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Bangladesh Holds the World Accountable to Secure Climate Justice

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Bangladesh

Bangladesh has emerged as the leading voice of climate change activism in the Global South in recent years. The country has shown resilience, determination and an unapologetic stance in the pursuit of climate justice.

As a low-lying, densely populated country, Bangladesh finds itself on the frontline of climate change impacts, grappling with rising sea levels, extreme weather events, and the displacement of vulnerable communities. Currently, the country is reeling from extreme flooding which has displaced half a million people and killed at least 23.

Despite contributing minimally to the carbon emissions responsible for these changes, Bangladesh still holds the developed world accountable for its part in accelerating climate change. However, Bangladesh also must fight to bring the Global South into climate action. The advocacy Bangladesh demonstrates for climate action and justice must remain at the forefront of the global stage.

Bangladesh fights for climate justice within its own borders

Bangladesh, often described as one of the most climate-vulnerable countries, has been dealing with the severe consequences of climate change for decades. Geography and socio-economic conditions make it uniquely susceptible to the impacts of global warming. Rising sea levels pose an existential threat to coastal communities, and extreme weather events such as cyclones and floods disrupt livelihoods. According to the World Bank’s Country and Climate Development Report, tropical cyclones cost Bangladesh about $1 billion annually on average. The country could see as many as 13.3 million people displaced by 2050 due to climate change. Its GDP could fall by as much as 9% in case of severe flooding. 

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In the face of these challenges, Bangladesh displays an action-centered attitude in dealing with climate change. The World Bank calls it “the emerging hot spot” where climate threats and action meet. Its initiatives have resulted in impressive climate adaptation ventures, including the construction of the world’s largest multi-storied social housing project in Coxs Bazar, which will rehabilitate 4,400 families displaced by climate change. In mitigation, Bangladesh has become one of the world leaders in Solar House Systems, with 6 million households using solar photovoltaic systems.

Bangladesh has not stopped at the social level. It has also worked towards boosting economic action to mitigate climate damage. Bangladesh was one of the first developing countries to establish a coordinated action plan in 2009. Till now, its climate policy deck includes the Bangladesh Climate Change Trust Act, the Delta Plan 2100, and the Mujib Climate Prosperity Plan. Each policy focuses on directing funds towards the prevention of climate damage.

The country has also set up a Climate Change Trust Fund, the first of its kind, allocating $300 million from domestic resources between 2009 and 2012. In 2014, the country adopted the Climate Fiscal Framework to create climate-inclusive public financial management. Bangladesh also introduced a National Sustainable Development Strategy to align economic development with climate priorities further. Bangladesh put forward a target to generate 5% of its electricity from renewable energy sources by 2015 and 10% by 2020.

However, Bangladesh has failed to meet either of these targets. It continues to generate most of its electricity from fossil fuels. The reliance on natural gas and coal puts Bangladesh at risk of power crises. This should not, however, be a sign of lax climate advocacy. Bangladesh continues to fight for justice both within its borders and on the regional stage. 

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The regional stage must join Bangladesh in advocating for climate justice

Pursuing climate justice also includes Bangladesh’s proactive advocacy of raising awareness about the disproportionate impact of climate change on vulnerable nations. In the latest Munich security conference, this issue of regional disparities in renewable energy investment was discussed broadly. Till now, the funding discrimination in the Global South is glaring—mostly circulating in China and some high- and middle-income economies, with India and Indonesia gaining recent attention due to the steep rise in emissions. But poorer nations in the south are still largely off the radar.

During the pandemic, Bangladesh launched the South Asian regional office for the Global Center on Adaptation (GCA) in Dhaka in September 2020. The GCA Bangladesh office will promote indigenous nature-based sustainable solutions and innovative adaptation measures with the regional countries.

In December 2022, Bangladesh even became a party to the case by an international organization of small island states, known as the Commission of Small Island States (COSIS). COSIS sought an advisory opinion, the first request of its kind, on the states’ obligations regarding climate change at ICJ. Bangladesh submitted a written statement explaining the need for international law regarding climate change.

