MIAMI — Federal prosecutors have filed a civil complaint to revoke the U.S. citizenship of former North Miami Mayor Philippe Bien-Aime, accusing the Haiti-born politician of using false identities, a fraudulent marriage and repeated lies to immigration authorities over nearly three decades to unlawfully obtain permanent residency and naturalization.

The U.S. Department of Justice and U.S. Citizenship and Immigration Services announced the denaturalization action Feb. 18, 2026, in U.S. District Court in Miami. The 13-page complaint, assigned to Judge K. Michael Moore, claims Bien-Aime — also known as Jean Philippe Janvier — entered the United States illegally in 1995 or 1997 using a “photo-switched” fraudulent passport under the Janvier name.

In 2000 or 2001, an immigration judge ordered him removed from the country under that identity. Bien-Aime appealed but later withdrew the appeal, falsely representing that he had returned to Haiti. Instead, authorities allege, he remained in the U.S., assumed the new name Philippe Bien-Aime with a different date of birth, and married a U.S. citizen to adjust his status to permanent resident. Prosecutors say the marriage was a sham and invalid because he was already married to a woman in Haiti, and he presented a fraudulent Haitian divorce certificate to immigration officials.

After making “numerous false and fraudulent statements” during adjustment and naturalization proceedings — including denying he was subject to a removal order, lying about prior lies to government officials, and providing misleading information about his children and addresses — Bien-Aime naturalized as a U.S. citizen in 2006 under the Bien-Aime identity.

Fingerprint comparisons conducted by Homeland Security investigators linked the two identities, confirming the same person used both names. The complaint argues his naturalization must be revoked on multiple grounds: concealment of the removal order, unlawful adjustment due to fraud and bigamy, and willful misrepresentation of material facts during interviews.

“United States citizenship is a privilege grounded in honesty and allegiance to this country,” said U.S. Attorney Jason A. Reding Quiñones for the Southern District of Florida. “The complaint alleges that this defendant built his citizenship on fraud — using false identities, false statements, and a sham marriage to evade a lawful removal order. The fact that he later served as an elected mayor makes the alleged deception even more serious, because public office carries a duty of candor and respect for the rule of law.”

Bien-Aime, who served on the North Miami City Council starting around 2013 and was elected mayor in 2019, resigned in 2022 to run unsuccessfully for Miami-Dade County Commission. He has not publicly commented on the allegations. The case is civil, not criminal, so no arrest warrant has been issued, but if successful, revocation could lead to deportation proceedings.

Denaturalization cases are rare but pursued when fraud is proven material to citizenship eligibility. The government must show clear and convincing evidence in court. Bien-Aime’s attorneys have not yet filed a response, and the docket remains restricted in parts due to privacy protocols.

The action aligns with the Trump administration’s aggressive stance on immigration enforcement, including expanded denaturalization efforts targeting those accused of fraud in naturalization. USCIS emphasized its role in the investigation, stating it has “zero-tolerance” for such violations regardless of status.

Bien-Aime’s political career unfolded in North Miami, a city with a large Haitian-American population. He won council and mayoral races emphasizing community service and economic development. The allegations, if proven, could tarnish that legacy and raise questions about vetting for public office.

Local leaders and residents expressed shock. Some Haitian community advocates called for due process, while others said fraud undermines trust in elected officials. The case draws parallels to prior denaturalization actions against individuals who concealed criminal histories or prior deportations.

As proceedings move forward, the complaint seeks revocation of Bien-Aime’s citizenship and any related benefits. No trial date has been set, but the filing marks the start of what could be a lengthy legal battle.

The Justice Department reiterated that citizenship obtained through fraud “carries serious consequences,” underscoring the government’s commitment to protecting the integrity of the naturalization process.

Modern businesses operate in crowded markets where visibility, trust, and operational stability often determine whether growth is sustainable or fragile.

Owners are no longer competing only on price or location. They are competing on how well their services are positioned, maintained, and communicated to the people who need them most. This reality applies across industries, from professional services to trade-based companies, and it affects how businesses plan long term decisions.

