washington D.C.?

Neumann: It goes the other way. I get called a fair bit now that we’ve merged with Activision Blizzard. I get a lot of phone calls from people who want to sim New York. We do have a brand new model of New York, it turns out. But a lot of games don’t really want real-world scale. They want a spatially optimized version. Otherwise it’s too big. It’s boring. You don’t want that. That’s where this particular team–we said, “Here’s our alpha model of New York.” Then they can take this section and that section and glue it all together. It’s up to them. We can give them the data.

In the countryside, we’re way ahead of everyone else. We have so many connections now. I used to do this by myself. The first two years it was just me doing this. That wasn’t a good solution. Now there are four guys doing nothing but talking to governments, geographical institutes, drilling companies. Anybody who does anything around the world, we try to get their data and fit it in there. It’s getting better all the time. It’s not perfect. There are still areas that are almost terra incognita, where we barely have something reasonable. All we can do is try hard. Go to Zimbabwe and try to get good data. But that’s the reality.

We need Jordan. If you saw Dune, that’s all Jordan. It’s pretty nice. I had a lot of fun working on that. There are awesome rock formations in that area. You can’t get that from the satellite data at all. It just looks like a pancake. I’m determined to fly planes over Jordan. I talked to Patrice Vermette, the creative director of the Dune movie. I met him in Budapest. We filmed a little vignette there, doing this whole thing with the ornithopter. I told him the story. I want to get this stuff. He says, “Okay, I know all the people in the Jordanian government.” Now I’m writing the emails. “Hey, I’m Jorg, I work on Flight Sim. I’d like to get this and this.” You have to engage with people. It’s just the way it is.

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Stone: 2020, in addition to the PC, was released for Xbox Series X|S. Having taken that experience–I play Flight Sim with an Xbox controller. What is it like taking that and improving on that experience for 2024?

Neumann: First of all, I’d say Flight Sim was pretty good on Xbox. The key binding–you need to talk to David about this. The key binding thing, there are so many functions. Getting that right, it’s like sign language. It’s a totally different alphabet. He’s the spearhead on that. I use it, but I’m not the designer. He is. He knows everything. I’d encourage you to talk to him.

GamesBeat: Where did you get the confidence to conclude that all cloud computing would work this time, versus part local and part cloud like last time?

The flight sim models the cracks in the runway of the Belgrade airport.
The flight sim models the cracks in the runway of the Belgrade airport.

Neumann: Sometimes you just have to believe. Even when 2020 came out–I said, “Hey, I found two petabytes of data.” People said, “Cool, and…?” “We’re gonna stream all that!” “Come again?” 2016, 2017, when we started, the internet ping time in, say, western Australia was horrible. There was no way you could stream this game. Then more and more data centers were built. As we were working on this product, they built data centers all over the place. That enabled the product. The infrastructure of the world caught up, and thank God they did all that. Otherwise, I don’t know.

That just continued. You’ve seen the data. Everyone reads tech news. You see the explosion of where this is all going. We got lucky. Sometimes it takes that.

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GamesBeat: I remember the San Mateo Bridge by my house. Half of it popped in, and then the other half. Oh, there’s the rest of it, from the cloud.

Neumann: I believe in technology making human life better. I’ve grown up like this. I believe we’ll keep investing in making that better. It makes elements of our lives better. It has some downsides, no doubt. But I think this product will exist because of an overall need. I do think we’re a helpful product. I see what people are trying to do with it. Greenpeace uses this. Amnesty International uses this. Local governments trying to figure out how to make a train line disturb as few people as possible, they use our stuff. It has real world applications. In the right hands, it’s good for people. That makes me more proud than anything, that we’ve done something beyond just another game. It’s transcended, just a little bit.

