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Donald Trump and Kamala Harris vie for younger voters on social media app

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A seven-second TikTok video posted this month on the official Kamala Harris account shows Donald Trump mistakenly telling a crowd to get out and vote on January 5.

“Bro is running for president and doesn’t even know when Election Day is,” reads the caption, alongside a laughing emoji.

While the 2016 race for the White House was labelled the “Facebook election” as campaigns and voters flocked to the social media platform, this year TikTok is the app of choice for Harris and Trump’s online battle for younger voters.

“This election has been the TikTok election,” said Lara Cohen, head of creators at Linktree, which has worked on get-out-the-vote initiatives. The campaigns are “conscious that [Gen Z] is a demographic that they need to be hitting if they’re going to win — and that starts with generating enthusiasm online”.

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The campaigns have been harnessing irreverent internet culture, memes and slang on TikTok, as Mark Zuckerberg’s Meta has deliberately shifted its algorithm away from serving political content on Facebook and Elon Musk’s pro-Trump bent has alienated some users of his platform, X. 

TikTok’s algorithm — which feeds users an addictive stream of popular short videos — allows campaigns to get in front of new audiences who might not otherwise be searching for political content.

“The design of the app allows opposing filter bubbles to interact,” said Crystal Abidin, professor of internet studies at Curtin University in Perth. “It allows you to find things outside your palette.” 

Users have been wielding its popular features — such as “duetting” and live streaming debates with other accounts — to engage with politics. Some creators have also taken to making “fancam” videos, compilations of photos or videos of candidates edited with effects, which fans typically create to celebrate musical artists and actors. There is a trend of TikTok users filming themselves filling in their mailing ballots to music. 

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To increase Harris’s reach when she became the Democratic candidate in July, her camp hired what deputy campaign manager Rob Flaherty described as a pack of “feral 25-year-olds” to latch on to trending music and popular editing styles in real time.

They have generated their own viral videos on issues including abortion and climate change, alongside Trump bloopers. 

At the same time, the campaign openly courted creators on the platform, inviting them to glitzy White House events and to the Democratic National Convention, in the hope their messaging would spread organically to their own sizeable TikTok followings. 

Trump’s TikTok has presented a more sombre offering — videos set to menacing music, with dark predictions about the economy and soaring immigration under a Harris presidency, and pieces-to-camera by the former president warning of a “nation in decline”.

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These are interspersed with clips of light-hearted meetups with young male creators, such as prankster Logan Paul and video game streamer Adin Ross, who are closely affiliated with the so-called manosphere, or online spaces focused on masculinity. 

Harris’s TikTok strategy is “aspirational for any brand, let alone a politician”, where Trump’s feels “less native” to TikTok and closer to traditional campaign material, according to Cohen.

Despite having 5mn followers, compared with Trump’s 12mn, Harris’s KamalaHQ account has attracted 1.5bn views, compared with the Republican candidate’s 1bn. 

But Harris mania has lost steam in recent weeks, both in the polls and on TikTok.

Data shared with the Financial Times by social media intelligence platform CredoIQ found that the amount of viral conservative content on TikTok surpassed viral progressive content in the wake of the vice-presidential debate between JD Vance, the Republican, and Tim Walz, the Democrat, at the beginning of October. 

Ben Darr, CredoIQ’s founder, noted that a rise in Trump-supporting creators pushing content criticising the current government’s relief efforts in hurricanes Helene and Milton might have contributed to the swing.

About 47 per cent of content viewed about the October storms was conservative, compared with 43 per cent that was progressive, according to CredoIQ.  

Harris’s digital operation, which is about 250 strong, has a rapid response team of about 15 young people. Well versed in internet speak, they trawl the web looking to latch on to trends just as they are gathering momentum, collaborating through Slack channels and messaging apps.  

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The content goes through a light approval process, with an emphasis on trial and error. Some posts mock Trump for being “weird” and “out of it”, or feature clips of Democrats “dragging” or “clapping back” at his policies. In others, Harris is typically laughing or “sharing her love for Gen Z”. 