What often separates steady businesses from struggling ones is not ambition but alignment. When core services are supported by the right external expertise, businesses reduce risk, protect reputation, and improve performance. This applies whether a company is focused on client acquisition, infrastructure investment, or market positioning. Business growth becomes less about chasing trends and more about making informed choices that support stability.

Specialized expertise also helps business owners avoid costly trial and error. Instead of experimenting with unfamiliar systems or guessing which improvements matter, companies can rely on professionals who already understand industry standards and expectations. This creates efficiency and clarity. Over time, these decisions shape how a business is perceived and how confidently it operates within its market.

Where professional visibility meets business credibility

In service-based industries, credibility begins long before a phone call or consultation happens. Potential clients form opinions based on what they see, how easily they find information, and whether a business appears established within its field. According to one digital marketing firm, this is where a Law Firm SEO Company plays a strategic role, not as a marketing shortcut but as a long-term positioning tool that supports business goals. When executed properly, it aligns messaging with real client needs while reinforcing authority within competitive markets.

From a business perspective, the value lies in consistency and relevance. Rather than relying on generic outreach, targeted visibility helps firms attract clients who are already seeking specific solutions. This reduces wasted effort and improves conversion quality. For decision makers, the benefit is predictability. Lead flow becomes more stable, allowing better planning and more efficient use of internal resources without constant reactive adjustments.

Professional visibility also supports internal confidence. When a firm consistently appears where potential clients expect to find it, teams spend less time questioning their outreach and more time focusing on service delivery. This clarity reduces internal friction and supports stronger performance across departments. Over time, visibility becomes part of the business identity rather than an ongoing concern.

Physical assets as part of business continuity

While visibility drives demand, physical infrastructure supports delivery. Many businesses overlook how critical their premises are to daily operations until something goes wrong. Roof Replacement is one of those investments that rarely feels urgent until it becomes unavoidable. As mentioned by skqualityroofing.com, for commercial properties, delaying structural updates can disrupt operations, affect employee safety, and create unplanned expenses that strain cash flow.

Proactive asset management reflects responsible leadership. When owners plan upgrades ahead of failure, they protect both short-term operations and long-term property value. This approach also signals reliability to partners, clients, and insurers. In competitive markets, businesses that maintain their physical assets avoid downtime and preserve trust, which can be just as valuable as any growth initiative.

Physical reliability also influences how businesses are perceived internally. Employees feel more secure working in well-maintained environments, which supports morale and productivity. Small operational improvements often prevent larger disruptions later. Over time, consistent maintenance becomes part of a company’s risk management strategy rather than a reactive expense.

Strategic decision making across industries

Across sectors, successful businesses share a common approach to decision making. They prioritize informed planning over reaction. Whether evaluating external service providers or internal investments, leaders focus on outcomes rather than appearances. This mindset reduces exposure to risk and creates space for sustainable development rather than short-lived gains.

Strategic decisions also tend to compound over time. Choosing the right support services early often prevents costly corrections later. Businesses that evaluate expertise, track results, and adjust thoughtfully tend to remain adaptable even as markets shift. This adaptability becomes a competitive advantage that cannot be replicated quickly by competitors who rely on short-term fixes.

Clear decision frameworks also help businesses remain consistent during periods of uncertainty. Instead of pausing progress or making rushed choices, leaders rely on established priorities. This steadiness reassures employees and partners alike. Over time, it builds a reputation for reliability that supports growth even during challenging conditions.

Balancing growth with operational responsibility

Growth is often framed as expansion, but for many businesses, stability is the real objective. Scaling too quickly without proper systems creates pressure that weakens performance. Responsible growth means strengthening foundations while pursuing new opportunities. This balance allows businesses to remain resilient during economic shifts or industry disruptions.

Operational responsibility also affects reputation. Clients and partners notice when businesses manage resources wisely and avoid unnecessary disruptions. Clear processes, maintained facilities, and consistent outreach create confidence. Over time, this confidence translates into repeat business, referrals, and stronger positioning within the market without excessive promotional effort.

