Connect with us

Technology

Meta combats celebrity scam ads with face recognition tech

Published

on

Meta combats celebrity scam ads with face recognition tech
Meta A graphical representation from Meta of the new features announced. The central image is a selfie cropped into a circle - directly beneath it the words take a video selfie and a button marked recover. Around the circle there's also a graphical representation of a woman holding a padlock style security symbol and another image of a notification sent to a celebrity alerting them to the addition protection.Meta

Meta is using facial recognition to combat scams and help people unlock their accounts

Facebook and Instagram owner Meta is to introduce facial recognition technology to try and crack down on scammers who fraudulently use celebrities in adverts.

Elon Musk and personal finance expert, Martin Lewis, are among those to fall victim to such scams, which typically promote investment schemes and crypto-currencies.

Mr Lewis previously told the Today programme, on BBC Radio 4, that he receives “countless” reports of his name and face being used in such scams every day, and had been left feeling “sick” by them.

Meta already uses an ad review system which uses artificial intelligence (AI) to detect fake celebrity endorsements but is now seeking to beef it up with facial recognition tech.

Advertisement

It will work by comparing images from ads flagged as being dubious with celebrities’ Facebook or Instagram profile photos.

If the image is a confirmed to be a match, and the ad a scam, it will be automatically deleted.

Meta said “early testing” of the system had shown “promising results” so it would now start showing in-app notifications to a larger group of public figures who had been impacted by so-called “celeb-bait.”

Deepfakes

Advertisement

The problem of celebrity scams has been a long-running one for Meta.

It became so significant in the 2010s that Mr Lewis took legal action against Facebook, but he ultimately dropped the case when the tech giant agreed to introduce a button so people could report scam ads.

In addition to introducing the button, Facebook also agreed to donate £3m to Citizens Advice.

But, since then, the scams have become more complex and significantly more believable.

Advertisement

They are increasingly powered by so-called deepfake technology, where a realistic computer-generated likeness or video is used to make it seem like the celebrity is backing a product or service.

Meta has faced pressure to do something about the growing threat of these ads.

On Sunday, Mr Lewis urged the government to give the UK regulator, Ofcom, more powers to tackle scam ads after a fake interview with Chancellor Rachel Reeves was used to trick people into giving away their bank details.

“Scammers are relentless and continuously evolve their tactics to try to evade detection,” Meta acknowledged.

Advertisement

“We hope that by sharing our approach, we can help inform our industry’s defences against online scammers,” it added.

Social media

Meta has also announced it will also use facial recognition tech to help people who find themselves locked out of their social media.

Currently, unlocking Instagram or Facebook accounts involves uploading official ID or documents.

Advertisement

But now video selfies and face recognition is being tested as a way to prove who a person is and and regain access more quickly.

The material provided by the user will be checked against the account’s profile image to see if it is a match.

However, the widespread use of facial recognition is controversial – Facebook has previously used it, before ditching it in 2021 over privacy, accuracy and bias concerns.

It now says that the video selfies will be encrypted and stored securely, and won’t be shown publicly. Facial data generated in making the comparison will be deleted after the check.

Advertisement

But the system will not be initially offered in areas where permission from regulators has not yet been obtained, including the UK and EU.

Source link

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Technology

6 days to go: Disrupt 2024 kicks off & ticket prices go up

Published

on

TechCrunch Disrupt 2023 Founders

The clock is ticking down! Just 6 days to go until TechCrunch Disrupt 2024!

Join 10,000 industry leaders from around the world at Moscone West in San Francisco from October 28-30 to witness groundbreaking discussions with top-tier industry experts, elite networking, an exciting showcase of the newest tech innovations, and so much more.

Time is running out! These last 6 days are your chance to save up to $400 on tickets. Once Moscone West opens its doors, prices will jump to full price. These are also the last days to get an Expo+ Pass for you and a plus-one at 50% off the price of a single pass.

Secure your discounted pass here.

Advertisement

Why attend Disrupt 2024

10,000+ startup and VC leaders

Build invaluable relationships with 10,000 tech, startup, and VC leaders at Disrupt 2024 — your opportunity to connect with the industry’s best.

350+  groundbreaking innovations

Explore the future of tech as over 350 startups from around the globe showcase their cutting-edge innovations in the Expo Hall.

250+ industry experts

Gain powerful insights from industry heavyweights as they take the stages across 6 focused tracks and sessions.

  • Alex Pall and Drew Taggart from The Chainsmokers, Co-Founders and Partners, MANTIS Venture Capital
  • Ashton Kutcher, Co-Founder, Sound Ventures
  • Bridgit Mendler, CEO, Northwood Space
  • Colin Kaepernick, Founder and CEO, Lumi
  • Erin and Sara Foster, Co-Founders and General Partners, Oversubscribed Ventures
  • Mary Barra, CEO, General Motors
  • Wassym Bensaid, Chief Software Officer, Rivian
  • Meet the rest of our speakers

200+ hands-on sessions

Participate in Q&A Breakout Sessions and discussion Roundtable Sessions led by industry experts, designed to address key challenges in today’s tech landscape.

