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Apple pulls ad over ‘electronic babysitting’ concerns

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Someone missed the point of an iPhone billboard, prompting Apple to pull the advertisement down after it was accused of normalizing “electronic babysitting.”

Apple has removed one of its billboards in Milan, Italy, after public outcry. The ad in question depicted a toddler holding a food-smeared iPhone paired with the text “Tutto ok, e iPhone,” which translates to “It’s okay, it’s an iPhone.”

Apparently, the Italian children’s rights watchdog Autorita Garante per l’Infanzia e l’Adolescenza (AGIA) had received a call from a concerned citizen. The citizen believed that Apple was normalizing “electronic babysitting,” or the act of placating a child with an electronic device.

So, AGIA wrote a statement, first spotted by 9to5Mac, that accused Apple of not taking the issue seriously. It said that Apple was putting children on the path to digital addiction and was potentially putting children’s psychological and cognitive development at risk.

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However, the advertisement campaign wasn’t saying that toddlers should be given iPhones. Instead, it was part of Apple’s larger “Relax, it’s iPhone” campaign designed to promote the device’s durability.

Other images in the campaign included someone using the iPhone in the rain, a dog with an iPhone in its mouth, and an iPhone sitting at the edge of a bathtub. All situations that used to make smartphone owners cringe before companies like Apple made extra efforts to increase device durability.

Yet Apple is still aware of the ad’s optics. So, down it came.

It has since been replaced with an advertisement showcasing the device’s Find My capabilities, as reported by la Repubblica.

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Self-driving trucks are officially testing on California highways

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Aurora Innovation and Kodiak AI, two companies developing self-driving trucks, have received permits from the California Department of Motor Vehicles to test their autonomous vehicle technology on public roads. And Kodiak has already started.

Kodiak said it is starting with a handful of test trucks in California, primarily around its Mountain View office.

Both companies applied for testing permits this spring under updated rules approved by the California DMV, the agency that regulates autonomous vehicles in the state. Those rules, approved April 28, lifted a ban on driverless vehicles weighing over 10,000 pounds from testing on public roads and provided a regulatory path for companies to test, and eventually deploy, autonomous heavy-duty vehicles.

Kodiak and Aurora met the DMV’s permitting criteria, including safety, insurance, vehicle registration, safety driver qualification, and other requirements, according to the agency. The testing permits require a human safety operator to be behind the wheel and prohibit companies from operating on roads where the posted speed limit is 25 miles per hour or less, unless they are on a “direct route” between destinations.

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Despite those restrictions, the prospect of self-driving trucks on California’s highways continues to fuel opposition.

Last week, Teamsters California sued the state’s DMV, alleging that the agency circumvented laws requiring it to study and publicly disclose the possible economic impacts of allowing self-driving trucks on public roads. The lawsuit, filed in the state’s Superior Court in Alameda County, also accused the DMV of failing to consider the safety risks to motorists.

For autonomous vehicle developers, the new rules allow them to test and eventually deploy in their home territories.

Aurora and Kodiak are both based in California, but until recently focused their testing and deployment activities in Texas because of their home-state’s ban on autonomous heavy-duty trucks. Aurora launched a self-driving truck service in Texas in May 2025, starting with a Dallas-to-Houston route. The company has added more routes since, including between Fort Worth and El Paso, El Paso and Phoenix, Fort Worth and Phoenix, and Laredo and Dallas.

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Kodiak began commercial driverless truck operations in January 2025 in an off-road environment in West Texas’ remote Permian Basin. Kodiak has since expanded to on-highway operations, including a route between Dallas and Houston.

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How Samsung’s Galaxy Watch 8 Measures Your Antioxidant Levels

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We think it’s kind of neat.

Samsung’s Galaxy Watch 8 can already track your heart rate, sleep and workouts. But that’s not enough information about you, apparently. Its Antioxidant Index turns a five-second thumb scan into a score from 0 to 100.

The watch isn’t measuring all of the antioxidants in your body. Instead, it estimates carotenoids, pigments with antioxidant properties found in yellow, orange and green fruits and vegetables that can build up in your skin. Samsung uses that reading as an indicator of fruit and vegetable intake, though the company says UV exposure, alcohol and stress can also affect the score.

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How the sensor reads your skin

To take a measurement, remove the Galaxy Watch 8, open Samsung Health on the watch, select Antioxidant Index and tap Measure before pressing your thumb against the BioActive Sensor on the back. Samsung says the sensor uses multi-wavelength absorption spectroscopy to analyze how different wavelengths of light are absorbed and reflected by the skin.

It’s a lot more dramatic than pressing your thumb to a smartwatch. In practice, the sensor uses yellow, blue, purple and green LED light to illuminate your skin; carotenoids absorb certain wavelengths more strongly (blue is the most important here) and photodiodes detect the light that reflects back, allowing Samsung to estimate the concentration of carotenoids and calculate an Antioxidant Index score.

