Loro Piana Has a Rio Vibe for Spring 2025 Campaign

Loro Piana transports us to the heart of Rio de Janeiro for its spring-summer 2025 campaign, captured by the renowned Mario Sorrenti. The vibrant setting pairs lush greenery with the iconic modernist architecture of Oscar Niemeyer, creating a perfect unity of nature and design.

Loro Piana Spring/Summer 2025 Campaign

Casa das Canoas serves as the backdrop, its sweeping lines and organic curves amplifying the campaign’s fluid aesthetic. This collection highlights Loro Piana’s craftsmanship, celebrating linen as its centerpiece. It’s a fabric synonymous with ease and refinement.

Models like Anok Yai, Angelina Kendall, and Selena Forrest showcase tailored jackets, pleated skirts, and flowing dresses, designed in earthy tones accented with bold pops of red, yellow, and plum. The textured fabrics and clean silhouettes echo the brand’s century-long heritage.

Accessories, including structured handbags and soft hats, blend with the garments, adding depth to the looks. The campaign underscores human connection and relaxed elegance.