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Equinox’s $40,000-a-year Optimize membership has a waiting list

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Equinox's $40,000-a-year Optimize membership has a waiting list
Inside Wealth: Equinox's Harvey Spevak on why health is the new luxury

A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox.

Equinox’s $40,000-a-year membership has a waiting list of more than 1,000 people, as demand for luxury health and wellness programs soars, according to the company’s chairman.

The high-end fitness chain’s “Optimize by Equinox,” launched in 2024, is one of the most expensive gym memberships in the world and includes everything from personal training and nutrition to sleep coaching, massage therapy and a “health concierge.”

Harvey Spevak, Equinox’s executive chairman, told Inside Wealth that the program has seen remarkable demand and highlights the “insatiable” demand by the wealthy for longevity and wellness products.

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“Health is the new luxury,” Spevak said. “The number one thing in the experience economy, besides travel, that the consumer wants, is, ‘How do I live a high-performance lifestyle?’”

The Optimize program is all part of Equinox’s strategy to become the leading luxury brand in the fast-growing business of health and wellness.

The global wellness market is expected to reach nearly $10 trillion by 2030, up from $6.8 trillion in 2024, according to estimates from the Global Wellness Institute. With the population of millionaires and billionaires aging, and an explosion in companies and products promising miracle cures, the wealthy are driving much of the spending.

Equinox has grown beyond fitness clubs to expand into hotels and hospitality, personalized performance programs, IV centers, blood-testing collaborations and more.

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The company opened its first hotel in Manhattan’s Hudson Yards neighborhood in 2019 and is about to open a second in Saudi Arabia. Spevak said Equinox will likely have close to a dozen hotels around the world – including the Middle East, Caribbean and U.S. – within the next seven to eight years.

Equinox currently has 115 fitness clubs and has plans for 40 more – including locations in Nashville; Toronto; Charlotte, North Carolina; and South Florida. Despite being the largest retailer in New York by square feet, it’s continuing to add more in its home city, Spevak said.

The Optimize membership leverages Function Health, a lab test company, to provide clients with tests for 100 biomarkers twice a year, which could then serve as guides for a fitness, nutrition and lifestyle program tailored to each client.

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Spevak said the program has rolled out in Los Angeles and Dallas and will eventually launch in New York.

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The company also recently created a personalized program for women called EQX ARC. Using  diagnostics, wearables and specialized coaching, the program is designed around the different stages of a woman’s life and health journey, and already has its own wait list.

Spevak said the company’s IV drip lounge at the Equinox Hotel in Hudson Yards — its only drip lounge thus far — has already become “a seven figure business.”

Equinox Hudson Yards is the brand’s truest realization of its holistic lifestyle promise, giving members access to signature group fitness classes, a 25-yard indoor salt water pool, hot and cold plunge pools and a 15,000 square foot outdoor leisure pool and sundeck. The Equinox at Hudson Yards footprint offers ample opportunity for training, working, regenerating, socializing, community building, eating and more.

Matthew Peyton | Getty Images Entertainment | Getty Images

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While Equinox is private and doesn’t disclose financials, Spevak said 2025 was a “record year” for the company and he expects 2026 “to be even bigger.” He said other high-end consumer companies are reaching out to Equinox to partner on health and wellness.

“When you think about the economy moving from a product economy to an experience economy, a lot of big consumer companies are saying, ‘Well, how do I continue to serve my consumer and health and wellness, and who do I talk to?’”

“There’s truly only one brand that has the authority and the brand equity,” he said. 

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Understanding the Role of an Ovulation Tracker in Modern Fertility Care

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Understanding the Role of an Ovulation Tracker in Modern Fertility Care

Advances in digital health have transformed fertility awareness from traditional methods into precise, personalized monitoring.

Today, individuals have access to tools that provide real-time insights into their reproductive cycles, helping them make informed decisions about conception and overall reproductive health. Central to this evolution is the ovulation tracker, a device that measures key hormonal changes to identify fertile windows with high accuracy.

For many women, pinpointing ovulation is essential. The fertile window is brief, often only a few days each cycle, and timing intercourse or conception-related interventions within this period can significantly improve the likelihood of pregnancy. While calendars, basal body temperature charts, and cervical mucus observation can offer rough guidance, they lack the precision of hormonal measurement. An ovulation tracker detects surges in luteinizing hormone (LH), the biological signal that triggers ovulation, offering definitive insight into the most fertile days of the cycle.

How Digital Ovulation Trackers Work

Unlike traditional paper-based or visual strip methods, modern ovulation trackers integrate technology to provide quantifiable data. They use biochemical sensors to detect LH levels in urine, translating subtle hormonal fluctuations into clear, interpretable results. This approach reduces the risk of misreading faint test lines and provides a numerical indication of hormone concentration, which is particularly valuable for individuals with irregular or modest LH surges.

Many digital trackers are paired with smartphone applications. The combination of physical measurement and software analysis enables users to automatically record results, visualize trends over time, and generate forecasts for upcoming cycles. These features transform a single diagnostic measurement into a comprehensive fertility intelligence tool, enabling users to understand patterns rather than relying on isolated data points.