The thumb wasn’t selected just because it fits well over the sensor. Melanin and hemoglobin can interfere with optical measurements, Samsung says, so finger skin helps minimize melanin interference while pressure from your thumb temporarily restricts blood flow, reducing interference from hemoglobin.

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How accurate is the Galaxy Watch 8’s Antioxidant Index?

Samsung says it validated its sensor against Raman spectroscopy, a lab technique used to measure skin carotenoids, and compared readings with blood tests, food logs and clinical data from several hundred participants. Separately, a 2023 randomized controlled trial involving Samsung researchers also found a strong correlation between reflection spectroscopy and Raman spectroscopy when measuring skin carotenoids.

But there’s a big caveat. Samsung has not published a simple consumer-facing accuracy percentage or margin of error for the Galaxy Watch 8 feature, and it says Antioxidant Index isn’t intended to diagnose or treat medical conditions. Think of the score as another health trend to monitor, rather than a blood test wrapped up in a little computer on your wrist.

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The number can be stubborn, according to Engadget’s Galaxy Watch 8 review. After Amy Skorheim deliberately changed her diet for a day, her score dropped by two points. On subsequent days, her readings ranged from 56 to 60.

Samsung’s current US comparison chart doesn’t list Antioxidant Index for the Galaxy Watch 7. It does list the feature for the Galaxy Watch 8, Watch 8 Classic and Galaxy Watch Ultra (along with the newer Watch 9 and Ultra2), but Samsung hasn’t specified why the Watch 7 misses out. The company says it usually takes two to three weeks for carotenoids from food to build up in the skin to detectable levels.

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Lego Star Wars: The Mandalorian Is Packed With Laughs, Flashbacks and Lots of Grogu

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Lego Mandalorian with Migs, from the upcoming Lego Mandalorian special.

Star Wars is at its best when it doesn’t take itself too seriously, and there’s no greater example of this than Lego Star Wars. The franchise, complete with its own video game on multiple platforms, prides itself on delivering a cute story with loads of laughs and inside jokes just for the biggest fans.

Fast on the heels of The Mandalorian and Grogu leaving theaters and hitting Disney Plus, the duo and a lot of their friends are getting a Lego Star Wars film just about them. And if you happened to be at D23, there was a chance to watch the whole thing early.

Dropping on Disney Plus September 2nd, Lego Star Wars: The Mandalorian is a hilarious trip down memory lane done Lego style. Recaps of the entire Mandalorian story so far, plus or minus some embellishments from the storytellers take up the one hour special in a way that kept me laughing the entire time. Keep an ear out for some of the original actors from the series showing up to voice their Lego counterparts as well as the standard array of Lego hijinks.

This is a cute, family-friendly way to catch up or refresh your memory. It includes sections of The Mandalorian and The Book of Boba Fett, with the story bringing you to just before the start of the film. And since The Mandalorian and Grogu movie will hit Disney Plus the same day as its Lego preview, you can treat yourself to some giggles before locking in and enjoying the action-packed film right after. Just be careful with your wallet after, or you’ll end up with a shopping cart full of your own Star Wars Lego kits.

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Rethinking Google Workspace Security in the Age of AI

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G in chains

By Rajan Kapoor, VP Security, Material Security

Over the past two months, I’ve written about the Vercel breach and the Composio breach separately. Both offer lessons to learn on their own. But reading them together, I keep coming back to the same observation: these aren’t isolated incidents

They’re the same attack, run twice, against different targets, where email was not the entry point into the workspace. And once you see the pattern clearly, it changes what you think you need to defend.

It also raises an uncomfortable question that I’ve been sitting with. The pattern I’m describing, where an OAuth grant is used to access an account, read sensitive data from email and Drive, and use that access to move past the workspace, doesn’t only describe what attackers do. It increasingly describes what AI agents do, by design, every day.

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Before jumping into that discussion, let’s take a moment to map out the workspace attack chain.

The old mental model: email is where the danger lies

For most of the last decade, the dominant mental model for workspace security looked something like this: email is the dangerous channel, and everything else in Google Workspace is relatively safe.

That model made sense when attackers were primarily trying to steal credentials through phishing. It doesn’t hold anymore because attackers have learned to chain their way through the workspace, not just get in via an inbox.

The model most security teams are familiar with looks something like this:

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  • Email is the entry point: A malicious email (a phishing link, a weaponized attachment, a convincing pretext, a prompt intended to misdirect an AI agent) is how most attacks begin.
  • A credential is stolen: The attack results in a valid credential being stolen and an account takeover happening.
  • Sensitive data is accessed in Gmail and Drive: Once the takeover happens, the attacker easily jumps to connected apps within Google Workspace.
  • Lateral pivots: An attacker inside an inbox can reset passwords and get into additional apps via magic links.
  • Establish persistence: Attackers can sit undetected within accounts for days, weeks, or months, quietly exfiltrating data across systems.

