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Best Sheets for Every Bed & Budget, Tested & Reviewed (2025)

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Sweet dreams start with soft sheets. Or, at the very least, great sheets mean I sleep better, whether my dreams are peaceful or a hallucination of failed superpowers and the internet. There’s a lot to navigate when buying sheets for your bed, from understanding percale and sateen to thread counts. But the right set of sheets can make your old bed feel like a hotel, or be the perfect pairing with a brand-new mattress. (Because what’s the point in pairing your new mattress with stale sheets?)

We’ve tested dozens of options to find the best sheets in nearly every style. However, there’s an endless supply of sheets out there, so we’ll keep updating this guide as we test more. All of the prices shown are for queen-size sets. For more bedding recommendations, read our related guides, like the Best Mattresses, Best Mattresses for Side Sleepers, Best Mattresses for Back Pain, Best Organic Mattresses, Best Pillows, and Best Pillows for Side Sleepers .

Updated January 2025: The flannel section has been updated with new picks for the winter season. There are also new notes on Rough Linen and Boll & Branch sheet sets.

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Linen Sheets

Why buy linen sheets? Linen is a woven fabric made from flax plants. It’s a highly breathable material and doesn’t trap heat, so it keeps you cool during the summer months. It’s great for people who sleep hot. It’s rougher at first than a simple cotton set, but it should soften up the more it’s washed. Linen is often expensive, but it’s also more durable than cotton, so a good sheet set should last a lot longer. Linen sheets are not for everyone, but if you love linen clothing, you’ll probably love linen sheets.

Our Favorite Linen Sheets

I’ve slept on a lot of linen (don’t miss my entire guide to linen sheets), and the Citizenry’s linen set are my Goldilocks sheets. They’re lightweight and breathable but still have a nice drape and softness you don’t often find in brand-new linen. It usually takes a little breaking in to get to this stage, but the Citizenry’s sheets feel like you’ve already washed them and soften them up. Thanks to great airflow, these sheets are cool enough for warm nights but not so cool that I wouldn’t use them year-round. They’re also Oeko-Tex certified, meaning they’ve been tested for harmful substances and have been deemed harmless.

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The Citizenry’s linen sheets not only feel fantastic to sleep on but come in lots of colors to go with any color scheme your bedroom might have. Parts of the sheet set (just the top sheet, pillowcases, etc.) can be purchased individually if something happens to one of your pieces.

The Softest Linen Ever

These sheets are the softest linen I’ve ever tried—so soft that my husband didn’t even realize I had swapped out a soft flannel set for these! They’re super comfortable to sleep on but still have that light linen feel. The Cultiver sheets feel a little silkier (a word I never thought I’d use to describe linen) and drape a little more nicely around my body and on the bed. These sheets are a splurge, but if you want extra-soft linen, these are the way to go.

The only thing I didn’t like about them was the overflowing lint tray after drying them. My husband noted that they were “slippery” compared to other sheets we usually slept on, adding to the almost-silky experience of these sheets. But such softness doesn’t come cheap, and these sheets are a splurge. You’re able to buy pieces individually if you want to work your way up to a full set or worry that one piece could get shredded by your cat (though my cat has yet to do any damage to these).

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Other Great Linen Sheets

  • Pottery Barn Belgian Flax Linen Sheet Set for $299: These are my favorite cooling linen sheets, as they have the most breathable weave I’ve slept on. The airflow is great with these sheets, keeping me nice and cool. These sheets are a little thinner than the Citizenry’s but not quite as soft.
  • Quince Linen Bamboo Deluxe Sheet Set for $240: These aren’t 100 percent linen, but I love the combination of bamboo softness and linen breathability they offer. They’re a great pick if you want the benefits of linen but are uncertain about the roughness or texture of standard linen (or about spending too much!) The original sheet set is discontinued, but there’s still the deluxe set, though it’s sold out and on waitlist right now. Quince’s European Linen Sheets ($170) are also a great price if you’re looking for affordable all-linen sheets.
  • Rough Linen Orkney Sheet Set for $540: If you’re a linen lover and wish for heavier linen, then this Rough Linen set is perfect for you. These are the heaviest our team has tested, with about 260 gsm (grams per square meter) of linen—most others we’ve tested and recommend are around 160 gsm. WIRED reviewer Scott Gilbertson says despite the heavy weight, these still dry quickly, and he loves the rich colors these sheets come in. He says the forest green is one of the most intensely green sets of sheets he’s ever tried.