I grew up with atlases and globes. I have daughters, and when I ask them what’s the biggest country in Africa, they say, “Africa?” They don’t even understand what the countries are. The hell? You’re smart. You’re well-educated. What the heck? But their curiosity about the world, the geography of the world–I’m from Germany. Geography is mandated. You spend 12 years in school with geography. You have to learn it. In America my daughters don’t ever need to study it. They know nothing about the planet. It’s weird to me.

Stone: The X factor for flight sim is that attention to detail, to authenticity. When you’re literally working with petabytes of data, how do you sift through that and focus on what matters for the experience? How do you narrow down and hone in and optimize the Flight Sim experience with everything that you work with?

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I suppose this is possible in the metaverse.

Neumann: The petabytes of data mostly sit on the ground. You can take that as far as you want. People say, “Did you get everything you want?” No. The cut list is much longer than the stuff we actually used. I wanted to do butterfly collection, for what it’s worth. I wanted to have insects. You could have a net and go make a collection. Or collect seashells.

GamesBeat: I love the sheep herding with the helicopter.

Neumann: That’s awesome. Isn’t that cool? Now, is it critical for flight simming? No. It’s critical for the authenticity of the planet, the emotional connection you have with it. The way our brains work, it’s in layers. I don’t know where you’re from. I’m from Germany, though. Say you show me the Rock of Gibraltar. Do I have an emotional connection to it? Not really. I know about it. But say I visit it someday, and I find out that the rock is full of monkeys. If the monkeys aren’t in the Rock, it diminishes the emotional reaction you have. That’s why I would say it’s important to have monkeys. That’s what the Rock is.

That’s how I typically feel. Is it actually relevant to what we do? The butterfly collection, is that important to anything? It really isn’t, until you make it important. Then it’s very important to the people who like collecting butterflies. I get up in the morning and read what other people have written. I try to understand the underlying thoughts behind it. Then I try to tackle that.

GamesBeat: Do you believe in the butterfly effect?

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Right now, what’s more important: butterflies, or turbulence over the Atlantic? Turbulence over the Atlantic, no doubt. It affects flight. The AITA, the organization that collects that stuff, the pilots call back and say, “I just ran into turbulence.” They have a database and a map. They said, “Jorg, you can have our map. Do you want to put it into Flight Sim?” I do. We just didn’t get to it. But then you’ll get, in real time, the right rumbles at the right altitude over the Atlantic. Is that critical to flight simming? No, but it’s real. If you want to be a trans-Atlantic pilot, you’ll run into this. People will appreciate it.

Maybe we’re already into diminishing returns, but I don’t think about it that way. I think we’ll keep trying to make this as real as it gets.

Disclosure: Microsoft paid my way to the Grand Canyon. Our coverage remains objective.


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Health insurance startup Alan reaches $4.5B valuation with new $193M funding round

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Health insurance startup Alan reaches $4.5B valuation with new $193M funding round

Alan, the French insurance unicorn, just signed a multi-faceted deal with Belfius, one the largest banks in Belgium, that includes a distribution partnership along with a significant financial investment in the startup.

Belfius is leading Alan’s Series F funding round of €173 million (around $193 million at current exchange rates). Some of Alan’s existing investors are participating once again, namely Ontario Teachers’ Pension Plan (via Teachers’ Venture Growth), Temasek, Coatue and Lakestar.

If you aren’t familiar with Alan, the company originally started with a health insurance product that complements the national healthcare system in France. French companies must provide health insurance to all their employees when they join.

Alan has optimized its core product as much as possible so that its user experience is much better than a legacy insurance provider’s. For instance, Alan has automated many parts of the claim management system. In some cases, you get a reimbursement on your bank account just a minute after leaving the doctor’s office.

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Over time, the company added other health-related services, such as the ability to chat with doctors, order prescription glasses, and use preventive care content on mental health, back pain and more via its mobile app. More recently, the company has turned to AI to increase its productivity.

Earlier this year, Alan shared some metrics about the company’s performance. The company had said that over 500,000 people were covered by Alan’s insurance products, and it could reach profitability without raising another funding round.