The failure of advanced economies, the major contributors to climate change, to mobilize investments in renewables for low-income countries is a critical discussion that must be kept alive for opportunities for global green growth. While Bangladesh should continue to be a vocal party to this conversation regarding other low-income countries, it too must advocate for itself. Its measures are not adequate to deal with its climate urgencies forever, especially considering the pressure of financing climate actions on its emerging economy. The country could require an estimated $26.5 billion to meet its goal of generating 40% of electricity from renewables by 2041. 

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Bangladesh must be vigilant in securing climate finance and technology from the public and private sectors at future COPs, or it risks losing decades of economic gains to climate change during the crucial period of its development. Thus the country has emerged as a vocal proponent for the need for collective global responsibility in addressing climate change.

The Global South cannot face climate change alone

The hallmark of Bangladesh’s climate awareness and advocacy is that it has played a crucial role in shaping the discourse around loss and damage at international climate negotiations. Bangladesh has consistently called for developed nations to take decisive actions in reducing their carbon footprints. 

Bangladesh calls for such nations to provide financial and technological support to developing countries. The failure of advanced economies, the major contributors to climate change, to mobilize investments in renewables for low-income countries is a critical discussion that must be kept alive for opportunities for global green growth. 

 Bangladesh has been a member of essential bodies set up by the United Nations Framework Convention on Climate Change (UNFCCC) over the years, such as the Adaptation Fund Board and the Green Climate Fund Board. It also plays a significant role in international climate diplomacy, having organized and led the Least Developed Countries negotiating bloc in the United Nations Framework Convention on Climate Change (UNFCCC) negotiations since the bloc’s inception. The country’s advocacy has contributed to establishing the Warsaw International Mechanism for Loss and Damage, which promotes dialogue around climate change effects. Bangladesh’s global advocacy signals a step forward in recognizing and addressing the impacts beyond action. 

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The burden of climate change disproportionately falls on those who have contributed the least to its causes. Recognizing the challenges the Global South faces is crucial for fostering a fair and inclusive response to the climate crisis. The COP28 Loss and Damage Fund has been the right direction to take in this regard. The global community must acknowledge and support the efforts of nations like Bangladesh to pursue climate justice. Climate justice is not a charity but a shared responsibility for a more equitable and sustainable future for all.

The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.

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Gordon Brown champions new funding push for global education

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An innovative new funding mechanism championed by former UK prime minister Gordon Brown is to provide $1.5bn in low-cost loans to improve education in poorer countries around the world.

The International Finance Facility for Education (Iffed) is set to launch what it described as the largest one-off investment in decades to improve inadequate schooling in response to global education budget cuts.

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The initial $1.5bn has been raised through support from governments including the UK, Sweden and Canada, and from philanthropic and corporate backers, who will offer guarantees to underwrite a programme to disburse new loans and grants through leading multilateral financial institutions.

Iffed has signed a first agreement with the Asian Development Bank, and is set to authorise an initial disbursement in 2024 of over $100mn. It has approved 10 Asian countries as being eligible for financing, including Bangladesh, India, Sri Lanka and Vietnam.

Discussions are advancing with other backers and intermediaries including the African Development Bank and the World Bank.

Many lower- and middle-income countries have cut their education budgets in recent years, and the World Bank has warned of low levels of basic numeracy and literacy — notably in Africa — compounded by further “learning loss” driven by pandemic-era school closures.

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An estimated 250mn school-age children are currently not in class, with 800mn of the world’s 2bn children set to leave education without any secondary qualifications. 

International aid is dominated by health projects, while education represents just a small fraction and countries often struggle to demonstrate short-term returns to donors.

Brown, the UN’s global education envoy, told the Financial Times that the “groundbreaking innovation” in international development finance had been years in the making. He spoke after Iffed received an AAA rating from credit agency Moody’s and was graded AA+ by S&P.

Under the programme, multilateral banks lend money to governments of lower- and middle-income countries at a very low interest rate. This is in exchange for commitments to invest the money alongside existing domestic spending on credible national education programmes. 