Startup Battlefield 200

Don’t miss the high-stakes startup competition at Disrupt 2024, where 20 carefully selected startups will pitch to a panel of elite VC judges, battling for a $100,000 equity-free prize and the renowned Disrupt Cup.

Advertisement

Unparalleled networking

Beyond networking around the venue, use the Braindate app to create or explore topics for deeper in-person discussions. Meet at the Networking Lounge powered by Braindate, located on level 2, for 1:1 or small-group conversations.

60+ Side Events

Take the excitement of Disrupt 2024 beyond the main event by exploring company-hosted Side Events all over San Francisco throughout the week. Whether you’re into workshops, happy hours, cocktail parties, morning runs, or comedy nights, there’s an activity for everyone to enjoy.

Only 6 days left to lock in lower ticket prices

Now’s the time to save up to $400 on tickets. Or you can take advantage of our 2-for-1 offer—bring a guest for half the price of a single Expo+ Pass until October 27. All ticket prices will rise once the doors open on October 28.

Lock in your Disrupt 2024 ticket here before the rates rise.

Advertisement
TechCrunch Disrupt 2024

Source link

Continue Reading

Technology

Canva has a shiny new text-to-image generator

Published

on

Canva has a shiny new text-to-image generator

Dream Lab is powered by Leonardo’s Phoenix model (not be be confused with Adobe’s Firefly AI) and allows users to generate images from descriptions in a variety of styles like “3D render” and “Illustration.”

Canva already has its own Stable Diffusion-based AI image generator and hosts several other third-party apps, but the new Dream Lab offering introduces some improvements to the platform. It’s seemingly better at producing photographic styles and multi-subject images, for example, and includes a feature that can reference an existing image to better control the output — similar to Photoshop’s Reference Image tool.

Canva has also made some updates to its wider “Magic” AI tool suit, such as improved accuracy and one-click autocomplete commands for the Magic Write text generation feature. Whiteboards now support AI-powered summarization and real-time reaction stickers for collaborative projects and video editing tools have been added that automatically generate captions and introduce new animation effects.

Users can now add interactive charts and graphs to their presentations to help better visualize data. The Canva asset library has also been expanded with new royalty-free music and cinematic videos courtesy of a licensing deal with the Artlist music platform.

Advertisement

Canva announced last month that it’s planning to increase its subscription pricing for some business customers to reflect the “expanded product experience” and value that generative AI tools have added to the platform. The Leonardo.AI purchase was likely included in its investment plan, but users may be disappointed that they’re paying increased costs for incremental improvements rather than entirely new generative AI capabilities.

Source link

Continue Reading

Technology

Max’s first Get Millie Black trailer teases a missing persons case, major betrayals and a Game of Thrones star

Published

on

A woman stands next to a cabinet with a child's school photograph pinned to it

We might be getting another entry to our best Max shows list if the first trailer for Get Millie Black is anything to go by. I’m a huge fan of British crime thrillers and the new limited series looks like it’ll be a good one when it arrives on the streaming platform on November 25.

The series will air on HBO in the US and Channel 4 in the UK, joining the likes of Uzumaki and Smiling Friends, so we’ve really been spoiled with great new additions to both networks recently. Not only that, but Max recently teased a bunch of cool stuff at New York Comic Con – is it any wonder it’s one of the best streaming services?

Source link

Advertisement
Continue Reading

Technology

Clear link between online posts and violent disorder

Published

on

Clear link between online posts and violent disorder
Getty Images Two youths stand in front of a burning vehicle in SunderlandGetty Images

There were riots across England in the summer, including in Sunderland

There was a “clear connection” between the violent disorder in England and Northern Ireland in the summer and posts on social media and messaging apps, Ofcom has concluded.

The government had asked the media regulator to consider how illegal content and disinformation spread during the unrest.

In an open letter setting out its findings, Ofcom boss Dame Melanie Dawes said such content spread “widely and quickly” online following the stabbings in Southport, in July, which preceded the disorder.

She added most online services took “rapid action”, but said the responses of some firms were “uneven”.

Advertisement

“Misinformation appeared online almost immediately after the attacks, some of it appearing to have malicious intent and seeking to influence public opinion and reaction,” Dame Melanie wrote.

“Posts about the Southport incident and subsequent events from high-profile accounts reached millions of users, demonstrating the role that virality and algorithmic recommendations can play in driving divisive narratives in a crisis period,” she added.

Enhanced powers

At the time of the unrest, Ofcom faced criticism for not doing more to rein in the spread of untrue and inflammatory content.

Advertisement

It urged tech firms to take action – but also pointed out the enhanced powers it is due to get under the Online Safety Act had not yet come into force.

The act will see the creation of codes of practice for big tech firms which will place new responsibilities on them for tackling disinformation.

“I am confident that, had the draft Codes been in force at the time, they would have provided a firm basis for urgent engagement with services on the steps they were taking to protect UK users from harm,” Dame Melanie wrote.