Looking for more linen? Read about every set of linen we’ve tested and our shopping advice in our guide to the best linen sheets.


Percale Sheets

Why buy percale sheets? Percale is a type of cotton weave, not a type of fabric. It’s also referred to as a plain weave. It looks how you might picture a classic weave to look, with an over-under style like a checkerboard. These sheets tend to be crisp, cool, and lightweight, and they make for great cooling sheets. Think of hotel sheets or your favorite button-up shirt. They’re a good middle ground if you sleep hot but don’t want to spring for linen and its higher prices.

Our Favorite Breathable Percale Sheets

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I shouldn’t be surprised how much I loved these percale sheets, after how much I loved the Citizenry’s linen sheets. The Citizenry launched its percale line this summer, and it has become one of my favorite cooling sheets to sleep on. I’m usually not a huge percale fan, since I don’t like a super crispy sheet, but the Citizenry’s percale manages to be soft without losing the airflow and slight stiffness that makes percale, well, percale.

While these aren’t as super soft as Supima or Egyptian cotton—more options with those below!—the Citizenry uses long-staple cotton that helps these sheets feel softer than regular cotton percale sheets. This sheet set is also organic and is Oeko-Tex and Global Organic Textile Standard (GOTS) certified.

Another Great Percale Set

Buffy is famous for the alternative materials behind its bedding. Specifically, Buffy usually uses eucalyptus-based lyocell to make its sheets and comforters. But Buffy now has its first cotton bedding on the menu: Supima Cotton Percale Sheets. The name gives away that it’s not made of just cotton, but Supima cotton, which is a higher quality cotton that has a longer fiber and better strength. That longer fiber helps make these cotton sheets softer than your standard percale without sacrificing the airflow and structure that makes percale so nice to sleep on.

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Buffy runs a ton of sales, so while these sheets are usually a similar price to the Citizenry’s, you might be able to find them for even cheaper.

Other Great Percale Sheets

  • Saatva Percale Sheet Set for $205: I love these sheets as much as the Citizenry’s above. They cost a little more, but both are fantastic percale sets that keep you cool and are crisp while still being soft.
  • Pure Parima Ultra Percale Sheet Set for $230: These sheets are super soft thanks to their Egyptian cotton. They’re a little more expensive and a touch heavier than other percale, but if you want something super soft without going full sateen or bamboo, these are a great choice.
  • Riley Percale Sheet Set for $260: Riley makes nice percale sheets, but they’re pricey—a fitted sheet and pillowcases cost $135, and the flat sheet costs an additional $85. We liked their crispness, but Brooklinen’s are cheaper for even the organic set.
  • Parachute Percale Sheet Set for $269: WIRED reviewer Julian Chokkattu says these sheets feel rough at first but soften up the more they’re washed. They’ve held up extremely well after years of use, even with a dog sleeping in the same bed.

Looking for more percale or cooling options? We’ve got a whole guide to cooling sheets that includes more percale picks and testing notes.


Flannel Sheets

Why buy flannel sheets? Flannel sheets are made of cotton, but the cotton fibers are brushed out to create a fuzzy texture. Those fluffed-out fibers also are what make flannel so warm and cozy to sleep on—the teased layers of cotton do a better job of retaining heat than other styles of cotton sheets, so you’ll stay much warmer sleeping on these than other sheet styles. They’re great for cooler climates and seasons.

