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Evolution of the Gaming Industry

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Evolution of the Gaming Industry

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry!

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‘Super weird’ is the best way to describe this startup’s pivot

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'Super weird' is the best way to describe this startup's pivot

Kirsten Korosec, Devin Coldewey, and Rebecca Bellan got back on the mic for the latest episode of Equity to discuss several weird things and at least one cool thing. First, the crew talked about the least weird thing of the week: how nice it is that Cohere co-founder Nick Frosst has a band that people really like.

Then we got weirder. First the good weird: a helmet that squeezes your head, but for a really good reason. It prevents hair loss from chemotherapy. Devin covered Luminate’s latest fundraise and news, and everyone was pleased that money was going to a startup that may really be helping people feel better about themselves during a difficult time. The company is hoping to improve at-home care as well.

Next, Kirsten explained the weird phenomenon of Flink, the “quick commerce” startup that just recently was rumored to be on the block for about $106 million, instead raising $115 million. Quite a turnaround! But as the team discusses, it may be that investors see the possibility that the “tumultuous time” for this sector is ending and Flink may have a good grip on the German market. Still…

Then the weirdness begins in earnest. Rebecca is at the “Principled Business Summit,” aimed at “reclaiming capitalism” from, apparently, itself. She is getting mixed messages from the crowd and the content, which seems to combine enthusiasm for doing the right thing with some fringe tendencies to do… other things.

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And weirdest of all, autonomous trucking startup TuSimple’s pivot to… AI-generated animation and video games. What?! Though there is some overlap between simulation and animation/gaming, it’s a wild and unexpected change for the company, and a lot of shareholders are not going for it. Apparently the new division is working on another adaptation of “The Three-Body Problem,” so that’s good… but what about the $450 million they were going to spend on trucks? That conflict is playing out before our eyes. 

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes over at Simplecast.

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Jony Ive confirms he’s working on a new device with OpenAI

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Jony Ive confirms he’s working on a new device with OpenAI

There aren’t a lot of details on the project. Ive reportedly met Altman through Brian Chesky, the CEO of Airbnb, and the project is being funded by Ive and the Emerson Collective, Laurene Powell Jobs’ company. The New York Times claims it could raise $1 billion in funding by the end of the year, but makes no mention of Masayoshi Son, the SoftBank CEO rumored last year to have invested $1 billion in the project.

The project only has 10 employees currently, but they include Tang Tan and Evans Hankey, two key people who worked with Ive on the iPhone. As for the device itself? Last year it was rumored to be inspired by touchscreen technology and the original iPhone, which makes sense given Tan’s and Hankey’s involvement.

There’s still no timeline on when we’ll learn more about this project, but the little information dropped in the New York Times should sound very familiar to anyone following the AI hardware scene over the last year:

Mr. Altman and Mr. Ive talked about how generative A.I. made it possible to create a new computing device because the technology could do more for users than traditional software since it could summarize and prioritize messages, identify and name objects like plants and eventually field complex requests like booking travel.

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The iPhone 17 series is tipped to arrive with some major display upgrades

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Apple iPhone 16 Review

The (digital) ink has barely dried on our iPhone 16 review, and we’re already into iPhone 17 rumor season – with one reliable source suggesting that there are display upgrades in store when Apple‘s 2025 refresh rolls around.

This comes from well-known industry analyst Ross Young (via 9to5Mac), who says that the two cheaper iPhone 17 models are going to get the same always-on display and ProMotion tech that has previously been exclusive to the Pro and Pro Max handsets.

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I took control of NASA’s Valkyrie robot and it blew my mind

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I took control of NASA's Valkyrie robot and it blew my mind

NASA’s Valkyrie robot, ready to be inhabited through virtual reality

James Woodford

I am standing before one of the most advanced robots in the world and am awestruck and disoriented by its humanoid form. Part Transformer, part Star Wars stormtrooper and with hands that look like they can crush beer cans, at 1.8 metres tall and weighing 120 kilograms, NASA’s Valkyrie robot is an intimidating figure.

But it is the face that most transfixes me. Where the eyes, mouth and nose should be is a cavity filled with an array of whirring and flashing sensors, including advanced lidar detectors…

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The best Apple iPhone 16 Pro Max cases for 2024

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The best Apple iPhone 16 Pro Max cases for 2024

Apple

Apple has announced its iPhone 16 lineup. Once again, the iPhone 16 Pro Max is the flagship model, offering users everything Apple has to offer on a smartphone in the largest size.