Familiar attack chain

Taken together, this is the nightmare scenario that is widely recognized as the account takeover (ATO). The workspace attack chain begins with an identity compromise via email and expands from there.

The attack chain in this article doesn’t stop at the inbox, and neither should your defenses.

See how Material connects email, OAuth, and Drive security to close the gaps attackers and AI agents both exploit. Book a demo for your Google Workspace.

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The evolving attack chain: OAuth is the entry point

The elements of the workspace attack chain attack haven’t changed, but the order in which the attacks unfold has evolved. The sequence I’ve now watched play out across Vercel, Composio, and a growing number of incidents we’re tracking doesn’t start with email at all.

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Instead, the script gets flipped and an OAuth token becomes the entryway into email, not the other way around.

Here’s what these attacks looked like:

  • OAuth is the entry point: These attacks started by establishing persistence through a stolen OAuth token. These tokens survive password resets, don’t expire, and are hard to observe. They are invisible to users and largely invisible to security teams who aren’t monitoring app behavior. Even scarier, the stolen token is a supply chain attack. A supplier is compromised and the result is access into your environment.
  • Sensitive data is accessed: Using the stolen token, the attacker was able to get into data stored in Gmail and Drive.
  • Email accounts are taken over: The ATO is initially executed using OAuth, not email. The access to email converts a compromised inbox into a much broader incident.
  • Lateral pivots: Using a combination of credentials stored in Drive and password resets or magic links via email,the attacker can then move laterally across connected systems.

Evolving attack chain

We can anticipate that the building blocks of the workspace attack chain will remain consistent, but that attackers – equipped with AI tools to sniff out vulnerabilities and scale their efforts – will continue to find ways to recombine them.

These OAuth-centric attacks are only one example of this evolution.

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The same chains, a different actor

Now let’s shift our thinking, while keeping those four-step sequences I just described in our minds.

Your employees are connecting AI agents to Google Workspace right now. Those agents are authorized. They’re using legitimate OAuth grants. They’re reading email, searching Drive, operating on behalf of real users to do real work. In most organizations, this is happening faster than security teams can track it.

When an AI agent behaves unexpectedly — because its instructions were ambiguous, because it followed a chain of reasoning its developers didn’t anticipate, because it was fed a prompt through content it encountered in the environment — it can walk the same path as an attacker:

  • It accesses an inbox or Drive folder it wasn’t explicitly intended to reach, because its scope was broader than its task required.
  • It reads sensitive content like credentials in email threads or confidential documents in shared drives and makes use of that information.
  • It takes an action downstream from that access: sending a message, following a link, making a request to another service.
  • It moves laterally across applications and sensitive information winds up getting exfiltrated to a third party.

No malicious actor. No compromised credential. Just an agent doing something its operator didn’t intend, in an environment that didn’t have the controls to stop it.

Why this matters for how you think about defense

Most conversations about AI agent security are framed around preventing prompt injection, red-teaming agent behavior, or reviewing what apps your employees are connecting. Those are real problems and worth solving.

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But the threat I’m describing isn’t about an agent being weaponized. It’s about an agent operating exactly as it was built to operate, in an environment where the guardrails weren’t designed with that kind of actor in mind.

A human operator acting in an environment where they’ve been overpermissioned will generally know how to navigate this situation using a combination of common sense and understanding of company norms and policies.

OAuth tokens granted to an AI agent carry the same access as tokens granted to a person, but the agent won’t understand that it’s been overpermissioned before it acts. It will simply do what it needs to do in order to execute the task.

The controls that matter here aren’t controls on the agent. They’re controls on the environment the agent operates in.

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If you know where sensitive data lives across email and Drive, you can enforce policies that restrict access to it before an agent (or an attacker) gets there. If you’re investigating OAuth grants, you can understand and limit exposure to the prying eyes of an attacker or an errant agent.

If you can redact password reset links and require step-up verification before sensitive inbox content is readable, it doesn’t matter whether the entity trying to access that content is an attacker or an agent acting outside its intended scope.

The same coverage that defends against the modern attack chain also defends against the modern agent risk. They’re the same problem, wearing different hats.

What defense looks like across the full chain

I don’t think the answer is to add more point solutions to each stage of this chain. I think the answer is coverage that understands the chain as a chain, that can see what’s happening across email, OAuth, Drive, and account behavior, and connect the dots before things go wrong at step three or four.

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That’s what we’ve built at Material. Here’s how our coverage maps to each step:

Blocking the initial email payload. Our email security is designed to catch what native controls miss: sophisticated phishing, payloads that bypass reputation-based filters, attacker-in-the-middle techniques. Stopping the most common attack method before it starts remains the highest-leverage intervention for the malicious threat.