Balancing ambition with discipline helps businesses avoid burnout at every level. Teams function better when expectations are realistic and systems support daily work. Growth that respects operational limits tends to last longer. It also allows leaders to make decisions calmly rather than under pressure, which improves outcomes across the board.

Building long term value through smart alignment

Long-term value is rarely created through isolated actions. It comes from aligning strategy, infrastructure, and external expertise with realistic business objectives. When services, assets, and visibility work together, businesses operate more efficiently and with fewer surprises. This alignment supports both profitability and peace of mind for owners and stakeholders.

In competitive environments, businesses that invest thoughtfully tend to outlast those that chase immediate results. They build systems that support steady performance while remaining flexible enough to adjust. Over time, this approach creates durable value that extends beyond revenue figures and into reputation, reliability, and sustained market presence.

Smart alignment also simplifies future decisions. When foundational elements are already working together, growth opportunities become easier to evaluate. Businesses spend less time correcting past mistakes and more time refining strategy. This clarity supports confident leadership and long-term resilience in markets that continue to evolve.

Global tourism is experiencing a powerful resurgence in 2026, with several countries and regions gaining momentum thanks to transformative development projects led by influential hospitality and construction companies.

These companies are not only shaping visitor experiences but also redefining the global tourism map through strategic planning, expansion, and large-scale initiatives.

From cultural capitals to revitalised coastal resorts, new spots are increasingly becoming attractive to travellers seeking better value and diverse attractions. Below are five standout destinations gaining momentum in 2026, due to their unique projects, outstanding hospitality value and cultural impact.

Red Sea Global: transforming Saudi Arabia’s Vision 2030

Saudi Arabia’s rise as a global tourism contender is being actively driven by Red Sea Global, the developer behind the flagship Red Sea Destination project. This large-scale coastal tourism development is converting previously untouched island and shoreline areas into eco-luxury resort destinations.

Operating within the broader Vision 2030 planning framework, the company is leading expansion efforts that integrate sustainability, cultural preservation, and high-end hospitality. Alongside futuristic urban developments led by entities such as the NEOM Company, these projects are reshaping the Kingdom’s tourism infrastructure.

The scale of development positions Saudi Arabia as one of the most ambitious new spots in the global tourism market. As new resorts, airports, and entertainment districts open in phases, the country is expected to see sustained growth in international arrivals over the coming decade.

db Group: the hospitality group driving Malta’s impressive momentum

Malta is firmly positioned among the fastest-growing tourism destinations in Europe, with record visitor arrivals in 2025 and growth expected to continue into 2026. This momentum is closely tied to the strategic role played by db Group, a leading hospitality developer behind transformative mixed-use tourism projects. Central to this boom is the regeneration and expansion project at St George’s Bay in Pembroke, which aims to elevate the area and attract more tourists.

The development is envisioned as a flagship seaside destination integrating hotels, leisure spaces, and premium tourism infrastructure, thus further elevating the bay’s appeal as one of Malta’s premier resort zones. Beachfront amenities, luxury accommodation components, and improved public access to the bay are all designed to enhance visitor experience while supporting sustainable development goals.

By investing in St George’s Bay and Pembroke, db Group is helping Malta in strengthening its position as a year-round tourism destination rather than a seasonal hotspot. The development is expected to attract higher-spending tourists, conferences, and leisure travellers seeking a premium coastal experience in a culturally rich setting.

Norwegian Cruise Line Holdings: driving Belize’s cruise and coastal tourism development

Belize is leveraging eco-conscious development to increase tourism while preserving natural assets. The country is investing in projects that balance development with environmental conservation, particularly around its reef systems and island tourism zones.

Norwegian Cruise Line Holdings is the company behind the development and expansion of Harvest Caye, a purpose-built island destination designed to enhance cruise tourism while supporting local economic growth. The project forms part of wider coastal planning and sustainable development initiatives aimed at balancing infrastructure expansion with environmental conservation.

By focusing on eco-resorts, marine conservation tourism, and boutique island experiences, Belize is positioning itself as a niche but rapidly growing destination for sustainable luxury travel.