The phone boasts the largest display ever on an iPhone — 6.9 inches — with smaller bezels. It largely retains the familiar design of previous iPhone Pro Max models while introducing some new features.

For example, the iPhone 16 Pro Max now includes a dedicated Camera Capture button and enhanced camera features for both photos and videos. There’s also a new A18 Pro chip inside that’s said to be more efficient than previous versions, providing more battery life and smoother performance. The phone is also available in a new color called Desert Titanium.

However, all these features come with a cost. The least expensive iPhone 16 Pro Max is priced at $1,199, so it makes sense to protect your investment with a case. Check out our favorite options below.

i-Blason Armorbox for iPhone 16 Pro Max
URBAN ARMOR GEAR UAG Designed for iPhone 16 Pro Max Case 6.9" Plasma XTE - Compatible with MagSafe Charging & Kickstand Rugged Shockproof Anti-Slip Military Grade Protective Cover, Ash/Titanium

UAG Plasma XTE Case

The best overall iPhone 16 Pro Max case

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TORRAS Magnetic Shockproof Case

Torras Magnetic Shockproof Case

The best cheap iPhone 16 Pro Max case


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Ted Baker Scattered Flowers Mirror Folio Case Compatible with iPhone 16 Pro Max - Pink Gold

Ted Baker Scattered Flowers Mirror Folio Case

The best fashion-focused iPhone 16 Pro Max case

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Spigen Ultra Hybrid Designed for iPhone 16 Pro Max (2024) Case [Anti-Yellowing], [Military-Grade Protection] - Frost Clear

Spigen Ultra Hybrid Case

The best clear iPhone 16 Pro Max case


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Caseology Dual Grip Mag for iPhone 16 Pro Max Case [Integrated Grip] Military Grade Drop Tested (2024) - Cobalt Blue

Caseology Dual Grip Mag Case

The best grippy iPhone 16 Pro Max case

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GVIEWIN Compatible with iPhone 16 Pro Max Case with Screen Protector & Camera Lens Protector, Clear Shockproof Protective Slim Fit Floral Phone Cover for Women Girls 6.9" (Floratopia/Colorful)

GVIEWIN iPhone 16 Pro Max Case

Best budget iPhone 16 Pro Max case


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Mous for iPhone 16 Pro Max Case Slim MagSafe Compatible - Super Thin 2.0 - Magnetic Phone Cover - Forrest Green

Mous Super Thin Case

The best thin iPhone 16 Pro Max case runnerup

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Case-Mate iPhone 16 Pro Case [Compatible with MagSafe] - Stylish Iridescent Phone Case with 12ft Drop Protection - Premium Magnetic Cover for iPhone 16 Pro - Soap Bubble

Case-Mate iPhone 16 Pro Case

The best sparkly iPhone 16 Pro Max case


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totallee Clear iPhone 16 Pro Max Case, Thin Cover Ultra Slim Minimal - for Apple iPhone 16 Pro Max (2024)

Totallee Clear Ultra Slim Case

The best thin iPhone 16 Pro Max case

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Mujjo Leather Phone Case - Fits iPhone 16 Pro Max - MagSafe Compatible - Premium European Leather - Enhanced Phone & Camera Lens Protection - Crafted with Recycled Material - Slim Profile

Mujjo Full Leather Phone Case

Best leather iPhone 16 Pro Max case


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Latercase

Latercase Premium Aramid Case

Best aramid fibers iPhone 16 Pro Max case

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OtterBox iPhone 16 Pro Max Defender Series Case - Denver Dusk Purple

OtterBox iPhone 16 Pro Max Defender Series

Best alternative rugged iPhone 16 Pro Max case


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Pelican Shield iPhone 16 Pro Max Case [Compatible with MagSafe] Rugged Phone Case w/ 21ft Military-Grade Drop Protection - Heavy Duty Phone Cover w/Belt Clip Holster for iPhone 16 Pro Max - Carbon

Pelican Shield iPhone 16 Pro Max Case

The best rugged iPhone 16 Pro Max case

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Spigen Optik Armor MagFit Designed for iPhone 16 Pro Max Case (2024) [Military-Grade Protection] Compatible with MagSafe - Black

Spigen Optik Armor MagFit Case

The best iPhone 16 Pro Max case to protect the cameras


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The eclectic mix of SUPCASE iPhone 16 Pro Max cases provides you with a variety of options, all fantastic, all with military-grade protection, all with extra features to make your daily experience better. From the Unicorn Beetle Mag stand, which includes a built-in Camera Control button, to the Unicorn Beetle Pro with its built-in kickstand and rotating belt clip holster, you’ve never seen better options. You’ll benefit from full-body drop protection, elevated bezels to protect the display, and MagSafe support. You have everything you need at your fingertips — just like Apple intended. From now until October 9, on Amazon you can enjoy 10% off on iPhone 16 series cases.