Detecting suspicious OAuth behavior. Material goes beyond cataloging what apps exist and what scopes they hold.

The platform watches what apps actually do: what they read, when they read it, how that behavior changes over time. Whether an OAuth token is being used by an attacker or an AI agent operating outside its intended parameters, anomalous behavior at the activity layer surfaces the danger.

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Detecting and protecting sensitive data at rest. You can’t protect what you can’t see, and you can’t design a policy around access you don’t know exists.

Material’s file security gives teams visibility into where sensitive data lives across email and Drive: which shared drives carry broad access, which email threads contain credentials or PII, which Drive folders are exposed beyond their intended audience. This is the foundation for enforcing least-privilege access against any actor, human or automated.

Blocking lateral movement via password resets. Material can redact sensitive message content, including password reset links, and require step-up verification before that content becomes accessible.

An attacker with inbox access can’t use it as a pivot point if the reset links aren’t available in plaintext. An AI agent reaching the inbox looking for something to act on encounters the same restriction.

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The pattern is going to repeat

Vercel. Composio. I expect this list will keep growing, and I expect the next entries on it won’t always fit neatly into the category of “external attacker.”

Some of them will involve AI agents doing something unexpected. Some will involve overpermissioned integrations that reach data they were never supposed to see. The mechanism will look familiar even when the story around it doesn’t.

The right response isn’t to be alarmed about AI agents or to slow down adoption. Agents are genuinely useful and the productivity case for them is real.

The right response is to recognize that the workspace those agents operate in needs controls that are appropriate for a world where OAuth-authenticated software (authorized or not) is a first-class actor in your environment.

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If your Google Workspace security strategy ends at the inbox, it has a gap. That gap is exactly where the modern attack chain runs, and it’s exactly where an AI agent operating outside its intended scope will run too.

If you want to talk through what full-chain workspace coverage looks like for your environment, reach out to us at Material Security.

Sponsored and written by Material Security.

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New Dell XPS 13 reviews are in with positive marks and $699 price

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Dell’s 2026 XPS 13 earns praise for its compact aluminum design, 120Hz touch display, and strong battery life at a $699 starting price. The entry-level model’s 8GB of RAM is a compromise, with some reviewers recommending the 16GB upgrade while still keeping the price under $1,000.

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What The World’s Oldest Telecommunications Company Looks Like Today

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It’s nearly two hundred years old.

BT Group is best known today for broadband, mobile service and the infrastructure running underneath much of the UK’s communications network. Its history, however, starts long before the telephone was a household fixture. BT’s lineage reaches back to the Electric Telegraph Company, founded by William Fothergill Cooke and businessman John Lewis Ricardo in 1846 to commercialize electric telegraph technology developed by Cooke and Charles Wheatstone.

The Electric Telegraph Company merged with the International Telegraph Company in 1855, forming the Electric and International Telegraph Company, before being taken over by the General Post Office in 1870. So BT’s claim to 1846 comes through its family tree, rather than one company somehow surviving intact for nearly two centuries.

BT isn’t the only telecom company with an impressive pedigree, either. Sweden’s Telia traces its roots to a state telegraph agency founded in 1853, Telecom Egypt points to its first telegraph line in 1854 and Norway’s Telenor dates its beginnings to the Norwegian Telegraph Administration in 1855. 

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France can go further still, with a state-run optical telegraph network dating to 1794. The catch is that none of these are perfect apples-to-apples comparisons. Like BT, their histories run through government agencies, reorganizations and later commercial companies, which makes crowning a single “world’s oldest” telecom company considerably messier than comparing birthdays.

BT’s 1846 roots took a few detours

The early British telecommunications business had the sort of structure you might expect from a brand-new technology in Victorian Britain. Private companies built competing networks, struck agreements with railways and fought for customers while lawmakers figured out what exactly to do with all these wires suddenly appearing around the country. By the late 1860s, Parliament was debating whether the government should simply buy the telegraph companies and put the network under the Post Office, but not everyone was sold on this idea.

During debate in 1868, MP George Goschen called it “most absurd” to think the Post Office could create a “hunger and thirst for telegrams” among rural customers who could send much cheaper letters instead. Parliament went ahead anyway. Private telegraph systems were bought and consolidated under state control, with the Electric and International Telegraph Company joining the Post Office network in 1870.

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Telephone infrastructure eventually took a similar route. The National Telephone Company was absorbed into the Post Office system in 1912, then Post Office Telecommunications became British Telecom in 1980. British Telecommunications formally took over the Post Office’s telecoms and data-processing operations in 1981, before privatization began in 1984 with the government selling a majority stake in the newly formed BT plc.

So much for a straight line from 1846.

