Connect with us

Business

What TikTok Algorithm Looks for Before Pushing Video

Published

on

Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall.

The TikTok algorithm feels like some kind of mysterious black box to most creators, right? Like there’s this unpredictable gatekeeper randomly deciding who gets famous and who stays invisible. But I’m gonna let you in on something it’s not random at all.

TikTok’s got this whole machine learning system that’s checking dozens of things within seconds of your video going live. It’s figuring out whether your content deserves a spot on people’s For You Page or not. And once you understand what it’s actually looking for, everything changes. You stop guessing and start creating strategically.

Every single video gets tested on a small audience first. What happens in those first few hours? That determines if you reach 500 people or 5 million. So let’s break down exactly what TikTok’s algorithm is analyzing before it decides to push your video out.

9 Algorithm Signals That Decide Whether Your Video Goes Viral

1. Video Completion Rate Determines Everything

This is the big one. TikTok is obsessed with how many people watch your entire video. Like, seriously obsessed. This completion rate is basically the algorithm’s best guess at whether your content is actually good or just background noise while people scroll.

If 70% or more of viewers watch your whole video? The algorithm’s gonna push it hard. If most people are bailing in the first three seconds? Your video’s dead in the water, stuck in that initial test phase forever. Just straight into the good stuff. And they end with something satisfying so people feel like watching was worth it.

Advertisement

2. Buy TikTok likes

Even if your video has strong watch time and completion rate, it can still struggle in the first test phase especially when competition is insane. That’s why some creators choose to buy TikTok likes to give their content an early engagement push. When a video gets likes quickly, it sends a stronger signal to the algorithm that people are enjoying it, which can help it reach more viewers faster.

If you want a safe option, Media Mister is a trusted provider many creators use because delivery looks natural and helps improve social proof. They also offer free TikTok likes so you can try it first with zero risk.

3. Shares and Saves Content

Yeah, likes are nice. But shares and saves? The algorithm treats those like gold because they take actual effort. When someone shares your video to a friend or saves it to watch later, they’re basically telling TikTok “this is really good.”

The creators who understand this make content specifically designed to be shared or saved. Educational stuff people want to reference later. Emotional stories people want to show their friends. That’s the move.

Advertisement

4. Watch Time Relative to Video Length

The algorithm isn’t just checking if people finished your video it’s looking at how much actual time they spent watching compared to your video’s length.

So like, a 60-second video that people watch for 45 seconds? That’s better than a 15-second video people watch for 12 seconds. Even though the percentage is similar, the algorithm values total attention time more.

Most successful creators find that sweet spot between 21-34 seconds. Long enough to actually say something, short enough that people watch it again. And yeah, the algorithm notices when people immediately rewatch your video. That basically doubles your watch time, which is huge.

5. Relevance to User Interests Gets Matched Precisely

TikTok builds a unique For You Page for everyone based on what they’ve watched before, what they’ve liked, what they’ve commented on all of it. When your video goes live, the algorithm’s trying to figure out who would actually be interested in it.

Advertisement

It looks at which hashtags people engage with, what sounds they like, which creators they watch all the way through. Your video gets shown first to people who’ve liked similar stuff. If those people engage? It expands outward to more people.

This is why being clear about your niche matters so much. When the algorithm can easily tell what your content is about, it can match you with the right audience. Confused content gets confused results.

6. User Interaction History With Your Profile Counts

The algorithm remembers how people have interacted with your stuff before. If someone’s liked or commented on your videos in the past, the algorithm will prioritize showing them your new content. Past behavior predicts future behavior, right?

This creates this snowball effect. When you consistently post good content, you build an audience that automatically engages with your new posts. That engagement signals the algorithm to push even harder.

Advertisement

But it works the other way too. If people keep hitting “Not Interested” on your videos, the algorithm stops showing them your stuff and suppresses it to similar users. Brutal, but that’s how it works.

7. Sound Selection and Trending Audio Boost Visibility

The audio you pick matters more than people think. TikTok tracks which sounds are gaining momentum and actively pushes videos using those trending sounds.

When you use a sound that’s trending upward not totally blown up yet but getting there the algorithm gives you a boost because it wants to help the trend grow. Your video gets shown to people who’ve liked that sound before.

But here’s the catch: the audio has to actually fit your content. When the audio and video don’t match, people get confused and engagement drops. Don’t force a trending sound just because it’s trending.

Advertisement

8. Caption Engagement and Keyword Relevance Matter

Your caption does more than you think. The algorithm reads it to figure out what your video’s about, then uses that to match you with interested viewers.

Strategic keywords help the algorithm categorize your stuff correctly. But the caption also needs to drive engagement. Captions that make people want to comment or share signal that your content sparks conversation.

