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iPhone 14 Pro Camera Preview: The Hardware Changes

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iPhone 14 Pro Camera Preview: The Hardware Changes

This time of the year always excites us: it brings a look at what’s new in iPhone photography. First up is our brief look at the technical specifications of the new iPhone 14 Pro cameras. Our next post field tests the new cameras and their output. Whether you are a first-time reader or a long time listener, we promise an exciting few weeks.

iPhone 13 Pro vs. iPhone 14 Pro

We expect the iPhone 14 to have the same camera system as the iPhone 13 Pro, minus its telephoto camera, so we’ll keep this post limited to the iPhone 14’s Pro version, which has the most major camera changes. Fortunately, the the iPhone 14 Pro and Pro Max have the same camera array, which keeps things simple. With the help of a Halide Technical Readout sent to us, it’s straightforward to analyze the year over year hardware changes. But first, a disclaimer…

Huge breakthroughs today are just as much about software as hardware. Sure, software can’t replace a giant large telephoto zoom lens (yet), but it allows for breakthroughs in dynamic range, exposure, night photography, adding nice blurred backgrounds, and much more. When it comes to computational photography, the quality of your software and processing power plays as important a role as the physical camera itself. It’s silly to judge the new iPhone entirely on sensor specs, and we can’t wait to run full package through its paces as soon as it arrives at Halide HQ.

iPhone 14 Pro Technical Readout Comparison

Without further ado, here’s a side by side comparison with the iPhone 13 Pro to iPhone 14 Pro. Specs changes are marked in bold:

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Wide

The Wide camera sees the greatest changes. The lens gets a bit wider, a 2mm focal length difference. The aperture is smaller (‘slower’), means the lens collects less light. This was probably necessary to work with a larger sensor. We calculate that the Wide camera is able to collect 20% more light compared to last year’s camera, even with this slightly worse aperture, thanks to its larger size.

We’re astonished by the improvement in the camera sensor’s ISO range. It goes far beyond previous iPhone cameras. Given high ISO values are accompanied by more noise, it’s highly likely this ISO range is made possible by how its higher resolution sensor combines 4 pixels into one, vastly reducing noise.

Apple refers to this as ‘quad-pixel’, and for almost all apps, it is how the camera will operate. By default, camera apps will ‘see’ the new Wide camera as if it were a 12 megapixel camera. Behind the scenes, iOS will downsize those 48 megapixels, combining four pixels into one, reducing noise. This will avoid breaking third-party apps, which probably aren’t ready for those larger images that require 4x the memory.

It does mean that if you were hoping to shoot 48 megapixel JPGs, you are likely out of luck without a third party camera app. With the first-party camera app, you can only capture 48 megapixel images by shooting in ProRAW. We hope this was a product choice as opposed to a technical limitation, and they leave more options available to third-party developers.

We look forward to testing the sensor in low-light: its high ISO range, quad-pixel shooting and claimed ‘second generation’ sensor-shift stabilization, we are expecting a big leap in image quality in at night.

Finally, we noticed that minimum focus distance — which is the closest the camera will focus on objects — has taken a step back, going from 150mm (5.9 inches) to 200mm (7.8 inches). While two inches doesn’t seem like much, if you were frustrated by your iPhone 13 switching between the ultra-wide (‘macro’) lens and regular camera, it’s possible this could happen a little more often new iPhone. The new lens design just can’t focus as close as the 13 Pro’s. We’ll be interested in seeing how much they’ve mitigated this in software.

Telephoto

The telephoto camera might be our team’s favorite, and it sees a fairly small spec bump. Apple has been fairly mum about this camera, only calling it ‘improved’. They might just mean that it benefits from the new Photonic Engine software pipeline, but the improved ISO range gives us hope they upgraded the sensor.

Ultra-Wide

With iPhone 13 Pro, Apple got serious about the image quality on its Ultra-Wide camera. This year, we’re seeing another sensor size bump; its larger pixels and area offset a slightly slower aperture. However, it lost a slight touch of its ultra-wideness, moving to a 14mm focal length (full frame equivalent).

Across the board, we are seeing what should be solid low-light improvements. A larger sensor and higher ISO sensitivity should allow this camera to further mature to be a good option for high-quality images. Apple actually claimed the greatest improvements to this camera in its keynote, claiming ‘up to 3×’ better images. We will have to see what that entails in testing.

Front-facing

Apple made a big change to the front of the iPhone this year. The Dynamic Island features the TrueDepth hardware we’ve come to love; a host of IR projector/sensor hardware to enable Face ID and a regular old front-facing (or ‘selfie’) camera. Despite being shrunk into a little isle, the front-facing camera got an upgrade.

