Kim Kardashian’s SKIMS opens first permanent Middle East store at Mall of the Emirates

SKIMS has opened its first permanent retail store in the Middle East, marking the brand’s debut physical presence in the region with a flagship location at Mall of the Emirates in Dubai.

The store has launched in partnership with Al Tayer Insignia, SKIMS’ regional retail partner, as part of the brand’s broader international expansion strategy.

Jens Grede, co-founder and chief executive officer of SKIMS, said: “Dubai is one of the world’s most dynamic retail markets, and the response from customers in the region made this a natural next step,” Grede said. “Opening at Mall of the Emirates represents an important milestone in our global growth and an opportunity to strengthen our relationship with a market that continues to influence global trends.”

The store has been designed to reflect SKIMS’ global retail identity, with a minimal aesthetic built around sculptural forms, curved architectural elements and warm lighting. The space is intended to provide an immersive brand experience while showcasing the company’s core product categories.

Dee Sarai, chief executive officer of Al Tayer Insignia, said: “The opening of the first SKIMS store in the Middle East marks a significant addition to our retail offering,” Sarai said. “The brand has established itself globally through its focus on comfort, inclusivity and modern essentials, and there is strong demand for SKIMS among customers in this market.”

Kim Kardashian, co-founder and chief creative officer of SKIMS, said: “Dubai sets a global benchmark for luxury retail, and it was important that this location fully represents the SKIMS design language and attention to detail,” Kardashian said. “Seeing our first Middle East store open is a proud moment, and we look forward to expanding further across the region.”

The brand opened to the public at the Mall of the Emirates on December 22, 2025.