But Alan said the partnership with Belfius was a good opportunity to grow its customer base in Belgium — the bank will offer the startup’s health insurance products to its own corporate and institutional clients, which represent millions of employees.

“This privileged partnership with Belfius, whose transformation over the past decade has been truly inspiring, opens the door to a new era for Alan in Belgium. Belfius’ investment will allow us to accelerate our development and expand our capacity to offer cutting-edge, accessible health products and services to a wide audience,” Alan’s co-founder and CEO, Jean-Charles Samuelian-Werve, said in a statement.

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Since February, Alan has added another 150,000 customers, including at the Prime Minister’s office in France. It expects its annual recurring revenue to reach €450 million (around $500 million) this year.

However, Alan isn’t a typical software-as-a-service company, and most of its revenue is set aside to fulfill insurance claims. Still, one thing is for sure — the company’s growth doesn’t seem to be slowing down.

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Elon Musk is navigating Brazil’s X ban — and flirting with its far right

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Elon Musk is navigating Brazil’s X ban — and flirting with its far right

For more than two weeks, Brazilians have been without access to X. Brazil’s Supreme Court blocked the platform after Elon Musk failed to comply with court rulings. As X evades the ban and Musk’s companies work slowly toward a resolution, the real concern for many isn’t just the absence of social media. It’s Musk’s power play over the government as he backs Brazil’s far right.

X was banned on August 30th after months of back-and-forth between Musk and Supreme Court Justice Alexandre de Moraes. The conflict began in April when Musk publicized government requests for information and then removed all restrictions imposed on X profiles by Brazilian court orders. Moraes responded by including Musk in an investigation over organized political disinformation and subpoenaing X’s Brazilian legal representative. Musk abruptly shuttered its local operations, leading Moraes to ban it for violating local laws.

Since then, negotiations between both sides have proceeded gradually. The Supreme Court announced a transfer of R$ 18.3 million from X and Starlink to the national treasury, indirectly paying a fine for not removing content. Moraes subsequently ordered the unblocking of both companies’ bank accounts. Musk has reportedly met with Vanessa Souza, a Brazilian specialist in cyber law, and he’s appointed a pair of attorneys to represent X in Brazil — leading Moraes to ask if X has reopened operations, which could eventually clear the way for a lifted ban.

But Musk’s public response has largely been confrontational. In the past couple of weeks, he has criticized the Brazilian Supreme Court’s decision as well as the president, claiming the ban violates free speech and sets a dangerous precedent. He’s rallied public support, primarily from far-right influencers and politicians.

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And this week, some Brazilians briefly got access to X again. According to the Brazilian Association of Internet and Telecommunications Providers (ABRINT), X made a “significant” update early on September 18th, changing its design to use IP addresses linked to Cloudflare and routing around service providers’ blocks. ABRINT said the update put providers in a “delicate situation” while regulators attempted to get it blocked again. X officially called the ban “inadvertent and temporary,” but Moraes levied extra fines against it for what he dubbed “willful, illegal and persistent” evasion, citing a Musk tweet that seemed to celebrate the move.

Musk’s defiance is part of a long flirtation with Brazil’s currently out-of-power far right. “He is not just an influencer of the far right, he is an activist,” says Camila Rocha, a researcher at the Brazilian Center of Analysis and Planning (CEBRAP) and a political scientist. “The collaboration, the harmony between what is happening in Brazil and what is on the networks, is huge.” Whatever happens next in the X–Brazil saga, Musk could claim it’s a win.

A court is potentially clearing the way for X to come back; in the short term, it’s evaded its ban

Luiz Augusto D’Urso, a lawyer specializing in digital law, describes X’s closing of its Brazilian office as a dramatic gesture that forced Moraes’ hand. “It’s important to note that the Supreme Court’s initial ruling was never to block the platform. Things escalated,” D’Urso says. “The last decision before the ban required the platform to appoint a legal representative in Brazil, which is a legal obligation. When Musk refused, the result was suspension.”