Adjara Group: fuelling Georgia’s urban regeneration and hospitality expansion

Georgia is quickly gaining popularity among international travellers due to its affordability, cultural richness, and aggressive tourism development strategy. However, none of these factors would suffice if it were not for the work of Adjara Group, a hospitality and real estate developer behind several projects in key urban destinations. The company has played a pivotal role in transforming districts in Tbilisi and the Black Sea resort city of Batumi through boutique hotels, mixed-use developments, and revitalised public spaces.

Batumi has seen rapid coastal development with new resorts, casinos, and beachfront promenades aimed at transforming it into a year-round leisure destination. Meanwhile, Tbilisi’s historic district restoration projects and boutique hotel expansion are attracting cultural and experiential travellers seeking alternative European city breaks.

These developments are elevating Georgia’s profile as an emerging Eurasian tourism hub that blends heritage, nightlife, gastronomy, and mountain tourism within a compact and accessible destination framework.

The global tourism surge in 2026 is not happening by chance; it is being actively driven by companies and organisations executing ambitious planning, expansion and development strategies across diverse regions.

Together, these initiatives are reshaping the tourism map, extending visitor interest far beyond traditional hotspots and toward newly developed coastal resorts, cultural districts, and regenerative urban centres designed to deliver distinctive, high-quality travel experiences.

WASHINGTON — The U.S. Supreme Court on Friday, Feb. 20, 2026, struck down President Donald Trump’s broad tariffs imposed under the International Emergency Economic Powers Act (IEEPA), ruling 6-3 that the president exceeded his authority by using the 1977 emergency law to unilaterally impose duties on imports from nearly every trading partner.

Chief Justice John Roberts wrote the majority opinion, joined by Justices Sonia Sotomayor, Elena Kagan, Neil Gorsuch, Amy Coney Barrett and Ketanji Brown Jackson. The dissent came from Justices Clarence Thomas, Samuel Alito and Brett Kavanaugh. The decision, in consolidated cases including *Learning Resources, Inc. v. Trump* and *Trump v. V.O.S. Selections, Inc.*, held that IEEPA’s grant to “regulate … importation” does not extend to imposing tariffs, a power the Constitution assigns to Congress under Article I.

Roberts emphasized that IEEPA lacks any reference to tariffs or duties, and no prior president had interpreted it to confer such authority. “The President asserts the extraordinary power to unilaterally impose tariffs of unlimited amount, duration, and scope,” he wrote. “IEEPA’s grant of authority to ‘regulate … importation’ falls short.” The ruling affirms lower court decisions and vacates parts of the case for jurisdictional dismissal, but the core holding invalidates the IEEPA-based tariffs without ambiguity.

The tariffs, enacted through executive orders in 2025, included 25% duties on most imports from Canada and Mexico, 10% on Chinese goods tied to drug trafficking claims, and a broader “reciprocal” or “Liberation Day” regime of at least 10% on imports from dozens of nations, with higher rates for some. They generated an estimated $130-200 billion in revenue, though much was passed to consumers via higher prices.

The decision does not affect tariffs imposed under other laws, such as Section 232 national security duties or Section 301 unfair trade measures. It leaves open the question of refunds for importers who paid the now-invalid duties, with estimates of potential claims reaching $133-175 billion. Justice Kavanaugh’s dissent warned of a “mess” involving billions in refunds and uncertainty for trade deals facilitated by the tariffs.

Trump reacted defiantly in a White House news conference hours after the ruling, calling it “deeply disappointing” and labeling some justices “fools and lap dogs.” He announced a new across-the-board 10% global tariff under Section 122 of the Trade Act of 1974, a rarely used provision allowing temporary duties up to 15% for 150 days to address balance-of-payments issues. The new levy takes effect Feb. 24, 2026, with exemptions for certain minerals, agricultural products, pharmaceuticals and electronics. Trump framed it as a necessary response to protect U.S. manufacturing.

Markets reacted with initial volatility but stabilized, as the ruling removes uncertainty from the broadest tariffs while the new measure introduces a shorter-term shift. Economists noted potential inflationary pressure from the replacement duties, though limited duration caps their impact absent congressional extension.