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What about brushed cotton? Brushed cotton is similar to flannel in that it has brushed-out fibers, but brushed cotton is usually brushed out on one side, making it a little less fluffy and warm than your classic cotton. It’s a great choice for hotter sleepers who are trying to stay a little warmer without overheating.

Our Favorite Flannel Sheets

These sheets are super soft and fantastic to sleep on. They’re warm and cozy, yet a little lighter than the Company Store’s set that we used to recommend, making it a great pick for people who want to stay cozy without overheating. It’s a splurge compared to other flannel you can find, but no more than a great linen set will cost you. Plus, these sheets are made with organic cotton.

Our Favorite Brushed Cotton Sheets

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These brushed cotton sheets from Riley are my current go-to for winter. These are some of the softest I’ve tried without being overly hot, thanks to the brushed cotton rather than full flannel, which makes it a little lighter while still being fuzzy to the touch. They retain more heat than percale cotton sheets, but not so much heat that I needed to remove my extra quilt I use in the winter. These have been a perfect option for myself and my husband since we’re naturally hot sleepers. (Doesn’t help we’re in a third-floor room in Southern California!)

Riley also lets you choose if you want a flat sheet (aka a top sheet) or not with this set, which can make it a little cheaper. You might want to skip a flat sheet if you’re a super warm sleeper, or already have a duvet cover you prefer.

Other Great Flannel (Or Similar) Sheets

  • L.L. Bean’s UltraSoft Flannel Sheets for $139: These are definitely soft, but not as soft as our top flannel pick, and they feel lighter too. They’re almost like a warm jersey rather than a flannel. If you’re looking for a light but still soft set of sheets, this is a good choice.
  • The Company Store Legends Hotel Velvet Sheet Set for $179: This was our previous top pick, but The Company Store has replaced it with the Company Cotton Velvet Flannel Sheet Set ($184) which I’m testing now, along with the Legends Luxury Luxe Ultra-Cozy Flannel Fitted Sheet ($63) and Flat Sheet ($59). I’ll update this guide soon with my notes.
  • Brooklinen’s Heathered Cashmere Sheets for $350: These sheets are a major splurge. They’re 95 percent cotton and 5 percent cashmere wool, giving them a little rougher texture than your usual flannel sheets. I still really liked sleeping on them and found them warm and cozy, but my husband, who favors soft sheets, didn’t care for them.

Sateen Sheets

Why buy sateen sheets? Sateen is a cotton weave similar to percale, but it uses a three-over-one thread style weave compared to one-over-one. Those extra threads give it a silkier feel even though it’s still cotton, and it tends to be both cooler and a little heavier. They’re great for summer months if you want something cool to the touch, but they also work for colder months if you aren’t looking for something too heat-trapping like flannel but still want to retain some heat.

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Our Favorite Sateen Sheets

I have a few sets of JCPenney’s Wrinkle Guard sateen sheets in my linen closet thanks to my wedding registry. They’re soft and cool to the touch, with the silky finish sateen is known for without being slippery. They drape well on my bed and don’t keep me too warm, but be careful how you fold them, as they aren’t completely wrinkle-free.

The craziest thing to me about these sheets is that I can barely tell the difference between them and the Brooklinen Luxe Core Set, which is double the price (also courtesy of my wedding registry). They’re similar and both incredibly comfortable to sleep on, but JCPenney’s sheets are just hard to beat on value.

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Meta lures TikTok creators with $5K bonuses, content deals, free verification

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The apps Instagram, Facebook and WhatsApp can be seen on the display of a smartphone in front of the logo of the Meta internet company.

Meta is luring TikTok creators over to its platforms with the promise of cash bonuses, content deals, and support to grow their communities. The company announced on Tuesday that eligible TikTok creators will be able to earn “up to” $5,000 in bonuses over three months for posting Reels on Facebook and Instagram.