The goal, according to one person familiar with the campaign’s strategy, is to create “permission structures”, or make influencers feel comfortable enough to post positively about Harris, which means their followers feel able to do the same. 

“Only having Gen Z do that is authentic,” said April Eichmeier, assistant professor in the emerging media department at the University of St Thomas in Minnesota. “A tweet from the Clinton campaign used to take days. That’s not how you run a campaign in a world where something can go viral in 15 minutes.”

The success of Harris’s digital campaign has irked Trump, who has insisted on his Truth Social app that he has “the greatest social media program in history”. 

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But experts note there are fewer Republican politicians on TikTok, partly because some have taken issue with its Chinese ownership and described the app as “digital fentanyl” designed to destroy the minds of young Americans. 

“Republicans by and large have missed an opportunity to be there,” said Eric Wilson, a Republican digital strategist and executive director at the Center for Campaign Innovation. He added that the centre’s research found that one in five self-identified Maga Republicans used TikTok every day. 

But in an interview with Semafor, Alex Bruesewitz, senior Trump communications adviser, said TikTok had been “good for us this campaign cycle”, while in 2020 Facebook had engaged in “censorship”.

Bruesewitz added that the campaign had been “leveraging Trump as a person”, for example “through funny TikTok meetups with some of the biggest influencers in the world”. 

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TikTok’s new role at the heart of politics has brought with it fresh concerns about misinformation on the platform. A report earlier this month by left-leaning group Media Matters found conspiracies and falsehoods on TikTok related to the recent hurricanes that had garnered millions of views.

With Trump and Harris running neck and neck as campaigning is in its final stretch, it is unclear whether the candidates’ TikTok followings will give them an edge at the ballot box.  

Jessica Siles, deputy press secretary of Gen Z political advocacy group Voters of Tomorrow, said there was a surge in volunteer sign-ups and recruitment when Harris was elevated to the top of her party’s ticket. “So much of that excitement came from the online buzz that immediately happened on TikTok,” she said. 

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But Cohen cautioned that while “early indications of voter registration have been really positive in terms of activating young people . . . the proof is going to be in the pudding”. 

Additional reporting by Anna Nicolaou in New York and Peter Andringa in London

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WiseTech chief resigns after shares crash over allegations about personal life

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Richard White, the billionaire co-founder of Australia’s largest listed technology company WiseTech Global, has stepped down as chief executive after a series of revelations about his personal life wiped more than 20 per cent off the value of the logistics software group.

WiseTech shares hit a record high in September, valuing the company at A$45bn (US$30bn), as White’s vision to build “the operating system of global logistics” gathered pace.

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Then a legal dispute with a former girlfriend over an unpaid furniture bill relating to a multimillion-dollar Sydney home he had bought for her to live in before their relationship ended triggered a string of reports about his private life.

The reports were initially dismissed by the board as a private matter, and the legal case was settled this week. However, further stories about relationships with multiple other women, including an employee, and related property purchases emerged.

A complaint from a former board member about bullying behaviour was also published this week and piled further pressure on White and the board.

The stock fell a further 6 per cent on Thursday, reducing its market capitalisation to A$33bn. Its value has fallen more than 20 per cent in the past week.

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“It has been a challenging time for me personally, my family and close friends, and for the company that I have built and truly love,” White said in a statement on Thursday.

WiseTech’s board said he was putting the company and shareholders first in stepping down as CEO. It added he would take a short period of leave before returning to take on a “full-time, long-term consulting role, focused on product and business development”.

White, also chair of the Tech Council of Australia, denied any wrongdoing in meetings with the board this week. WiseTech has instigated a review to be conducted by law firms Herbert Smith Freehills and Seyfarth Shaw.

The tech group celebrated its 30-year anniversary this month, but celebrations at the company’s headquarters in Sydney’s industrial south on Thursday were restrained.

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That was in stark contrast to the company’s A$1bn listing on the ASX in 2016 when White took to the stage with hard rock band The Angels to play guitar along to an anti-establishment anthem “Who Rings the Bell?” at a company party.