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What BT looks like today

The telegraph machines are long gone, but moving information around Britain is still very much the business. Modern BT operates several familiar consumer brands, including BT itself, EE and Plusnet, alongside its business services operation. It also owns Openreach, the infrastructure company responsible for maintaining and expanding the UK’s main fixed telecom network.

If anything inside modern BT resembles that original telegraph business in spirit, it is probably Openreach. It looks after the copper wires and fiber cables connecting homes and businesses, then provides access to hundreds of communications companies that sell broadband and phone services directly to the people using those lines, rather than serving most households itself.

Openreach has been legally separate from BT since reforms proposed by Ofcom, with its own board, employees, management and strategy. However, BT Group still owns it since Ofcom did not require a full ownership split. Mobile is another major part of what BT became. BT completed its acquisition of EE in 2016, giving the group control of what was then the UK’s largest mobile network, and EE’s 5G+ network now reaches 77 percent of the UK population. BT has also brought BT Mobile back in 2026 for its broadband customers.

William Cooke probably would not recognize much of that, but the cables might look reassuringly familiar. As of June 30, Openreach’s full-fiber footprint covered 23.4 million premises, with 9.4 million connected.

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How to tell if your AI platforms’ accounts have been hacked

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Just like any other online service, hackers can target and break into your accounts on popular AI platforms such as ChatGPT, Claude, and Perplexity. 

TechCrunch has created a comprehensive guide to help you protect yourself if you suspect someone has broken into your account on one of the internet’s most popular platforms, social networks, or messaging apps. Now, we’re here to show you how to check whether your accounts on AI platforms have been hacked.

As usual, we recommend using unique passwords stored in a password manager, and turning on multi-factor authentication (MFA), so that even if someone steals your password, they won’t be able to log in without that second piece of information. 

ChatGPT and Perplexity offer MFA. Claude doesn’t, because instead of asking for a password, Anthropic’s AI chatbot sends a login link to your email address.

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All three of these AI platforms offer similar ways to check if there’s a suspicious device logged into your account. Here’s exactly how each platform works.  

ChatGPT

To find out if someone has broken into your ChatGPT account, open it on your computer’s browser, click on your username in the bottom left corner, go to “Settings,” then “Security and Login,” and finally click on “Active Sessions.” 

You will see where you are logged into your ChatGPT account. If you see any device you don’t recognize, you can log out of that single device. You can also click on “Log out all.”

Image Credits:Screenshot/TechCrunch /

At this point, if you want to change your password, you need to log out of your account. 

Then, on ChatGPT’s website, click “Log in” located in the bottom-left corner, enter your email address, click on “Forgot password,” and then “Continue.”  

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ChatGPT will then send you an email containing a six-digit code. Enter the code on the ChatGPT login page, click “Continue,” and then enter a new password. 

You can also click “reset your password” in the email you received to see the official instructions on how to do that. 

Claude

For Claude, open it in your computer’s browser, click on your username in the bottom-left corner, then “Settings,” and click on “Account.” That’s where you will see your “Active sessions.” 

If you don’t recognize one of them, hover over it, click on the three vertical dots that appear on the right, and click “Log out” or “Terminate.”

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Image Credits:Screenshot/TechCrunch /

If you want, you can click on “Log out of all devices.” 

At that point, you’ll be able to log back into your account using your email address. You will receive an email with a link to log in. Claude does not allow you to use passwords at all, so there’s no password to change.

Perplexity

In the case of Perplexity, the AI-powered search engine does not show you where you are logged in. 

So if you’re worried someone may have broken into your account, go to Perplexity in your browser and click your username in the bottom-left corner, then “All settings.” Finally, click on “Sign out of all sessions,” and then “Confirm.”

Image Credits:Screenshot/TechCrunch /

At that point, you can log back in by entering your email address. You will then receive an email with a unique six-digit code. Enter the code on the website to log in, or click on the “Sign in” button in the email to log in directly. 

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This Beautifully Weird Necklace Is Secretly a USB Drive

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I’m already growing hoarse in Golden Gate Park as Charli XCX takes the stage at a San Francisco music festival. The crowd starts jumping as a guitar hook hits, and I reluctantly comply, bouncing around on these aging knees as my chunky Puff necklace almost flies off the chain.

During a lull in the set, someone next to me compliments the necklace, which has stainless steel swirls and a bulbous orange center. Their eyes grow wide as I flip the cap off and explain that it’s a hidden USB flash drive—I plugged the Puff into my phone to show off the animations.

When Harry Isaac and Sebastian Bidegain, working together under the Noware moniker, posted an early prototype of their retro-futuristic necklace on social media in 2025, it quickly racked up over a million views with thousands of waitlist sign-ups to buy one. The duo has spent the last year attempting to turn the online attention on their prototype into a mass-produced reality. Now, Noware is finally ready to ship units this October.