The ruling represents a rare bipartisan check on executive power, with the majority spanning ideological lines. It reaffirms congressional primacy in taxation and commerce, rejecting expansive readings of emergency statutes. Challengers, including businesses and states like California, hailed it as a victory for rule of law and economic stability.

Trump’s team signaled plans to pursue alternative authorities for similar policies, potentially including Section 301 expansions or new legislation. The decision may prompt legal battles over refunds, with importers likely filing claims through the U.S. Court of International Trade.

As global trade partners monitor developments, the ruling injects fresh uncertainty into U.S. policy while underscoring limits on unilateral presidential action. The administration’s pivot to new tariffs ensures trade tensions persist, even as the court curbs one avenue of enforcement.

Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

When I first heard about “multi-modal input,” it sounded intimidating. Images, videos, audio, text—all working together in a single video generation? I wasn’t sure how that actually worked in practice, or if I even needed all those features.

But once I started experimenting with Seedance 2.0, I realized the multi-modal capability wasn’t a complicated luxury feature; it was actually the simplest way to create better videos.

Let me walk you through my first real project using multi-modal input, and what I learned along the way.

What I Thought Multi-Modal Input Would Be

Before I actually tried it, I had some misconceptions. I imagined it would require technical skill—like some sort of advanced prompt engineering where I’d need to specify exactly how each file interacted with every other file. I thought I’d need to understand the “rules” of combining images with audio, or know the exact syntax for referencing multiple inputs.

The reality was much simpler.

Multi-modal input just means you can throw different types of files at Seedance 2.0 and tell the model what you want it to do with them. That’s it. You’re not switching between different tools or learning a special command language. You’re just giving the model more information to work with.

My First Project: A Short Brand Story Video

I was approached by a local coffee roastery that wanted a 10-second promotional video. They had given me:

• Three high-quality product photographs of their different bean varieties
• A 5-second video clip of someone pouring coffee into a cup (they’d shot it themselves)
• A 3-second audio clip of coffee brewing sounds
• A brief description of the mood they wanted: “warm, inviting, craft-focused”

Normally, I would have had to choose between using the images OR the video OR the audio in post-production. I’d create one asset and try to make it work, leaving other materials unused.

With Seedance 2.0’s multi-modal capability, I could use everything at once.

How I Actually Set It Up

Step One: Gathering the Assets

The coffee roastery gave me three product photos, a pouring video, and brewing sound effects. I organized these before uploading, though honestly, I could have just uploaded them randomly—the point is that Seedance 2.0 can handle all of it simultaneously.

Step Two: Uploading Everything

Seedance 2.0 lets you upload:

• Up to 9 images
• Up to 3 videos (total duration ≤15 seconds)
• Up to 3 audio files (total duration ≤15 seconds)
• Text descriptions of unlimited length

For my project, I uploaded all three product photos, the pouring video, and the brewing audio. The platform accepted everything without complaint.

Step Three: Writing a Natural Language Description

This was the key part that surprised me. I didn’t need to learn special syntax. I just described what I wanted, referencing the files by number or type.

My prompt looked something like this:

“Create a 10-second promotional video. Start with a close-up of @image1 (the espresso beans), with the coffee brewing sounds from @audio1 playing underneath. Transition smoothly to @video1 (the pouring shot), with the warm, crafted aesthetic of @image2 visible in the background. End with a final shot of @image3 (the roasted beans close-up) with the brewing sounds fading out. The overall mood should be warm and inviting, like a specialty coffee shop experience.”

That was it. Natural language. No special operators or complex syntax.

What Happened When I Generated

I honestly wasn’t sure what to expect. Would it use all the files? Would it ignore some of them? Would it misunderstand my descriptions?

The first generation was surprisingly good. The video opened with the espresso beans from my first image, the audio played throughout, and the pouring shot appeared in the middle. The transition between the still image and the video felt natural, not jarring. The final product felt cohesive in a way that would have been really difficult to achieve with traditional video editing.

Was it perfect? No. There were a few things I’d adjust on the second try. But the point is that all my different media assets—photos, video, and audio—came together into a single coherent video without me having to manually edit them together.