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“People traditionally think of international development in terms of grants or loans,” Brown said. “I think the transformative innovation here is to think not just of guarantees, but how you can leverage guarantees to create the kinds of resources that will never be created in the near future through loans and grants alone.”

He added: “It is shocking that nearly half of all the children on our planet still have no formal schooling. But that can begin to be consigned to history.”

Brown said the model had the capacity to become the “third arm for the development agenda” and was a “vehicle that should be more widely used” across other areas of public policy, such as health.

Donor backing will help to ensure that the new bonds issued by the multilaterals have a high credit rating. So far Canada, Sweden and the UK have committed $342mn in guarantees and paid-in capital and $100mn in grants.

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How Kamala Harris Can Craft a Fair Middle East Strategy

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How Kamala Harris Can Craft a Fair Middle East Strategy

Kamala Harris still has time to change direction on U.S. policy on the Israeli-Palestinian conflict in a way that could secure her the presidency, reduce further damage to Washington’s standing internationally, stop what many—including many Jews, Israelis, and Holocaust scholars—have called a genocide in Gaza, and prevent a regional war. At the risk of oversimplification, all she has to do is apply U.S. law, something very on-brand for a former prosecutor.

Eleven months of financial, political, and military support for Israel’s war on Gaza and the West Bank, triggered by the killing on Oct. 7, 2023 by Hamas of around 1,200 people, has dug a deep policy and credibility hole for the U.S. Washington has given Israel more than $14 billion in military aid since then, including 10,000 catastrophic 2,000-pound bombs, and thousands of Hellfire missiles. On Aug. 20, the Biden Administration added another $20 billion for Israel, including 50 F-15 fighter jets, and much more.

So far, Israel has used U.S. intelligence and weapons to free some of the 117 hostages. It has also killed over 40,000 Gazans, a majority of whom were women and children, according to the Hamas-run health ministry, figures the U.S. and U.N. deem credible. Schools, hospitals, aid convoys, foreign aid workers, and journalists have been targeted. And recent Israeli actions in the occupied West Bank have expanded the destruction there. Israel has also launched airstrikes against Lebanon, Iran, Yemen, and Syria, increasing the risk of regional war. Just this week, in a move many see as evidence that Israeli Prime Minister Benjamin Netanyahu wants all-out war, Israel targeted Lebanon in shocking beeper and walkie talkie attacks. All of this has forced otherwise amenable Middle Eastern governments, such as Saudi Arabia, to step back from normalization talks for fear of their own popular uprisings.

Regardless of one’s opinion on Israeli actions and U.S. support for the country, it has come with major consequences. Domestically, a growing number of U.S. officials have resigned in protest, including the State Department official responsible for supervising arms sales to Israel. Hundreds more have protested. Nationwide campus demonstrations have, at very least, manifested a deep rift within the Democratic Party. President Joe Biden has been branded “Genocide Joe” and the backlash against his avowed Zionism contributed to his inability to contest the presidential election because states with large Arab and Muslim populations, like Michigan, were potentially out of reach. Both Biden personally and the U.S. are facing lawsuits for genocide. Terrorism concerns have also spiked, according to the U.S. intelligence community. And, predictably, hate crimes have also spiked against Muslims, Arabs, and Jews. The fatal stabbing of a six-year-old Palestinian American boy near Chicago by his family’s landlord was one of the most horrific examples.

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Meanwhile, the U.S.’ feeble efforts to keep Netanyahu in check and negotiate a ceasefire has left it looking weak and clueless, and, to much of the world, on the wrong side of history. This plays out most visibly in international fora. At the April 18, 2024 U.N. Security Council vote to recognize the State of Palestine, the U.S. alone voted no, with the justification that it “believes in the two-state solution.” The vast majority of U.N. member states have recognized Palestine.

Read More: The West Is Losing the Global South Over Gaza

The U.S.’ blind support of Israel is also damaging other priorities. For example, refusing to hold Israel to international norms is making it harder to leverage those same norms against Russia. U.S. support for the International Criminal Court’s (ICC) indictments of Russian leadership for atrocities in Ukraine is utterly inconsistent with its refusal to acknowledge the Court’s jurisdiction when it comes to possible arrest warrants of Israeli leaders over atrocities in Gaza. This has drawn accusations of hypocrisy and emboldens countries the U.S. is at odds with, such as Russia and China. China, for one, has in recent years become involved in Middle East peace initiatives, which some analysts see as evidence of eroding U.S. dominance in the region.

