The latest explosive claims from new warts-and-all biography about Brand Beckham allege new friction within the famous family with Victoria said to have stepped in to prevent Cruz and Brooklyn deviating from their cultured image
An expose on life behind the veil at Brand Beckham leaves no stone unturned in its claims about David and Victoria’s relationship with their family, and each other. Brand Beckham: The Fame. The Feuds. The Fallout by Alison Boshoff goes into explicit detail about the inner working of the family and how Brooklyn, 27, allegedly wasn’t the only sibling to try and carve a career away from the shadow of the Beckham name. Brooklyn effectively ended his relationship with parents David and Victoria, his siblings and the lucrative family brand following the publication of a lurid six-page statement earlier this year.
Ever since, interest in the machine behind the power family has hit fever pitch. Here are the most explosive claims.
Victoria ‘scuppered’ plans for Cruz to drop Beckham name for the sake of his career
He’s currently half a dozen singles into a burgeoning music career, but Cruz Beckham’s decision to launch himself as the charismatic frontman of indie band The Breakers followed the sacking of his entire management team.
According to Boshoff, concerned mum Victoria stepped in after management firm TaP attempted to separate the young musician from Brand Beckham and inevitable nepo baby connotations by dropping his surname and playing a series of ‘ordinary London pubs… to make his rise look more organic.’
The former Spice Girl’s subsequent decision to share footage of Cruz performing at film director friend Guy Ritchie’s pub went against their plans, and TaP ‘parted company’ with Cruz ‘on friendly terms,’ with a source adding: ‘The whole point was to distance him from being Posh Spice’s baby boy – she scuppered it.”
Cruz eventually relaunched his career with the Breakers in October 2025, with parents David and Victoria promoting his music across their own hugely followed social media channels as he prepared to release his first single, the double-A side Optics/For Your Love.
Victoria allegedly stopped Brooklyn from launching a fashion line
The book claims fashion designer Victoria, 52, also denied Brooklyn use of his own surname after he planned to launch a £3million clothing range with affordable online brand BoohooMan, purportedly because of its association with ‘fast fashion’ – despite previously launching her own cost-effective range with Target.
According to sources, Victoria had a ‘change of heart’ after initially agreeing to the use of his surname. “It did get into a bit of the war with the brand,” an insider told Boshoff. “And the deal then did not happen.”
Brooklyn ‘feels the pain’ and is ‘so sad’ about family estrangement
Despite the acrimony, the US based cooking influencer allegedly mourns the absence of his immediate family, with friends claiming he feels the ‘pain of separation keenly’ and is ‘so sad about it still.’
Additionally, actress wife Nicola Peltz, 31, is believed to be open to her husband maintaining a relationship with his immediate family and will ‘never stop’ him travelling to the UK for a potential reunion, despite being ‘over’ the ongoing drama herself.
Nicola Peltz and Victoria are ‘very similar’
Victoria’s notorious wedding dance with Brooklyn is one of the biggest takeaways from his six-page Instagram statement, but sources claim there are distinct parallels between the former Spice Girl and her daughter-in-law, Nicola.
According to the book, Brooklyn ‘married his mother’ after exchanging vows with Nicola at her family’s sprawling Florida home in 2022. ‘Nicola and Victoria are very similar people,’ a source added.
Friends also claimed how Brooklyn was often naïve while dating and became easily ‘besotted’ by girlfriends, among them influencer Hana Cross, long before his first meeting with Nicola.
It’s claimed the family members expressed concern over his ability to be ‘absorbed’ by whoever he is dating with the alleged comment: ‘If they like poodles, he likes poodles.’
Victoria had a ‘low status’ in The Spice Girls and was repeatedly teased by one bandmate
Girl Power may well have been the ethos that turned them into global icons, but female empowerment didn’t always extend to The Spice Girls’ attitudes towards each other, according to the new book.
Famed for her Posh Spice moniker, Victoria allegedly had a ‘low status in the band’ and was frequently teased by her bandmates – notably Scary Spice Mel B.
Following the departure of Geri Halliwell the group eventually embarked on respective solo careers in 2000, but the financial lure of The Spice Girls brand prompted a tense reunion in 2007, during which Geri ‘annoyed everyone.’
Victoria later claimed The Spice Girls’ publicist once told her to say her famous black tube dresses were purchased at Gucci – ‘even though they were from Miss Selfridge.’
The Mirror approached representatives for Victoria, David, Brooklyn and Cruz Beckham, Boohoo Man, Mel B and Geri Halliwell for comment.
Brand Beckham: The Fame. The Feuds. The Fallout by Alison Boshoff is available to purchase now.
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