These creators will also get access to the Facebook Content Monetization program, which allows creators to earn money for their videos, photos, and text posts on Facebook. Additionally, Meta will offer some TikTok creators content deals to help grow their audiences on Instagram and Facebook.

Some TikTok creators will also get a one-year trial of Meta Verified, which includes a verified badge, account support, and impersonation protection. (The company did not share the criteria for whose will receive access).

While TikTok is back online in the U.S. after going dark for 12 hours over the weekend, the ByteDance-owned social network is still missing from app stores. Although President Donald Trump signed an executive order on Monday to delay the TikTok ban deadline by 75 days and told the Department of Justice not to enforce the ban’s penalties, it’s unknown when (or if) the app will return to Apple and Google’s app stores.

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Meta is clearly taking advantage of TikTok’s current troubles by poaching and attracting some of the service’s creators.

The company also said it’s rolling out changes to Reels to make the short-form video format more appealing to TikTok creators. For instance, U.S.-based Instagram creators can now publish Reels up to three minutes long, a notable increase from the previous 90-second limit. On TikTok, however, creators can record videos up to 10 minutes long, and in some cases, upload content up to an hour in length.

In addition, Meta is going to make Reels more prominent, as the company plans to recommend Reels in more places across Instagram in Facebook. For instance, people may start to see recommended Reels higher up in their home feed. Plus, they may see more reels in their search results.

To further court TikTok creators, Meta notes that it has optimized its ranking systems to allow newer creators to break through to new audiences.

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Meta will also allow creators to show their Instagram, TikTok, or YouTube handles and follower counts in their Facebook profiles to boost their credibility on its platform.

Meta already made other changes to take advantage of TikTok’s current uncertainty in the U.S.

On Sunday, Meta revealed that it’s going to launch a CapCut-like app called Edits next month. On Friday, it introduced updates to make it easier for Instagram users to find Reels that their friends and followers are liking on the platform. The app will also encourage users to start conversations about Reels through a new “reply bar.”

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I’m getting PS4 flashbacks – Nvidia’s RTX 5090 FE reportedly uses 600W of power and “sounds like a jet engine”

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Moody shot of an Nvidia GPU

  • A new rumor suggests the RTX 5090 will use 600W of power
  • Comments in a Chinese forum point toward the new GPU being much louder
  • PSU requirements are 1000W according to Corsair

Nvidia‘s RTX 5090 promises to provide a step up from the previous generation’s RTX 4090, but that could come at a significant cost according to new rumors – and you might want to invest in a beefy power supply.

As reported by Tomasz Gawronski on X, discussions within Chiphell (a Chinese forum page about the latest PC hardware) suggest that Nvidia’s RTX 5090 Founders Edition GPU will use 600W of power while being much louder compared to the 4090. This is based on what appears to be an upcoming review with the embargo set for January 24, with a post translated from Chinese that says “The editor cursed while testing… After all, the power consumption increased, the current increased, and the screaming also increased~”.

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Trump moves to sink offshore wind

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Rhode Island offshore wind farm

One of Donald Trump’s first acts as president was issuing an executive order that could kill the nascent offshore wind industry in the United States.

Trump’s order, signed Monday, halted federal leases for offshore wind development on the outer continental shelf — a location far enough from shore that wind speeds are consistently higher, but near enough that it’s readily accessible. 

“This withdrawal does not apply to leasing related to any other purposes such as, but not limited to, oil, gas, minerals, and environmental conservation,” the order states.

The order does not halt work on projects that have signed leases, though it does direct the Secretary of the Interior to review existing contracts for ways to terminate or amend them.

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Offshore wind has had a rough go of it in the United States. There are just a handful of operating offshore wind farms in American waters, amounting to just 174 megawatts of capacity at the end of May, according to the National Renewable Energy Laboratory. That’s a fraction of a percent of the worldwide total of 68 gigawatts, most of which are in Europe and China.