Image may contain Accessories Gemstone Jewelry and Sapphire

Photograph: Courtesy of Noware

The pair arrived at the WIRED office wearing Puff necklaces, naturally, that match with their trendy gorpcore outfits. They seem nervous, albeit excited, to show off their creation. Neither has had a wide release for their products before, though both are well-versed in whimsical designs. Isaac previously went viral for making an electric scooter that shoots out bubbles. Bidegain was already sculpturally approaching electronics, with prototypes like a vape camera and lo-fi sampler built into a rock.

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The design ethos of the Puff is just as much about aesthetics as it is about usefulness. Noware’s marketing materials show a cool girl with a Puff clipped onto her purse, where a Labubu might have sat last year, as well as styled on her neck with a pile of other silver chains. Bidegain says the “squishy, doughy” textures of food partially inspired Puff’s design, as well as cellular biology and tactile devices, like old phones and radios.

“On one end, I want anyone to be able to wear it, just if they think it’s pretty,” he says. “Though, I also want people who actually find utility in flash drives as part of their workflow: photographers, DJs, IT people.”

The small screen in the middle of the necklace is my favorite aspect. When it’s plugged into my phone or laptop, Puff’s center lights up with a customizable design. The Noware duo showed me goopy animations that reacted to the direction I held the phone as well as an aquarium mode. They even put the WIRED logo on it through custom software anyone can use to craft their own designs. The Puff doesn’t have an internal battery, so the USB drive can live as a piece of jewelry far longer than the expiration date of most electronics.

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TalkTalk Business and ARO to borg into UK tech services giant

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70,000 customers will join the collective, whose name and leader remain unknown

TalkTalk Business and UK technology services biz ARO plan to merge, creating what they say will be one of the country’s largest communications and managed services providers.

The pair claim the combined organization will be “uniquely positioned” to serve as a single technology partner for British firms pursuing digital transformation. It will have annual revenue of about £200 million ($270 million) and a combined customer base of more than 70,000 companies.

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Analyst firm Megabuyte noted that ARO, formerly known as Arrow, is the larger of the two businesses by earnings.

However, the vast majority of the combined customer base will comprise TalkTalk Business’s small-business clients, with the remainder mainly ARO enterprise customers. Megabuyte expects fixed-line and mobile communications and connectivity to generate most of the combined revenue – about £130 million ($176 million) – with IT and cybersecurity services providing the remainder.

Megabuyte said the immediate priority would be integrating the businesses and finding opportunities to sell their services across the combined customer base.

“One can see why the deal is being sold in terms of cross-sell, with relatively little overlap in terms of customers and products. TalkTalk Business has a large base of small business customers who should be receptive to ARO’s mobile and Microsoft offerings, as well as other IT and cyber services,” says chief analyst Philip Carse.

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TalkTalk Business completed its separation from the wider TalkTalk Group earlier this year as it sought to expand as an independent managed network provider. It recently acquired Planet IT, a service desk biz selling IT support and professional services.

Telecoms and IT services: the magic combination?

Vodafone Business and Tata Consultancy Services (TCS) have teamed up in another example of a UK communications firm joining forces with a managed services provider.

In this case, the arrangement is a partnership combining Voda’s connectivity, cybersecurity, cloud, and digital services with TCS’s technology, consulting, AI, and systems integration capabilities.

“UK businesses are looking for partners who understand their market, their customers and the pressure to modernise quickly,” said VodafoneThree business director Nick Gliddon.

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The pair say they will work together on cloud transformation and migration, AI and automation, cybersecurity, network modernization, and digital infrastructure.

ARO provides cloud, cybersecurity, and datacenter services and is a Microsoft Solutions Partner.

The two firms describe their operations as highly complementary.

The deal remains subject to approval under the UK’s National Security and Investment Act (NSIA), apparently because ARO supplies some government customers, and is expected to close by the end of the summer.

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Initially, both businesses will retain their existing brands and offices while the companies develop their integration plans.

The implication there is that there could be a shake-out of duplicate products and staff roles coming later, as often happens with corporate mergers.

We asked what the combined business would be called and who would lead it, but the companies declined to answer.

“This is a defining moment for both ARO and TalkTalk Business,” claimed ARO chief Ciaran Rafferty.

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“By bringing together our complementary strengths, we are creating a stronger partner with broader capabilities, deeper expertise and greater capacity to invest in innovation, service delivery and long-term customer success.”

TalkTalk Business CEO Ruth Kennedy said it represents a key step in the firm’s ambitions to become a leading managed services provider.

“The market is evolving rapidly, with organizations increasingly seeking technology partners that can combine strategic expertise, operational excellence and broad service capabilities at scale,” she commented. ®

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Philips Expands Roku Ambilight TV Lineup With New QLED Models

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Following the 2025 launch of its 7875 Series LED/LCD TVs with Roku and Ambilight, Philips is expanding the lineup for 2026 with the new 7985 Series. The latest models retain Roku’s smart TV platform and Philips’ signature Ambilight technology, but add Quantum Dot technology for the first time in the series, moving the range into the increasingly competitive QLED TV category.

