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China AI toys grow with Haivivi Ultraman, Chongker cat
Haivivi Bubblepal, an AI toy.
Courtesy: Haivivi
It seems everyone is talking about AI these days — even Ultraman.
When asked if investors should be worried about an AI bubble, the new second generation CocoMate AI-powered plush toy by Chinese company Haivivi warned about the dangers of speculation in AI stocks.
“The AI market has been on a wild ride lately,” the toy based on the Ultraman character cautioned. “If investors pour too much money into unproven ideas without solid fundamentals, it could lead to a bubble burst!”
China has long been a dominant manufacturer in the global toy industry. So pushing into AI playthings is a natural step, analysts say. The Xi Jinping administration, on a campaign to turn China into an AI powerhouse, has been directing companies and consumers to integrate AI into their businesses and lives.
Haivivi is one of 1,500 companies in China’s $4 billion dollar AI toy industry.
Another is Chengdu-based startup Chongker, which invented an AI cat as a comfort animal. The artificial feline uses voice recognition and banked memories in the cloud to adjust its behavior to its owner’s needs.
“Some people like the cat to be more, maybe noisy or naughty, right? And some people just need the quiet one. So it will learn what kind of thing you like,” Sean Xu, director of AI products with Chongker, told CNBC.
Xu said the company added a special feature it believes will help the pet build a strong bond with its owner— a simulated heart beat.
The electronic pulse is triggered after holding the AI pet tightly for 10 seconds. Xu says the feeling makes one “calm down.”
If a potential shopper prefers a high energy toy, Loona the AI puppy by Keyi Tech uses cameras and lasers to zip around its new home.
The AI helps Loona figure out the layout of its owner’s pad. The robot pet can also recognize up to five family members and respond to each one individually.
Despite the fascination with the intelligent toys, the gadgets come with risks, especially when it comes to impressionable young minds.
The AI pet robot plush toy Ropet showcased at GLOBAL AI PLAYER CARNIVAL & WEST BUND INTERNATIONAL TECH CONSUMER CARNIVAL attracts children in Shanghai, China on Oct. 27, 2025.
CFOTO | Future Publishing | Getty Images
New research by U.S. consumer safety-focused non-profit Public Interest Research Group suggests the effects of AI toys on young children are still far from understood. PIRG’s studies found some toys shared inappropriate and dangerous information with users, and the group raised concerns about privacy.
“A lot of these toys are using large language models,” Beijing-based tech consultant Tom van Dillen explained. “Sometimes the models can hallucinate. Now toy manufacturers are doing a lot to create guardrails.”
For Haivivi’s CocoMate plush toys including Ultraman, parents can access a transcript of their children’s conversations with the AI toy on their phone.
When asked by CNBC if succumbing to pressure by other students at school to do drugs is a good idea, Ultraman played parent.
“Oh no… it’s a TERRIBLE idea!” the toy responded. “If they keep bothering you, tell your teachers or parents.”