Into this tragic mess walks Kamala Harris. But there is still time for her to forge a better path, atop the cresting wave of Democratic enthusiasm for her candidacy. And she can do this without picking a side, without either abandoning Israel or supporting its conduct in Gaza. The solution is simple: All candidate Harris or a future President Harris has to do is apply existing U.S. laws and policies to Israel instead of continuing to carve out exceptions.

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Without speculating on her social justice views or personal convictions as a multi-racial American woman married to a Jewish American lawyer, it is clear that Harris is campaigning on her record as a prosecutor and lawmaker. She has consistently presented herself and her values as both humane and pro law-and-order. She is also explicit that she wants to be positive about the future and unshackled by the past, including, presumably, Biden’s record on various issues. Taking a more balanced approach to Israel only requires adhering to these same goals and principles.

There has been extensive analysis of the many ways the U.S. bypasses its own laws on Israel. All Harris needs do is stop this. For example, the Leahy Law, named after former Senator Patrick Leahy, prohibits the State and Defense departments from funding or training foreign military units or individuals if there is credible information (not proof) that they have committed gross human rights violations. There is abundant evidence of Israeli military violations. The Biden Administration has even acknowledged that Israel likely used U.S.-supplied weapons to violate international law. This has given rise to a sense of “impunity” in Tel Aviv, according to former U.S. officials. Senator Leahy himself has decried the problem: “The law has not been applied consistently, and what we have seen in the West Bank and Gaza is a stark example of that.”

Similarly, various U.S. laws prohibit the sale and transfer of some weapons to foreign governments for various national security and human rights reasons. The Arms Export Control Act requires that countries getting U.S. military aid use it only for legitimate self-defense and internal security. The Foreign Assistance Act prohibits aid to any government that “engages in a consistent pattern of gross violations of internationally recognized human rights.” The Genocide Convention Implementation Act codifies U.S. criminal sanctions for anyone who commits or incites genocide as defined by the international Genocide Convention, which the U.S. is a party to and which formed the basis of the ICJ’s interim judgment that the claim that Israel was committing genocide in Gaza was “plausible.” And the U.S. War Crimes Act prohibits serious human rights and international law violations. Inspectors General at the Pentagon and the State Department are investigating whether the White House’s weapons transfers to Israel violated these and other laws.

Yet the U.S. continues to expedite weapons transfers to Israel, violating its own waiting periods, review requirements, and notification procedures in addition to its absolute legal prohibitions. This is the legal justification behind the increasing number of legal challenges to the U.S. for backing Israel. The U.S. should apply these laws just as it does for other countries. By comparison, on Sept. 2, the U.K. suspended some weapons transfers to Israel because of gross human rights abuses. Germany has also stopped approving arms exports to Israel. A future President Harris could also do this while still helping Israel maintain its “qualitative military edge,” as required under U.S. law since 2008. Upholding U.S. law doesn’t mean abandoning Israel.

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International law provides another low-hanging opportunity for Harris. The number and breadth of Israeli violations in Gaza and the West Bank are too numerous to list, though the ICJ tried in its July Advisory Opinion. Many U.S. lawyers have analyzed these, as have Israeli experts. A President Harris would have a number of options to bring the U.S.’s Israel policy in line with international law without much, if any, policy downside. For example, if the U.S. is committed to a two-state solution, and simply acknowledging the boundaries as determined by international legal decisions and U.N. Security Council resolutions is an easy start.

President Harris could do any of this without picking a side. But as the fallout from her campaign’s decision to block a Palestinian American from speaking at the Democratic National Convention last month shows, she is still vulnerable to losing key states in which Muslims and Arabs are angry and organized. Harris would be in a stronger electoral position if she made her willingness to apply U.S. and international law when it comes to Israel clear.