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A big change here is the front-facing camera gaining variable focus (and autofocus) for the first time since the very first iPhone. In addition, a nice improvement in aperture should allow a bit more depth of field and light to reach this little camera. We’ll have to see how much of a difference or need there is for autofocus; if the sensor is indeed larger this year, it might allow for sharper shots.

What remained the same

We haven’t been able to confirm many changes in the telephoto and LIDAR systems on the iPhone 14 Pro. Despite this, we are seeing signs that point to an all-new telephoto camera sensor. The LIDAR system has changed slightly, throwing a wider grid of dots that corresponds with the new, wider 24mm focal length of the Wide camera. Otherwise, it appears unchanged, and so does the TrueDepth depth-sensing infrared hardware despite its miniaturization.

Stay tuned

As is tradition, we are going to test the iPhone 14 Pro’s camera system deeply — planning several outings in Mexico and the desert Southwest. We’ll be testing 48 megapixel shooting, RAW performance, quad-pixel ins and outs and extensively inspecting the new Photonic Engine. We will also be checking out the new iPhone 14’s camera. In the mean time, check out Austin Mann’s excellent iPhone 14 Pro camera review.

You can follow us on Twitter or Instagram to read about our findings in the meantime.

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LinkedIn suspends use of UK data for AI after watchdog questions

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LinkedIn suspends use of UK data for AI after watchdog questions

LinkedIn has suspended the use of UK user data to train its artificial intelligence (AI) models after a regulator raised concerns.

The career-focused social networking site, owned by Microsoft, quietly saw users around the world opted into their data being used to train its AI models.

But the Information Commissioner’s Office (ICO) said on Friday that it was “pleased” LinkedIn had confirmed that it had paused on using UK users’ information.

LinkedIn said it welcomes the chance to engage with the ICO further.

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“We are pleased that LinkedIn has reflected on the concerns we raised about its approach to training generative AI models with information relating to its UK users,” said the ICO’s executive director, Stephen Almond.

Many big tech firms, including LinkedIn, are looking to user-generated content on their platforms as a fresh source of data for training AI tools.

“Generative” AI tools, such as chatbots like OpenAI’s ChatGPT or image generators like Midjourney, learn from huge volumes of text and image data.

But a LinkedIn spokesperson told BBC News that the company believes users should have control over their data.

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As such, it has given UK users a way to opt out of having their data used to train its AI models.

“We’ve always used some form of automation in LinkedIn products, and we’ve always been clear that users have the choice about how their data is used,” they added.

Social platforms where users post about their lives, or jobs, can provide rich material to help tools sound more natural.

“The reality of where we’re at today is a lot of people are looking for help to get that first draft of that resume… to help craft messages to recruiters to get that next career opportunity,” LinkedIn’s spokesperson said.

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“At the end of the day, people want that edge in their careers and what our gen-AI services do is help give them that assist.”

The company says in its global privacy policy that user data will be used to help develop its AI services, and in a help article it states that it will also be processed when users interact with tools that offer post writing suggestions, for example.

This will now not apply to users in the UK, alongside those in the European Union (EU), European Economic Area and Switzerland.

Meta and X (formerly known as Twitter) are among platforms that, like LinkedIn, want to use content posted on their platforms to help develop their generative AI tools.

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But they have faced regulatory hurdles in the UK and EU, with strict privacy rules placing limits on how and when personal data can be collected.

Meta halted its plans to use UK adults’ public posts, comments and images to train its AI tools in June following criticism, and concerns raised by the ICO.

The company recently began re-notifying UK users of Facebook and Instagram about its plans and clarified its process for opting-out after engaging with the data watchdog.

LinkedIn will now likely face a similar process before it can resume plans to train its tools with UK users’ data.

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“In order to get the most out of generative AI and the opportunities it brings, it is crucial that the public can trust that their privacy rights will be respected from the outset,” said the ICO’s Mr Almond.

He said the regulator would “continue to monitor” developers such as Microsoft and LinkedIn to ensure they are protecting UK users’ data rights.

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OpenAI’s warnings about risky AI are mostly just marketing

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OpenAI’s warnings about risky AI are mostly just marketing

OpenAI CEO Sam Altman has warned about the dangers of AI

Chona Kasinger/Bloomberg via Getty Images

OpenAI has announced a new AI model, esoterically dubbed o1, that it describes as even more capable than anything that has come before – and even more dangerous. But before you start worrying about the machine apocalypse, it is worth thinking about what purpose such warnings serve.