White founded his first business in the late 1970s when he set up a guitar repair shop in Sydney. His most famous customers were Angus and Malcolm Young of AC/DC, whom he met while gigging on the pub scene. 

He co-founded WiseTech in 1994 and presided over three decades of growth as the global ecommerce market boomed.

The Australian company has acquired 50 smaller rivals to expand geographically and into areas including rail and truck freight, customs and warehouse technology. It has built a global software business underpinning the systems of industry giants including DHL, FedEx, Kuehne + Nagel and DSV.

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White’s fortune boomed alongside WiseTech’s valuation as he avoided the “land grab” strategy of other tech companies looking to expand globally by incurring heavy losses. WiseTech has never recorded an annual loss in its history, according to White.

Garry Sherriff, an analyst with RBC Capital Markets, said White stepping back was the right move. “We believe that the underlying growth drivers of the business remain intact and relieving White from his managerial responsibilities to focus on product development is a positive step forward in addressing governance issues without outright dismissal,” he said.

Andrew Cartledge, chief financial officer, has been named interim chief executive, with a global search for a permanent replacement beginning “soon”, according to the board.

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Legendary store to close after over 50 years as ‘upset’ shoppers mourn the loss of beloved business

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Legendary store to close after over 50 years as 'upset' shoppers mourn the loss of beloved business

A LEGENDARY store is set to close after over 50 years with “upset” shoppers mourning its loss.

J Maher’s Garden and DIY hardware store on Lever Edge Lane in Bolton, first opened its doors in 1973.

J Maher’s Garden and DIY hardware store is shutting down

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J Maher’s Garden and DIY hardware store is shutting downCredit: Google

The shop is now run by owners Barrie and Janette Maher, after inheriting it from Barrie’s parents, Rita and Jack Maher.

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The pair work in the store with their son, Jon, and five other members of staff.

For decades, the hardware shop was a cornerstone for the local community.

But it has seen a sharp decline in sales since the pandemic which means the doors will now shut for good.

The popular store will pull down the shutters for the final time at the end of October.

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It currently supplies allotment societies all over Greater Manchester, South Lancashire and Merseyside as well as bowling clubs, landscapers, schools, trade gardeners and nurseries.

The business has been struggling partly due to the rise in online shopping.

Barrie told The Bolton News: “After Covid, the way of shopping changed, people are going to big brands.

“We even set up our own website, but we struggled to compete as the bigger brands will always be at the top of the search.

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“It’s like a depression over the whole country, people haven’t been to the store in the same way since before the pandemic.”

He added: “We’ve been here fifty-one years, people know us, and we have a great relationship with all our loyal customers, we know them by name and by sight.

“It’s upset a lot of people – since we announced the closure, the news has spread really quickly.”

Five expert tips to save money on your supermarket shop

The proposed ban on bagged peat composts by the end of this year has also been a “major blow” says owner, Barrie, as the businesses’ “niche product” was a large range of peat-based composts.

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Janette told the outlet that the store sold last week via auction but they were not sure who bought the area or what it’ll be used for.

She added: “The staff weren’t stupid, they could sense that things were wrapping up. We’ve been scaling down for the past six months trying to shift our stock.

“The shop was a pillar in the community – my mum used to go dancing and the old blokes would always ask about the shop because they owned allotments, it was very much loved by people.”

Devastated patrons of the shop were quick to take to social media after news of the closure.

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One wrote on Facebook: “Another great shop to close,It always remind me of a small Gregory & Porritts if Maher didn’t have it then nobody did,Always had lovely bedding plants & Xmas trees.

“So sad to see them go.”

Another added: “Absolutely gutted!…..been a major supplier for my gardening business for many years…..all the best Baz Jeanette and Jonathan.”

Meanwhile, a third said: “Brilliant shop, the owners are full of knowledge. Shame it is closing.”

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“Yet another great shop to close. It’s the best hardware store for miles. Friendly staff always helpful. What a great loss I travelled from the other side of Bolton to visit here,” said another saddened customer.