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Benefits of Consistent Ovulation Tracking

The value of an ovulation tracker lies not only in the immediate detection of fertile days but also in long-term cycle analysis. Hormone levels can fluctuate from month to month due to lifestyle, stress, illness, or metabolic changes. Consistent monitoring across multiple cycles provides a clearer picture of an individual’s unique hormonal rhythm, helping identify irregularities or shifts in ovulation timing.

Beyond conception planning, ovulation tracking offers insights into overall reproductive health. Irregular ovulation patterns can indicate endocrine issues such as polycystic ovary syndrome (PCOS) or thyroid imbalances. By tracking hormone trends consistently, users can recognize deviations early and seek timely medical advice. This proactive approach aligns with the principles of preventive healthcare, placing control and awareness in the individual’s hands.

Enhancing Accuracy with Technology

Accuracy is paramount in fertility monitoring. Advanced ovulation trackers employ calibrated biochemical assays and sensitive detection technology to ensure reliable readings. Devices often include features to account for baseline hormone variability, reducing the likelihood of false positives or negatives. This precision allows users to plan with confidence and provides data that can be shared with healthcare professionals if needed.

Digital ovulation trackers also improve accessibility. They reduce the need for repeated clinical visits, allowing discreet, home-based monitoring without compromising quality. This autonomy encourages regular use, which is crucial for understanding personal cycles and identifying long-term fertility trends.

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Integrating Fertility Data into Healthcare

The integration of ovulation trackers into broader digital health ecosystems enables more personalized reproductive care. Data collected by the device can be securely shared with healthcare providers during consultations, enabling clinicians to evaluate cycle patterns remotely. This capability supports informed decision-making and enables timely interventions when irregularities are detected.

The combination of at-home monitoring, precise hormonal measurement, and digital analytics exemplifies the direction of modern fertility care. Users gain actionable insights, while healthcare professionals receive accurate, structured data to enhance clinical guidance.

The Future of Fertility Monitoring

As technology continues to advance, ovulation trackers will likely become even more sophisticated. Predictive algorithms may analyze multi-cycle data to anticipate subtle hormonal shifts, while integration with other health metrics could provide a holistic view of reproductive well-being. Artificial intelligence and machine learning have the potential to make cycle prediction more precise than ever before, moving fertility monitoring from reactive measurement toward proactive optimization.

Miracare ovulation tracker represents the intersection of biotechnology, digital health, and user-centric design. When providing accurate hormone measurements, consistent cycle tracking, and actionable insights, it empowers individuals to take control of their fertility journey. As the landscape of reproductive healthcare evolves, these tools will continue to play a vital role in enabling informed decisions and enhancing overall reproductive wellbeing.

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The Bureau of Labor Statistic released a report about deadly work injuries

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The Bureau of Labor Statistic released a report about deadly work injuries

More than 5,000 deadly work injuries were recorded in the U.S. in 2024, according to the U.S. Bureau of Labor Statistics, with truck drivers and construction trades workers accounting for a large proportion.

“There were 5,070 fatal work injuries recorded in the United States in 2024, down 4.0 percent from 5,283 in 2023,” the BLS revealed on Thursday.

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The data notes 1,018 fatal occupational injuries involving motor vehicle operators in 2024, including a whopping 798 among heavy and tractor-trailer truck drivers.

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“Roadway incidents involving motorized land vehicles decreased 8.5 percent to 1,146 in 2024 from 1,252 in 2023, while pedestrian incidents involving motorized land vehicles increased 19.0 percent to 369 in 2024 from 310 in 2023,” the bureau said.

There were 788 deadly injuries among construction trade workers in 2024, according to the report, and 239 among grounds maintenance workers.

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A significant number of the overall fatal occupational injury figure involved homicides and suicides, at 470 and 263 in 2024 respectively.

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A tractor trailer on an interstate during a winter storm in Dallas, Texas, on Saturday, Jan. 24, 2026. (Mark Felix/Bloomberg via Getty Images / Getty Images)

There were 410 tied to drug and alcohol overdoses

“The decrease in fatal injuries in 2024 was largely driven by a 16.2 percent drop in fatalities due to exposure to harmful substances or environments (to 687 cases from 820). This decrease was in turn driven by a decline in drug or alcohol overdoses which accounted for 59.7 percent of fatalities in this category, dropping to 410 fatal injuries in 2024 from 512 fatalities in 2023,” BLS noted.

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Among forest, conservation and logging workers, there were just 53 deadly occupation injuries in 2024, and among fishing and hunting workers, just 24, the data indicates. 

THE TYPICAL AMERICAN WORKER HAS JUST $955 SAVED FOR RETIREMENT, STUDY SHOWS

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Workers at a construction site for the Gateway Program Hudson Tunnel Project in New York on Tuesday, Feb. 17, 2026. (Michael Nagle/Bloomberg via Getty Images / Getty Images)

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But both categories had a high incidence of deadly work injuries for every 100,000 full-time equivalent workers, with logging workers at 110.4 per 100,000 workers, and fishing and hunting workers at 88.8 per 100,000 in 2024, according to the BLS. Among roofers, that figure is 48.7 per 100,000 workers.

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