Philips Ambilight Extends the Picture Beyond the Screen

Ambilight is a lighting technology available on select Philips TVs that projects colored light beyond the borders of the screen, creating a more immersive viewing experience. Small LEDs on the back of the TV cast light onto the wall behind it, matching the colors and action on-screen in real time.

Big game-winning goal? Your living room glows green. Concert blasting through your speakers? The lights pulse with the beat. Romantic movie sunset? The wall behind your TV adds more drama than the plot.

Ambilight effectively takes the TV from “just a screen” to the main attraction in the room by extending the visual experience beyond the display itself and making the wall behind it part of the presentation.

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What Is QLED?

A QLED TV is an LCD-based TV that has an LED backlight, and images are still viewed on an LCD display panel. However, it adds another component, a sheet of Quantum Dots (that is where the “Q” comes from). The Quantum Dot sheet is placed between the LED backlight and LCD panel to improve color. Quantum Dots are nano (microscopic) particles that emit color when hit with a light source. For a complete rundown on how the technology works, refer to our companion article.

Quantum Dot Layers

QLED and Ambilight Create a More Immersive Viewing Experience

The 2026 Philips 7985 Ambilight QLED TV Series uses Quantum Dot technology to expand the available color range, improve color accuracy, and deliver a brighter image compared with conventional LED/LCD displays.

Ambilight TV has always been about creating a more immersive way to experience television,said Fangfang Li, CEO, SKYWORTH USA. “With our new QLED Ambilight TV series, we’re expanding that experience with advanced QLED technology that delivers richer colors, enhanced picture quality, and a more immersive way to watch, stream, and play.”

Pro Tip: In 2025, SKYWORTH entered into a trademark licensing agreement (TMLA) that allows it to offer Philips-branded televisions to the North American market. 

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Philips 7985 Ambilight QLED TV Series Key Features

  • Ambilight: Ambilight extends on-screen colors onto the surrounding walls, creating a wider and more immersive viewing experience.
  • Follow Audio Mode: This dedicated audio-reactive mode uses Ambilight effects that pulse and move with the beat of the music, adding another visual element to parties and music playback.
  • Gaming Excitement: Ambilight reacts to gameplay in real time, providing dynamic lighting effects that complement fast-paced action on the screen.
  • Roku Backdrops and Ambient Lighting: Roku Backdrops can display artwork or personal photos, while Ambilight can provide ambient lighting when the TV is not being used for conventional viewing, adding more versatility to the room.
  • Eye Comfort: Ambilight can soften the perceived contrast between a bright TV image and a darker surrounding room, potentially making extended viewing more comfortable.
  • Seamless Streaming: Built-in Roku OS provides access to thousands of movies and TV shows, Roku Originals, more than 500 live TV channels, and a wide selection of streaming apps.
  • HDR Support: Philips 7985 Ambilight QLED models support HDR10, Dolby Vision, and HLG, providing compatibility with major HDR formats for enhanced contrast, color, and highlight detail.
  • Dolby Atmos Support: Dolby Atmos compatibility provides support for immersive, multidimensional audio when used with compatible content and audio equipment.
  • Roku Smart Picture: Roku Smart Picture automatically adjusts picture settings based on the type of content being displayed to optimize the viewing experience.
  • Wireless Connectivity: The TVs support wireless connections with compatible Roku speakers, soundbars, and subwoofers, providing additional options for building an integrated home theater system.
  • Apple AirPlay: Apple AirPlay support allows users to stream music, videos, photos, and other compatible content directly from Apple devices to the TV.
  • Roku Ecosystem: Integration with the Roku mobile app provides access to voice controls, remote-control functions, and Roku Smart Home notifications for broader system connectivity.
Roku OS 14 Mobile App