Why This Matters for My Workflow

Before understanding multi-modal input, I was used to this process:

1. Choose one primary asset (usually video or images)
2. Create supplementary graphics or transitions in editing software
3. Add audio in post
4. Export the final video

It was time-consuming and resulted in a patchwork feel—pieces assembled together rather than something that felt naturally integrated.

With multi-modal input:

1. Gather all assets (images, video, audio, description)
2. Upload everything to Seedance 2.0
3. Describe what I want
4. Get a generated video with all elements incorporated
5. Make minor tweaks if needed

The second workflow is faster and produces more cohesive results because the model synthesizes everything together from the start, rather than me trying to glue separate pieces together afterward.

Real-World Examples of Multi-Modal Combinations

Since that first project, I’ve experimented with different combinations:

Education Videos

I’ve used reference images of diagrams, a short video clip showing a concept in action, and a voiceover audio track explaining what’s happening. The model generates a video that incorporates the visual information, the dynamic demonstration, and the audio explanation all at once. Students get a more complete learning experience than if I’d just picked one format.

E-Commerce Product Demonstrations

Multiple product photos + a video showing the product in use + background music = a more engaging product video than I could create with any single asset type alone. The images establish what the product looks like, the video shows it functioning, and the audio creates the right emotional tone.

Social Media Clips

For Instagram Reels, I’ve combined a still image of the caption text I want to appear, a short video of motion that fits the content, and upbeat audio. The multi-modal approach ensures all elements appear in the final video without me manually compositing them.

The Learning Curve

Honestly, there wasn’t much of one. The main thing I had to learn was to be more specific about which asset I wanted referenced where. In my first few attempts, I was vague—like, “use the images throughout the video”—and the results were less predictable.

Once I started being explicit—”start with image1, transition to video1, end with image3″—the model understood my intent better. The specificity improved the results significantly.

The other lesson was that quality varies across asset types. My higher-resolution images worked better than low-res ones. My stable video clips worked better than shaky handheld footage. This isn’t surprising, but it’s worth noting: garbage input still produces less impressive output, even with AI.

Limitations I’ve Hit

Multi-modal input is powerful, but it has boundaries. If I upload too many assets and ask the model to incorporate all of them in a short 5-second video, the result feels rushed or cluttered. There’s a reasonable ratio of content to output duration.

Additionally, if the audio I provide has specific timing—like a voiceover with precise pauses—the model doesn’t always match the visual content to those exact timestamps. It’s close, but not frame-perfect. For critical applications like lip-sync, I might need to make adjustments afterward.

Complex interactions between assets can also be unpredictable. If I upload a video where the person is wearing a blue shirt and a photo where they’re wearing red, the model might struggle with consistency. It works better when reference materials are conceptually compatible.

Why I’m Now a Multi-Modal Believer

The practical benefit is this: I can incorporate more creative assets into my videos without doing manual video editing. That means faster turnaround times and more polished final products. It means I can use all the reference material a client gives me, rather than having to choose which piece to prioritize.

For freelancers and small teams, that’s genuinely valuable. It removes a technical bottleneck from the production process.

Moving Forward

I’m still exploring what multi-modal input makes possible. I’ve started experimenting with edge cases—like uploading multiple audio tracks to see how the model combines them, or using reference images and videos that have very different aesthetics to see if the model can synthesize them into something cohesive.

The feature isn’t a magic fix for poor planning or low-quality assets. But if you gather good reference material and think clearly about what you want to create, Seedance 2.0‘s multi-modal capability can genuinely simplify your creative process.

For anyone who’s used to assembling videos from different pieces in post-production, this approach feels like a meaningful step forward. You’re describing your vision once, clearly, and the model generates something that incorporates all your reference materials from the start. That’s the real power of multi-modal input.

The second Trump administration has been marked by blowback to diversity, equity and inclusion (DEI) programs across American companies. It’s a welcome change, according to XX-XY Athletics CEO Jennifer Sey, who calls such programs and hiring practices “excessive.”

“Excessive focus on DEI, whether it’s through hiring practices or public marketing, actually can have an adverse effect on [a] company’s performance,” Sey told Fox News Digital. 