While previous models such as GPT-4 were considered “low” risk for public release, according to OpenAI’s in-house framework, its new o1 model is the first to qualify as “medium” risk on half the criteria. OpenAI bases…

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ChatGPT: What should brands do with AI technology now

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ChatGPT: What should brands do with AI technology now

S05
Ep112


ChatGPT: What should brands do with AI technology now

Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider implications for businesses. How and when will AI technology become mainstream? How do you become a winner in a disruptive environment? Listen as our experts discuss the opportunities and risks of AI in part two of the ChatGPT series.

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Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

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Meet the Host

Andrew Davidson

SVP/Chief Insights Officer, Mintel Comperemedia

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Meet the Guests

Brian Benway

US Gaming and Entertainment Research Analyst

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Jan Urbanek

Senior Analyst, Consumer Technology, Mintel Germany

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Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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    Mintel’s technology market research reports keep you plugged in to one of the world’s fastest-growing industries….


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2023-03-07T00:09:00+00:00

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Latest insights

June 6, 2024

In the exciting world of Artificial Intelligence (AI), prompts are instructions or queries you enter into the AI interface to get responses. If you want helpful responses, you…

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March 15, 2024

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Download the Latest Market Intelligence

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The best iPhone 16 Pro and Pro Max deals

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The best iPhone 16 Pro and Pro Max deals
The display on the iPhone 16 Pro.
Joe Maring / Digital Trends

Apple has officially launched the iPhone 16, and now you can begin to make your iPhone 16 Pro and iPhone 16 Pro Max orders. Here we’re focusing specifically on the iPhone 16 Pro and iPhone 16 Pro Max, which are housed separately in the Apple store, but we’ve also covered iPhone 16 and iPhone Plus deals. We’re going to look at how to get the best deal via Apple or other retailers’ offers. The iPhone 16 Pro and iPhone 16 Pro Max officially released starting on September 20.

We found that getting the best deal from the Apple store was not entirely straightforward. Follow along with our guide for your best price.

iPhone 16 Pro and iPhone 16 Pro Max — Apple deal guide

Apple offers a concise guide on iPhone 16 Pro and iPhone 16 Pro Max deals at the top of its page.
Apple

At the top of you’ll see the basics on order deals all in one spot. At the top of the page (in the red rectangle in the image above) you’ll see a brief overview of all of the current offers. It’s worth noting, though, that there is some fine print and navigating through the store page isn’t a perfect experience. To see what we mean, tap the button below and follow along with our iPhone 16 Pro and Pro Max ordering guide, where we’ll show you exactly what to click to get the lowest price.

Apple’s iPhone 16 Pro and 16 Pro Max carrier deals — AT&T, Verizon, T-Mobile

Getting and understanding the available carrier deals from Apple’s store is the trick to getting the best preorder deal on the phones. Unfortunately, the numbers and steps to get there are somewhat confusing. By the end of this section, however, you’ll know how to get an iPhone 16 Pro for as low as $0.00/month from your favorite carrier and get the best Apple Store deal on the iPhone 16 Pro Max.

We’ll start by entering a phone into “Apple Trade In.” but ignore the price — it is wrong. When we go to get the best carrier deals, later, you’ll find that the trade in is worth more than stated. It makes planning frustrating, but at least it errs in your favor and they’re letting you get started early. Also note that Verizon makes ordering easier, as they’re offering a flat rate on any trade in phone of any condition. So, if you’re going with Verizon everything will be a little easier to navigate.

If the supplied phone meets all of the conditions to be in “good condition” go ahead and tap “Yes” for the relevant box. Note, however, that you can still trade in a phone that is missing one of the conditions to be considered “good” by Apple. Just tap “No” and follow the on-screen questionnaire to the best of your ability. With this requirement out of the way, you’re now ready to find your best rate on an iPhone 16 Pro and iPhone 16 Pro Max via AT&T, Verizon, or T-Mobile.

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If you want the best preorder deal you can get from Apple on the iPhone 16 Pro or Pro Max, click these options.
Apple

Once you’ve input your trade-in phone, tap “Finance” under “Payment options.” and hit the “Carrier” button. You’ll get a screen that looks something like the image above. These financed deals on the phone offer the very best rates on the phone in exchange for committing to a carrier for two or three years.