The sector’s prospects were starting to improve, though, with 4.1 gigawatts under construction, another 3.4 gigawatts approved, and another 19.8 gigawatts moving through the permitting process. Altogether, that would have helped reach the Biden administration’s goal of boosting offshore wind capacity to 30 gigawatts by the end of the decade.

While offshore wind is still expensive compared with other sources of power, its relative consistency and proximity to major population centers — and data centers — has made it attractive. In Europe, data centers operators have been keen to sign deals. Last year, Google agreed to buy 478 megawatts of offshore wind power to supply two data centers in the Netherlands.

In the U.S., offshore wind has been hampered by public resistance and a lack of infrastructure required to build and install the turbines. The availability of cheap, windy land in the interior of the country has also tilted the scales in favor of onshore turbines.

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Since the majority of offshore wind development occurs in other countries, Trump’s executive order won’t kill offshore wind entirely. Instead, the sector is likely to mature in other countries where companies can gain expertise while waiting for the U.S. market to reopen.

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Dyson Airwrap’s dreamy new colorways might finally tip me over into buying one

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Dyson hair tools

Dyson has just revealed two new special edition colorways for its popular hair styling tools, and I think I’m in love. They’re called ‘Jasper Plum’ and ‘Red Velvet & Gold’ and they’ll be available across the full haircare range, including the Airwrap i.d. multi-styler, the Supersonic dryer, and the Airstrait wet-to-straight styler.

While I don’t dislike the current purple-and-orange or turquoise options, they have more of a ‘Children’s TV presenter’ energy than I’d ideally want in a haircare tool that costs upwards of $400 / £350. These new options have a much more luxe feel that fits the premium price tag, and are perfect for a grown-up dressing table. I’ve been eyeing up an Airwrap for some time, and this might be the thing that makes me take the plunge.

The Jasper Plum colorway will be available to buy direct from Dyson UK from today (22 January), with the Red Velvet & Gold options joining in late February. There are no specifics on other territories yet, although a Dyson spokesperson told us the new-look tools “will become available at a later date” in the US and Australia.

Dyson hair tools

(Image credit: Dyson Supersonic Nural hair dryer in red with case, then the same dryer, the AirWrap and the AirStraight in purple)

Dyson says the new color options are “thoughtfully designed to celebrate love, individuality, and the small yet powerful moments of self-care”. The Jasper Plum option, which combines violet and plum with blush pink detailing, symbolizes “strength and self-discovery”. The Red Velvet & Gold model “embodies sophistication and modern beauty”.

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I didn’t immediately get all that, but the new colors certainly do look very nice. And the Red Velvet version taps into the current obsession with burgundy that’s sweeping the fashion world.

Dyson AirStraight, Airwrap and Supersonic hair tools

(Image credit: Dyson)

We consistently rate Dyson’s styling gadgets among the best hair dryers and best hair styling tools you can buy. Having made its name in vacuum cleaners and fans, the brand gained prominence in the beauty market with its Supersonic hair dryer, which reimagined the traditional dryer shape to make it more streamlined and put the weight in the handle to make it easier to control. The current version – Dyson Supersonic Nural – adds some clever features to streamline the styling process.

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Govtech giant Conduent won’t rule out cyberattack as outage drags on

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sign noting the acceptance of electronic benefit transfer (EBT) cards that are used by state welfare departments to issue benefits is displayed at a grocery store in 2019.

An ongoing “service interruption” at government contractor giant Conduent sparked outages across several U.S. states, leaving residents without access to some benefits and support payments.

A person familiar with the incident told TechCrunch the outage was caused by a cyberattack. Conduent spokesperson Sean Collins acknowledged the company’s outage was ongoing but declined to answer questions or rule out a cyber incident. 

“We are currently experiencing a service interruption affecting some applications while we have restored service over the past few days. The Conduent technology team is working hard to resolve any remaining issues,” Collins said.