Urban Armor Plasma XTE case for the iPhone 16 Pro Max.

Urban Armor

UAG Plasma XTE Case

The best overall iPhone 16 Pro Max case

Pros

  • Lots of color combinations
  • Lightweight
  • Built-in kickstand

Cons

  • Pricier than many other options

The UAG Plasma XTE case is a protective phone case designed to offer a combination of sleek design and robust protection. It provides impact resistance, an integrated kickstand, and MagSafe compatibility, all within a slim and lightweight profile.

Overall, the UAG Plasma XTE case is an excellent option for users seeking a protective case that doesn’t compromise style or functionality. It will cost you, however, as it’s one of the more expensive iPhone 16 Pro Max cases on the market.

URBAN ARMOR GEAR UAG Designed for iPhone 16 Pro Max Case 6.9" Plasma XTE - Compatible with MagSafe Charging & Kickstand Rugged Shockproof Anti-Slip Military Grade Protective Cover, Ash/Titanium

UAG Plasma XTE Case

The best overall iPhone 16 Pro Max case

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TORRAS Magnetic case for the iPhone 16 Pro Max.

TORRAS

Torras Magnetic Shockproof Case

The best cheap iPhone 16 Pro Max case

Pros

  • Priced right
  • Three color options
  • Slim and lightweight

Cons

  • Other cases will provide better protection

The Torras Magnetic Shockproof Case is designed to provide robust protection and magnetic functionality for iPhones. It offers slim, lightweight, and shockproof protection. The case features built-in magnetics for seamless attachment to MagSafe accessories, allowing for convenient wireless charging and mounting options.

Available in black, blue, and gray, this reasonably priced case is an excellent choice for those looking for a blend of protection, style, and magnetic functionality for their iPhone.

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TORRAS Magnetic Shockproof Case

Torras Magnetic Shockproof Case

The best cheap iPhone 16 Pro Max case

Ted Baker iPhone 16 Pro Max case.

Ted Baker

Ted Baker Scattered Flowers Mirror Folio Case

The best fashion-focused iPhone 16 Pro Max case

Pros

  • Unique book-style case
  • Wireless charging compatible
  • Magnetic closure

For a stylish option, take a look at this impressive case from Ted Baker. It has an electroplated polycarbonate shell that provides both protection and a sleek look. The case is also wireless charging compatible, allowing for convenient charging. It features a magnetic closure for added security and ease of use.

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The unique book-style flip case also includes a built-in mirror, making it both functional and fashionable. Keep in mind that this kind of style does come with a slightly higher cost.

Ted Baker Scattered Flowers Mirror Folio Case Compatible with iPhone 16 Pro Max - Pink Gold

Ted Baker Scattered Flowers Mirror Folio Case

The best fashion-focused iPhone 16 Pro Max case

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Spigen Ultra Hybrid case for the iPhone 16 Pro Max.

Spigen

Spigen Ultra Hybrid Case

The best clear iPhone 16 Pro Max case

Pros

  • Super price
  • Anti-yellowing tech
  • Offers Air Cushion technology

Cons

  • More durable options exist

The Spigen Ultra Hybrid Case is a popular phone case known for its blend of protection and minimalist design. It features a clear, rigid polycarbonate back combined with a flexible TPU bumper, offering both impact resistance and grip. The case has a slim profile and a raised bezel to protect your screen and camera.

Spigen’s Air Cushion Technology is integrated into the corners for enhanced shock absorption during drops. To maintain clarity over time, the case’s clear back panel is treated with an anti-yellowing coating. It’s important to note that this version doesn’t support MagSafe, but Spigen offers models that do.

