JETOUR celebrates 2025 momentum with an exclusive event, hosted by ITP Media Group

JETOUR closed out a milestone year with an end-of-year reception at Erth Hotel, Abu Dhabi, hosted by ITP Media Group, bringing together senior media figures, industry leaders, content creators and VIP guests to reflect on the brand’s rapid global and regional growth.

The evening centred on a ‘JETOUR Year in Review’ roundtable, which explored how the automotive brand has accelerated its international expansion through a product-led strategy focused on innovation, premium features and strong value. The discussion was moderated by Matthew Priest, Editorial Director, Esquire GCC Group, alongside Damian Reilly, Editor-in-Chief of Arabian Business, and off-road driving expert Robby Gordon.

JETOUR International’s leadership team also took part, with Yan Jun, Executive Vice President, and Tan Liwei, Vice President, outlining the brand’s key achievements in 2025 and sharing insights into the priorities shaping its next phase of growth. Executives highlighted the importance of the Middle East, and the UAE in particular, as a strategic market within JETOUR’s global ambitions.

Beyond the roundtable, the reception offered guests a curated brand experience designed to showcase JETOUR’s positioning at the intersection of mobility, lifestyle and culture. Highlights included a live Al Sadu weaving activation led by Emirati artisan Awatef Almesmari, who created bespoke JETOUR-branded keepsakes, as well as traditional Emirati music performances and a DJ set by Liwaa Ofc, creating a vibrant atmosphere throughout the evening.

The Abu Dhabi event followed a year of high-profile milestones for JETOUR, both globally and across the Gulf. Among them was the global unveiling of the JETOUR G700 in Dubai, which underlined the UAE’s role as a launchpad for the brand’s international strategy. Speaking at the G700’s global debut in November 2025, Ke Chuandeng, President of JETOUR International, described the UAE as a “window to the world” and a benchmark market for global growth.

Positioned as an all-terrain premium hybrid off-road SUV, the G700 reflects JETOUR’s wider Travel+ philosophy, which frames driving as a lifestyle experience, combining off-road capability with comfort, advanced in-cabin technology and contemporary design.

Throughout the Erth Hotel venue, guests were invited to explore immersive brand activations, including a dedicated vehicle display offering a close-up look at JETOUR’s design language and features, alongside branded photo moments highlighting the marque’s innovation-led, lifestyle-focused approach. The evening concluded with a curated selection of canapés and beverages, rounding off a celebration that underscored JETOUR’s growing confidence and momentum as it looks ahead to 2026.