Politics aside, the U.S. has made a strategic misstep on its strong support for Israel, and the effectiveness of a future Harris Administration on the world stage may well depend on rebuilding U.S. credibility. And both policy and politics aside, stopping the killing could define her legacy. It is simply the right thing to do.

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Nuclear fuel prices surge as west rues shortage of conversion facilities

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The price of fuel for nuclear reactors has surged much faster than that of raw uranium since the start of 2022, in a sign of the bottlenecks that have built up in the west following Russia’s invasion of Ukraine.

Enriched uranium has more than tripled in price to $176 per separative work unit — the standard measure of the effort required to separate isotopes of uranium — since the start of 2022, according to UxC, a data provider.

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Demand for uranium has been driven by a revival in atomic power. However, Russia plays a significant role in the multi-stage process of turning mined uranium into the fuel for a nuclear reactor. This includes converting yellowcake — uranium concentrate — into uranium hexafluoride gas, enriching it to increase the concentration of the type of uranium used for fission, and then turning the enriched uranium into pellets that go into reactors.

Uranium hexafluoride has jumped fourfold in price to $68 per kg in the same period, indicating that conversion is the biggest bottleneck in the nuclear fuel supply chain, analysts said. In contrast, uranium ore has only doubled in price.

“The conversion and enrichment prices are reflecting a much bigger supply squeeze due to the Russia-Ukraine war and other factors,” said Jonathan Hinze, chief executive of UxC.

“Uranium alone does not tell the whole story when it comes to price impacts in the nuclear fuel supply chain.”

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Russia controls 22 per cent of global uranium conversion capacity and 44 per cent of enrichment capacity. Those services are out of bounds for some western utilities following a US ban on Russian uranium, although waivers are allowed until the end of 2027.

Line chart of Rebased to 100 showing Nuclear fuel cycle feels supply squeeze

France, US, Canada and China are the other countries besides Russia that are home to large-scale conversion sites.

The US government said this week that it is closely tracking whether imports of uranium from China are providing a back door for Russian material, after bumper exports in May when the ban was introduced.

The UK used to contribute to global conversion capacity via the Springfields site but conversion services halted in 2014, while France’s plant has faced delays in getting to full capacity.

“The conversion market is very, very tight for the simple reason that existing facilities are in care and maintenance,” said Grant Isaac, chief financial officer at Cameco, the world’s second-largest uranium producer, on an earnings call.

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“Because of the delays in getting all of the conversion-producing centres up to full production in the western world . . . conversion has a very good tail of strength for the next little while.”

While higher nuclear fuel prices are likely to hit the profitability of power companies, the bigger issue is making sure there is enough investment in mines, conversion and enrichment to meet demand from extensions to existing reactors’ lifetime and new ones.

Nuclear fuel companies such as France’s Orano and British-Dutch-German owned Urenco have committed to boosting enrichment capacity, but so far no one has committed to building new conversion capacity in the west.

Nicolas Maes, chief executive of Orano, said at an industry conference this month that investments needed in conversion and enrichment were “massive” compared with the size of the relevant companies.

He compared Orano’s annual revenues of almost €5bn to the €1.7bn needed to expand its enrichment capacity in southern France by more than 30 per cent.

Johnathan Chavers, director of nuclear fuel and analysis at Southern Nuclear, which operates eight nuclear plants in the US, said at the same conference that utilities and the nuclear fuel suppliers were unwilling to make “big bets” due to a “chicken and egg problem”.

Power plant operators are reluctant to sign long-term supply agreements unless the facilities are being built, giving certainty over expected delivery times for nuclear fuel, yet suppliers balk at making big investments without such deals to underwrite them, he said.

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Israeli strike on Gaza school kills 22, says Hamas

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Israeli strike on Gaza school kills 22, says Hamas

An Israeli air strike on a school in Gaza City has killed at least 22 Palestinians, mostly women and children, according to Gaza’s Hamas-run health ministry.

The Israel Defense Forces (IDF) said it targeted a Hamas command centre at the al-Falah school, which Israel said the militant group was using to “plan and carry out terrorist attacks against IDF troops and the State of Israel”.