Questions in captions usually get more comments, but they can’t be generic. “What do you think?” gets ignored. Specific, interesting questions that make people actually want to answer? That’s what works.

9. Consistency and Upload Frequency Build Algorithmic Trust

The algorithm likes creators who show up consistently because regular posts give it more data about your style and what your audience likes.

Advertisement

But consistency doesn’t mean posting trash every day. It means having a predictable schedule you can actually maintain. Three high-quality videos a week often beats seven mediocre ones because each video’s performance affects your overall standing with the algorithm.

The algorithm tracks how your recent videos did compared to your average. If your last five videos underperformed, it might show your next video to fewer people until you prove you’re back on track. It’s constantly evaluating whether you’re trending up or down.

Conclusion

TikTok’s algorithm isn’t this mysterious thing you can’t understand. It’s a system analyzing specific signals to predict what people want to watch. Once you get what it’s looking for, you stop hoping and start strategizing.

Focus on getting people to watch your whole video. Post when your audience is online to trigger that early engagement spike. Make content people want to share and save. Stay consistent with quality content.

Advertisement

Here’s the thing though the algorithm’s ultimate goal is keeping users happy and scrolling. So when you align with what the algorithm wants, you’re really just making content people genuinely want to watch. And that’s the only sustainable path to success on TikTok anyway.

Advertisement
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Instant redemption helps lure retail investors to liquid funds

Published

on

Instant redemption helps lure retail investors to liquid funds
Mumbai: Most retail investors are guilty of keeping their rainy-day cash in banks’ standard savings accounts, where the interest rate is a meagre 2.5% to 3%. But a quiet migration is happening.

Enter the world of Liquid and Overnight funds, which have long been the playground of corporate treasuries for parking idle funds. Now, these debt mutual funds are catching the interest of individual investors, who are shifting the ready to use cash to these products. And this is thanks to a feature called Instant Redemption, which is steadily being seen as a game changer.

“The facility makes it easier to use mutual funds for everyday cash needs, while retaining the simplicity of an overnight fund,” said Vishal Jain, CEO of Zerodha Mutual Fund

With Instant Redemption, investors could log into a fund house app, request a withdrawal, and within minutes, the money hits their bank account.

Instant Redemption Helps Lure Retail Investors to Liquid FundsAgencies

Double attraction These debt funds offer fast cash in addition to better returns

“An investor can use this feature for any emergency funding and yet make his idle money earn some return,” said A Balasubramanian, MD and CEO of Aditya Birla Sun Life Mutual Fund.

Advertisement


The math is clearly in favour of a liquid fund with an instant redemption facility. These funds are currently yielding between 6.5% and 7%. Industry officials said the facility is gaining popularity among investors, especially the younger lot looking for superior speed of transaction. Consider a volatile trading day. Equities are down 2%, and an investor wants to buy the dip.
This feature will unlock some of her cash in a debt fund immediately. Typically, redemptions done through this facility hit the bank account in less than 30 minutes. In contrast, if an investor goes for a standard “switch” to an equity fund, the transaction might not process until the next day. “On sharp market down days, Instant Redemption allows investors to withdraw and invest in equity-oriented funds with same-day NAV,” said Santosh Pandey, head of Client Service and Operations at DSP Mutual Fund, sees this play out often.

Still, the adoption is limited. This is partly because the feature isn’t yet integrated into many third-party distributor websites. To use it, investors generally have to go directly to the fund house’s own website or app. Moreover, there is a cap on how much money can be instantly redeemed.

Most funds allow you to instantly only pull out 90% of your investment value, capped at `50,000 per day. Anything beyond that follows the standard one-day payout cycle. That may not appeal to the more affluent investors who insist on higher anytime liquidity limits.

Add ET Logo as a Reliable and Trusted News Source

Continue Reading

Business

Infleqtion Makes Its Trading Debut. Another Quantum Stock Is in the Public Market.

Published

on

Infleqtion Makes Its Trading Debut. Another Quantum Stock Is in the Public Market.

Infleqtion Makes Its Trading Debut. Another Quantum Stock Is in the Public Market.

Continue Reading

Business

Godfrey Phillips India shares rocket 31% in just 3 sessions! Here’s what’s fuelling the rally

Published

on

Godfrey Phillips India shares rocket 31% in just 3 sessions! Here’s what’s fuelling the rally
Shares of cigarette maker Godfrey Phillips India surged over 6% on Thursday to hit Rs 2,635 on the BSE, extending a three-day winning streak that has pushed the stock up 31%.

The sharp rise follows media reports indicating that companies have raised prices to pass on higher costs to consumers. The price hikes are aimed at offsetting the recent excise duty increase, reducing the expected EBIT decline to around 2%, compared with earlier estimates of 8–15%.