Wisconsin’s Department of Children and Families told residents in a social media post on January 17 that it was unable to process child support payments across the state for much of the week. The department said four states, including Wisconsin, were affected by the outage at Conduent. Department spokesperson Gina Paige said its service was restored January 19 but deferred comment on the cause of the outage to Conduent. 

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Oklahoma Human Services, which manages the state’s food assistance program, told residents in a social media post on January 9 that Conduent’s customer service line was hit by the “technical outage.” Spokesperson Casey White told TechCrunch that the state’s systems are “working as expected” and that it experienced “no outages related to security at Conduent.”

In June 2020, Conduent confirmed a ransomware attack several days after reporting a service interruption. The Maze ransomware gang took credit for the breach and subsequently published various documents stolen from the company’s systems.

Contact Zack Whittaker on Signal and WhatsApp at +1 646-755-8849. You can also share documents securely with TechCrunch via SecureDrop.

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The Night Agent season 2’s first five minutes have been released early, and Gabriel Basso’s Peter Sutherland is forced to flee when a job goes awry

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Peter holds up a gun in The Night Agent season 2

  • Netflix has released the first five minutes of The Night Agent season 2
  • They show Peter Sutherland running for his life when a mission goes wrong
  • The hugely popular spy thriller returns on our screens on January 23

The Night Agent season 2 is almost here – and, to celebrate its forthcoming launch, Netflix has released its first five minutes early.

Two years after the spy thriller series became the latest TV Original to enjoy smash hit status on Netflix, its second season is due to make its debut on the streaming giant this Thursday (January 23). Understandably, excitement is growing ahead of The Night Agent‘s return, and in a bid to tap into that growing fan fervor, Netflix has dropped an extended look at the season 2 premiere’s opening sequence.

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The Switch 2 has a new trigger for disconnecting Joy-Con controllers

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The Switch 2 has a new trigger for disconnecting Joy-Con controllers

In the video, the trigger is pressed down a tad before a final push releases it from the console. As the Joy-Con moves away, you can also see a small cylinder receding back into the top part of the inside of the controller; to me, that indicates that when you push the trigger, you’re actually pushing out that cylinder to help bump the Joy-Con out.

Here’s a GIF of the relevant part of the video:

GIF by Andrew Liszewski / The Verge

The mechanism to remove the Joy-Con controllers looks similar to what was included in a 3D-printed mockup that accessories-maker Genki brought to CES.

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Truecaller brings real-time caller ID to iPhone users

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Truecaller live caller ID on iOS

Popular caller ID app Truecaller has long left iPhone users at a disadvantage by not offering the caller information in real-time — a feature its Android users have enjoyed for some time. Today, that changes as the company is rolling out an update that brings real-time caller ID support to its iOS subscribers.

The company was able to implement the feature because Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely make a call to their server to get information about the caller. Notably, this is also the first major release from the Swedish company after the co-founders Alan Mamedi and Nami Zarringhalam stepped down from the day-to-day operations in November 2024.

Today, Truecaller has more than 2.6 million paying subscribers, of which only around 750,000 of them are on iOS. However, 40% of Truecaller’s revenue is from iOS subscriptions. The company also gets a 5X conversation rate to its premium tier on iOS compared to Android as well as 80% higher revenue from an iPhone subscriber.

Considering the importance of the iPhone to Truecaller’s bottom line, the company continues to develop its iOS app.

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In 2022, Truecaller relaunched the iOS app to focus on better spam detection, thanks to Apple allowing the app to store a larger set of numbers locally.

“It did improve the overall call identification. But that wasn’t enough because in countries like India, there is a huge calling activity, and not all this would be available in the offline database,” Truecaller Product Director Nakul Kabra told TechCrunch in an interview.

India presents other challenges for the company, as well, including the arrival of a service, Calling Name Presentation (commonly called CNAP, designed to curb spam. The service, currently being rolled out by local telcos, could eventually emerge as a competitor to Truecaller.

Truecaller also updated its iOS app in 2023 with a live caller ID experience, but that involved a step requiring interaction with Siri and also wasn’t real-time.