Spigen Ultra Hybrid Designed for iPhone 16 Pro Max (2024) Case [Anti-Yellowing], [Military-Grade Protection] - Frost Clear

Spigen Ultra Hybrid Case

The best clear iPhone 16 Pro Max case

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If you’re tired of massive brick-like phone cases, then it’s time to ditch the bulk and check out Latercase. They’re reinventing the game with their ultra-thin aramid fiber cases. Every Latercase is precision-engineered and laser-cut to perfection. The result? An ultra-thin case with a timeless style. The durable matte finish feels even better than it looks, allowing you to carry it with confidence and pocket it with ease. Latercase also offers bundle deals with their case, so you can pair it with premium tempered glass, strong maglock rings, or soft microfiber cleaning cloths. Either way, your new iPhone will thank you.

i Blason iPhone 16 Armorbox rugged case

i-Blason

i-Blason Armorbox

The best protection

Pros

  • Rugged, military-grade protection
  • 20-foot drop protection
  • Built-in screen protector and kickstand
  • Camera control button compatible

Want a super protective military-grade and drop-tested case for your new iPhone 16 Pro Max? i-Blason’s MagSafe-compatible Armorbox should be your first choice. It comes with a built-in screen protector, so you don’t need anything extra, plus it has a built-in camera cover that doubles as a kickstand.The zinc alloy anodized camera cover protects the high-power lenses on the back of the phone.The most unique feature on the Armorbox is the built-in camera control button which utilizes copper conductors to seamlessly match the operations of the unique button. It’s rugged through and through so it’ll survive a 20 foot drop.

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Even with that protection it’s not bulky, it’s not ugly, and it works with so many different MagSafe accessories because of its powerful N52 magnet. For example, you can still mount your phone to a hands-free car adapter, even while it’s still in the case.

From now until October 9, on Amazon you can enjoy 10% off on iPhone 16 series cases.

i-Blason Armorbox for iPhone 16 Pro Max

i-Blason Armorbox

The best protection

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Caseology Dual Grip Mag for the iPhone 16 Pro Max.

Caseology

Caseology Dual Grip Mag Case

The best grippy iPhone 16 Pro Max case

Pros

  • Unique look
  • MagSafe
  • Excellent price

Cons

  • Design isn’t for everyone

The Caseology Dual Grip Mag case is a stylish and protective phone case designed for the iPhone 16 Pro series. It combines a sleek design with features that enhance both grip and protection. The case features a dual-layer construction for superior protection against drops and impacts, and it offers MagSafe compatibility, as well as military-grade drop protection.

This case is an excellent option for anyone seeking a stylish and protective case for their phone. It’s available in Cobalt Blue, Jade Green, and Onyx Black.

Caseology Dual Grip Mag for iPhone 16 Pro Max Case [Integrated Grip] Military Grade Drop Tested (2024) - Cobalt Blue

Caseology Dual Grip Mag Case

The best grippy iPhone 16 Pro Max case

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GVIEWIN iPhone 16 Pro Max case.

GVIEWIN

GVIEWIN iPhone 16 Pro Max Case

Best budget iPhone 16 Pro Max case

Pros

  • Cheap
  • Various floral styles
  • Includes screen and lens protectors

Cons

  • Other cases provide better protection

The GVIEWIN iPhone case is a stylish and protective case known for its floral patterns and shock-resistant features. It is made of flexible TPU material, providing a good balance of protection and slimness. Available in multiple styles, our pick for the best budget case also comes with a tempered glass screen protector, lens protectors, and a magnetic ring.

GVIEWIN Compatible with iPhone 16 Pro Max Case with Screen Protector & Camera Lens Protector, Clear Shockproof Protective Slim Fit Floral Phone Cover for Women Girls 6.9" (Floratopia/Colorful)

GVIEWIN iPhone 16 Pro Max Case

Best budget iPhone 16 Pro Max case

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Mous Super Thin Case for the iPhone 16 Pro Max.

Mous

Mous Super Thin Case

The best thin iPhone 16 Pro Max case runnerup

Pros

  • Five color choices
  • Incredibly thin
  • Supports MagSafe

The Mous Super Thin Case is an incredibly slim and lightweight phone case designed to offer a balance between protection and aesthetics. These cases are well-known for their minimalist design and MagSafe compatibility. Sleek and unobtrusive, the case is available in five colors at launch, as well as a clear version. Despite its thin profile, the case is engineered with durable materials and clever construction to provide protection against everyday bumps and scratches.

The Mous Super Thin case is perfect for users who prioritize a minimalist aesthetic and MagSafe compatibility, but don’t require heavy-duty protection for their phones.