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Musk wasted no time turning the issue into a political spectacle. On August 29th, he referred to Justice Moraes as “the tyrant, @Alexandre, dictator of Brazil” in a post about Starlink’s assets being frozen, saying “[Brazilian President] Lula is his lapdog.” Another post calls Moraes “a declared criminal of the worst kind, disguised as a judge.”

Brazil’s right wing has seized the moment, too, framing the X ban as a fight for freedom of speech. Musk has interacted with supporters of the far right using emoji of the Brazilian flag (in context, a symbol of the movement). He supported demonstrations on September 7th, or Brazilian Independence Day, by sharing Jair Bolsonaro-supporting profiles and calling on users to participate, and he posted a photo of himself alongside former President Bolsonaro.

Rocha notes that Musk’s support for Brazil’s far right has been obvious for years. The billionaire has become popular in parts of Brazil thanks to his Starlink satellite internet service, which operates across the country and particularly in the Amazon. Starlink also provides services to the Brazilian Armed Forces. 

This activism tallies with his support of right-wing politics globally, including elsewhere in Latin America. Musk has an ongoing friendly relationship with Argentinian President Javier Milei, with whom he’s agreed on “the importance of technological development for the progress of humanity.” Milei has supported Musk throughout the conflict with the Brazilian Supreme Court, accusing it of wanting to “prohibit the space where citizens exchange ideas freely.”

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Musk has even (perhaps jokingly) suggested that “we’ll coup whoever we want” in Latin America, responding to an accusation that the US government intervened against Bolivian President Evo Morales to secure lithium supplies for Tesla.

In Brazil, Musk — who despite his public commitment to free speech has blocked content at the behest of conservative governments — stands to gain by resolutely supporting Bolsonaro’s far right. “He presents himself as a defender of freedom, but he is exclusively business-oriented and has no commitment to democracy,” says Sérgio Soares Braga, a researcher at the National Institute of Science and Technology in Digital Democracy (INCT.DD). The far right offers a clearer path to the “unregulated capitalism” Musk favors.

“He presents himself as a defender of freedom, but he is exclusively business-oriented”

But Musk’s resistance is also a direct fight over how and whether American tech (and particularly internet) companies can be regulated abroad. An open letter sent on September 17th, as translated by The Verge, called the ban part of an “evolving global conflict between digital corporations and those seeking to build a democratic, people-centered digital landscape focused on social and economic development.” It accused Musk of sabotaging “and operate against the public sector’s ability to create and maintain an independent digital agenda based on local values, needs and aspirations.” The letter was signed by more than 50 intellectuals, including economist Mariana Mazzucato and author Cory Doctorow.

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“Musk wants to control a wide array of industries, from big tech to electric vehicles, which grants him significant economic power and geopolitical influence,” says Braga. But in Brazil, Braga argues, he’s overstepped his bounds. “He can’t abuse this power to interfere in a nation’s sovereignty.”

Musk is making sacrifices by keeping X offline. Competing social networks have reaped gains from the block — Bluesky, for instance, says it’s gained millions of new users largely from Brazil. “There are growing suspicions that Musk has ulterior motives,” says Rocha. “Why would he let X remain offline for so long? What does he stand to gain?”

One potential answer is that Musk doesn’t have much left to lose by shrinking Twitter’s base in Brazil. The platform has already reportedly lost at least 71 percent of its value since Musk acquired it, and it shows little sign of recovery. (By contrast, Musk’s Starlink eventually caved to demands that it block X, though it’s said it’s still pursuing legal action.) It’s more important to take a stand against Brazil’s policies — not out of idealism, but a pragmatic bid for more control.

But for D’Urso, Musk’s endgame is clear: he benefits either way. “If he backs down, he portrays himself as the man who stood up to the Supreme Court. If X remains banned, he becomes a martyr, claiming persecution. It’s a win-win situation for him.”

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