On this screen you’ll get your carrier-specific pre-order offers from Apple. In orange, at the top of each offer, you’ll see the full amount you’re getting back in bill credits from the carrier. Then, just below the bolded text you’ll see a monthly price for the phone and how many months you’ll need to be with them. Remember, you’ll need to stay with the carrier for the full duration of the term, so you’ll still be paying for service even with a great deal. Note that the amount that you can expect to get back will change depending on the version of the phone and how much storage you are after.

At this time, you’ll want to do your planning to see how much you get back on each phone, with each carrier, at each storage amount until you find something that fits your budget and needs. You can quickly change to other version of the phone (and storage sizes) by scrolling up and choosing them. However, you’ll need to remember to tap the ‘Carrier’ button again when you scroll back down to properly compare the offers. While experimenting with the page, my entered phone sometimes deleted itself when switching between the Pro and Pro Max versions, but not always. This seems to be an error happening on the iPhone 16 Pro and iPhone 16 Pro Max page only, so be sure to check if your trade-in phone is still inputted if you see an odd price increase.

So, what’s the best deal you can get this way? For AT&T, Verizon, and T-Mobile you can get $999 in trade-in credit applied to the iPhone 16 Pro 128GB storage version when we traded in a “good” iPhone 15 Pro Max. This makes it $0.00/month with your phone plan purchase. All other versions of the iPhone 16 Pro and all of the iPhone 16 Pro Max storage versions required some additional payment for the phone.

Apple’s iPhone 16 Pro and iPhone 16 Pro Max deals — Boost Mobile

Don’t have a trade in phone? No problem — if you want to go with Boost Mobile. When you finance with Boost Mobile and connect on their Boost Mobile Infinite Access Plan for 36 months, you’ll receive $1,000 in Boost Mobile credits. That means that you can get the 128GB version of the iPhone 16 Pro for $0 additional dollars per month.

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This is one of the best ways to get an iPhone 16 Pro ordered on the cheap if you don’t have a phone for trade-in.

AT&T’s iPhone 16 Pro and iPhone 16 Pro Max deals

Getting your iPhone 16 Pro or 16 Pro Max from AT&T is pretty simple, all things considered. The iPhone 16 Pro is straight up free if you trade in your old phone (and it is eligible). Want the Pro Max instead? You can still save up to $1,000 from the total cost of the phone by giving up your old phone. That’ll take your monthly payment on the phone from $33.34 to $5.56 over the course of 36 months. Tap the button below to see AT&T’s full iPhone lineup and choose the offer that makes the most sense for you.

Boost Mobile’s iPhone 16 Pro and iPhone 16 Pro Max deals

If you don’t have an old phone that’s worth much or just don’t like to part with your old iPhones, you may want to take advantage of Boost Mobile’s deals. Boost Mobile’s deals do not require a trade in phone.

You’ll save $1,000 on an iPhone 16 Pro or iPhone 16 Pro Max when you sign up with Boost Mobile’s Infinite Access plan. It’s a $65/month plan that provides unlimited 5G, global roaming, and an annual iPhone upgrade (up to $830 in value). Check it out on their website by tapping the button below. You can also find and deals on Amazon.

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Verizon’s iPhone 16 Pro and iPhone 16 Pro Max deals

The big flashy deal at Verizon right now is that you can get “The new iPhone 16 Pro on us” but they also have a deal on the 16 Pro Max. Here are the important details:

If you get a 128GB iPhone 16 Pro on a new or upgraded Unlimited Ultimate plan and trade in an Apple, Google, or Samsung phone (that’s been active on your account for at least 60 days), you can get $1,000 of trade-in/promo credit applied over 36 months while you’re with the service, which is enough to make the $1,000 phone free. In other words, it is “on us” (that is to say, Verizon) if you do everything else they ask for. Note that this is by fair their best preorder deal on the iPhone 16 Pro.

There are iPhone 16 Pro Max deals from Verizon as well, however, even if they aren’t as strongly advertised. In fact, you can get that same $1,000 on any Pro Max phone with an eligible trade in and a new Unlimited Ultimate plan for 36 months. However, as the iPhone 16 Pro Max phones are more expensive, you’ll still have to pay something to get your new phone. For example, the smallest 256GB storage version of the phone would be reduced to a cost of just $5.55, from $33.33, over the course of the 36 months. Considering the price of a phone plan, it isn’t a huge amount extra to pay.

To take advantage of any of these deals, tap the button below to find Verizon’s complete iPhone lineup.