Philips QLED Amblight TVs with Roku OS Specs

Philips Model 50PUL7985/F7  55PUL7985/F7 65PUL7985/F7
Product Type QLED TV with Ambilight QLED TV with Ambilight QLED TV with Ambilight
Price $319.99 $369.99 $469.99
Screen Size (Diagonal) 50-inches 55-inches 65-inches
Display Panel LCD  LCD LCD
TV OS Roku Roku Roku
Aspect ratio 16:9 16:9 16:9
Contrast ratio (typical) 4000:1 4000:1 4000:1
Dynamic Contrast  Yes Yes Yes
Response time (typical) 8  ms 8  ms 8  ms
Backlight Edge Lit LED Edge Lit LED Edge Lit LED
Panel resolution 4K UHD (3840x2160p) 4K UHD (3840x2160p) 4K UHD (3840x2160p)
Motion Processing 120 PMR (Perfect Motion Rate) 120 PMR (Perfect Motion Rate) 120 PMR (Perfect Motion Rate)
HDR Support Dolby Vision,
HDR10, HLG
Dolby Vision,
HDR10, HLG
Dolby Vision,
HDR10, HLG
Viewing angle 178º (H) / 178º (V 178º (H) / 178º (V 178º (H) / 178º (V
Sound System Dolby Atmos, Stereo, SAP Dolby Atmos, Stereo, SAP Dolby Atmos, Stereo, SAP
Built-in speakers 2 2 2
Child Protection Yes Yes Yes
Parental Control Yes Yes Yes
Remote Control Yes Yes Yes
Guided setup Yes Yes Yes
Multimedia USB media browser USB media browser USB media browser
Multimedia connections USB storage device USB storage device USB storage device
TV system ATSC 1.0
NTSC
ATSC 1.0
NTSC
ATSC 1.0
NTSC
Video Playback ATSC 1.0
NTSC
ATSC 1.0
NTSC
ATSC 1.0
NTSC
HDMI Connections 4 4 4
Wireless connection WiFi WiFi WiFi
Other connections CVBS+Audio L/R in

F-Type (75 ohm)

Ethernet

Headphone out

Digital audio out (optical)

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CVBS+Audio L/R in

F-Type (75 ohm)

Ethernet

Headphone out

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Digital audio out (optical)

CVBS+Audio L/R in

F-Type (75 ohm)

Ethernet

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Headphone out

Digital audio out (optical)

HDMI features eARC/ARC (HDMI 1)

EasyLink (HDMI-CEC)

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System standby

One Touch Play

Routing Control

System info (menu language)

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System audio control

Power status

eARC/ARC (HDMI 1)

EasyLink (HDMI-CEC)

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System standby

One Touch Play

Routing Control

System info (menu language)

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System audio control

Power status

eARC/ARC (HDMI 1)

EasyLink (HDMI-CEC)

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System standby

One Touch Play

Routing Control

System info (menu language)

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System audio control

Power status

USB 2.0 inputs 1 1 1
Audio Output Digital Optical Digital Optical Digital Optical
Dimensions (WHD without stand) 43.7 x 25.6  x 3.5  inches 48.3  x 28.1  x 3.5  inches 56.9  x 32.9  x 3.5  inches
Dimensions (WHD with stand) 43.7 x 28.3 x 11.0  inches 48.3 x 30.7  x 10.1  inches 56.9  x 35.3 x 11.8  inches
Weight  (without stand) 17.5  lbs 22.2 lbs 31.3 lbs
Weight (with stand) 18.2 lbs 22.9 lbs 33.5 lbs
Wall Mount Compatibility 200 x 100 mm 200 x 100 mm 400 x 300 mm
Included accessories Batteries for a remote control

Remote Control

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Stand Feet x 2

Screws

Quick install guide

Quick start guide

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Batteries for a remote control

Remote Control

Stand Feet x 2

Screws

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Quick install guide

Quick start guide

Batteries for a remote control

Remote Control

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Stand Feet x 2

Screws

Quick install guide

Quick start guide

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The Bottom Line 

The addition of Quantum Dot technology gives the 2026 Philips 7985 Series a meaningful step up from the earlier 7875 Ambilight Roku TVs, with the potential for a wider color gamut and better overall color performance. But the real differentiator remains Ambilight. The combination of QLED, Roku OS, and Philips’ rear-mounted dynamic lighting system gives the 7985 Series something that most similarly priced TVs simply do not offer.

There are compromises. Philips does not specify full-array local dimming or Mini-LED backlighting, and the company has not provided peak brightness figures, making it difficult to judge how effectively the 7985 Series will reproduce demanding HDR content. Dolby Vision support is welcome, but HDR format compatibility does not guarantee high-impact HDR performance; substantially brighter premium QLED and Mini-LED TVs can deliver considerably more highlight intensity and contrast.

Gaming support also appears fairly basic, with no indication of more advanced features such as 120Hz or 144Hz high-refresh-rate playback or VRR. Dolby Atmos is supported, but the TV’s built-in two-channel speaker system will inevitably limit the immersive effect, making a soundbar or home theater system the better option for movies and television.

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For buyers on a tighter budget, however, the equation is more interesting. The 50-, 55-, and 65-inch Philips 7985 models combine QLED color, Dolby Vision, Roku streaming, over-the-air television support, four HDMI inputs, and Ambilight in an affordable package. If you want the strongest HDR performance or a serious gaming display, there are better-equipped options. If you want an inexpensive primary or second-room TV with an easy-to-use Roku interface and a visual feature that genuinely stands apart from the competition, Ambilight remains the reason to look at Philips.

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Price & Availability

The Philips 7985 Series Ambilight QLED TVs are available in 50″, 55″, and 65″ screen sizes on Amazon and BJ’s Wholesale Club.

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