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Until iOS 18’s release, Truecaller had to rely on a locally saved dictionary of limited phone numbers on iOS.

To enable the new feature, Truecaller built a new server architecture and created a separate, encrypted database for iOS, alongside its existing larger database for Android users. Apple’s Phone app makes encrypted requests to this database and gets encrypted responses that are only decrypted on the client (iPhone) to show the caller ID in real time. This process is called “homomorphic encryption,” as the computations use encrypted data instead of decrypting them first, while decryption happens on the client to display caller information if it matches with the data stored on the server.

Kabra told TechCrunch that Truecaller had built a way to sync two databases to keep the data synced between them.

“At the moment, there might be a bit of a delay because these requests get queued up, and the encryption that we do is very time-consuming — and very expensive… But it should not be more than a few hours,” he said.

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TechCrunch tested live caller ID under Truecaller’s beta program last week and noticed that the feature does provide caller information in real-time in most cases, though it sometimes misses.

Truecaller’s premium tier on iOS starts at $9.99 a month, per individual, or $74.99/year. The company also offers its family plan on iOS starting at $14.99/month or $99.99/year and the top-end Gold subscription at $249 a year.

Users can enable the Live Caller ID Lookup feature through iPhone Settings > Apps > Phone > Call Blocking & Identification.

On iOS 18, Truecaller also updated its interface with the caller’s name appearing in bold over their number. Now, Truecaller is working on support for images to show up in the caller ID for its iOS users.

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G.Skill DDR5 RAM is overclocked to a blazing 12,054MT/s with no liquid nitrogen needed – just air cooling

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G.Skilll Trident Z5 DDR5 RAM sticks on a black background

  • G.Skill Trident Z5 DDR5 was overclocked to 6027MHz or 12,054MT/s
  • That was achieved using just air cooling, with no need for liquid nitrogen
  • There is, however, a catch (of sorts) in how the CPU was configured

G.Skill has again been setting records with its DDR5 RAM, this time with a seriously impressive overclock that doesn’t use any exotic cooling.

This feat was achieved using G.Skill Trident Z5 DDR5 by an expert overclocker from Indonesia, a certain ‘speed.fastest,’ who managed to crank the RAM up to 6027MHz (or 12,054MT/s).

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Netflix is raising prices again

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Netflix is raising prices again

Netflix is raising prices yet again. In its latest earnings report released Tuesday, the streaming service announced that “we are adjusting prices today across most plans” in the US, Canada, Portugal, and Argentina.

Netflix spokesperson MoMo Zhou tells The Verge that the ad-supported tier is increasing from $6.99 to $7.99 per month, while the standard ad-free tier will go from $15.49 to $17.99 per month. Its highest-priced premium tier is also increasing from $22.99 to $24.99 per month. The price hikes will go into effect during subscribers’ next billing cycle, according to Zhou.

“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company’s letter to investors says. Netflix last raised the price of its subscription in October 2023. This is also the first time it’s raising the price of this ad-supported plan, which it rolled out in 2022.

Netflix added 19 million new subscribers over the past few months — the most in its history during a single quarter — bringing its global total to 300 million. This is the last time Netflix will reveal how many subscribers it added during the quarter, as the company said last year that it would only announce “major subscriber milestones as we cross them” starting in the first quarter of 2025.

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Even with a subscriber count reaching new highs, and operating income ballooning past $10 billion for the first time, Netflix executives believe the company still has room for growth. The company’s letter to investors says it accounts for less than 10 percent of TV viewing in the countries it’s available in, “which suggests a long runway for growth as streaming continues to expand around the world.”

Along with the price hike, Netflix announced that it’s rolling out a new Extra Member with Ads plan, which will allow those on the ad-supported plan to add someone outside their household to their subscription. It currently costs an extra $7.99 per month to add someone outside your household to an ad-free plan.

Update, January 21st: Added information from Netflix.

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