But Janette said that there were still positives to look at despite the closure.

She continued: “We’re planning to use our retirement to travel the world and make new memories.

“We’d like to thank our loyal customers who’ve given us business over the past years.

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“We’ve had some great customers and members of staff who’ve stayed loyal to us. They have worked to make the store what it was.”

Why are retailers closing shops?

EMPTY shops have become an eyesore on many British high streets and are often symbolic of a town centre’s decline.

The Sun’s business editor Ashley Armstrong explains why so many retailers are shutting their doors.

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In many cases, retailers are shutting stores because they are no longer the money-makers they once were because of the rise of online shopping.

Falling store sales and rising staff costs have made it even more expensive for shops to stay open. In some cases, retailers are shutting a store and reopening a new shop at the other end of a high street to reflect how a town has changed.

The problem is that when a big shop closes, footfall falls across the local high street, which puts more shops at risk of closing.

Retail parks are increasingly popular with shoppers, who want to be able to get easy, free parking at a time when local councils have hiked parking charges in towns.

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Many retailers including Next and Marks & Spencer have been shutting stores on the high street and taking bigger stores in better-performing retail parks instead.

Boss Stuart Machin recently said that when it relocated a tired store in Chesterfield to a new big store in a retail park half a mile away, its sales in the area rose by 103 per cent.

In some cases, stores have been shut when a retailer goes bust, as in the case of Wilko, Debenhams Topshop, Dorothy Perkins and Paperchase to name a few.

What’s increasingly common is when a chain goes bust a rival retailer or private equity firm snaps up the intellectual property rights so they can own the brand and sell it online.

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They may go on to open a handful of stores if there is customer demand, but there are rarely ever as many stores or in the same places.

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Tata Chemicals, Tata Teleservices rise over 5 per cent. How are the Tata stocks doing today?- The Week

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Tata Chemicals, Tata Teleservices rise over 5 per cent. How are the Tata stocks doing today?- The Week

Shares of Tata Group companies, Tata Chemicals and Tata Teleservices, rose over 5 per cent on Thursday, even as the nation mourns the death of Tata Sons Chairman Emeritus Ratan Tata who played a key role in transforming the group into a global conglomerate.

At the time of writing this report, Tata Teleservices was up over 6 per cent while Tata Chemicals gained over 5 per cent. The stock of Tata Investment Corporation soared 10.47 per cent to trade at Rs 7,235.80 apiece.

Other major gainers from the Tata pack of companies include Tata Coffee which went up by 3 per cent, Tata Elxsi, which rose over 2 per cent, and Tata Power which was trading nearly 2 per cent higher.

Nelco, Indian Hotels, Tata Technologies, and Tejas Networks rose over 1 per cent. Tata Steel rose 0.91 per cent, Tata Communications (0.84 per cent), TCS (0.21 per cent), Tata Consumer Products (0.17 per cent), and Voltas went up by 0.24 per cent.

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However, Trent slipped 0.90 per cent, Titan fell and Tata Motors was down 0.40 per cent even as Sensex was trading higher by 220 points at 81,699.

“Investors can pay tribute to Ratan Tata and the great corporate empire he built by buying stocks like TCS, Tata Motors, Tata Steel, Tata Consumer and Indian Hotels. Ratan Tata, while pursuing the group’s growth, contributed substantially to India’s growth and millions of ordinary investors gained from the great man’s vision,” V K Vijayakumar, Chief Investment Strategist at Geojit Financial Services, was quoted as saying.

Meanwhile, TCS cancelled a press conference scheduled on Thursday to announce its second-quarter results.

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Shoppers threaten to boycott major supermarket after popular loyalty freebie is axed AGAIN

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Shoppers threaten to boycott major supermarket after popular loyalty freebie is axed AGAIN

SHOPPERS have threatened to boycott a major supermarket after a popular freebie has been scrapped for a second time, testing the loyalty of customers.

The members benefit was originally phased out back in February 2022 but saw a resurgence for a small number as a “goodwill gesture”.