Godfrey Phillips India has raised the price of Marlboro Compact from Rs 9.5 per stick to Rs 11.5 per stick, according to a news report. ITC is likely to raise cigarette prices by 20–40% across brands, with fresh shipments expected to reach the market soon. Retailers are also selling existing inventory at higher prices.

These developments follow the government’s notification ending the GST compensation cess and rolling out a new tobacco tax regime on February 1, as reported by ETNow.

Advertisement

Under the new framework, excise duties on cigarettes were restructured to a range of Rs 2,050 to Rs 8,500 per 1,000 sticks, alongside a 40% GST. This has materially raised the overall tax burden on cigarettes, triggering concerns over demand, margins, and the risk of increased illicit trade.


Adding to the unease is a technical change in the National Calamity Contingent Duty (NCCD) announced in the Budget.
The government raised the statutory NCCD rate on tobacco products from 25% to 60%, with effect from May 1, 2026. However, the Budget also clarified that the effective duty rate will continue at 25% through a notification, meaning there is no immediate increase in tax outgo for cigarette companies. In simple terms, this is not a tax hike today, but a future enabling provision. The government has created room to raise the duty later without changing the law again.Despite the recent rally, Godfrey Phillips share price is down over 10% since the beginning of the year. ITC, India’s largest cigarette maker, saw its share price edge marginally lower on February 19. VST Industries, on the other hand, rose 0.3%.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

Continue Reading

Business

Deadly Avalanche Kills 8 Backcountry Skiers

Published

on

Lake Tahoe

Eight backcountry skiers were confirmed dead and a ninth remained missing and presumed dead Wednesday after a massive avalanche swept through their guided group in the Sierra Nevada mountains northwest of Lake Tahoe, marking the deadliest avalanche in modern California history and one of the worst in the United States in nearly half a century.

Lake Tahoe
Lake Tahoe

The tragedy unfolded Tuesday morning when a football-field-sized slide buried nine members of a 15-person party — 11 clients and four guides from Blackbird Mountain Guides — near Castle Peak and Frog Lake in Nevada County, about 10 miles north of Lake Tahoe. The group was on the final day of a three-day trek, having stayed at the Frog Lake huts since Sunday and heading back to the trailhead when the avalanche struck around 11:30 a.m.

Nevada County Sheriff Shannan Moon said rescuers located the bodies of eight victims — seven women and one man, ranging in age from 30 to 55 — clustered relatively close together amid “pretty horrific” conditions of heavy snowfall, gale-force winds and low visibility. The ninth skier, whose identity and gender were not released, was presumed to have perished given the extreme weather, unstable snowpack and prolonged burial time.
Six survivors — five women and one man, also aged 30 to 55 — were rescued about six hours later, around 5:30 p.m. Tuesday. They had built a makeshift shelter and were found with various injuries; two required hospital treatment, one released Tuesday night and the other expected to be discharged Wednesday.

The operation involved nearly 100 first responders from multiple agencies, who navigated treacherous terrain on skis and used avalanche beacons and cellphone signals to locate the group. Recovery efforts were hampered by ongoing blizzard conditions, with bodies still trapped under snow and additional avalanche risks preventing immediate extraction.

The Sierra Avalanche Center had issued a warning for the Central Sierra Nevada effective Tuesday through 5 a.m. Thursday, citing heavy new snow — up to 40 inches in nearby Soda Springs since Monday — combined with strong winds and unstable layers. The slide occurred on a north-facing slope at about 8,300 feet elevation, classified as D2.5 destructive size, capable of burying or killing people.

Advertisement

This incident surpasses previous deadly California avalanches, including the 1982 Alpine Meadows resort slide that killed seven and a 1911 event in Mono County that claimed eight lives. Nationally, it ranks as the deadliest since 1981, when 11 climbers died on Washington’s Mount Rainier, and the fourth-worst in U.S. history per records from the Colorado Avalanche Information Center.

The Castle Peak area, popular for backcountry recreation in the Tahoe National Forest, has seen frequent slides; the Sierra Avalanche Center documented at least 50 avalanches in the broader Lake Tahoe region since September 2025. A January 2026 slide nearby killed a snowmobiler.

Authorities have not released victim names pending family notifications. Blackbird Mountain Guides, a respected outfitter, has not commented publicly. The group was experienced, equipped with standard safety gear including beacons, probes and shovels, but officials emphasized that backcountry travel in high-risk conditions carries inherent dangers even with preparation.

Search efforts shifted to recovery mode Wednesday as weather remained severe, with forecasters warning of continued instability and potential for more slides. Nearby resorts like Sierra-at-Tahoe closed for the day due to the storm, which dumped over 5.5 feet of snow in recent days.

Advertisement

The incident highlights ongoing avalanche hazards amid a powerful West Coast winter storm system. Experts urge backcountry users to check forecasts, carry gear and travel in groups with communication plans. The National Avalanche Center reports 25-30 U.S. avalanche deaths annually on average, with California ranking eighth in fatalities since 1950.