The school, closed during the war, was housing displaced people, the health ministry said.

The IDF said it took steps to mitigate the risk of harming civilians, including using precise munitions and aerial surveillance, and accused Hamas of exploiting civilian infrastructure.

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Hamas “systematically violates international law by operating from inside civilian infrastructure in the Gaza Strip and exploiting the Gazan civilian population for its terrorist activities”, the IDF said.

Hamas has denied using schools and other civilian sites for military purposes.

The Hamas-run government media office said the people killed in Saturday’s strike in the al-Zaytoun area included 13 children – one a three-month-old baby – and six women.

Gaza’s civil defence agency reported the same death toll and added that one of the women was pregnant.

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Also on Saturday, the health ministry said that four of its workers were killed and six injured in an Israeli “targeting” of a health ministry warehouse in the Musabah area of southern Gaza. The ministry did not specify whether the incident was an air strike.

The BBC has approached the IDF for comment on the report of health workers killed.

Other schools have been hit, some several times, by Israeli air strikes since the latest conflict with Hamas began on 7 October.

Earlier this month, the UN agency for Palestinian refugees (Unrwa) said six of its employees were killed in an Israeli air strike on al-Jaouni school in Nuseirat refugee camp, which is being used as a shelter by thousands of displaced Palestinians.

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Unrwa said it was the fifth time the school had been hit since 7 October.

Israel’s military said it carried out a “precise strike on terrorists” planning attacks from the school. The military alleged that nine of those killed were members of Hamas’ armed wing and that three of them were Unrwa staff.

Hamas gunmen attacked Israel on 7 October last year, killing about 1,200 people and taking 251 others as hostages.

Israel responded with a military campaign in Gaza that has killed more than 41,000 people, according to the health ministry.

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Telford capybara ‘startled by mower near open gate’ now OK

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Telford capybara 'startled by mower near open gate' now OK
Hoo Zoo and Dinosaur World The head and shoulders of a capybara, a large rodent, stand sideways to the camera with a body of water in the backgroundHoo Zoo and Dinosaur World

Cinnamon was found 250m (820ft) from her habitat

Cinnamon, the capybara missing for a week in the wilds, is “absolutely fine, other than a little bit tired,” her keepers have confirmed.

The giant rodent escaped from her enclosure at Hoo Zoo & Dinosaur World on Friday 13 September into nearby woodland in Telford, before being found in a pond.

Will Dorrell, joint owner of the park, said “keeper error” had led her to flee through an open gate after being startled by a mower.

“We think the tractor startled her and she dashed past and out the gate,” he said. “During the short period of time the gate was open, they hadn’t seen that Cinnamon was in the long grass.”

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Mr Dorrell added she seemed “very happy to be back”.

Earlier in the week, he said “she was living her best life” because of the large woodland and ponds nearby.

Captured: Cinnamon the capybara returned to Hoo Zoo

Joint owner Becky Dorrell told Today on BBC Radio 4 she herself had spent most of Friday “in our woodland… particularly the area that we first saw her in”.

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“I was pretty confident she’d move from that area… and it was just a case of trying to look for any tracks or evidence of where she could have been,” she explained

Ms Dorrell said a power line had come down during a storm two weeks ago, leading to some trees being cut down.

“That led to the pond and a load of reeds, so I just kind of followed that and some tracks that [Cinnamon had] left and there she was,” she added.

Native to South America, capybara can grow to more than a metre in length and are the largest living rodents in the world.

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Hoo Zoo An aerial drone image of a large capybara in the middle of a green grassy field
Hoo Zoo

Cinnamon had been spotted on a drone camera, about 200m (650ft) away from her home

People worked for about an hour on Friday, during which time the team “slowly herded her into a spot where we could put the cage that we had and [we] just sort of coaxed her in”.

Hoo Zoo & Dinosaur World said she was now back with her brother and later on Saturday would be reunited with her parents, once it had had a vet come and check her over.

Because capybara are non-native, Mr Dorrell stressed they had a responsibility to make sure it was not left roaming the British countryside.