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T-Mobile’s iPhone 16 Pro and iPhone 16 Pro Max deals

T-Mobile’s offers for the iPhone 16 Pro and iPhone 16 Pro Max largely revolved around a trade in and having or getting one of their 5o5G plans, the best of which is 5o5G Next. 5o5G Next offers consistent phone upgrades that don’t leave existing customers paying worse prices than new customers. It also comes with bonuses like Apple TV+ and Netflix so you can enjoy using your data for good entertainment. Deals also exist for 5o5G Plus and the standard 5o5G plans, but they’re somewhat less good, especially on the Pro Max version of the phone. Here’s how it all breaks down.

Between the iPhone 16 Pro and iPhone 16 Pro Max, the absolute best deal we’re seeing from T-Mobile is on the iPhone 16 Pro, where you can get it for free if you have an eligible trade in and get it on Go5G Next. Remember, you can also switch to Go5G Next at this time to get the deal. Alternatively, you can save $830 off of the iPhone 16 Pro (bringing it from $1,000 to $170) if you trade in a phone and get a new standard Go5G line or trade in with a Go5G Plus plan.

T-Mobile’s deals on the iPhone 16 Pro Max offer the same dollar value as for the iPhone 16 Pro, but the feeling isn’t quite the same. By this, we mean that with an eligible trade in and a 5o5G Next plan you’ll get $1,000 off or you can get $830 off with either a new line and a trade in or a trade in with Go5G Plus. The big difference? The Pro Max costs more, so that $1,000 off will still make it cost $200 instead of being free. In other words, you’ll get the same value for your trade in no matter the phone you pick, but the psychological crunch factor might feel better for the iPhone 16 Pro.

Presently, T-Mobile has six promotional offers on each phone in the iPhone 16 series lineup. Tap the button below to see the ones covered here as well as what else they have to offer.

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Best Buy’s iPhone 16 Pro deals

We’re seeing the iPhone 16 Pro (but, unfortunately not the Pro Max) being offered at Best Buy, with the phones either being tied to Verizon or AT&T, and you can save up to $1,000 via a trade in.

The biggest advantage of trying to trade in for an iPhone 16 Pro on Best Buy is their wide range of acceptable brands to trade in. So, if you have something that you want to trade in but it wasn’t eligible for Verizon or AT&T’s offers, go ahead and try at Best Buy. Plus, now makes a great time to use any Best Buy credits you’ve accumulated from previous deals or gotten from returns.



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New Spectacles are “obviously bad,” former Snap engineer says

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New Spectacles are "obviously bad," former Snap engineer says

Recently, Snap announced a new model of Spectacles, its series of “smart glasses.” The product caused a divide in the community due to poor design and feature choices. Now, a former Snapchat engineer who worked on the latest Spectacles claims that they are “obviously bad.” He also hints at problems during development.

New Snapchat Spectacles redesign and features a “disaster,” says engineer who worked on them

Creating a good tech product requires more than just integrating all the impressive technologies available. You also need to strike a balance between functionality and practicality. The new Spectacles boast a miniature LCOS projector in a limited space, which is a technological milestone. However, they did so at the cost of multiple drawbacks, such as a clunky design, a limited 45° FOV, and a battery life of just 45 minutes.

Sterling Crispin, a former Snap Spectacles engineer, lamented about the final result. “I worked on these for about a year at Snap, and I have a million negative things to say about the experience and the device, but I think the product speaks for itself and is obviously bad,” Crispin said on X. The engineer was especially harsh on the product, even calling it a “disaster.” So, even though he worked on the project, it seems he wants to completely disassociate himself from it.

Crispin also suggests that problems arose from misdirection during development. “This device is a set of very bad decisions that compounded, making them even worse,” he said. “Everyone working on it knew the problems and who was making them.”

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The Industry may not yet be ready for standalone AR glasses

That said, it seems that even the social media company is aware that the product is not suitable for the consumer market. Snap is currently offering the glasses to developers looking to enter the Snap OS AR ecosystem. Developers can access the new Spectacles through a rental model, which costs $99 per month (with a minimum one-year period). Previous models stood out for their aesthetics and capabilities of creating content to share on the app.

Smart glasses technology is advancing rapidly, and products are reaching more and more people. However, it seems that it is still too early to achieve a compelling standalone AR product with such a form factor. Recent reports say that Apple has realized this, so its first Apple Glasses will be similar to Ray-Ban Meta’s, without AR features. Current technological limitations are still an obstacle to overcome. However, Snapchat made it easy to backlash against the new Spectacles with an aesthetically bad redesign.

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How to Use GPT-4o Voice Mode

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How to Use GPT-4o Voice Mode

In this tutorial, learn how to maximize your content creation with GPT-4o Voice Mode. Discover the step-by-step process to effectively use this cutting-edge feature.

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