Lino Pizza of Il Barbiere said he has had customers from “all corners of the globe”
Cambridge might be a city in name, but in nature it often feels more like a sleepy town. That doesn’t mean it can’t compete with iconic cities like New York or London as a brilliant place to live and own a business – as one Cambridge barber has proven.
Lino Pizza, 57, is Cambridge born and bred. He now has three barbershops, one in Histon and two in the heart of Cambridge, called Parkers Barber Shop, Histon Barber Shop, and Il Barbiere.
Reminiscing on his first day opening his first shop, he said: “I remember, I decorated the shop on my own, I was painting the walls and I kind of had a fork in the road. In 1990, I visited New York.
“I went to see a friend of mine, and I loved New York so much that I thought I was going to go back, and that’s where I was going to have the life I dreamed of. Going back to the big, bright lights and big city.“
He continued: “That’s the decision I had to make, is either to stay or go. And I stayed, and then had kids here, and my career was here. It was fate really. My birthday is the 22nd of December. Now my shop is number 22 as well.”
Lino knew from a young age that he wanted to own a business, but hadn’t decided what it was going to be. After following his father’s idea to try a barbershop that a family friend had, he realised “that work was not only creative, but socially satisfying in all kinds of conversations, and lots of very funny jokes”.
Lino, whose family is Italian, said: “I remember when I was a child, my dad stopping at the newspaper shop on the corner of the very same street to pick up his pink Italian paper. And I thought to myself, I’d love to one day have a shop down this lovely old street.“
He added: “Magdalene Street is one of the most intact medieval streets in the whole of the UK, and we should be proud of that.” It is where he opened his first barbershop, called Il Barbiere.
He continued: “35 years later, I still turn the key to enter my small barber shop and still feel the same as I did all those years ago, wondering what characters will be visiting me and what conversations I will have with some of the interesting locals, and academics that surround me.”
A decade after opening his first shop, Lino took on Parkers Barber Shop in Regent Street. The business relocated to St Andrews Street nearby in 2025. Here, he has combined three independent businesses in one location.
He said: “Another love of mine is music. So it makes sense that above the barbers, we should have a record shop, which has proven a hit. Excuse the pun. Also in the basement of the shop is a retail outlet called Loft. So, we have created a very unique site with three independents in one location.”
In 2013, he opened up his third shop in Histon. He continues to be an integral part of each shop and actively visits regularly. Lino said he likes to grow his businesses over time, and if he sees something that’s going to work, he goes for it. He said it has “been a very successful business as well”, especially because they are the only barbershop in Histon.
Lino has some great stories to tell. One of his favourite parts of the job is having generations of the same family coming to his businesses. He said: “You have the grandfather coming in, and then the son will come in, and then the grandsons will come in, and you end up getting to know a lot of families, and you sort of grow up with them.”
Comparing present times with when he was growing up in Cambridge, Lino said that he used to go into town and go shopping more often. He said that “there needs to be a more creative and thoughtful process of how businesses can be in harmony with each other, and make it a much more enjoyable experience to visit”.
Lino continued that “people don’t want to sit in front of the computer or phone and order stuff” but they want to “see clothes, feel clothes, try them on and be out and meet their friends like we used to”.
He explained that around 40 per cent of his customers are students during term time and so he offers student rates every day to be unique to other shops, especially because “they are our bread and butter”. His shops also include a rate for seniors and under 12s.
The business owner speaks to people from “all corners of the globe”. He said: “It’s almost like travelling without actually spending any money. You’re getting insight into their world and country, and it’s interesting.”