“It’s not so fashionable anymore… [Companies] are responding to both Trump and the administration and their push and the executive orders, but they’re also responding to the public and where popular opinion is, and people are rejecting these DEI programs,” she continued.

Gravity Research reported in November that “the term ‘DEI’ fell 98% across Fortune 100 communications.” The report analyzed more than 1,000 corporate documents from January 2023 to May 2025.

NIKE’S DIVERSITY INITIATIVES UNDER EEOC SCRUTINY FOR ALLEGED DISCRIMINATION AGAINST WHITE WORKERS

XX-XY Athletics CEO, Jennifer Sey, calls out “excessive” diversity, equity and inclusion (DEI) programs across companies in America that were eliminated under President Trump’s second term. (Christian Alminana/Getty Images / Getty Images)

“Executive teams are happy to abandon these programs. They’re a distraction from the business,” Sey added. “It’s all the training around diversity that people have to go through. It’s the interview process that focuses on anything other than just straight-up merit. It’s a distraction from the business. And at the end of the day, the values that the executive teams and the CEOs do have to make money for the company… That’s their fiduciary responsibility.”

“When they’ve got employees training all day about diversity, they’re not focused on making [a] great product and marketing that product. So, I think [companies are] actually relieved to de-emphasize all of this and walk away from it,” she added. 

WENDY’S TO CLOSE HUNDREDS OF RESTAURANTS AS COMPANY LOOKS TO FOCUS ON VALUE TO BOOST SALES

The beginning of the second Trump administration marked the end of diversity, equity and inclusion (DEI) programs across companies in America – a hiring practice that this CEO called out as “excessive.” (Getty Stock Images / Getty Images)

Upon taking office again, President Donald Trump signed executive order 14173, titled “Ending Illegal Discrimination and Restoring Merit-Based Opportunity” – which ordered the heads of all executive departments and agencies to “combat illegal private-sector DEI preferences, mandates, policies, programs, and activities.”

According to Gravity Research, 40 corporations “made public DEI changes” after Trump’s second inauguration, and The Conference Board also found at America’s largest firms, use of the “DEI” acronym dropped by 68% in 2025 compared to 2024 filings.

It was also reported that “33% [of companies] stopped using the term equity altogether,” while “53% of S&P 100 companies” adjusted how DEI efforts were communicated in 2025 annual report filings when compared to 2024.

That didn’t necessarily mean, according to the report, that they were abandoning DEI altogether, but rather “limiting or reframing public disclosures around their diversity initiatives.”

SUPER BOWL ADS GO PATRIOTIC AS BUDWEISER, PEPSI AIM TO WIN BACK AMERICAN CONSUMERS

President Donald Trump pointing at a rally. (Joe Raedle/Getty Images / Getty Images)

The retired gymnast went on to recall the Bud Light marketing failure to use transgender influencer Dylan Mulvaney for an ad campaign in 2023 as an example, citing the company’s attempt to use “wokeness as a marketing strategy.”

“It backfired immensely,” Sey said. 

The company has done more traditional, humorous ads in recent years meant to appeal to men, such as its Super Bowl ad this year featuring Peyton Manning, Post Malone and Shane Gillis.

Sey added, “If you want to be woke and that’s who you’re appealing to, that’s fine. Go after it if you think that’s going to satisfy your business goals… If you are going after a much more conservative customer and express that through your marketing and that’s half the country – you can build a successful business on that. But when we’re talking about large brands like Target and Bud Light, I think they do have an obligation to rise to the highest common denominator and focus on the product and unifying values… It shouldn’t just fall prey to cultural whims all the time,” she continued.

TARGET CUTS 500 JOBS, INVESTS MORE MONEY IN STORE STAFFING

A Target employee pulls red shopping carts into a store in New Mexico. (iStock / iStock)

“[People] want optimism, they want unifying, optimistic values expressed in the brands that they’re buying,” the athletic brand builder added. 

It’s not complicated, she said, for businesses to simply focus on finding the best employees to “deliver the best results.”

Target and Anheuser-Busch did not respond to Fox News Digital’s request for comment.

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8