‘Film in the offing?’

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The wildlife park said it had conducted a review and put new steps in place to stop further escapes.

But the best thing for her long term was to be back, because staff could monitor her health, Mr Dorrell said.

Asked if the site would do anything with this, following the wide attention, and if a film was in the offing, he replied: “I don’t know. It’s nice that so many people are [taking] an interest in this story.

“But, what’s more important for us is Cinnamon’s wellbeing, so there won’t be any sort of decisions made on that until we’re sure that she’s nice and fit and healthy.”

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Perplexity in talks with top brands on ads model as it challenges Google

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Artificial intelligence-powered search engine Perplexity is in talks with brands including Nike and Marriott over its new advertising model, as the start-up mounts an ambitious effort to break Google’s stranglehold over the $300bn digital ads industry.

The San Francisco-based group is seeking to redesign the auction-based ads system pioneered by Google, where marketers bid to have a sponsored link placed against search queries.

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At present, Perplexity’s AI chatbot gives a comprehensive response to user questions based on information from the internet, citing sources and including links to web pages. Below this, Perplexity offers suggested follow-up queries.

Under its new advertising model, brands will be able to bid for a “sponsored” question, which features an AI-generated answer approved by the advertiser.

Perplexity has held talks with a small number of top companies, including Nike and Marriott, according to correspondence seen by the Financial Times. The company said it hoped to roll out the ads system by the end of the year and was targeting “premium” brands. Nike and Marriott declined to comment.

Aravind Srinivas, Perplexity’s chief executive and a former Google intern, said: “Ads are really useful when they are relevant and coming from brands that are high quality, and a lot of people make purchases based on that.”

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Perplexity’s effort is part of a wave of new competition faced by Google as the search business undergoes its most radical shift in more than two decades.

OpenAI’s ChatGPT also provides quick and complete answers to many questions, threatening to render redundant a traditional search engine’s list of links, and the lucrative ads that appear alongside them.

Google, which has spent billions of dollars developing generative AI, has launched an experimental AI search function and also considered offering a subscription AI search service, the FT reported in April.

Analysts suggest Google is held back by the “innovator’s dilemma” as generative AI could damage the basis of its existing search offering. However, there remains scepticism on whether the technology will seriously disrupt Google’s dominance.

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Under Perplexity’s ad system, marketers will be charged on a so-called CPM basis — paying above $50 for every 1,000 impressions generated by these sponsored posts, said a person familiar with the model. This compares with an estimated $1,100 for the same number of impressions by Google, according to analysts eMarketer.

Last year, Microsoft chief Satya Nadella said its multibillion-dollar alliance with OpenAI would improve its Bing search engine, while helping to demolish the high profit margins that have underpinned Google’s core business.

But despite being one of the first big tech giants to add AI to search, Microsoft has only just started to gain more share in search advertising in the latest quarter, said Joseph Teasdale, head of tech at Enders Analysis.

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Meanwhile, Google’s search business has grown 14 per cent in the three months to June, compared with the same period the year before. Search accounted for $48.5bn in revenue, more than half of parent company Alphabet’s total revenues.

“As the incumbent champion, Google has the most to lose from any shake-up,” Teasdale said. “But Google is also in the strongest position: it’s strong in AI, users trust it for search, and it controls key user surfaces like Android and Chrome that it can deploy its version of AI search on.”

The financial success of Perplexity’s new ads system depends on whether it can gain significant scale. The company says 250mn queries were made on its search engine in July, compared with 500mn in the whole of last year.

Perplexity makes money through subscriptions, charging $20 a month for its Pro service, which offers access to more advanced models and image generation. Annualised revenues — a projection of full-year revenues based on extrapolating the most recent month’s sales — have grown from $5mn in January to $35mn in August, according to the company.

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Srinivas said he wanted its advertising system to become “a money-printing machine.”

“A good chunk of our traffic comes from the US and other high GDP countries, making it a good experiment . . . we want to IPO and be a successful company of our own, and there is no reason not to be.”

Additional reporting by Eri Sugiura and Kana Inagaki

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