Dubai Shopping Festival launches sale season with up to 75 per cent off and 12-hour mega sale

Dubai Shopping Festival (DSF) has unveiled a packed line-up of major retail promotions launching across the city from December 26, including the start of the DSF Sale Season, new Scan and Win campaigns, mall-exclusive rewards and the return of the popular DSF 12-Hour Sale.

With more than 1,000 participating brands and over 3,500 outlets taking part across Dubai, the festival is set to deliver widespread discounts, prize draws and limited-time shopping events for residents and visitors throughout the DSF period.

The DSF Sale Season officially starts on December 26, offering discounts ranging from 25 per cent to 75 per cent across more than 1,000 global and local brands at over 3,500 outlets citywide.

Dubai Shopping Festival sales

The five-week promotional period covers a wide range of categories, including fashion, beauty, home, electronics, children’s products and lifestyle.

A citywide Shop, Scan and Win promotion invites shoppers to spend AED300 ($82) or more at participating DSF stores for the chance to win one of five Nissan Patrol SE T2 2026 cars, with winners drawn weekly.

To enter, shoppers scan the QR code displayed on the official Shop, Scan and Win point-of-sale materials at participating stores and upload their receipt through the designated platform.

The campaign aims to drive higher spending, repeat visits and festive shopping experiences across Dubai.

The DSF 12-Hour Sale will return for one day only on December26, running from 10am to 10pm across Majid Al Futtaim malls. The event will feature discounts of between 25 per cent and 90 per cent at more than 100 participating brands, offering shoppers a limited-time opportunity to access some of the festival’s deepest deals.