The Tourism Authority of Thailand showcased Thai culture at The Gypsy Travel Festival 2026 in Mumbai, targeting premium Indian travelers with interactive exhibits and performances, attracting over 5,500 attendees.

Key Points

• The Tourism Authority of Thailand (TAT) promoted Thai culture and travel at The Gypsy Travel Festival 2026 in Mumbai, targeting premium millennial and family travelers from India. The event, held on February 7-8, showcased Thailand alongside Sapporo City and Kenya, attracting a high-spending audience aged 25 to 45.
• Thailand’s pavilion, themed around the Songkran Festival, featured vivid visuals, cultural demonstrations like the Khon masked dance, traditional crafts, and Thai cooking. A luxury wellness agency also presented holiday packages, enhancing Thailand’s appeal.
• With over 5,500 attendees, the festival generated 4 million digital and outdoor impressions. A survey indicated strong interest in destinations like Bangkok and Phuket, with many planning trips to Thailand, highlighting potential growth in the Indian market.

The Tourism Authority of Thailand (TAT) recently promoted Thai culture and travel experiences at The Gypsy Travel Festival (TGTF) 2026 in Mumbai, seeking to boost Thailand’s appeal among premium millennial and family travelers from India. The effort was led by the TAT Mumbai Office and the ASEAN, South Asia, and South Pacific Market Division, under the direction of TAT Governor Thapanee Kiatphaibool, with support from Consul-General Donnawit Poolsawat and senior TAT executives. The festival was held from February 7 to 8 at Jio World Drive and attracted a large audience from a high-spending travel segment.

Thailand participated as one of three main destination partners, alongside Sapporo City and ANA of Japan, and Kenya. TGTF 2026 is Mumbai’s largest lifestyle travel festival, attracting mainly visitors aged 25 to 45 through exhibitions, discussions, workshops, and food and beverage showcases focused on international travel and lifestyle trends.

Thailand’s pavilion was presented under a Songkran Festival theme, using vivid visuals and interactive activities to introduce Thai traditions and seasonal travel experiences. Cultural demonstrations and performances included Khon masked dance, long-drum and Songkran dances, traditional handicrafts, Thai cooking demonstrations, interactive games, and photo opportunities inspired by Bo Sang umbrellas. A luxury and wellness travel agency also co-exhibited to promote special holiday packages in Thailand.

More than 5,500 people attended the festival, while promotional activities generated over four million impressions across digital platforms and outdoor media. A visitor survey showed strong interest in destinations such as Bangkok, Phuket, Krabi, Chiang Mai, and Samui, with beaches, food, and cultural festivals ranking as Thailand’s most recognized attractions. Many respondents said they plan to visit Thailand within the year, pointing to continued growth potential in the Indian market.

Source : TAT Showcases Thai Culture at Mumbai Travel Festival

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The ‘Hands of our Pubs’ campaign now has the backing of more than 500 hospitality businesses

A campaign by a pub landlord in the Forest of Dean for fairer treatment for hospitality businesses has gathered support from across the UK. The ‘Hands off our Pubs’ (Hoop) movement began last month when a group of landlords met up to discuss rising costs – and now more than 500 other businesses from around the country have joined.

On Wednesday, the campaign group held a summit at The Speech House, in Coleford, with speakers including Tony Sophoclides, strategic affairs director at UKHospitality and Julie Kent MBE, the High Sheriff of Gloucestershire. They were joined by hotel owners, café operators, tourism leaders and independent publicans to discuss the issues facing the industry.

At the heart of the discussion was the “growing disconnect” between government policy and how hospitality actually operates on the ground – particularly in rural and market-town Britain, where pubs are often the last remaining community infrastructure.

Mr Terry-Lush, co-founder of Hoop, said: “Most consumers have no idea how many new costs are being piled onto hospitality. Business rates, an alcohol duty hike, higher employment and environmental taxes, rising energy bills and food inflation are all landing at once – forcing prices up while margins collapse.

“At the same time, supermarkets continue to sell alcohol at wafer-thin margins that pubs cannot legally or commercially match. Community pubs cannot absorb this imbalance. They either pass on costs and lose customers, or close. That is the reality.”

‘This is no longer a local issue’

Last month, the government announced a 15 per cent discount on business rates for pubs and music venues after a backlash against Rachel Reeves’ Budget announcements in November. But the Hoop campaign is pushing for more support.

In a post on LinkedIn following the summit, Hoop wrote: “The mood was was determined as speaker after speaker described the same reality: busy venues, loyal customers, strong reputations – and margins quietly evaporating under VAT at 20 per cent, business rates calculated on theory not reality, rising employment costs and supermarket imbalance.

“Hospitality is economic infrastructure: it drives tourism, supports retail, employs young people, anchors villages and gives high streets a reason to exist. When it weakens, places weaken.

“The summit was about prevention, about turning frustration into organised influence. About moving from polite letters to coordinated action. The message leaving Speech House was clear: this is no longer a local issue. It is structural and national.”

The group is now taking its fight to Westminster.

A spokesperson for HM Treasury said the government was backing Britain’s pubs by “cutting their new business rates bills by 15 per cent, extending World Cup opening hours and increasing the Hospitality Support Fund to £10m to help venues grow.