As recovery continues under challenging conditions, officials expressed deep sorrow for the victims and support for survivors and families. The Nevada County Sheriff’s Office leads the investigation, with assistance from the U.S. Forest Service and other agencies.

Advertisement
Continue Reading

Business

APA Group Stapled Securities (APAJF) Q2 2026 Earnings Call Transcript

Published

on

OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Thank you for standing by, and welcome to the APA Group 2026 Half Year Results. [Operator Instructions] I would now like to hand the conference over to Mr. Adam Watson, Managing Director and CEO. Please go ahead.

Adam Watson
CEO, MD & Director

Advertisement

Thank you, and good morning, everyone. Thank you for joining us for today’s first half FY ’26 results presentation. I’m joined by Garrick Rollason, our CFO, as well as our Investor Relations team.

Let me start by acknowledging the Gadigal people of the Eora Nation, traditional custodians of the land on which I’m speaking. First Nations people have taken care of our lands and waterways for the past 60,000 years. We acknowledge and pay our respects to their elders, past and present.

As always, I’ll start today’s presentation with a safety share on Slide 4. To prepare for extreme weather conditions, we conduct a summer readiness program, including activities such as site clearing and weed prevention. I’m pleased to say that we haven’t had any weather-related customer impact so far this summer. I’d like to thank the APA operations team for the fantastic work they do to keep our people and our assets safe and to keep our customers’ operations going 24/7.

Suffice to say, we are very

Advertisement
Continue Reading

Business

NRW posts bumper 40pc profit increase

Published

on

NRW posts bumper 40pc profit increase

Civil contractor and mining services firm NRW has posted a 40 per cent increase in profit for the first half of the year, buoyed by acquisitions, the Olympics and data centres.

Continue Reading

Business

Cashed up Gold Fields eyes WA mines

Published

on

Cashed up Gold Fields eyes WA mines

South African-headquartered Gold Fields is closely watching Western Australian gold sector’s consolidation, with $2.5 billion in the bank.

Continue Reading

Business

Form DEF 14A Inogen Inc For: 19 February

Published

on


Form DEF 14A Inogen Inc For: 19 February

Continue Reading

Business

Did Meta Target Teens? Mark Zuckerberg Grilled Over Instagram’s Alleged Addictive Design

Published

on

Coffee

Social media addiction is highly subjective since it depends on a person’s experience and emotional state. While this is true, the platform we use also contributes to the addiction that we feel, like in the case of Meta apps.

Earlier this week, Mark Zuckerberg testified before a Los Angeles jury, defending Meta Platforms against allegations that its social media platforms deliberately targeted young users and fostered addictive behavior.

The high-profile lawsuit, which also names YouTube as a defendant, could influence thousands of similar cases pending across the United States.

Meta is Allegedly Targeting Young Users Intentionally

Mark Zuckerberg

At the center of the case are claims that Instagram and Facebook prioritized teen engagement despite internal research identifying potential mental health risks.

According to CNN, plaintiffs argue the company knowingly implemented strategies designed to increase time spent on its platforms, even as studies suggested negative effects on younger users.

Advertisement

Internal Research and Email Evidence

During cross-examination, attorneys presented internal emails and research reports indicating that company leaders closely monitored teen activity and explored ways to boost engagement.

A 2019 email questioned whether Meta’s enforcement of age restrictions was sufficiently rigorous, suggesting that weak oversight undermined claims that the company was doing everything possible to protect minors.

Another internal study reportedly found that some teens described feeling “hooked” on Instagram, with usage patterns resembling behavioral addiction.

Zuckerberg disputed the plaintiffs’ interpretation of the documents, arguing that the materials were taken out of context. He emphasized that certain internal findings also reflected positive user experiences and maintained that Meta has consistently invested in safety improvements.

Advertisement

The business tycoon reiterated that children under 13 are prohibited from using the platforms and account for only a minimal portion of advertising revenue.

Teen Growth Strategy and Engagement Metrics

BBC reported in another article that additional emails from 2015 and 2017 revealed discussions about prioritizing teen growth and increasing time spent on Meta’s platforms.

Zuckerberg acknowledged that earlier corporate goals emphasized engagement metrics but stated that the company has since shifted toward promoting healthier digital habits.

He highlighted safety tools introduced in 2018, including daily usage limits, notification controls, and parental supervision features. However, internal data presented in court suggested that adoption of these tools among teens remained relatively low.

Advertisement

Originally published on Tech Times

Continue Reading

Business

Trump administration expands ICE authority to detain refugees

Published

on

Trump administration expands ICE authority to detain refugees


Trump administration expands ICE authority to detain refugees

Continue Reading

Trending

Copyright © 2025