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Mous for iPhone 16 Pro Max Case Slim MagSafe Compatible - Super Thin 2.0 - Magnetic Phone Cover - Forrest Green

Mous Super Thin Case

The best thin iPhone 16 Pro Max case runnerup

Case-Mate case for the iPhone 16 Pro Max.

Case-Mate

Case-Mate iPhone 16 Pro Case

The best sparkly iPhone 16 Pro Max case

Pros

  • The beautiful choice
  • Lots of unique styles
  • 12-foot drop protection

If you’re looking to add some sparkle to your iPhone 16 Pro Max, this Case-Mate case might be the one for you. It comes in various styles, offers 12-foot drop protection, is MagSafe compatible, and is made from recycled materials, making it eco-friendly. The premium materials used provide long-term protection and keep your phone looking new.

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At launch, you can choose from seven case options, including Karat Granite, Soap Bubble, and Touch of Pearl. There’s nothing not to love about this case, although the price is a bit high. However, you may be able to find it on sale sometimes.

Case-Mate iPhone 16 Pro Case [Compatible with MagSafe] - Stylish Iridescent Phone Case with 12ft Drop Protection - Premium Magnetic Cover for iPhone 16 Pro - Soap Bubble

Case-Mate iPhone 16 Pro Case

The best sparkly iPhone 16 Pro Max case

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Totallee case for the iPhone 16 Pro Max.

Totallee

Totallee Clear Ultra Slim Case

The best thin iPhone 16 Pro Max case

Pros

  • Thin … Ultra thin
  • Various color choices
  • Showcases the phone’s look

Cons

  • Doesn’t provide protection

Totallee cases are famous for their extreme thinness and minimalistic design, and the one for the all-new iPhone 16 Pro Max is no exception. They prioritize showcasing the original look of your phone while providing basic protection against scratches and minor bumps. The lightweight case is branding-free and comes in a variety of colors and finishes. However, the biggest downside is that the case doesn’t offer much protection.

totallee Clear iPhone 16 Pro Max Case, Thin Cover Ultra Slim Minimal - for Apple iPhone 16 Pro Max (2024)

Totallee Clear Ultra Slim Case

The best thin iPhone 16 Pro Max case

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Mujjo leather case for the iPhone 16 Pro Max.

Mujjo

Mujjo Full Leather Phone Case

Best leather iPhone 16 Pro Max case

Pros

  • Full-grain vegetable tanned-leather
  • Beautiful crafted
  • Minimalist design

Cons

  • Not a lot of drop protection

Mujjo leather cases for iPhones are renowned for their premium full-grain vegetable-tanned leather, minimalist design, and meticulous attention to detail. They provide a blend of style, functionality, and protection for your iPhone. The cases are designed to be slim and lightweight, adding minimal bulk to your iPhone. Mujjo cases are crafted with precision to ensure a snug and secure fit for your specific iPhone model. There’s also a version that includes a wallet.

Mujjo Leather Phone Case - Fits iPhone 16 Pro Max - MagSafe Compatible - Premium European Leather - Enhanced Phone & Camera Lens Protection - Crafted with Recycled Material - Slim Profile

Mujjo Full Leather Phone Case

Best leather iPhone 16 Pro Max case

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Latercase for iPhone 16 Pro Max

Image used with permission by copyright holder

Latercase Premium Aramid Case

Best aramid fibers iPhone 16 Pro Max case

Pros

  • Strong and thin
  • Great color choices
  • Made from aramid fibers

Looking for a slim case for your iPhone 16 Pro Max that provides excellent protection? Consider Latercase. This case is made from premium aramid fibers and is available in various colors, including Coffee, Crimson, Midnight, Willy Blue, and classic Black. It’s only 0.6mm thin and weighs just 11 grams. This impressive case is MagSafe compatible, offers enhanced camera protection, and more.

Latercase

Latercase Premium Aramid Case

Best aramid fibers iPhone 16 Pro Max case

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Otterbox Defender case for the iPhone 16 Pro Max.

OtterBox

OtterBox iPhone 16 Pro Max Defender Series

Best alternative rugged iPhone 16 Pro Max case

Pros

  • Another great rugged choice
  • Comes in various colors and designs
  • Includes built-in magnetic snap

The OtterBox Defender Series is well-known for providing excellent protection against drops, bumps, dust, and scratches. It consists of a hard polycarbonate inner shell and a thick silicone outer layer. This series is a popular choice for individuals working in demanding environments or those prone to dropping their phones. It’s certainly on the more expensive side where cases are concerned, but it’s one that’s worth the investment.