The membership card perk has been set to end on October 29

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The membership card perk has been set to end on October 29Credit: Getty
It's not the first loyalty card perk to be scrapped by the supermarket giant

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It’s not the first loyalty card perk to be scrapped by the supermarket giantCredit: Alamy

Owned by the John Lewis Partnership, Waitrose has announced that it will no longer offer free newspapers when loyalty card customers spend £10 or more.

Those with their name to a myWaitrose card were informed via email that they would no longer receive the discount newspaper vouchers from October 29.

First offered to shoppers in 2013, Waitrose clients needed to spend £5 or more during the week to reap the reward, with this doubling to £10 at weekends.

Then, in 2016 the Monday to Friday offer was raised to £10 with the perk later being scrapped just two years ago.

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At the time, the supermarket giant claimed that only 5pc of customers were taking advantage of the offer but since then a small number of loyalty card customers could still buy a discounted daily newspaper after 3pm.

This is not the first time the high-street brand has dropped benefits for its frequent spenders.

The offer which saw customers entitled to a free hot drink with every purchase was scrapped until the store decided to bring it back after facing backlash.

Reinstating the beverage allowance in 2022, shoppers could only claim theirs when bringing their own reusable cup.

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The loyalty scheme was originally launched in 2011 and has been incredibly popular ever since with the latest figures in 2022 suggesting around 9 million members.

Those opting to sign-up for the MyWaitrose card could receive money-off vouchers and discounts on dry cleaning products.

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However, since a change in its terms and conditions earlier this year, customers may no longer receive discount vouchers every week.

With the short notice period before the freebie is cut from the clasp of customers, many have already taken to social media to express their strong thoughts.

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One person wrote on X, formerly known as Twitter: “I think your decision to remove the newspaper vouchers for loyal customers who regularly shop with you is a major mistake.”

Another said: “Received an email giving 6 days notice that I’ll no longer receive free newspaper vouchers as part of your loyalty scheme.

“Given that the other benefits are of zero interest I shall take my custom and cash elsewhere.”

Someone else put: “Disappointing you are removing the free newspaper from your benefits.

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“My parents only go into Waitrose on the weekends for the free paper but always ended up buying other things walking through the store.

“Guess they’ll be no need for them to go there now.”

A fourth commented: “Gutted @waitrose is ending my newspaper vouchers.”

Someone else wrote: “What a shame – it was a great benefit – I cannot afford to buy them.”

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Another claimed the changes were a “middle-class disaster”.

One user posted a picture of the email they had received informing them that they would no longer be offered the daily newspaper vouchers.

The screenshot shows the list of other benefits that MyWaitrose customers can continue to enjoy, including:

  • Personalised offers
  • Free HotDrinks from our self-service machines with any purchase in store*
  • Exclusive competitions
  • Fish Fridays: save 20% on selected fish from the counter
  • Sizzling Saturdays: save 20% on selected meat from the counter

A spokesperson for Waitrose previously told The Telegraph: “Our newspaper offer was retired in February 2022, as it was only being used by 5pc of customers. A small number retained the offer as a temporary goodwill gesture, but we’re phasing these out to invest in rewards that benefit all members.

“These customers will get additional rewards over the coming weeks to thank them for their loyalty, as well as our wider benefits, like free hot drinks and personalised offers, which remain hugely popular.”

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The Sun has approached Waitrose for comment.

Supermarket loyalty schemes – which has one?

MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.

Here we round up what saving programmes you’ll find at the big brands.

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  • Iceland: Unlike other stores, you don’t collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
  • Lidl Plus: Lidl customers don’t collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
  • Morrisons: The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
  • Sainsbury’s: While Sainsbury’s doesn’t have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
  • Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers – 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
  • Waitrose: myWaitrose also doesn’t allow you to collect points but instead you’ll get access to free hot drinks, and discounts off certain brands in store.

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Hermès defies luxury downturn with strong quarterly sales

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French luxury group Hermès has continued to defy the broader global downturn in the sector as it posted a sharp increase in quarterly sales. 