She said the new powers set “clear standards” for what Ofcom would expect to see in future from big tech firms, such as:

Advertisement
  • Specifying in their terms of service provisions how individuals are to be protected from priority illegal content
  • Having systems designed to swiftly take down illegal content and having “adequately resourced” content moderation teams
  • Providing effective and accessible mechanisms for users to complain about illegal content, including on messaging platforms

The unrest which broke out in August 2024 was the worst that had been seen in the UK for a decade.

It was followed by waves of arrests and prosecutions, some for online offences.

The role that big tech played was subject to much scrutiny – though the platforms themselves remained largely silent.

The prime minister also got dragged into a war of words with one of the highest profile people in tech – X owner Elon Musk.

The tech billionaire suggested that “civil war is inevitable” following the disorder.

Advertisement

Sir Keir Starmer hit back saying there was “no justification” for Mr Musk’s comments, adding there was more that social media companies “can and should be doing”.

Source link

Continue Reading

Technology

You can now design custom Spotify playlist cover art

Published

on

You can now design custom Spotify playlist cover art

Personalizing your Spotify playlist by uploading your own covert art image is a great way to put a visual stamp on your audio mix, but now, you can design that cover art right in the app.  Starting today as a beta feature in English in 65 markets, the “Create Cover Art” feature gives users the ability to pick backgrounds, create text effects, and add stickers to generate an original piece of cover art for their playlists. It’s available to both free and Spotify Premium users.

Accessing the new feature is as simple as opening a playlist you’ve created, selecting the context menu (the three dots … ) and choosing Create Cover Art. You’ll then be given the choice to change the cover image (by uploading) or to create covert art.

Selecting create covert art opens an editor view with your playlist’s name appearing over a default background. This default background is randomly chosen, so sometimes you’ll be given a solid color like blue or green, while other times you may see a gradient or a rainbow.

You don’t need to keep the name of the playlist — you can add or remove text, play with sizes and colors, and pick from several effects. The sticker list isn’t very big, but you can add as many as you like, and they can be resized to create interesting options. Once you’re satisfied with your creation and save it, it will automatically update on your playlist, which can be shared through all of the usual channels.

Advertisement

Your creativity is limited only by your imagination — and by Spotify’s existing Platform Rules. According to the company:

“Spotify is monitoring for violating content in Cover Art, and users can always report playlists for potential violations of Spotify’s Platform Rules. Listeners can still upload their own images to use as part of their custom playlist cover art. For additional design elements, you can use those available within the beta feature including text, color and stickers for further customization. Note, users must own or have the right to post any images uploaded into the feature and follow Spotify’s Platform Rules.”

If Spotify removes your cover art for violating its rules, there’s not much you can do to get it back — unless you live in the EU. Apparently EU residents alone are able to appeal Spotify’s content moderation decisions.

Will folks rush to customize their playlists? It seems like a reasonable assumption given their massive popularity. According to the company, more than 8 billion playlists have been created to date.

Want to create your own playlist, but wish someone would help you curate it? Spotify recently launched an AI playlist creation tool. The company has also partnered with Instagram to give Spotify users one-tap song saves when they discover new tracks on the Meta-owned social network.

Advertisement






Source link

Advertisement
Continue Reading

Technology

Google Photos rolls out enhanced Share menu for easier photo sharing

Published

on

Google Photos' video editor is getting a couple of new features

Google has introduced a new update to Google Photos, improving its sharing menu. The latest change allows users to add more photos to share with an app without going through multiple steps. The update first noticed on Pixel devices running Android 15 by Smartdroid, simplifies the process for bulk sharing photos. This adjustment addresses user feedback regarding the complexity of the previous system.

Google Photos share menu adds more flexibility

The new update simplifies how users share images from Google Photos. Previously, sharing multiple images required extra steps, either by selecting multiple photos before hitting the share button or manually modifying the selection once inside the share menu. This sometimes felt cumbersome, particularly when users forgot to choose multiple images beforehand.

Now, the new Google Photos share menu enables users to swipe through images directly within the sharing panel. This new feature offers more flexibility by letting users add or remove photos before sending them to another app or contact. It removes the need to backtrack through the photo gallery to modify the selection.

Google Photos new share menu

The new sharing feature is reportedly being rolled out on devices running Android 15, with some Pixel 9 users already experiencing the update. According to reports, the Google Photos share menu now allows users to swipe left and right to browse through images without leaving the sharing panel. This swipe feature makes it easier to refine selections without disrupting the sharing process.

Advertisement

A gradual rollout

Android Police reports on the feature’s availability vary across devices. For instance, some users on Pixel 9 devices running Android 15 have confirmed the new functionality. However, others using Pixel 8 devices have not yet seen the change.

Interestingly, some iPhone users have already noticed the update in their Google Photos app. This shows that the rollout is not limited to Android devices. The update isn’t yet available to all users. However, the gradual rollout suggests it will soon reach a wider audience. This new feature is the latest in a series of updates to improve the experience for millions of users worldwide.

Source link

Advertisement
Continue Reading

Trending

Copyright © 2024 WordupNews.com