OtterBox iPhone 16 Pro Max Defender Series Case - Denver Dusk Purple

OtterBox iPhone 16 Pro Max Defender Series

Best alternative rugged iPhone 16 Pro Max case

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Pelican Shield case for the iPhone 16 Pro Max.

Pelican

Pelican Shield iPhone 16 Pro Max Case

The best rugged iPhone 16 Pro Max case

Pros

  • Four layers of protection
  • Includes holster and kickstand
  • Various colors available

The Pelican Shield case offers top-notch protection with its multiple layers of hard polymer and soft rubber coverage. It comes with a belt clip holster and a kickstand for added convenience. The anti-scratch coating ensures that your iPhone 16 Pro Max case stays looking new for longer, and the raised edges protect the camera and screen. It provides 21-foot military-grade drop protection. Again, it’s on the more expensive side.

Pelican Shield iPhone 16 Pro Max Case [Compatible with MagSafe] Rugged Phone Case w/ 21ft Military-Grade Drop Protection - Heavy Duty Phone Cover w/Belt Clip Holster for iPhone 16 Pro Max - Carbon

Pelican Shield iPhone 16 Pro Max Case

The best rugged iPhone 16 Pro Max case

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Spigen Optik Armor MagFit.

Spigen

Spigen Optik Armor MagFit Case

The best iPhone 16 Pro Max case to protect the cameras

Pros

  • Protects rear camera system
  • Good price
  • Unique look

The Spigen Optik Armor MagFit case is designed to protect your phone and its camera lenses. Its key feature is a sliding camera protector that shields the lenses when not in use, while still allowing easy access for taking photos or videos. The case also provides military-grade protection against drops and bumps, and has raised edges to protect the screen and camera lenses from scratches.

Spigen Optik Armor MagFit Designed for iPhone 16 Pro Max Case (2024) [Military-Grade Protection] Compatible with MagSafe - Black

Spigen Optik Armor MagFit Case

The best iPhone 16 Pro Max case to protect the cameras

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Google teases iPhone on finally using RCS messaging with Pixel devices

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Google teases iPhone on finally using RCS messaging with Pixel devices

Google has welcomed Apple iPhones to the world of Rich Communication Services (RCS) with a humourous video. The company released a video of a Pixel and an iPhone chatting about Apple’s historic decision to adopt RCS.

Google Pixel and iPhone communicate on RCS platform

Ever since the first iPhone, Apple attempted to create a different class with iMessages. iMessage and Android’s messaging platforms weren’t truly compatible. Apple often degraded the messaging experience whenever iOS detected an Android device was communicating with an iPhone.

Apple hasn’t exactly blurred this division by adopting RCS. However, the company now allows third-party app store support, third-party NFC payments (in the EU), and RCS texting.

As part of Google’s #BestPhonesForever series on YouTube, the search giant has reportedly welcomed Apple’s decision to finally adopt RCS. In the video, a Google Pixel and an Apple iPhone talk about how the two have had “communication issues” in the past.

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Google Pixel appreciates the iPhone finally deciding to switch to RCS in the video. However, Google doesn’t miss the chance to reiterate that RCS is the modern standard for texting that other phones have been using for a while.

Why is Google teasing Apple about adopting RCS?

Android devices far outnumber iPhones, at least outside the US. And Google had been trying hard to establish a common messaging platform between the two mobile operating systems.

Apple’s iMessage has its own merits. However, RCS is equally secure and reliable. By adopting RCS, Apple has unlocked the ability to send much higher-quality media between Android and iOS. Some of the other benefits of using a common communication platform are:

  • Typing and “read” receipts
  • Improved group chats
  • Reacting to texts
  • Sending GIFs

Additionally, being on the same messaging platform allows messages to be end-to-end encrypted. It is important to note that encrypted RCS chats aren’t available on iOS yet.

Incidentally, third-party messaging platforms like WhatsApp, Telegram, and others offer end-to-end encryption. Hence, by introducing RCS to iOS, Apple has benefitted users in regions where users don’t primarily use third-party apps for messaging.

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Due to Apple’s iMessage, the “Green Bubble, Blue Bubble” implies a clear demarcation between iOS and Android. Strangely, this distinction hasn’t been eliminated. Although Apple’s iOS now accepts messages from the RCS platform, the blue bubble and green bubble remain, and it still distinguishes Android users in a chat.

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