The Paris-listed group, known for its silk scarves and Birkin handbags, reported on Thursday that sales rose 11.3 per cent to €3.7bn on a constant currency basis in the three months to September, in line with the €3.69bn forecast by analysts polled by LSEG. 

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While the luxury sector has been under pressure due to weakening consumer demand, especially in China, Hermès shares have risen 9 per cent this year. Meanwhile, rivals LVMH and Gucci owner Kering have fallen 15 and 41 per cent, respectively. 

The 20 per cent sales growth across Europe excluding France, which was up 13 per cent, was fuelled by strong textiles, leather goods and perfume sales. Eric du Halgouët, executive vice-president finance, said on an investor call that the strong European performance was mainly driven by US and Middle Eastern tourists while there was a slight drop in Chinese buyers.

However, jewellery and watches, which together make up roughly 40 per cent of the brand’s revenue, missed expectations.

Watch sales, particularly, declined 18 per cent, twice as much as the forecast 9 per cent drop. Du Halgouët said this was part of a normalisation path following strong growth over the previous years.

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Despite the sector’s downturn, analysts expect Hermès and Italy’s Prada Group — which is reporting earnings next week — to stand out.

Hermès said it was sticking to its medium-term revenue growth guidance despite geopolitical headwinds and monetary uncertainties.

Hermès has ramped up investments in its manufacturing capacity, marketing and IT while expanding its headcount and offering staff salary increases and a free share plan.

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Citi said in a note: “The valuation premium seems justified by a more defensive business model with relatively good visibility on revenue growth, margins, cash flow and returns profile, particularly at a time when the luxury sector remains out of favour.”

The current 40 per cent earnings before tax and interest margin appeared to be a good “proxy” for the future, it added.

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Diary of an aspiring adviser: Tackling imposter syndrome

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Diary of an aspiring adviser: Tackling imposter syndrome

Apparently, one third of people are suffering from imposter syndrome at any given time, and 70% will experience it at some point.

My former career as a scientist wasn’t all bad, but one example stands out as a low point. I don’t know if it was the origin of my imposter syndrome. But it certainly didn’t help.

Halfway through my PhD, I was giving my first talk at an international conference. After I’d finished, the floor was opened up to questions.

The best advice I’ve received is to remember that no one is perfect

The first hand raised was that of an older researcher and it turned out he didn’t really have a question; he just wanted to tell me and the rest of the audience that he thought my work was pointless. Although I’m not opposed to criticism, I do think it needs to be constructive.

It was easy, as a scientist, to feel like you were never doing enough — surrounded by professors and fast-rising superstars, all experts in their field. I remember worrying I wasn’t good enough and I would be exposed as a fraud.

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I’m grateful my experience since changing to the advice profession has been one of night and day.

Whenever I have interacted with people in the wider industry, whether in a random email, at a conference or picking their brain over a coffee, I have been met with overwhelmingly helpful, friendly responses.

I’ve got better at recognising when negative thoughts start gnawing away at me

Contrast the above presenting experience with my first at a financial planning conference. Everyone was very welcoming, no one was rude and I even had several people approach me afterwards just to let me know they had liked the talk.

At work, I am hugely fortunate to have a supportive boss and leadership team, and a friendly group of colleagues.

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Nevertheless, despite all these positive experiences I have had since changing career, imposter syndrome never completely goes away. I may have a great day, or even a great week, at work, but that doesn’t stop doubts creeping in the following week.

While I haven’t found the secret to eliminating imposter syndrome, I have taken steps to reduce it.

I’ve realised I need to stop comparing myself to others. There will always be someone better than you, but everyone is on their own journey and has their own trials.

One third of people are suffering from imposter syndrome at any given time

I’ve also got better at recognising when negative thoughts start gnawing away at me, and remembering that other people also experience this.

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Finally, I think the best advice I’ve received to overcome it is to remember that no one is perfect — neither myself, nor the grouchy guy who didn’t like my work all those years ago!

Ryan Sharpe is a paraplanner at Almond Financial


This article featured in the October 2024 edition of Money Marketing

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